xed ca marketing newsletter week dec 22- dec28

8/3/2019 Xed CA Marketing Newsletter Week Dec 22- Dec28

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11 Pages 22nd

DEC 2011 28th

DEC 2011 www.xedintellect.com

BUSINESS NEWS

ECONOMIC INDICATORS 2 COVER STORY 3 PERSONALITIES OF THE WEEK 4 BUSINESS NEWS 5-8

INTERNATIONAL NEWS 9 MISC NEWS 10 GENERAL AWARENESS 11 MARKETING NEWS

NEWS DIGEST

IN BRIEF

PERSONALITIES OF TH

WEEK

COMPILED BY

INDIAN AUTOMOTIVE

INDUSTRY

NASDAQ: 2,589.98

S&P 500: 1,249.64

(ason 28th Dec 2011)

ECONOMICINDICATOR

Mahindra to launch its

first compact car next

year

COVER STORY

MARKETING NEWS

Navigating the new

normal

GLOBAL &MISC NEWS

Brazil overtakes UK as

world's sixth largest

economy

INDIAS BLUE COLLAR CHALLENGE

PratipChaudhuri

MarioDragh

Xed Exclusive

Interview with Capt. Aditya Singh, Director, RKCO Group

XED NEWSLETTER a weekly marketing news bulletin


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TOP 5 HEADLINES OF THE WEEK

1. Mahindra to launch its first compact car next year2. US Call Centre bill passage to see objection from India: Nasscom3. Moodys upgrades Indias local currency debt rating4. Brazil overtakes UK as world's sixth largest economy5. Take off offensive content, court tells social websites

ECONOMIC INDICATORS

NASDAQ: 2,589.98 ason 28th Dec 2011 (Source:http://www.bloomberg.com) S&P 500: 1,249.64 as on 28th Dec 2011 (Source:http://www.bloomberg.com)

US stocks fell more than 1% on Wednesday (28 Dec, 2011) after a hefty year-end rally and the S&P 500 erased gainsfor the year on renewed concerns about the euro zone's financial health. The selloff followed the euro's slide to an 11-month low against the US dollar as regional debt worries prompted a wave of selling, with thin trading exacerbatingvolatility. The Standard & Poor's 500 Index dropped 15.79 points, or 1.25%, to 1,249.64. The Nasdaq CompositeIndex lost 35.22 points, or 1.34%, to 2,589.98.

RUSSIA'S ECONOMY

Despite not seeing double-digit economic growth for over ten years, and been hit hard by the recession in 2009,

Russia has had an average annual growth rate since 2000 of over 5%. And according to the OECD, a mostly rich-country think-tank, Russias economy will expand by 4% this year and next. While inflation is set to be over 8% thisyear, high for a middle-income country, at the beginning of the 2000s, it was over 20%. The unemployment rate hasfollowed a similar pattern and is now below the OECD average. Labour force participation rates are also high. Butperhaps Russias most striking achievement is its fiscal performance. In contrast to persistent budget deficits in the1990s, up until recently Russia enjoyed a series of surpluses, thanks to high and rising oil prices, economic growth,fiscal reform and prudent management. Revenues from oil and gas, which by 2008 accounted for a third of allgovernment revenues (some $200 billion), were used to repay external debt and build up assets in a stabilisationfund, which was recently used to inject a fiscal stimulus. But Russia's budget balance is dependent on the oil priceStrip oil out and its public finances have been deteriorating since 2005. Reducing the public budgets dependence onoil revenues would further modernise its economy. The OECD would also like to see a more business-friendlyenvironment and effective social policies to reduce income inequality.
http://www.bloomberg.com/http://www.bloomberg.com/http://www.bloomberg.com/http://www.bloomberg.com/http://www.bloomberg.com/http://www.bloomberg.com/http://www.economist.com/blogs/graphicdetail/2011/12/focus-1http://www.economist.com/blogs/graphicdetail/2011/12/focus-1http://www.bloomberg.com/http://www.bloomberg.com/


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COVER STORY-INDIAS BLUE COLLAR CHALLENGE

India of the late 90s & 2000s has largely been marketed as a service delivery destination. But of late, there has beena marked focus on manufacturing with India Inc. wanting to make it-self known as a manufacturing hub as well. Thismove has been led by the auto industry which has really come up in a big way. Indias latest Manufacturing Policydocument released by the central government also points towards this renewed focus. However, this industrialambition relies heavily on the one component that is perhaps the most ignored or if at all taken notice of, for all thewrong reasons that are merely symptomatic. That component is the worker, to be more precise the blue collar workerthat drives the engines of Indias manufacturing economy. XED News recently got a chance to interview Capt. AdityaSingh, Director, RKCO group, a firm that specializes in blue collar sourcing, to understand what challenges does the

blue collar workforce of India face and how can these challenges be addressed.A cause for concern:According to Capt. Aditya Singh, the biggest challenge in front of Indian manufacturingis the productivity of its workers which at current levels is far lower than what isneeded to bring India at par with global manufacturing standards. The reasons for thislow productivity level are multidimensional. One reason, Capt. Singh surmises, lieswith inadequate training infrastructure which does not have the trainers or the robustmethodology required to produce the required number of skilled workers While it isestimated that the demand for skilled blue collared workforce would be as high as 50crores in the next ten years, which if taken on a linear scale amounts to 5 crore a yearthe current rate of supply is an abysmal 30 lacs/year. The time for which the traininglasts is also inadequate to the requirements of the industry.Attrition blues:Attrition is another very important reason for low productivity levels in the Manufacturing sector. It is important to

understand why a worker leaves his job. Is salary the only reason behind this? Capt. Singh presented a different pointof view. He says, Our experience with 100,000 workers across the country shows that although salary is a majorfactor but not the only reason why a worker quits. Currently, the salary structure as set by most organizationscomprise of only the statutory (PF, ESI, Gratuity) and ethical (uniform, safety equipment, workplace hygiene )compliances. We believe that motivation along with compliances are the key drivers which enable higher levels ofengagement with workers resulting in a productive workforce. All our clients meet the statutory as well as ethicacompliances & efficiency components. This not only controls attrition but also encourages the workers to performbetter resulting in best productivity levels. Overall attrition can be broken into four parts. 1)Workers engagemenwith the Contract/Principal employer/ statutory compliances: 40% of the attrition. 2) Workers engagement with theEthical compliances/Infrastructure and Efficiency components: 30%of the attrition reason. 3) Workers engagemenwith the Service provider: 25% of the Attrition reason, lack of transparency in the Statutory, Ethical and Efficiencycomponents given by the principal employer for Quality work. 4) Workers engagement with better opportunity: 5% othe Attrition reasons. : Should be encouraged if the organisation cannot absorb a person with higher productivity.A question of Aspiration:

Capt. Singh feels that the case of higher attrition levels can be addressed if we addressthe issue of raising the workers aspiration levels. According to Capt. Singh, the primaryneed of a worker is something as basic as shelter or more specifically a house with oneto two rooms. Next comes water availability, source of energy, transportation etc. Oncethese basics are fulfilled then only he can think of childrens education and old agesecurity. However, with the current wage horizon which is daily or weekly, a workercannot plan how he can satisfy these needs and such tends to spend anything extra onfrivolities like liquor. Thus, Capt. Singh feels that there is a need to standardize wage

structures on the basis of a monthly or yearly format. Such measure he feels will go a long way towards addressingsome if not all of the issues blue collars face and help bring productivity up. RKCO group has built a series of districtlevel contact points for sourcing that also research aspects like migration and worker aspirations and help map themto understand what influences worker productivity. What is required, on the whole, feels Capt. Singh, is a synergisticeffort from all the stakeholders, like the industry, the trainers and the government to address worker issues andbroaden their perspectives and perhaps in the long run transform how blue collars are employed and take productivity

to levels they need to be at.A word to the wise:According to Capt. Singh, the practice of Job hopping every year is detrimental to a young manager as he doesnbuild up real skill-sets. Rather being on the field for a few years can help a manager truly understand an industry andbuild relationships with the workers he/she will be working with. The understanding that he or she develops will beinstrumental in encouraging him to stick around for a few years in a firm and build true skill-sets that will be valued.Endgame:The fact remains that Indias manufacturing ambitions will remain just that if concrete steps are not taken to addressblue collar concerns. The spate of strikes and protests this year with the most prominent being that of the Maruti Plantin Manesar attest to the fact that something is wrong with the way blue collars are being managed and their concernsare not being really looked at. This is something that India Inc. and especially future managers can ill afford to ignoreIf India is to make sense as a manufacturing destination then worker concerns should be at the top of the agenda.Will the powers that be take notice? Only time and the voices of Mazdoor unions will tell.


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PERSONALITIES OF THE WEEK

Pratip Chaudhuri

We pursue growth only if it comes with profit. Growth without profit doesnt help.

People pragmatismPratip Chaudhari is heralded among the insiders of SBI as a peoples man. A quality that gotunearthed as he dealt with the trade unions, while he was overseeing the merger of State Bank

of Saurashtra. He impressed his fraternity with the work done by the international bankingdivision of SBI. A division, that Chaudhuri has headed as deputy managing director & group executive since April2009. Of the amplitude of profiles he has handled let us run through some: He has been MD of State Bank ofSaurashtra & served as Dy. MD International Banking at State Bank of India until 2011. He also served as ChiefGeneral Manager of Chennai at State Bank of India until April 2011. He has been Chairman of the Board of State Bankof India since April 7, 2011 and State Bank of Mysore since April 2011. He serves as Chairman of State Bank ofBikaner & Jaipur and State Bank of Travancore. Mr. Chaudhuri has been Director of State Bank Of Saurashtra sinceDecember 24, 2007. He holds Master's Degree in Science (Statistics) from University of Rajasthan.

