Billion $ Startup Advice from the

Best Tech Incubator in the World

Don’t think of

startup ideas to

start a startup.

You want an idea that people think is a bad idea

but is really a great idea.

Bean

expertin

your

user.

Better to make something

a few people

LOVE

than a lot

of people

Like

Competition is for losers

Get a co-founder

Model your

co-founder after

James Bond

You should be able to summarize your startup

in one sentence.

Delight and Surprise your Customers.

Create a tightfeedback loop.

Work Harder

Forging a company is harder than

forging a product.

Hire people so talented

they intimidate you.

When

hiring

your

first 10

employees If you

don’t get

that right

you’re

screwed.

“Would you work here if you only had

one more year to live?”

Ask applicants,

Your job as CEO is to

Simplify

Your Culture is Your Brand

Don’t claim to change the world

until you’ve changed it …but do try!