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MARKETING STRATEGY.

Creating It Is HARD.

MARKETING STRATEGY.

Creating It Is HARD.ACTIVATING IT IS HARDER!

MARKETING STRATEGY.EFFICIENTLY. FLAWLESSLY. RELIABLY.

WE MARKETING STRATEGY ACTIVATE WHAT WE DOHOW WE DO ITCASE STUDIESCONTACT US!WHO WE AREAn innovative marketing services agency founded in Atlanta, Georgia in 2003 by two veterans of the Cola Wars. After many years of promoting the #1 beverage brands in the world, they left to achieve equal success in creating sales and marketing excitement in the Non-Carbonated world also for clients as diverse and challenging as

Were proud that they chose The XKO Group for consistently meeting & surpassing their needs for:

- Innovative & Strategic Concept Development - Flawless Program Execution- Professional Project Management

5Gary Zych, PresidentLed the national and global consumer promotiondepartments for The Coca-Cola Company for eighteen years, successfully developing, planning and executing multi-million sponsorship activation of proprietary and 3rd party properties such as

for customers and clients including Gary successfully created and led the Worldwide Promotional Consultancy in 190+ countries for The Coca-Cola Company, and is also a winner of The Promotional Marketing Associations prestigious REGGIE Promotion Of The Year Award for excellence in Sales, Creativity and Execution.

EFFICIENTLY. FLAWLESSLY. RELIABLY.

WE MARKETING STRATEGY ACTIVATE WHAT WE DOHOW WE DO ITCASE STUDIESCONTACT US!WHO WE AREPROJECT MANAGEMENTCREATIVE DEVELOPMENT & EXECUTION ONLINE MARKETING (B-to-C and B-to-B) BEST-PRACTICE BENCHMARKING SALES MATERIAL & TRAINING DEVELOPMENT NEW BUSINESS DEVELOPMENT PROMOTION DEVELOPMENT & EXECUTION TRADE AND EMPLOYEE INCENTIVE PROGRAMS

/ What We Do

PARTNERSHIP DEVELOPMENT & MANAGEMENTEFFICIENTLY. FLAWLESSLY. RELIABLY.

WE MARKETING STRATEGY ACTIVATE WHAT WE DOHOW WE DO ITCASE STUDIESCONTACT US!WHO WE AREIT ALL STARTS WITH THE STRATEGY You develop it or we will, based on your business objectives

THEN WE BRING THE STRATEGY TO LIFE IN YOUR MARKETS BY ACTIVATING IT WITH A Bold Creative Concept Breakthrough Consumer Communication Elements In-Outlet Offline / Online Effective Cross-Functional Project Management Fully-Integrated Execution Across: B2B, Consumer, Employee, Trade Complete Follow-Up And Post-Evaluation

What Does MARKETING ACTIVATION Mean? WE DO IT ALL:

Reliably Everything arrives when it is supposed to arrive Everything works how it is supposed to work Everyone does what they are supposed to do

Efficiently We do it right. The first time.

Flawlessly On-Time, On-Strategy, On-Budget

What Does MARKETING ACTIVATION Mean? HOW WE DO IT

MARKETING OBJECTIVE GENERATE PROFITABLE, RECURRING INCREMENTAL SALES VOLUMEINCREASE AMOUNTGENERATE RECONSIDERATIONGENERATE TRIALINCREASE TRANSACTIONSINCREASE INCIDENCEDIFFERENT, SPECIAL, BETTERPRICE OFFERSCHANCECONTINUITYTIE-INPACKAGINGREBATESSAMPLINGSPONSORSHIPSPREMIUMSSPECIAL EEVENTSAWARENESSASSOCIATIONAVAILABILITYAFFORDABILITYACCEPTABILITYPROMOTIONAL TACTICSMARKETING BARRIERSMARKETING STRATEGIESBY EFFECTIVELY ALIGNING OBJECTIVE TO STRATEGY TO TACTIC ENHANCE BRAND EQUITY11

How We Do It: Strategy Activation Process

HOW WEVE SUCCEEDED

BY THE SUCCESSFUL EXECUTION OF CONSUMER, TRADE AND EMPLOYEE STRATEGIES FOR ALL OF THESE BRANDS AND CUSTOMERS AND MORE!

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SOURCED INNOVATIVE NEW TECHNOLOGY FOR CCNA 2000-01 PRIZE CAN

Promotions DirectorTM

1st INTEGRATED BOTTLE / FOUNTAIN NATIONAL PROMOTION: MAJOR VOLUME-BUILDER &CREATED 1st SYSTEMWIDE PROMOTIONAL CONSULTING RESOURCEIst SYSTEMWIDE, STANDARDIZED PROMOTION DEVELOPMENT PROCESS1st PROMOTION DEVELOPMENT E-LEARNING TOOL

NATIONAL PMAA REGGIE WINNER !For Coca-Cola & Others Over The Years ...WHAT WEVE INNOVATEDEFFICIENTLY. FLAWLESSLY. RELIABLY.