Grown to helm:He has gone through all the layers as he joined SBI in 1974. In his early years he has worked at SBI Mutual Fund, alearning experience that helped him to push capital market products to corporate as well as retail customers. Hiscolleagues remember him for having given the thrust to the gold loans business in the highly competitive landscape inTamil Nadu. He headed the Chennai circle as chief general manager and during his stint it was virtually a laboratory

for nurturing future chief executives. Colleagues can never forget the soft side of this man when the tsunami hit TamilNadu in December 2005. Going beyond the realm of his responsibility of a commercial banker he led efforts togenerate relief and support work in association with the Red Cross Society.As he took over the reins of SBI from OP Bhatt, he declared that SBI has been a leader in corporate banking fordecades and will continue to be. He said that he wanted to consolidate the leadership position of the bank in retailbanking. He has been clear, unlike his predecessor that there will be no acquisitions just for the sake of it, a mantrathat Infosys follows. He believes that SBI has slightly neglected the corporate banking franchise. His endeavor is toretrieve this lost base. He also aims to position SBI in areas like bond underwriting & distribution. There were smilesnationwide on SBI premises as he was elected the head, thanks to Chaudhuris inclusive approach to HRmanagement. Many in SBI were sure that they would be rewarded for their performance and now they will have thefreedom to do whatever they wish to do, if it is helping the bank. He is a man manager who promotes people with avision to expand business.

Mario Draghi

"I have no doubt whatsoever about the strength of the euro, about its permanenceand its irreversibility. The one currency is irreversible."

il Signor Altrove Mr Somewhere Else:Known as Mr Somewhere Else because he always seems to be in two places at once, his abilityhas been tested to its limits as he took over as the President of the European Central Bank,succeeding Jean-Claude Trichet on November 1, 2011. The former Goldman Sachs managingdirector stays on at the FSB- the body set up by the G20 to co-ordinate international regulation till his three year endsin April 2012. From 1984 to 1990 he was the Italian Executive Director of the World Bank. In 1991, he became thedirector general of the Italian Treasury, and held this office until 2001. During his tenure he chaired the committeethat revised Italian corporate and financial legislation and drafted the law that governs Italian financial markets. Bornin Rome, Draghi graduated from La Sapienza University of Rome under the supervision of Federico Caffe, followingwhich he earned a PhD in economics from the Massachusetts Institute of Technology in 1967 under the supervision of

Nobel Laureates Franco Modigliani and Robert Solow. He has also been a professor at the University of Florence from1981 to 1991.

Not flummoxed by the flux:Draghi believes in the permanence of the Euro currency and voiced this opinion while speaking to the EuropeanParliament's Committee on Economic and Monetary Affairs. He wants trust to be restored in the Eurozone. Thenewspapers have compared his comments with the rhetoric of his predecessor, Jean-Claude Trichet, who haddismissed a break-up of the eurozone as "absurd". He has witnessed a flux in the eurozone. He knows that theprimary task of the ECB is to safeguard price stability. The ECB has lately come under tremendous pressure to simplyprint more currency to help the governments repay their debts, with France among those calling for the central bankto become the lender of the last resort. But the bank has so far refused to do so, as the national governments need toknow how to put their houses in order, since Draghi says that the European Union treaty "forbids monetary financingof states" by the ECB. Unlike his predecessor Tritchet, Draghi has opposed deficit financing and has cut rates.


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BUSINESS NEWS

1) Mahindra to launch its first compact car next year- BS 22 DecMore than a year after Mahindra & Mahindra bought stake in Reva Electric Car Companythe SUV-maker is gearing up to launch its first compact car; it promises nine times themileage generated by the countrys most fuel-efficient petrol-powered car. The RevaNXR, due for launch next year, will be only the second follow-up model after the Reva,the countrys only all-electric car, which was introduced in 2001.

The NXR has done away with all the limitations of the first-generation Reva, which did not

find takers in huge numbers due to its impractical attributes like smaller range (leading torepeated charging), limited top speed and seating capacity. The range of the NXR, foinstance, stands at 160 km on a full charge, double the range generated by the earlier-generation Reva. The new car can comfortably seat four adults and generate top speed of

more than 100km/hr compared to 80km/hr earlier.

2) US Call Centre bill passage to see objection from India: Nasscom- ET 22 DecReacting to the US Call Centre and Consumer Protection Bill which seeks to bar US callcenters operating in locations such as India from seeking federal grants or loans for fiveyears, Nasscom has said that in case this bill is passed, it will see objection fromIndia. Nasscom President, Som Mittal said that the bill will have a negative impact on India.Nasscom is also of the opinion that an objection to the passage of the bill will be raised notonly by India but also by Latin America, Ireland, Philippines and Canada. "The concern is notonly about what the content of this bill is, but that US will come out with many more

protectionist things," he said. If any bill like this is passed it will have a far more negativeimpact on the US because such trade barriers may lead to other countries imposing similarconditions, he opines. Mohandas Pai, who quit Infosys this year to join Manipal Education &Medical Group is of the opinion that the bill is being tabled by US to save jobs. He feels that with India having lost thefirst position in the call centre industry to Philippines, the exposure is low.

3) Moodys upgrades Indias local currency debt rating- TOI 22 DecGlobal ratings agency Moody's Investor Service upgraded its local currency rating for Indiangovernment bonds to Baa3 which is investment grade as compared to the earlier Ba1 whichis junk or speculative grade. The ratings agency has had traditionally separate rating forinvestors who choose to buy bonds in foreign currency and separate rating for those whohave a rupee exposure. Until September, the ratings agency had a Baa3 foreigncurrency rating and a Ba1 local currency rating. The finance ministry said the last timeMoody's had upgraded any Indian long-term sovereign debt instrument from speculative to

investment grade was in 2004.

4) E-payment for all: Kirana stores to sell Visa cards- TOI 22 DecFor the first time, Visa payment cards will be sold in kirana outlets to enable those withoutcards make electronic payments for travel tickets, utility payments and shopping. The US-based payment company has tied up with DCB Bank which has appointed Itz cash as abusiness correspondent which will distribute cards across 40,000 shops in 2,500 centers.

Until now bank pre-paid payment cards have been largely in the travel space. These cardshave replaced travelers cheques and bought by overseas travelers who are wary of usingtheir debit or credit cards overseas. The Freedom Prepaid Card targets those who do nothave access to electronic payments but miss its convenience when it comes to buyingtravel tickets or paying taxes. The target buyers include those in the unorganized sectorsuch as taxi and auto drivers.

5) Imported wine, Scotch & cars to be cheaper- TOI 23 DecThe government appears set to slash import duty on wines and spirits imported from Europe tounder 50% from 150% at present, in a move that will make French wine and Scotch whiskymore attractive to tipplers. India is hoping to get concessions on export of garments and textilesto the European Union as well as some farm products in return for the steep reduction in tariffson wines along with a similar package for a specified number of large cars. Already, the 27country trading bloc has agreed to treat Indian textiles at par with those exported from leastdeveloped countries such as Bangladesh and allow duty free access in the common market. Inaddition, India has sought tariff reduction for rice and sugar exported into European marketssomething that is still being negotiated. EU duty cuts wont hurt local industry, says govt. The

government is finalizing the contours of a deal that will lower import duty on a specified number of large carsmanufactured in the European Union that will reduce the prices of BMWs, Audis and Mercedes cars.


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6) 7 lakh Android devices are activated daily- ET 22 DecAndy Rubin, the man in charge of Google's Android operations, said that the company wasactivating 700,000 Android devices every day. The figure was around 550,000 in October when thecompany unveiled the latest version of Android - Ice Cream Sandwich. Over 700,000 activationseveryday means that Google's hardware partners, which include big firmslike Samsung, HTC and Sony Ericsson as well as smaller players like Micromax, are well set to sellover 60 mn Android-powered phones in the current quarter. In November, Apple had revealed thatit sold 17.07 mn iPhones between July and September this year. Few weeks ago, analysts at UBS,a firm that offers financial consultancy, said Apple may sell around 28-30 mn iPhones in thecurrent quarter. In November, Gartner said Android had a 52% worldwide share in smartphones market.

7) Industry leaders adding fuel to fire, says Prime Minister Manmohan Singh- ET 23 DecPrime Minister Manmohan Singh dispensed with his legendary silence to chide industryleaders, blaming them for spreading despondency with their persistent criticism of thegovernment without understanding the compulsions under which it operated. "I mustconfess that it is a little disappointing to sometimes hear negative comments emanatingfrom our business leadership or be told that the government's policies are causingslowdown and pessimism in the industrial sector. Such comments have added touncertainty and have emboldened those who have no stake in our economic growth," astatement released by Singh's office after his meeting with corporate chieftains said. Agovernment official said the prime minister was hinting at forces within and countries

that were jealous of India's rapid rise.

8) Toyota recalls 41k units of Etios, Liva- TOI 23 Dec

Recall scare came to haunt Toyota in India as the company called back 41,000 units ofits sedan Etios and small car Liva to replace faulty inlet pipe to the fuel tank. The twomodels, the company's bestsellers in the Indian market, had gone on sale this yearand the problem was noticed both at dealership level and also by customers, SandeepSingh, deputy MD (sales & marketing) of Toyota Kirloskar Motors, said. He added thatwhile the problem did not pose any immediate threat, the company had decided to gofor replacement on all cars sold as a precautionary measure. "The whole process willtake up to 45 minutes and it will be carried out free of cost. Dealers are in the processof contacting customers, asking them to get their cars inspected."

