ONLINE MEDIA/ E-MARKETING

X50.9212 Integrated Marketing – Week 6

E-Commerce Systems

• Examples of E-Commerce systems• BestBuy.com• Amazon.com• Walmart.com• Shop.Sirius.com

• Why have E-Commerce systems not replaced retail stores?

Interactive Marketing

• Creates a relationship between the buyer and the seller; two way interaction

• Tracking can be real-time and highly detailed• Online advertising• BLOGs• Social networking• User-generated ads/reviews• E-mail• SEM/SEO• Viral

Online Advertising

• Display/banner ads• Classifieds• Media/Video ads

• Advantages/Disadvantages?

weB LOGS

• To sponsor or not to sponsor?• Credibility• Negative reviews

• Advantages/Disadvantages?

Social Networking

• Profiles/Groups• Sponsorships• Events/Updates• Connections

• Advantages/Disadvantages?

User Generated Content

• E.g. self made commercials, reviews (BLOGs), etc.

• Amazon.com

• Advantages/Disadvantages?

E-mail Marketing

• Integration with other channels• Tracking and analytics• Promotions, newsletters, action-based

responses (e.g. abandonment)

• Advantages/Disadvantages?

SEM/SEO

• Google, Yahoo, Bing• Marketing: Paid• Optimization: Natural/Organic

• Advantages/Disadvantages?

Viral Marketing

• Several forms• Why would someone want to pass it along?• MUST be tied to product or brand!

• Advantages/Disadvantages?

ONLINE MEDIA/ E-MARKETING

X50.9212 Integrated Marketing – Week 6