Tuesday, August 30th - 5pm (UTC) Ingrid Lozoya

Vacation Rentals: 5 unmissable online actions to convert visitors to bookers

Take care of your e-reputation thanks to your guests’ reviews

Build an easy and nice converting path on your website

Nurture your relationships with your guests thanks to social networks

Combine the right OTAs

Display your offer on websites that advert a specific destination

Topics:

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Source: L’Echo Touristique

40% vacationers book their summer stay online, of

which 1/4 via OTAs like Booking, Expedia or Airbnb*.

visitors WEB to bookers

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Source:Hosteltur

The average person visits38 websites searching for the best

hotel, in the best location, with the bestroom and of course at the best price.

The travel journey may start on asearch engine, but where it ends depends on a number of factors.

72% of people would book directly with the hotel if they could be sure that they

were getting the best deal.

After the search:

Build an easy and nice converting path on your website 1Why your website doesn’t convert?

Do you give visitors to take an specific action?

How do you measure your website’s success?

what people want when they book a hotel…Chat online

Customer loyalty Programme

Source: Forbes

Nurture your relationships with your guests thanks to social networks2

92% of consumers believe recommendations from friends and family over all forms of advertising.In a

recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective

form of marketing.

Create content

Learn everything you need to know

about the customer

Socialize with customers

generar ventajas

Don’t Post Too Frequently

Source: Tnooz

Take care of your e-reputation thanks to your guests’ reviews3According to the survey, 81% of travelers find user reviews

important when determining which hotel to stay at during their trip.

(49%) of travelers surveyed won’t book a property unless it has reviews.

How important are traveler reviews?? Strategies?

Should I respond to both negative and positive reviews?

Combine the right OTAs4OTAs generate more exposure of your brand and

products than the one you could create on your own.

OTAs effect #1: Online visibility for your hotel. To appear on these websites’ lists multiplies the amount of potential customers that can find out about your

services.

How to Choose the Right OTAs for Your Property?

Display your offer on websites that advert a specific destination5International Hotel Association

Official Travel Guide

Travel MagazineTrade Association

National Institutions

Tourist Offices

Thank you!

New Bookings …