9) 3G roaming deals are illegal: DoT- The Hindu 22 DecIn a blow to Bharti Airtel, Vodafone and Idea Cellular, the Department of Telecom hasdecided that 3G roaming pacts between the operators are illegal. The DoT is sending noticesto the companies ordering them to terminate the roaming pact. While the DoT is yet to

decide on the penalty for the violation, license conditions allow the Government to impose afine of Rs 50 crore on each operator for every circle where the roaming arrangement wasput in place.

In addition to the penalty, the decision to disallow the roaming pact will hurt the operators3G roll out plans. None of the operators had won 3G spectrum in all the 22 circles andtherefore were betting on this intra-circle roaming arrangement to offer a pan Indianfootprint. Tata Teleservices and Aircel had also entered into a similar agreement but the two

operators called off the pact soon after the DoT first raised concerns. All the operators, in a joint letter to theGovernment, had earlier warned that if the 3G roaming arrangement was not permitted, they would return thespectrum with full rights to seek a refund of the money they paid post auction.

10) IRDA Finally Junks Third-Party Motor Cover Pool - TOI 24 DecThe Insurance Regulatory and Development Authority has dismantled the four-year-

old third party motor insurance pool blamed by private insurers for their losses, but isreplacing it with a smaller one that may force state-run companies to improveefficiency. The new plan provides an option to insurance companies to choose theliabilities they would bear totally, meaning they would pay up 100% of the claims.Where they see high claims, such as on trucks, they can dip into the pool, whereevery insurer contributes depending on its market share.

The existing Indian third-party motor pool shall be dismantled, the regulator said ina note on its website. The third-party pool, introduced in 2007, has been criticized byprivate insurers saying they are forced to bear the burden due to the sloppy duediligence done by public sector general insurers. But the state-run insurers say theirpresence across the nation, even in smaller towns unlike private ones that cherry-pick customers in cities make themvulnerable to disproportionate claims.


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11) For Maharashtra wine industry, it is time for the bubbly- The Hindu 23 DecThe wine industry in Maharashtra is back on its feet, after three years. It hadsuffered major losses after the 26/11 Mumbai attack. This year, the industry wilproduce about 80 lakh liters of wine, while in 2010 it could do only about 45 lakhliters. The Mumbai attack of 2008 had hit the tourism industry hard. As a result, thewine drinking tourists, especially from Europe, dwindled. Maharashtra has 72wineries, of which about 40 small and medium units suffered major drop in salesand had to approach banks for debt restructuring. These problems werecompounded by the financial and legal troubles of industry pioneer Indage VintnersA number of small and medium wineries, which used to supply wine in bulk to

Indage and were dependent on the company for business, suffered losses. Starting2010, the wine industry moved to rejig its marketing strategy, dropped prices and launched standalone brands.Today, there are more than 25 new wine brands in the market. Mr. Jagdish Holkar, President of All India WineProducers Association, said that over the last year the demand has increased by about 30 per cent in Maharashtra andDelhi. Higher sales are seen not just in metros but even in smaller cities like Nashik, Solapur, Kolhapur, and Dhule.

12) Lavasa finds it tough to regain lost momentum- The Hindu 23 DecIt is over a month since the Union Ministry of Environment and Forests accorded the greensignal to the stymied hill station project Lavasa, effectively clearing the decks forconstruction work to resume, but regaining momentum after more than a year's hiatus isproving to be a tough task for the beleaguered Corporation. Even if Lavasa manages togarner the necessary financial resources, marshalling together the massive work forcerequired for the construction work is proving to be a mammoth task as most of them havebeen redeployed on other construction sites. The camps built to accommodate workers

stand deserted and residential units flanking the lake and hillsides of the first town Dasaveare in various stages of construction, their scaffolding intact but sans laborers. When the work stopped, there was a10,000-strong labor force working on the project, a spokesperson for Lavasa Corporation said, adding that thecompany had begun the task of mobilizing the work-force and will ramp-up construction work in early January 2012.

13) Booming biz of online marriages- BS 22 DecThe Rs 400-crore online marriage search industry is growing at a 30% clip and threatens toupend more than just one type of traditional business in coming years. In October this year,Yahoo, the online search and email website that rivals Google sold its 12 per cent stake inpopular Indian online matchmaking site Bharat Matrimony (BM) for Rs 100 crores havingbought it for less than half of that in 2006. The sale did two things: it instantly established themarket value of BM to Rs 900 cr; it also underscored the fact that online marriage searchesare the wave of the future and companies who are in this business can look forward to tappinginto hundreds and millions of Indians who are yet to harness the net in order to look for a

spouse but are sure to as Bharat meets India. Investors evidently think so.

14) Changi to Buy 26% in GVK Airports Biz for 2,200 Cr - TOI 26 DecSingapores Changi Airports is likely to buy a 26% stake in GVKs airports business, forming acrucial partnership just before bids are to be called for building a spanking new airport to caterto Mumbais booming traffic. People close to the deal said Changi Airports International, awholly-owned subsidiary of Changi Airport Group, is likely to pay GVK Airport Holdings PrivateLimited Rs. 2000-2200 Cr for the 26% stake, valuing the Hyderabad-based companys airportassets at Rs. 8000 Cr. The valuation and the deal size are much bigger than GVKs currentmarket cap of Rs. 1,738.70 Cr, which in turn, is a reflection of the tough times being faced byinfrastructure companies such as GVK on the bourses. The deal is important for both companies. For Changi, the GVKdeal will be a gateway to airports in two of Indias biggest cities, Mumbai and Bangalore. The deal will also free GVK,which has a total debt of over Rs. 5000 Cr, from the need to invest in the airports business.

15) IT Pips Manufacturing in Job Creation- TOI 26 DecThe information technology sector led by the top three listed companies, TCS, Infosys andWipro, created the most jobs in the five years to FY11 compared with other sectors,boosted by an over two-fold jump in aggregate revenue. An analysis by ET IntelligenceGroup of the trend in job creation by the organised sector reflects the rising clout oservices companies. Of the 14.3 lakh jobs created between FY06 and FY11, over 8 lakh(56%) were added by companies in the services sector, which includes banking and finance,

healthcare, hospitality, technology, telecom, trading and retail. TCS, Infosys and Wipro (the top three job creators inthe country ) together added 2.4 lakh people, or more than half the total additions for the sector. The data is basedon the hiring trend of a sample of 600 listed companies that reported annual financials along with headcouninformation since 2006. The sample companies expanded the aggregate headcount by 48% to 43.8 lakh employeesbetween FY06 and FY11. Manufacturing jobs did increase by 35% to 23.3 lakh during the period, but at a much slowerpace compared to the 66% growth in services sector employment.


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16) Imran Khan to endorse MTS in Rs 10-Cr deal- TOI 26 DecTelecom service provider MTS India has roped in Bollywood actor Imran Khan as its brandambassador for two years. The 10-Cr deal makes the Delhi Belly star the latest one to join a longlist of celebrities, endorsing telecom service companies in India. While it's the first time thatSistema Shyam TeleServices' brand has taken the celebrity plunge, Imran already endorses Cokeand Levi's jeans.

However, MTS India spokesman and celebrity management firm Kwan Entertainment, whichdoesn't manage Khan but helped him in striking this deal, declined to comment. While the 2G scam has not deterredtelecom firms from wooing celebrity endorsers, it has impacted their ad spends. Eight of the country's top 10 TV

advertisers during January-September this year were consumer goods makers. Idea Cellular was the only telecomfirm in the ranking, according to the media research firm TAM. Approval and introduction of the new telecom policythat would have allowed liberal merger and acquisition norms and helped in consolidation of the sector, has beenpushed back by nearly half a year. This may further add to telcos' woes.

17) Drug Cos Told to Pay Rs. 4000 Cr Penalty- TOI 27 DecMore than 500 Indian drug companies will have to collectively pay over Rs. 4000 Cr in duesafter a high court shot down their petition challenging penalty notices sent by drug authoritiesfor overcharging. Special counsel for the government, GR Sharma, said companies will have tocollectively pay Rs. 4,000-5,000 Cr, which includes an initial principal amount and interest. Thedepartment of pharmaceuticals had sent notices to several drug companies in 1996 for sellingbulk drugs at prices higher than those fixed by the government. At that time, prices were

governed by the Drug Price Control Order of 1979, which was repealed later.

Judges PB Majmudar and RM Savant of the Bombay High Court last week dismissed the industry lobby bodys petitionchallenging the penalty notices. The Indian Drug Manufacturers Association (IDMA), which has more than 700members, had said the government cannot demand a penalty after the pricing order has been repealed. Also, thedepartment does not have some data related to the violation that occurred several years ago. The Centre replaced thedrug pricing order of 1979 with another in 1987, and then brought in a new one in 1995, which is still in effect.

18) Flipkart aims for 10-fold growth in revenue in FY12- Business Standard 27 DecFlipkart, India's largest online book chain, which has now diversified into othercategories, is looking at closing this financial year with a more than 10-foldgrowth in revenue. In an interview to Business Standard, Flipkart co-founderand CEO Sachin Bansal said, In terms of revenue, we are looking at Rs 500 Crto Rs 600 Cr in the current financial year. The company had clocked revenueof Rs 50 Cr in 2010-11. The e-commerce firm, started by two IIT Delhiclassmates and then Amazon.com colleagues Sachin Bansal and Binny Bansal in 2007, is hoping to hit a revenue

figure of $1 billion (Rs 5,000 Cr) in the next two to three years, much ahead of the companys 2015 target.

Aiming to be the largest retailer of India, Flipkart wants presence across all categories, leaving groceries &automobiles aside, the CEO said. Although the company is making profits per transaction, it is in the red at anoperational level due to investments being made in areas such as technology, supply chain, logistics, customersupport and marketing to scale up the business.

