Cruisers are retired, relaxed and reliable

54%more likely to be

65+ years old

2.6Xover-index in

home and garden

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb

| Travel spend and transactions per month2 Spend Transactions

Online Travel Bookers are tech savvy shoppers and wait for the sale

Spend trends peak just after the holidays when prices are lower

24%more likely to be in big city moms and sports

fans segments

1.4Xmore likely to buy

consumer technology

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb

| Travel spend and transactions per month2

Visa and Oracle travel audiences: your ticket to boosting campaign ROI

Contact The Data Hotline for quick answers and recommendations on the audiences you need to win, including Visa Audiences. Visa Inc. is the world’s largest retail electronic payments network. Visa Audiences powered by Oracle are used by a majority of the top 10 US digital advertisers in the travel industry.

These audiences each have unique spending patterns but all over-index1 in the same categories.

Restaurants EntertainmentBeauty & fitness

2XFrequent Travelers

3XLuxury

Travelers

1.8XOnline Travel

Bookers

1.5XCruisers

1 Shoppers who are high or frequent spenders in one category also spend heavily in other categories

2 Metrics are based on analysis of U.S. credit card purchase activity over VisaNet transactions for the period Mar 2016–Feb 2017

2Xmore likely to be

business travelers

40%more likely to

purchase health food

Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul

| Travel spend and transactions per month2 Spend Transactions

Luxury Travel Bookers travel in style and spend trends

map to vacation season

24%more likely

to be 65+

2.8Xhigh spender in corporate attire

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb

| Travel spend and transactions per month2 Spend Transactions

Spend trends peak during spring and summer break

oracle.com/thedatahotline | Turn big ideas into great campaigns

Data source: Oracle Data Cloud

Data source: Visa Advertising Solutions

They are high spenders all year but dip during the holidays

Data source: Oracle Data Cloud

Data source: Visa Advertising Solutions

Frequent Travelers grounded during the holidays

Data source: Visa Advertising Solutions

Spend Transactions

Data source: Oracle Data Cloud

Data source: Visa Advertising Solutions

Data source: Oracle Data Cloud

Data source: Visa Advertising Solutions

Spending patterns stay consistent throughout the year