Pioneers of Social TV

www.splashcastmedia.com

The “House” Social TV Application (in partnership with Hulu)

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The Social TV PlatformThe Social TV Platform

• The Social TV platform distributes premium video in Facebook and MySpace

• The platform uses technology based on first-ever “video-time” (asynchronous) chat technology, resulting in:› Longer session times per viewer› More return visits per viewer› More viral sharing per viewer› More revenue per viewer

Proven Superiority

• 40% longer session times than Hulu.com

• Very high CTR: 3.0% ad interaction per session

• 100% sold out to top brand advertisers SplashCast’s The Office social TV application in Facebook and MySpace

ChatterVideo-time (asynchronous) chat. See friends’ comments moment-by-moment in the video.

Publishing to Status Streams and News FeedsPost videos, reviews, comments, chatter, poll questions, and your fan ranking, etc to your Facebook, Twitter, and MySpace status streams.

Audience Reaction MapsView the good and bad parts in an episode via the audience reaction graph and meter.

Games & Virtual CurrencyPlay fun games tied to video content and earn (or buy) currency to increase your fan ranking.

The Social TV PlatformThe Social TV Platform

SplashCast Social TV NetworkSplashCast Social TV Network

• SplashCast’s own media network features primetime TV episodes from NBC, Fox, ABC and music videos from top musical acts from Sony BMG

• There are 6M monthly unique users across SplashCast’s 150+ television and music network, distributed within Facebook and MySpace› 1.5M monthly unique TV users, from 500,000 application installs

• SplashCast’s TV network has been 100% sold-out since its Jan, 2009 launch

• SplashCast’s media network includes 40 prime time TV applications and 135 music applications, leveraging SplashCast’s Social TV technology, distributed in Facebook and MySpace

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High Performance Ad Product for Social TVHigh Performance Ad Product for Social TV

Key Testimonials and Metrics

• “Top performing publisher ad product”› Apollo Interactive, representing Jack In The Box

• “Best social network ad product”› OMD, representing Nissan and Infiniti

• Number of ad campaigns: 9 (since Jan 1, 2009)

• Repeat advertisers: Nissan and Infiniti (since Jan 1, 2009)

• Average time spent in application: 15 min

• Average brand impressions per session: 30

• Effective CPM (session basis): $90

• Effective CPM (ad unit basis): $3

Right Guard’s Micro-Site in The Simpsons TV Application(actual CTR was > 4%)

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Advertisers

Nissan

Infiniti

Dial Soap

Jack In The Box

Dr. Pepper

Gatorade

Sony Electronics

LG

Fox Entertainment

THQ

Nike

Red Bull

Quiksilver

SplashCast Attracts SplashCast Attracts Top-Tier Content Partners & AdvertisersTop-Tier Content Partners & Advertisers

Content Providers

Hulu (NBC, Fox, ABC)

Sony BMG

Fuel TV

Universal Music Group

Warner Brothers

EMI

NPR

Fox News

CBS (pending)

MTV Networks (pending)

Agencies

OMD

Universal McCann

Initiative

Moxie

Wieden + Kennedy

Razorfish

Mindshare

Tequila

MOne

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Key Competitive AdvantagesKey Competitive Advantages

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• Over 15 years of IP development experience

• Patents filed in 2006, before competition had incorporated