19) Coke remedy for a happier tomorrow- The Hindu Business Line 27DecThe campaign weaves a world of hope and optimism, with reasons to believe in happiness' andin the idea that the future would be brighter and happier. The new campaign has beenconceptualised by the creative team at McCann Delhi led by Mr Prasoon Joshi. Coca-Cola isringing in the New Year with a new communication campaign titled Believe in a HappierTomorrow.' The campaign weaves a world of hope and optimism, with reasons to believe in

happiness' and in the idea that the future would be brighter and happier. The lyrics of the ad

jingle that goes Umeed Wali Dhoop, Sunshine Wali Aasha,' have been penned by Mr Joshi withmusic by Mr Shantanu Moitra. The film has been directed by Mr Kaushik Sarkar and producedby the production house, Apostrophe.

20) Toyota Aqua Hybrid Launched in Japan- Insideline 27 DecThe Toyota Aqua went on sale on Monday in Japan, priced at the U.S. equivalent of $21,703,previewing the 2013 Toyota Prius C in the U.S. Toyota said the Aqua has a fuel efficiency of83 miles per gallon on Japan's JC08 test cycle and 94 mpg on the official 10-15 test cycle.The Aqua is powered by a 1.5-liter 4-cylinder gasoline engine rated at 72hp and an electricmotor rated at 45 kW. The combined output is 98 hp providing 0-60 mph acceleration in lessthan 10.7 sec according to Toyota. The motor is fed power from a nickel-metal-hydridebattery pack. Toyota said it plans to sell 12,000 Aquas per month in Japan. Inside Line says: The Prius C is expectedto be one of the least expensive hybrid models in the U.S. when it debuts here next year.


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INTERNATIONAL NEWS

21) Sony to sell LCD venture stake to Samsung for $940 million- Reuters 26 DecSony Corp has agreed to sell its nearly 50 percent stake in an LCD joint venture withSamsung Electronics to the South Korean company for $940 million, as it struggles toreduce huge losses at its TV business. The seven-year-old venture cut its capital by 15percent in July and industry sources had said Sony was negotiating an exit, aiming toswitch to cheaper outsourcing for flat screens for its TVs while Samsung pushes aheadwith next-generation displays. In November, Sony, the world's third largest flat panel TVmaker, warned of a fourth straight year of net losses for the financial year to next March,

with its TV unit alone set to lose $2.2 billion on tumbling demand and a surging yen. Thecompany said on Monday it would review its earnings forecast to reflect 66 billion yen inimpairment losses from the transaction, as well as expected future cost savings. While thesale is seen as a move in the right direction for Sony, it will not be good for Samsung,

analysts said. Incidentally, Samsung has said it expects the flat-panel TV market to grow 10 percent next year, andaims to outperform the market.

22) Yuan hits all-time high- Business Standard 27 DecThe yuan closed up against the dollar on Monday after hitting an all-time high in intradaytrading, guided by a stronger mid-point by the Peoples Bank of China (PBoC) and looks setfor an over-four-per cent appreciation for 2011, traders said. The yuan is expected toremain stable or rise slightly in the last week of the year to close 2011 near 6.30 versus thedollar, in line with market expectations. The currency is likely to continue to appreciate nextyear as China continues to post big trade surpluses despite a slowdown in exports and amid

pressure from the United States to let the yuan rise to balance bilateral trade, traders said. But the yuansappreciation is likely to slow to around three per cent in 2012, with much of the rise seen in the second half of nextyear as China may keep the yuan relatively stable in the first half to assess the impact of the euro zone crisis, theysaid.

23) Brazil overtakes UK as world's sixth largest economy- ET 27 DecBrazil has overtaken Britain to become the world's sixth-largest economy, economists havesaid. Latest figures from the Centre for Economic and Business Research's annual worldeconomic league table showed that the UK is now the 7th richest country in the world, andhas fallen behind Brazil for the first time. The US, China, Japan, Germany and Franceoccupied the top five places, and India was placed on the tenth spot in the list, the DailyMail reports. According to the report, Brazil's economy has surged because of vast reservesof natural resources and a rapidly growing, and cash-rich, middle class. At the same time

the UK languishes in the grip of a national debt crisis and lack of bank credit.

24) Women beating men to Japanese service jobs- The Financial Express 28 DecThree times a week, Seiya Ogawa bikes to an unemployment centre in Kadoma, home toPanasonic, looking for work to help pay for his sons final year at college.At this point, Im willingto take any job, said the 49-year-old, who assembled electronic circuit boards in what was oncea bustling manufacturing suburb of Osaka, Japans third-largest city. Ogawa and his son rely onthe incomes of his wife and daughter, a social role reversal that is spreading in Japan as factoriesand building companies, fire workers; and services that hire mostly women, add employees. Thenew jobs pay lower average wages, making it harder for Prime Minister Yoshihiko Noda to spurconsumer spending and pull the worlds third-largest economy out of a decade of deflation. Healthcare, with 19% of working women, isnt the only field to add jobs in the past three years: Education - anotheprofession where women outnumber men- as well as research, restaurants and real estate also has grown, even asJapan lost a net 12.1 million positions. 42% percent of people employed in 2010 were women, the highest share sincethe labour ministry made comparable data available in 1973, when the figure was 38.5%.

25) China begins using new global positioning satellite- Reuters 27 DecChina started a drive to end its reliance on the U.S. global positioning system in 2000,when it sent an experimental pair of positioning satellites into orbit. Ran Chengqi,spokesman for the new system, told reporters that Beidou, or "Big Dipper," would covermost parts of the Asia Pacific by next year and then the world by 2020. China hasalready launched 10 satellites to support Beidou and would launch another six nextyear, he said. State media have said the system will eventually comprise 35 satellites,which will be used for a variety of sectors including fisheries, meteorology and

telecommunications. While China has vowed never to militarize space, experts say it is ramping up the military use ofspace with new satellites. The successful missile "kill" of an old satellite in early 2007 represented a new level ofability for the Chinese military, and last year China successfully tested emerging technology aimed at destroyingmissiles in mid-air.


10/17

MISCELLANEOUS NEWS

26) Take off offensive content, court tells social websites- TOI 22 DecEven as the controversy over IT minister Kapil Sibal urging social networking sites to censoroffensive content rages on, a trial court has directed several sites, including Facebook,Google, Orkut and YouTube, to remove "anti-religious" or "anti-social" content "promoting hatredor communal disharmony". Administrative civil judge Mukesh Kumar, in an ex-parte order,directed the social networking sites to remove objectionable content in the form of photos,videos or text which might hurt religious sentiments. The court's order came on a civil suit filedby Mufti Aijaz Arshad Qasmi who had submitted the printouts of the contents. The court has also issued summons to

the sites and fixed the matter for hearing on December 24, 2011. The petitioner had moved court seeking "permanentand mandatory injunction against 22 websites. He claimed that highly objectionable content by some miscreants wasbeing posted on these websites.

27) Lokpal finally OKed in LS after many failures- TOI 28 Dec

The Manmohan Singh government managed to get the Lokpal bill passed in the Lok Sabha onTuesday night. However, the anti-graft ombudsman will not have constitutional status as thegovernment could not muster the required two-thirds majority in the Lower House. The bilcould face hurdles in the Rajya Sabha, where the Opposition has an upper hand. SeveralOpposition parties have objected to the bill being passed under Article 253, and not Article252, of the Constitution.

The bill got the Lok Sabhas assent after the government gave in to demands from its allies to delete the provisionthat gives presiding officers the power to act against ministers and MPs even before trial is completed against them.

While the government modified the section that allows Lokpal to take up a complaint against the prime minister- itcan now be done with the consent of two-thirds of the panel and not three-fourths, as mooted in the original bill- itagreed to exclude armed forces from the purview of the antigraft body.

28) Rags to World Bank: Gujarat women script new future- TOI 26 DecAfter rummaging through heaps of garbage in the morning, Kapila Rathod, a 24-year-old waste-picker from Gomtipur in Ahmedabad, does a nine-to-six job for World Bank. If all goes well, shemay also work for global retail giants Walmart and IKEA. Kapila is one of 200 women, who cannow call themselves stationery suppliers to World Bank and global stationery major Staples. Thewomen run Gitanjali Mahila Sewa Industrial Stationery Producers Cooperative Mandli Limited, acooperative of 48,000 waste-pickers associated with the Self Employed Women's Association(SEWA). The cooperative manufactures diaries, notepads and pens made from recycled waste. Atleast 1,000 pieces of each product is sent to institutions across the globe.

29) Teenagers losing sleep over excess use of tech: study- The Hindu Business Line 25 DecTeenagers spend maximum time on gadgets such as computers, videogames and cell phones, which causes sleep deprivation, resulting into healthproblems like obesity and depression, a study has said. These days childrenspend over eight hours a day playing video games, browsing Internet,sending SMS and watching TV, an Assocham study said. Easy access totechnology with lack of parental supervision is the main reason for increasingtechnology addiction among youths. Activities like watching TV and chattingonline have greatly reduced teenagers' sleeping time, it said. The chambersurveyed 2,500 youths (both males and females) in 10 major cities includingDelhi, Mumbai, Chennai and Pune. The study said majority of youngstersmainly in the age group of 10-18 years, are getting less than eight hours o

sleep.

30) North East exodus put at 50L in 5 yrs- TOI 26 DecExodus of people from northeast is at its peak and in the next five years, around 50 lakhpeople from the region are likely to migrate to other parts of the country for education and

jobs, a study said. Attributing poor infrastructure for higher education in the region as themain reason for the exodus, the study is conducted by New Delhi-based think tank 'NorthEast Support Centre & Helpline'. According to the research findings, exodus from theregion has increased 12 times in the last five years with 414,850 people migrating in2010. Around 66 per cent of the people migrate for higher studies, while the remaining 35per cent do so for employment opportunities, it said. According to estimates, currently over 2,75,000 students fromthe Northeast have migrated to other cities of the country, particularly Delhi and the NCR region. Only five per cent othe migrants return to their native state on completion of their studies, while those who work in government jobs andprivate sector stay there until they retire, the study said. The study warns that with the increase in migration, cases ofracial discrimination and sexual violence against those from the region are going to increase.


