9 LESSONS I LEARNED STARTING SCIENCE EXCHANGE

Elizabeth Iorns • B.S. in Biomedical Science

• Ph.D. in Cancer Biology

• Asst Professor at University of Miami

• First-time startup founder

SOLVE YOUR

OWN PROBLEM

The best problems to solve are the ones that affect you personally.

WHAT STARTUP DO YOU WISH EXISTED?

WHAT STARTUP DO YOU WISH EXISTED?

…build that!

WHAT IS YOUR FOUNDING STORY?

SOLVE A REAL PROBLEM

What set us apart from 95 percent of other startups is that we served a real need.

HOW DO YOU KNOW IF A PROBLEM IS REAL?

• TALK TO USERS • MARKET RESEARCH • LAUNCH MVP ASAP

BUILD THE RIGHT

TEAM

MIX WITH PEOPLE

OUTSIDE YOUR FIELD

FOCUS ON CULTURE

DECIDE WHAT YOUR VALUES ARE…

AND ONLY WORK WITH PEOPLE WHO SHARE THEM!

GET THE RIGHT ADVISORS / INVESTORS

Investors are employees you can never fire. We made

sure to pick investors that thought like us.

GET SH*T DONE

FOCUS

DO THINGS THAT DON’T SCALE

Do things that won’t scale; it will teach you.

FOCUS ON FIRST 1,000 USERS

(NOT FIRST 1,000,000)

BE AMAZING AT SUPPORT

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DON’T

GIVE UP

FOUNDING A STARTUP IS

HARD!

of science

PERSISTENCE IS EVERYTHING!

DON’T

GIVE UP

THANKS