WE MARKETING STRATEGY ACTIVATE WHAT WE DOHOW WE DO ITCASE STUDIESCONTACT US!WHO WE ARETHE PROJECT:

THE RESULTS:ALL VOLUME & BRAND OBJECTIVES MET OR EXCEEDED FLAWLESS NATIONAL EXECUTION CASE STUDY: Project ManagementCoca-Cola NA / Diet Coke Brand TeamCLIENT OBJECTIVES: Drive awareness and provide sustaining support for diet Coke with Lemon Maximize incremental volume growth potential and display activity by leveraging the lighter personality of diet Coke with Lemon ASSIGNMENT: LEAD CROSS-FUNCTIONAL PROJECT MANAGEMENT OF ALL ELEMENTS OF NATIONAL CONSUMER MARKETING PROGRAM DEVELOPMENT: 20 City Comedy Tour 3rd Party Integration / The IMPROV Chain AOL Online Sweeps Packaging / POS Design In-Pack & On-Pack Premiums NBC Network TV Special

CLIENT:

CASE STUDY: Website Design & ManagementCLIENT: THE COCA-COLA COMPANY / GLOBAL 7-ELEVEN BUSINESS TEAMCLIENT OBJECTIVES: BUILD A 19 COUNTRY COMMUNITY NETWORK TO: Connect Coca-Cola People Working On The 7-Eleven Business Accelerate Local Business Performance Increase Local Knowledge Transfer ASSIGNMENT: DESIGN, DEVELOP & SUPPORT CUSTOM BEST-PRACTICE SHARING WEBSITE

THE SOLUTION:THE ACCELERATOR THE COCA-COLA 7- ELEVEN Best Practice Sharing Website

2004 -2008

THE PROJECT:THE RESULTS:ALL ELEMENTS PRODUCED AND DELIVERED ON-TIME AND ON-BUDGETALL SALES OBJECTIVES MET OR EXCEEDED

CASE STUDY: Project ManagementCLIENT: THE COCA-COLA COMPANY / GLOBAL 7-ELEVEN BUSINESS TEAM CLIENT OBJECTIVES: Increase Slurpee Sales By Leveraging Proprietary Coca-Cola Sponsorship Of #1 National TV Phenomena, AMERICAN IDOL, in all 3,500 USA 7-Eleven units. ASSIGNMENT: LEAD PROJECT MANAGEMENT OF NATIONAL GAME-OF-CHANCE PROGRAM BY:Insuring Total Integrity And National Legal Compliance Of All Critical Game Elements Development And Application Of Proper Risk Management ProceduresCoordinating Timely And Error-Free Game Label Production, Affixing And Distribution With All National Cup Companies

CASE STUDY: New Business / Product Development

CLIENT: National Peanut Board / Atlanta A Research, Marketing And Promotion Organization That Represents And Is Funded By Americas Peanut Farmers CLIENT OBJECTIVES: Increase USA Peanut Awareness And Consumption By Promoting The Value, Consumer Demand And Unique Points Of Menu Differentiation That Peanuts And Peanut Products Offer. ASSIGNMENT: Foodservice Development Initiative: To Increase USA Peanut Awareness And Consumption By Initiating Partner Relationships With Major Restaurant Chains To Develop Proprietary New Menu Products Featuring Peanuts And Peanut Products

THE RESULTS:

Menu-Development Projects Initiated With THE PROJECT: THE RESULTS:ALL ELEMENTS PRODUCED ON-TIME AND ON-BUDGET PROGRAM OBJECTIVES ACHIEVED

CASE STUDY: Sales Incentive ProgramsCLIENT: ALCAN CABLE, INC. / ATLANTA Worlds #1 Aluminum Cable ManufacturerCLIENT OBJECTIVES: Drive the National Alcan Sales Rep Network to promote and sell our products instead of copper products, while still maintaining pricing discipline. ASSIGNMENT: DEVELOP NATIONAL SALES INCENTIVE PROGRAM FOR : Program Concept Development Incentive Payout Design Key Graphic Design Support Material Design / Production Prize Selection / Negotiation / Fulfillment

CASE STUDY: Sales Training / Development

CLIENT: / ENERGY MARKETING SERVICE Authorized Direct Sales Marketing Agent For AT&T U-verse Fiber Optic Cable System

CLIENT OBJECTIVES: - Expand EMS Sales Offices Nationally From 30 To 100 By 2010 - Become Exclusive National U-verse Direct Sales Agent For AT&T

ASSIGNMENT: - Recruit ,Train & Motivate New Sales Associates To Achieve Client Sales Goals - Create New Sales Training Materials

OBJECTIVES ON-TREND TO ON-TIME, ON-BUDGET ACHIEVEMENT

THE PROJECTTHE RESULTSEFFICIENTLY. FLAWLESSLY. RELIABLY.

WE MARKETING STRATEGY ACTIVATE WHAT WE DOHOW WE DO ITCASE STUDIESCONTACT US!WHO WE AREDo You Have A Strategy We Can For You?

Give Us A Buzz!Activate

gary@xkomarketing.com1790 Sidestreet Circle Atlanta GA 30341 Ph. 404-406-4931