11/17

THE INDIAN AUTOMOTIVE INDUSTRY

The Indian Automotive Industry, comprising of automobile and auto componentsectors, is one of the key drivers of the national economy, providing large-scaleemployment and having a strong multiplier effect. One of the largest industries inIndia, it has been witnessing impressive growth, completely restructuring itselduring the last two decades.

Growth Drivers of the Indian Automobile Market include increasing per capita income,favourable demographic distribution with rising working population and middle class urbanisation,availability of a variety of vehicle models meeting diverse needs & preferences and easy financingoptions. Robust production is amply supported by a well-developed, globally competitive autoancillary industry and established automobile testing and R&D centres. Automobile Industry in Indiawas delicensed in July 1991 with the announcement of the New Industrial Policy. At present 100%FDI is permissible under automatic route in this sector including passenger car segment.

In global terms, India is the 2nd largest two-wheeler market, the 4th largest commercial vehiclemarket, and the 11th largest passenger car market. Furthermore, India has emerged as Asia's 4thlargest exporter of automobiles, after Japan, South Korea and Thailand. Also, India hasovertaken Brazil as the worlds 6th largest automobile manufacturing country, going by data on thefirst 6 months of 2011, as per the international organisation of motor vehicle manufacturers,the Organisation Internationale des Constructeurs dAutomobiles. India is now projected toovertake Japan, Germany and Korea to sell 7 million units by 2017, way ahead of the initialestimate of becoming the 3rd largest market globally by 2020. As many as 2.04 million vehicleswere produced in India till June this year, 20% higher than the 1.71 million units rolled out in Brazil.Indias market share in global vehicle production moved up marginally to 5% from the earlier 4.5%during this period.

2011 has been a roller coaster ride for domestic carmakers. After the robust 30.8% increase in sales in 2010growth in domestic automobile sales volumes had slackened in 2011. Despite new launches and promotionadiscounts, domestic car sales saw a meagre rise of 4% at 1,786,391 units against 1,719,703 units during January-November 2011 period. Exports, however, grew by 18% at 457,004 units during the same time. On the whole, totacar sales for the 11-month period were at 2,243,395 units against 2,106,252 units same period previous year, postinga growth of 6.51%, according to the Society of Indian Automobile Manufacturers Association (SIAM) data. Theindustry reported negative growth for the first time in 2 years between July and October 2011. There was a sharpdemand shift towards diesel vehicles, which caught many manufacturers unprepared. Crippling labour disputes acrossthe country affecting firms like Maruti Suzuki, General Motors and MRF, led to production delays. Since vehicle-makersimport many critical parts from Thailand, the floods there impacted them badly, with Honda suffering the worst & itsproduction still far below normal levels. The year gone by also witnessed some exciting new model launches, includingHyundai's 800-cc car Eon, and some intense moments between the West Bengal government and Tata Motors on thereturn of land in Singur following the relocation of the Nano plant. Meanwhile, rising interest rates, high commodityprices and a weak rupee led to increased model prices and subdued demand.

As per research firm Deloittes report 'Driving Through BRIC markets -- Lessons for Indian car manufacturers', fueprices have increased by up to 34% since deregulation in 2010. Besides, persistent inflationary pressures haveresulted in continuous rise in lending rates by banks and they are around 13-14% for new car loans. "The currentslowdown is not here to stay as the fundamentals of car sales growth namely, urbanisation and car density are stilvery attractive," as per Deloitte India Senior Director Kumar Kandaswami.As per the Deloitte report, the top 4 firms Maruti Suzuki, Hyundai, Tata Motors and Mahindra & Mahindra -constitute 80% of the passenger car sales, thereby making it a highlyconcentrated market. "However, increasing competition across vehiclesegment is expected to lower the concentration levels. New playersare quickly gaining market share and it is expected that thepassenger car market will have five or more players making up for80% of the market in the upcoming years," it added.SIAM notes that the vehicle penetration in India is one of thelowest in the world at 10 cars per 1000 people as against 565 carsand 453 cars per 1000 people in Germany and the US respectively.

So, saysSugato Sen, senior director of the associationthe marketwill only grow over long term.After a tumultuous year, the Auto Expo in January 2012 isexpected be a shot in the arm for carmakers by creating excitementat a time when the car market is witnessing a significant slowdownbecause of poor sentiment. With up to 60 new launches, apart from product and brand unveilings scheduled to takeplace within a span of five days, industry experts feel that car sales may see a lift by January-March next year.


12/17

MARKETING NEWS

1) Indian cell phone brands want to catch them young- The Hindu 21 DecHaving created a niche for themselves in the rural and low-end market, Indian handsetmakers are now aggressively chasing the urban youth market. Brands such as MicromaxLava, Spice and Maxx have put in place a strategy to move into a market segment which iscurrently the stronghold of multinational brands. Lava, for instance, is launching a new phonewhich it claims is designed for the cool MTV generation. The handset maker is partnering withMTV to launch this phone in a bid to penetrate the urban youth market. Maxx Mobile has

partnered with Reebok to sell its products through 1,000 Reebok outlets where customers wilget a free pair of shoes with the phone. Indian handset brands together own about 25 percent of the handset market but most of it has so far come from the low-end to mid-endsegment. Indian brands have a weak brand image when it comes to the urban youth and

also there is a perception that Chinese-made devices are of low quality. But companies like Micromax are now lookingto break this perception, says a market analyst.

2) Madura Fashion & Lifestyle Retail launches a new retail format- ET 21 DecMadura Fashion & Lifestyle Retail has launched a new retail format, Planet Fashion Grande,which will focus on style-conscious consumers. The Aditya Birla Group Company has alreadyrolled out the first Planet Fashion Grande store in Bangalore and plans to set up 15 stores byend of next fiscal. The stores are designed by Blocher Blocher Partners, an internationallyrenowned German architectural firm which has designed stores for global brands like HugoBoss and Porsche Design. The store will also have a stylist who will personally attend to

customers to advise them on fabric, design, fits and style which will match their body type andusage occasion.

3) Pepsi forms Lehar foods to take on regional brands in traditional packaged snacks- ET 23 DecFood and beverages firm PepsiCo has consolidated traditional packaged snacks such asnamkeens for the mass market under a new entity, Lehar Foods, to take on regional brandssuch as Balaji, Bikanerwala and A-Top Foods. Lehar Foods will operate on a low cost modewith its own profit and loss account, and will use Lehar brand name. "We were under-represented in traditional snacks in the lower-income population strata," Varun BerryPepsiCo India Holdings CEO (foods) said. "Mass-priced snacks have the potential to explode

and we want to address this market." Berry expects Lehar to contribute 50% to PepsiCo's foods division Frito-Lay by2015, up from just 10% now. Lehar Foods has a lean team of 35 employees under CEO Sudipto Mozumdar, whoreports to Berry. "The mandate of the team is to move fast in the market," said Berry. The overall salty snacks marketin the country is estimated at $3 billion, or about Rs 15,800 crore.

4) Fleet advertising gaining acceptance- BSWrapping a car or bus entirely with the creative is gaining traction, and is costeffective too. Have you seen a car which is fully wrapped in Levis jeansgraphics? Or, Volvo buses that have the entire Idea or Flipkart advertisementprinted all over them? A new trend fleet advertising is fast gaining acceptanceamong marketers. First, there were stationary billboards. Then, came mobileones, in which a billboard was mounted on a truck and driven around the city.Now, vehicles cars, taxis, buses or trains are being wrapped partially or entirelywith brands creatives. These are different from bus banners as the creative isdesigned keeping in mind the size and shape of the car and not just mounted on it. Though small, at present, industryplayers say that it is a growing market. Of the total Rs 3,500 crore market size of out-of-home (OOH) advertising,vehicle wraps, more commonly referred to as fleet graphics amount to a measly Rs 50 - 100 crore.

5) E-commerce site offers virtual cosmetic studio- The Hindu 22 DecConfused as to which lipstick or which blusher makes your face look up? Dont depend onyour neighbors advice. That anyway will never satisfy you. Better go to the virtual studiousing your own PC or smartphone, upload your picture and try out a host of brands andshades they offer. You can actually see for yourself how a particular beauty care productlooks on you. You can even save the touched-up picture on your Facebook account to havepeer review. You can place your order after checking feedback. MedPlus, the pharmacychain with over 1,000 outlets across the country, has launched the e-commerce venturecalled MedPlusBeauty.com to sell over 12,000 national and international brands online. Thecompany will deliver products the same day, piggybacking on six warehouses in thecountry it set up for the pharmacy chain. The company bets on the $10 billion Indian e

commerce market that is growing at a compounded annual growth rate of 47 per cent.


13/17

6) Durables companies hit as A/C sales dip, input costs rise in 2011- FE 27 DecWhile consumers enjoyed a pleasant summer in 2011, it was bad weather for the durablesindustry as a slump in air-conditioner sales compounded their woes in a year in which thesector had to struggle to cope with high input costs and a weakened rupee. According tothe Consumer Electronics and Appliances Manufacturers Association (CEAMA), theestimated Rs 35,000 crore Indian consumer durables market, which has giants like LG,Sony, Videocon, Samsung and Panasonic, did not grow as expected, with air-conditionersbeing the biggest spoilsport. "There was minimum growth. We expected that theconsumer durables market will grow at around 15 per cent this year, but it grew by only 8-9 per cent," CEAMA

President and Videocon Director Anirudh Dhoot told PTI. He said because of "high interest rates and trouble in theeconomy, consumer sentiments were down, though they picked up later, especially during the festive season".

7) Consolidation, digitalization marked the year for broadcasting industryDigitalization of cable TV along with alliances and acquisitions among television networkswere the major highlights during 2011 for the media broadcasting industry. Televisionnetworks were consolidated through acquisitions (Walt Disney picked up 100 per centstake in UTV Software), while alliances formed the backdrop of TV distribution with bignetworks, like Zee and Star, coming together to distribute combined channel bouquetsAccording to Mr Farokh Balsara, Head, Media and Entertainment, Ernst & Young

Consolidation was the trend during 2011 and going forward there will be more panIndian networks emerging with about five-six large networks. Going forward, we may see

North India-based networks like Network18 going down south while Sun TV may look at acquisitions up north. Therewill hardly be any standalone channels left and each will form part of a bouquet belonging to

8) JewelsNext targets Rs 100 crore in online jewellery sales-ET 25 DecGems and jewellery online sales portal JewelsNext expects to sell items worth Rs 100crore in the next 12 to 15 months, riding on the e-commerce wave in India. "Thedistribution system is well-developed in the country now. Each item that we sell is of a bigamount. We expect to sell around Rs 100 crore worth of gems and jewellery items fromour website," JewelsNext Co-Founder and CEO Gaurav S Issar. He added that JewelsNextoffers all the major jewellery brands online, which provides customers with the option ofmaking their purchases from a single place instead of paying physical visits to individualshops. "Every city and jeweler has its own specialty. Hyderabad is famous for pearls,Rajasthan for gems. We saw scope in bringing major brands on one portal, selling anddistributing their products," Issar said. JewelsNext has partnered with companies like Mehrasons, OnlyGems, JethaBhai Zaveri and others to sell their jewellery. He said the company is in the process of partnering with 500 morebrands to sell and finance their products.

9) Social gets all the action- The Hindu 23 DecThey gave wheels to a revolution and helped a jilted lover's whine be heard worldwide. TheAnna Hazare movement fuelled by Facebook and Twitter, and Kolaveri di on YouTube areproof of how India's young are increasingly living on the Internet, especially on social mediaYear 2011 was when marketers got to know the might of the medium in connecting withtheir consumers. Digital marketing is past the nascent stage, but campaigns have not beenthought through, says Mr Ramswaroop Gopalan, Country Manager (India) of interactivemarketing/technology services company Sapient Nitro. In 2011 marketers invested inlearning about it. Fast-moving consumer goods companies realise the rules of engagement

here are different, and find enough talent to do this through digital marketing shops, he says.

10) Navigating the new normal- BS 26 DecEvery year, marketing and communication giant JWT surveys the markets around

the world to spot the following years trends. Heres a snapshot of the trends it hasspotted for 2012. In JWTs annual year-end forecast of trends for the near future,continued economic uncertainty, new technology and the idea of sharedresponsibility are at the centre of or driving many of our trends. The economy willpush brands into opening up more entry points for extremely cost-sensitiveconsumers as the new normal becomes a prolonged normal in the developed world.At the same time, tough times will generate an unprecedented entrepreneurialismamong the so-called Lost Generation, with todays youth becoming a uniquelyresourceful group that creates its own opportunity. Two years ago we forecast thatpackaging would become a much bigger environmental issue; this year we believethe next big eco-issue will be the impact of our food choices on the environment, with various stakeholders drivingawareness around the topic and rethinking what food is sold and how its made.


14/17

MARKETING FEATURE

How to execute cross-promotion: Ra.One

http://www.businessstandard.com/india/news/how-to-execute-cross-

promotion-raone/459648/
http://www.businessstandard.com/india/news/how-to-execute-cross-promotion-raone/459648/http://www.businessstandard.com/india/news/how-to-execute-cross-promotion-raone/459648/http://www.businessstandard.com/india/news/how-to-execute-cross-promotion-raone/459648/http://www.businessstandard.com/india/news/how-to-execute-cross-promotion-raone/459648/http://www.businessstandard.com/india/news/how-to-execute-cross-promotion-raone/459648/


15/17

SOURCES

SOURCES FOR ECONOMIC INDICATORS, STATS & GRAPHS:http://www.bloomberg.comwww.eonomist.com/blogs/dailychart

SOURCES FOR COVER STORYInterview with Capt. Aditya Singh, Director, RKCO Group

SOURCES FOR PERSONALITIES OF THE WEEK:http://investing.businessweek.com/research/stocks/people/person.asp?personId=30511849&ticker=874487&previousCapId=874487

&previousTitle=State%20Bank%20of%20India http://www.business-standard.com/india/news/newsmaker-pratip-chaudhuri/420202/ http://business-standard.com/india/news/qa-pratip-chaudhuri-chairman-sbi/435428/ http://businesstoday.intoday.in/story/sbi-chief/1/14636.html http://www.deal4loans.com/loans/bank-info/sbi-chairman-pratip-chaudhuri-loves-to-be-the-peoples-person/ http://topics.wsj.com/person/D/mario-draghi/5738 http://online.wsj.com/article/SB10001424052970204791104577108491599654910.html http://en.wikipedia.org/wiki/Mario_Draghi http://www.bbc.co.uk/news/business-16253026

SOURCES FOR ARTICLES (1-30)

BUSINESS NEWS. Mahindra to launch its first compact car next year- BS 22 Dec

http://www.business-standard.com/india/news/mahindra-to-launch-its-first-compact-car-next-year/459383/

.

US Call Centre bill passage to see objection from India: Nasscom- ET 22 Dechttp://economictimes.indiatimes.com/tech/ites/us-call-centre-bill-passage-to-see-objection-from-india-

nasscom/articleshow/11193667.cms. Moodys upgrades Indias local currency debt rating- TOI 22 Dec

http://timesofindia.indiatimes.com/business/india-business/Moodys-upgrades-Indias-local-currency-debt-rating/articleshow/11198545.cms

. E-payment for all: Kirana stores to sell Visa cards- TOI 22 Dechttp://timesofindia.indiatimes.com/business/india-business/E-payment-for-all-Kirana-stores-to-sell-Visa-

cards/articleshow/11198607.cms. Imported wine, Scotch & cars to be cheaper- TOI 23 Dec

http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/12/23&PageLabel=3&EntityId=Ar00308&ViewMode=HTML

. 7 lakh Android devices are activated daily- ET 22 Dechttp://economictimes.indiatimes.com/tech/hardware/7-lakh-android-devices-are-activated-daily/articleshow/11201559.cms

. Industry leaders adding fuel to fire, says Prime Minister Manmohan Singh- ET 23 Dechttp://economictimes.indiatimes.com/news/politics/nation/pm-manmohan-singh-blames-india-inc-for-spreading-

despondency/articleshow/11212934.cms. Toyota recalls 41k units of Etios, Liva- TOI 23 Dec

http://timesofindia.indiatimes.com/business/india-business/Toyota-recalls-41k-units-of-Etios-Liva/articleshow/11214855.cms. 3G roaming deals are illegal: DoT- The Hindu 22 Dec

http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2738729.ece?homepage=true0. Irda Finally Junks Third-Party Motor Cover Pool - TOI 24 Dec

http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/24&PageLabel=1&EntityId=Ar00104&ViewMode=HTML

1. For Maharashtra wine industry, it is time for the bubbly- The Hindu 23 Dechttp://www.thehindubusinessline.com/industry-and-economy/article2742316.ece?homepage=true

2. Lavasa finds it tough to regain lost momentum- The Hindu 23 Dechttp://www.thehindubusinessline.com/companies/article2742162.ece?homepage=true&ref=wl_home

3. Booming biz of online marriages- BS 22 Dechttp://www.business-standard.com/taketwo/news/booming-bizonline-marriages-/459346/

4. Changi to Buy 26% in GVK Airports Biz for 2,200 Cr- TOI 26 Dechttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/1

2/26&PageLabel=1&EntityId=Ar00100&ViewMode=HTML5. IT Pips Manufacturing in Job Creation- TOI 26 Dec

http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/1

2/26&PageLabel=1&EntityId=Ar00103&ViewMode=HTML6. Imran Khan to endorse MTS in Rs 10-Cr deal- TOI 26 Dec

http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/imran-khan-to-endorse-mts-in-rs-10-Cr-deal/articleshow/11249029.cms

7. Drug Cos Told to Pay Rs. 4000Cr Penalty- TOI 27 Dechttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/1

2/27&PageLabel=1&EntityId=Ar00104&ViewMode=HTML8. Flipkart aims for 10-fold growth in revenue in FY12- Business Standard 27 Dec

http://www.business-standard.com/india/news/flipkart-aims-for-10-fold-growth-in-revenue-in-fy12/459851/9. Coke remedy for a happier tomorrow- The Hindu Business Line 27Dec

http://www.thehindubusinessline.com/industry-and-economy/marketing/article2752531.ece0. Toyota Aqua Hybrid Launched in Japan- Insideline 27 Dec
http://www.bloomberg.com/http://www.eonomist.com/blogs/dailycharthttp://www.eonomist.com/blogs/dailycharthttp://investing.businessweek.com/research/stocks/people/person.asp?personId=30511849&ticker=874487&previousCapId=874487&previousTitle=State%20Bank%20of%20Indiahttp://investing.businessweek.com/research/stocks/people/person.asp?personId=30511849&ticker=874487&previousCapId=874487&previousTitle=State%20Bank%20of%20Indiahttp://investing.businessweek.com/research/stocks/people/person.asp?personId=30511849&ticker=874487&previousCapId=874487&previousTitle=State%20Bank%20of%20Indiahttp://www.business-standard.com/india/news/newsmaker-pratip-chaudhuri/420202/http://www.business-standard.com/india/news/newsmaker-pratip-chaudhuri/420202/http://business-standard.com/india/news/qa-pratip-chaudhuri-chairman-sbi/435428/http://business-standard.com/india/news/qa-pratip-chaudhuri-chairman-sbi/435428/http://businesstoday.intoday.in/story/sbi-chief/1/14636.htmlhttp://businesstoday.intoday.in/story/sbi-chief/1/14636.htmlhttp://www.deal4loans.com/loans/bank-info/sbi-chairman-pratip-chaudhuri-loves-to-be-the-peoples-person/http://www.deal4loans.com/loans/bank-info/sbi-chairman-pratip-chaudhuri-loves-to-be-the-peoples-person/http://topics.wsj.com/person/D/mario-draghi/5738http://topics.wsj.com/person/D/mario-draghi/5738http://online.wsj.com/article/SB10001424052970204791104577108491599654910.htmlhttp://online.wsj.com/article/SB10001424052970204791104577108491599654910.htmlhttp://en.wikipedia.org/wiki/Mario_Draghihttp://en.wikipedia.org/wiki/Mario_Draghihttp://www.bbc.co.uk/news/business-16253026http://www.bbc.co.uk/news/business-16253026http://www.business-standard.com/india/news/mahindra-to-launch-its-first-compact-car-next-year/459383/http://economictimes.indiatimes.com/tech/ites/us-call-centre-bill-passage-to-see-objection-from-india-nasscom/articleshow/11193667.cmshttp://economictimes.indiatimes.com/tech/ites/us-call-centre-bill-passage-to-see-objection-from-india-nasscom/articleshow/11193667.cmshttp://timesofindia.indiatimes.com/business/india-business/Moodys-upgrades-Indias-local-currency-debt-rating/articleshow/11198545.cmshttp://timesofindia.indiatimes.com/business/india-business/Moodys-upgrades-Indias-local-currency-debt-rating/articleshow/11198545.cmshttp://timesofindia.indiatimes.com/business/india-business/E-payment-for-all-Kirana-stores-to-sell-Visa-cards/articleshow/11198607.cmshttp://timesofindia.indiatimes.com/business/india-business/E-payment-for-all-Kirana-stores-to-sell-Visa-cards/articleshow/11198607.cmshttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/12/23&PageLabel=3&EntityId=Ar00308&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/12/23&PageLabel=3&EntityId=Ar00308&ViewMode=HTMLhttp://economictimes.indiatimes.com/tech/hardware/7-lakh-android-devices-are-activated-daily/articleshow/11201559.cmshttp://economictimes.indiatimes.com/news/politics/nation/pm-manmohan-singh-blames-india-inc-for-spreading-despondency/articleshow/11212934.cmshttp://economictimes.indiatimes.com/news/politics/nation/pm-manmohan-singh-blames-india-inc-for-spreading-despondency/articleshow/11212934.cmshttp://timesofindia.indiatimes.com/business/india-business/Toyota-recalls-41k-units-of-Etios-Liva/articleshow/11214855.cmshttp://www.thehindubusinessline.com/industry-and-economy/info-tech/article2738729.ece?homepage=truehttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/24&PageLabel=1&EntityId=Ar00104&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/24&PageLabel=1&EntityId=Ar00104&ViewMode=HTMLhttp://www.thehindubusinessline.com/industry-and-economy/article2742316.ece?homepage=truehttp://www.thehindubusinessline.com/companies/article2742162.ece?homepage=true&ref=wl_homehttp://www.business-standard.com/taketwo/news/booming-bizonline-marriages-/459346/http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/26&PageLabel=1&EntityId=Ar00100&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/26&PageLabel=1&EntityId=Ar00100&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/26&PageLabel=1&EntityId=Ar00103&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/26&PageLabel=1&EntityId=Ar00103&ViewMode=HTMLhttp://economictimes.indiatimes.com/news/news-by-industry/services/advertising/imran-khan-to-endorse-mts-in-rs-10-crore-deal/articleshow/11249029.cmshttp://economictimes.indiatimes.com/news/news-by-industry/services/advertising/imran-khan-to-endorse-mts-in-rs-10-crore-deal/articleshow/11249029.cmshttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/27&PageLabel=1&EntityId=Ar00104&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/27&PageLabel=1&EntityId=Ar00104&ViewMode=HTMLhttp://www.business-standard.com/india/news/flipkart-aims-for-10-fold-growth-in-revenue-in-fy12/459851/http://www.thehindubusinessline.com/industry-and-economy/marketing/article2752531.ecehttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2752531.ecehttp://www.business-standard.com/india/news/flipkart-aims-for-10-fold-growth-in-revenue-in-fy12/459851/http://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/27&PageLabel=1&EntityId=Ar00104&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/27&PageLabel=1&EntityId=Ar00104&ViewMode=HTMLhttp://economictimes.indiatimes.com/news/news-by-industry/services/advertising/imran-khan-to-endorse-mts-in-rs-10-crore-deal/articleshow/11249029.cmshttp://economictimes.indiatimes.com/news/news-by-industry/services/advertising/imran-khan-to-endorse-mts-in-rs-10-crore-deal/articleshow/11249029.cmshttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/26&PageLabel=1&EntityId=Ar00103&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/26&PageLabel=1&EntityId=Ar00103&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/26&PageLabel=1&EntityId=Ar00100&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/26&PageLabel=1&EntityId=Ar00100&ViewMode=HTMLhttp://www.business-standard.com/taketwo/news/booming-bizonline-marriages-/459346/http://www.thehindubusinessline.com/companies/article2742162.ece?homepage=true&ref=wl_homehttp://www.thehindubusinessline.com/industry-and-economy/article2742316.ece?homepage=truehttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/24&PageLabel=1&EntityId=Ar00104&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/24&PageLabel=1&EntityId=Ar00104&ViewMode=HTMLhttp://www.thehindubusinessline.com/industry-and-economy/info-tech/article2738729.ece?homepage=truehttp://timesofindia.indiatimes.com/business/india-business/Toyota-recalls-41k-units-of-Etios-Liva/articleshow/11214855.cmshttp://economictimes.indiatimes.com/news/politics/nation/pm-manmohan-singh-blames-india-inc-for-spreading-despondency/articleshow/11212934.cmshttp://economictimes.indiatimes.com/news/politics/nation/pm-manmohan-singh-blames-india-inc-for-spreading-despondency/articleshow/11212934.cmshttp://economictimes.indiatimes.com/tech/hardware/7-lakh-android-devices-are-activated-daily/articleshow/11201559.cmshttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/12/23&PageLabel=3&EntityId=Ar00308&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=TOINEW&BaseHref=TOIM/2011/12/23&PageLabel=3&EntityId=Ar00308&ViewMode=HTMLhttp://timesofindia.indiatimes.com/business/india-business/E-payment-for-all-Kirana-stores-to-sell-Visa-cards/articleshow/11198607.cmshttp://timesofindia.indiatimes.com/business/india-business/E-payment-for-all-Kirana-stores-to-sell-Visa-cards/articleshow/11198607.cmshttp://timesofindia.indiatimes.com/business/india-business/Moodys-upgrades-Indias-local-currency-debt-rating/articleshow/11198545.cmshttp://timesofindia.indiatimes.com/business/india-business/Moodys-upgrades-Indias-local-currency-debt-rating/articleshow/11198545.cmshttp://economictimes.indiatimes.com/tech/ites/us-call-centre-bill-passage-to-see-objection-from-india-nasscom/articleshow/11193667.cmshttp://economictimes.indiatimes.com/tech/ites/us-call-centre-bill-passage-to-see-objection-from-india-nasscom/articleshow/11193667.cmshttp://www.business-standard.com/india/news/mahindra-to-launch-its-first-compact-car-next-year/459383/http://www.bbc.co.uk/news/business-16253026http://en.wikipedia.org/wiki/Mario_Draghihttp://online.wsj.com/article/SB10001424052970204791104577108491599654910.htmlhttp://topics.wsj.com/person/D/mario-draghi/5738http://www.deal4loans.com/loans/bank-info/sbi-chairman-pratip-chaudhuri-loves-to-be-the-peoples-person/http://businesstoday.intoday.in/story/sbi-chief/1/14636.htmlhttp://business-standard.com/india/news/qa-pratip-chaudhuri-chairman-sbi/435428/http://www.business-standard.com/india/news/newsmaker-pratip-chaudhuri/420202/http://investing.businessweek.com/research/stocks/people/person.asp?personId=30511849&ticker=874487&previousCapId=874487&previousTitle=State%20Bank%20of%20Indiahttp://investing.businessweek.com/research/stocks/people/person.asp?personId=30511849&ticker=874487&previousCapId=874487&previousTitle=State%20Bank%20of%20Indiahttp://www.eonomist.com/blogs/dailycharthttp://www.bloomberg.com/


16/17

http://www.insideline.com/toyota/toyota-aqua-hybrid-launched-in-japan.html

INTERNATIONAL NEWS1. Sony to sell LCD venture stake to Samsung for $940 million- Reuters 26 Dec

http://in.reuters.com/article/2011/12/26/samsung-sony-idINDEE7BP05H20111226

2. Yuan hits all-time high- Business Standard 27 Dechttp://www.business-standard.com/india/news/yuan-hits-all-time-high/459846/

3. Brazil overtakes UK as world's sixth largest economy- ET 27 Dechttp://economictimes.indiatimes.com/news/international-business/brazil-overtakes-uk-as-worlds-sixth-largest-

economy/articleshow/11263480.cms4. Women beating men to Japanese service jobs- The Financial Express 28 Dec

http://www.financialexpress.com/news/women-beating-men-to-japanese-service-jobs/892718/05. China begins using new global positioning satellite- Reuters 27 Dec

http://www.reuters.com/article/2011/12/27/us-china-satellite-idUSTRE7BQ07520111227

MISCELLANEOUS NEWS6. Take off offensive content, court tells social websites- TOI 22 Dec

http://timesofindia.indiatimes.com/tech/social-media/Take-off-offensive-content-court-tells-social-

websites/articleshow/11201107.cms

7. Lokpal Lokpal passed in Lok Sabha, but it will be hard to pass in Rajya Sabha- TOI 28 Dechttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/1

2/28&PageLabel=1&EntityId=Ar00102&ViewMode=HTML8. Rags to World Bank: Gujarat women script new future- TOI 26 Dec

http://timesofindia.indiatimes.com/city/ahmedabad/Rags-to-World-Bank-Gujarat-women-script-new-future/articleshow/11248465.cms

9. Teenagers losing sleep over excess use of tech: study- The Hindu Business Line 25 Dechttp://www.thehindubusinessline.com/industry-and-economy/info-tech/article2747496.ece

0. North East exodus put at 50L in 5 yrs- TOI 26 Dechttp://economictimes.indiatimes.com/news/politics/nation/50-lakh-people-likely-to-migrate-from-ne-in-5-years-report/articleshow/11253585.cms

INDUSTRY ANALYSIS SOURCES THE INDIAN AUTOMOTIVE INDUSTRY

1. http://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/Indian-car-sales-will-bounce-back-in-2012-Deloitte/articleshow/11268908.cms

2. http://www.moneycontrol.com/news/brokerage-recos-sector-report/automobile-sales-set-to-zoom2012-db-india_639505.html3. http://profit.ndtv.com/News/Article/a-year-to-forget-for-auto-industry-294641

4. http://www.mydigitalfc.com/news/dip-buyer-confidence-hurts-car-sales-7805. http://www.thehindubusinessline.com/companies/article2752546.ece?homepage=true&ref=wl_home

6. http://www.frontlineonnet.com/fl2820/stories/20111007282011800.htm7. http://www.siamindia.com/media/coverage/viewMediacoverage.aspx?id=3963

8. http://www.businessworld.in/businessworld/content/Driving-Abroad.html?storyInSinglePage=true9. http://www.siamindia.com/scripts/market-share.aspx

SOURCES FOR MARKETING NEWS:

1.Indian cell phone brands want to catch them young- The Hindu 21 Dechttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2735585.ece 2. Madura Fashion & Lifestyle Retail launches a new retail format, Planet Fashion Grande- ET 21 Dechttp://economictimes.indiatimes.com/news/news-by-industry/cons-products/fashion-/-cosmetics-/-jewellery/madura-fashion-

lifestyle-retail-has-launched-a-new-retail-format-planet-fashion-grande/articleshow/11197457.cms 3. Pepsi forms Lehar foods to take on regional brands in traditional packaged snacks- ET 23 Dechttp://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/pepsi-forms-lehar-foods-to-take-on-regional-

brands-in-traditional-packaged-snacks/articleshow/11214201.cms 4. Fleet advertising gaining acceptance- BShttp://www.businessstandard.com/india/news/dolling-upvehicle/459425/ 5. e-commerce site offers virtual cosmetic studio- The Hindu 22 Dechttp://www.thehindubusinessline.com/industry-and-economy/info-tech/article2738747.ece 6.Durables companies hit as A/C sales dip, input costs rise in 2011- FE 27 Dechttp://www.financialexpress.com/news/durables-companies-faced-a-rough-2011/892565/ 7.Consolidation, digitalization marked the year for broadcasting industryhttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2752019.ece 8. JewelsNext targets Rs 100 crore in online jewellery sales-ET 25 Dechttp://articles.economictimes.indiatimes.com/2011-12-25/news/30556711_1_gems-and-jewellery-portal-customers 9.Social gets all the action- The Hindu 23 Dechttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2741916.ece 10. Navigating the new normal- BS 26 Dec
http://www.insideline.com/toyota/toyota-aqua-hybrid-launched-in-japan.htmlhttp://in.reuters.com/article/2011/12/26/samsung-sony-idINDEE7BP05H20111226http://www.business-standard.com/india/news/yuan-hits-all-time-high/459846/http://economictimes.indiatimes.com/news/international-business/brazil-overtakes-uk-as-worlds-sixth-largest-economy/articleshow/11263480.cmshttp://economictimes.indiatimes.com/news/international-business/brazil-overtakes-uk-as-worlds-sixth-largest-economy/articleshow/11263480.cmshttp://www.financialexpress.com/news/women-beating-men-to-japanese-service-jobs/892718/0http://www.reuters.com/article/2011/12/27/us-china-satellite-idUSTRE7BQ07520111227http://timesofindia.indiatimes.com/tech/social-media/Take-off-offensive-content-court-tells-social-websites/articleshow/11201107.cmshttp://timesofindia.indiatimes.com/tech/social-media/Take-off-offensive-content-court-tells-social-websites/articleshow/11201107.cmshttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/28&PageLabel=1&EntityId=Ar00102&ViewMode=HTMLhttp://epaper.timesofindia.com/Default/Scripting/ArticleWin.asp?From=Archive&Source=Page&Skin=ETNEW&BaseHref=ETM/2011/12/28&PageLabel=1&EntityId=Ar00102&ViewMode=HTMLhttp://timesofindia.indiatimes.com/city/ahmedabad/Rags-to-World-Bank-Gujarat-women-script-new-future/articleshow/11248465.cmshttp://timesofindia.indiatimes.com/city/ahmedabad/Rags-to-World-Bank-Gujarat-women-script-new-future/articleshow/11248465.cmshttp://www.thehindubusinessline.com/industry-and-economy/info-tech/article2747496.ecehttp://economictimes.indiatimes.com/news/politics/nation/50-lakh-people-likely-to-migrate-from-ne-in-5-years-report/articleshow/11253585.cmshttp://economictimes.indiatimes.com/news/politics/nation/50-lakh-people-likely-to-migrate-from-ne-in-5-years-report/articleshow/11253585.cmshttp://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/Indian-car-sales-will-bounce-back-in-2012-Deloitte/articleshow/11268908.cmshttp://economictimes.indiatimes.com/news/news-by-industry/auto/automobiles/Indian-car-sales-will-bounce-back-in-2012-Deloitte/articleshow/11268908.cmshttp://www.moneycontrol.com/news/brokerage-recos-sector-report/automobile-sales-set-to-zoom2012-db-india_639505.htmlhttp://profit.ndtv.com/News/Article/a-year-to-forget-for-auto-industry-294641http://www.mydigitalfc.com/news/dip-buyer-confidence-hurts-car-sales-780http://www.thehindubusinessline.com/companies/article2752546.ece?homepage=true&ref=wl_homehttp://www.frontlineonnet.com/fl2820/stories/20111007282011800.htmhttp://www.siamindia.com/media/coverage/viewMediacoverage.aspx?id=3963http://www.businessworld.in/businessworld/content/Driving-Abroad.html?storyInSinglePage=truehttp://www.siamindia.com/scripts/market-share.aspxhttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2735585.ecehttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2735585.ecehttp://economictimes.indiatimes.com/news/news-by-industry/cons-products/fashion-/-cosmetics-/-jewellery/madura-fashion-lifestyle-retail-has-launched-a-new-retail-format-planet-fashion-grande/articleshow/11197457.cmshttp://economictimes.indiatimes.com/news/news-by-industry/cons-products/fashion-/-cosmetics-/-jewellery/madura-fashion-lifestyle-retail-has-launched-a-new-retail-format-planet-fashion-grande/articleshow/11197457.cmshttp://economictimes.indiatimes.com/news/news-by-industry/cons-products/fashion-/-cosmetics-/-jewellery/madura-fashion-lifestyle-retail-has-launched-a-new-retail-format-planet-fashion-grande/articleshow/11197457.cmshttp://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/pepsi-forms-lehar-foods-to-take-on-regional-brands-in-traditional-packaged-snacks/articleshow/11214201.cmshttp://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/pepsi-forms-lehar-foods-to-take-on-regional-brands-in-traditional-packaged-snacks/articleshow/11214201.cmshttp://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/pepsi-forms-lehar-foods-to-take-on-regional-brands-in-traditional-packaged-snacks/articleshow/11214201.cmshttp://www.businessstandard.com/india/news/dolling-upvehicle/459425/http://www.businessstandard.com/india/news/dolling-upvehicle/459425/http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2738747.ecehttp://www.thehindubusinessline.com/industry-and-economy/info-tech/article2738747.ecehttp://www.financialexpress.com/news/durables-companies-faced-a-rough-2011/892565/http://www.financialexpress.com/news/durables-companies-faced-a-rough-2011/892565/http://www.thehindubusinessline.com/industry-and-economy/marketing/article2752019.ecehttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2752019.ecehttp://articles.economictimes.indiatimes.com/2011-12-25/news/30556711_1_gems-and-jewellery-portal-customershttp://articles.economictimes.indiatimes.com/2011-12-25/news/30556711_1_gems-and-jewellery-portal-customershttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2741916.ecehttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2741916.ecehttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2741916.ecehttp://articles.economictimes.indiatimes.com/2011-12-25/news/30556711_1_gems-and-jewellery-portal-customershttp://www.thehindubusinessline.com/industry-and-economy/marketing/article2752019.ecehttp://www.financialexpress.com/news/durables-companies-faced-a-rough-2011/892565/http://www.thehindubusinessline.com/industry-and-economy/info-tech/article2738747.ecehttp://www.businessstandard.com/india/news/dolling-upvehicle/459425/http://economictimes.indiatimes.com/news/news-by-industry/cons-products/food/pepsi-forms-le

xed ca marketing newsletter week dec 22- dec28

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