w.zagrez2018.zagrebforum.eu/content/download/6526/68346/version/... · 2013 2018 hat zagreb forum...

Creative& Europe

cities

www.zagrebforum.eu

Top reasons to attend Zagreb Forum

HEARabout the e�ective governance models as well as recommendations for further development of Zagreb as a new EU city

Shareexperiences and knowledge on furthering the deployment of new technologies in Zagreb and beyondLe

arn

more about the Future of Europe and role of

cities with an emphasis on Zagreb as an innovation and

creativity hub Meetthe experts, government representatives, peers and business prospects from around the globe

Transfer of knowledge and technology on a

global level

Smart, sustainable

and inclusive growth

Linking of important

stakeholders

Principle of good

governance and citizen inclusion

Connecting the City of Zagreb with

innovative partners from the European Union

Initiating and supporting

creativeindustries

Creative and innovative

potential of cities development

6th Zagreb Forum 2018

Digital Transformation of Cities

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Content

Idea & Concept

Introduction

6 Years of Zagreb Forum / 2013-2018

Zagreb Forum 2018 / Digital Transformation of CitiesConcept and ObjectivesAgenda 2018

Zagreb Forum 2017 / MEGATRENDS for CITIES - Jobs & Skills in Innovative Urban EcosystemsConcept and ObjectivesAgenda 2017

Zagreb Forum 2016 / Urban Futures - Challenges for Cities & EntrepreneurshipConcept and ObjectivesAgenda 2016

Zagreb Forum 2015 / Creative Cities & Europe - SMART CITY with 5Cs: Co-Creation of Creative City by CitizensConcept and Objectives Key MessagesAgenda 2015

Zagreb Forum 2014 / Creative Cities & Europe - Fostering City Development through Smart Decisions, E-governance and Energy SustainabilityObjectives and Results Long Term Impact Key Messages Agenda 2014

Zagreb Forum 2013 / Creative Cities & EuropeObjectives and Concept Opportunity Key MessagesAgenda 2013

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Zagreb Forum calls for development and application of the city management model that will provide answers to all current and future challenges concerning the development of the City of Zagreb, especially when it comes to improving the quality of life. In order for this to happen, the citizens as equal partners of the city administration, academia, business sector and the civil society, have to be included in the initiatives which will create added value and new employment opportunities.

Idea & Concept

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Introduction

This year marks the sixth anniversary of Zagreb Forum, which only proves that its concept, as well as the quality standards applied from the very beginning, are solid and based on a long-term vision.

The topics we introduced at the very first Zagreb Forum and onwards sounded futuristic and abstract at times, I might even say utopian. However, if we take a look today at a retrospective of our work, it is clear that we had identified excellent challenges, which have since become part of development strategies for cities and society as a whole. Some of the recommendations voiced at the Forum have already come to life via various national and international projects. We have used the network of partners and participants in the Forums to date to develop and implement ideas voiced at Zagreb Forum in international projects funded through EU programmes, such as Interreg Europe, Horizon 2020, URBACT, and Europe for Citizens.

We receive support from everyone who embraces societal challenges, ready to make an active contribution to the development of a more creative, innovative and productive environment. From the very first day, Zagreb Forum has been gaining international significance and recognisability and it has considerably surpassed the limits of the City and the national borders.

It is an honour to be part of this community, which thinks about the future and how to prepare for it in the best possible way. This is the quality of a society of knowledge and awareness that assumes responsibility and thinks about the ecological and economic sustainability of society, so that, one day, we might pass it on to the future generations to keep up the good work and introduce improvements.

As ever, we emphasise the importance of encouraging creativity and of being creative. We continue to promote societal megatrends, so this year we place the emphasis on keeping the talent. They can use their knowledge to create added value through innovative products and solutions.

One of the main activities of Zagreb Forum is to promote national innovative solutions in the field of smart cities, so we have introduced the Zagreb Forum Best Smart City Solution Award.

I would like to personally extend my thanks to all participants for their active contribution to the development of contents and topics to date. They have helped us become one of the more prominent events of this type in Croatia and in the EU.

We invite all participants of the Forum to take part in the dialogue and help us raise awareness of the challenges ahead of us. Together, we can create new solutions for continued and sustainable development of society.

Frane Šesnić, Chairman, Zagreb Forum

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Zagreb Forum2013 2018

hat Zagreb Forum has kept constant is a continuity of promoting cooperation between various national and international stakeholders interested in successful

functioning of the innovation ecosystem in the City of Zagreb.

Zoran Aralica, Co-organizer, Zagreb Forum

"W"

uring the last six years, Zagreb Forum has positioned itself as a knowledge hub for the development of creative cities. At the same time, Forum connects relevant stakeholders who move projects forward.

Blaž Golob, Co-organizer, Zagreb Forum

"D "Key FIGURES

Over

850 participants coming

from all over the world.

Over

160 expert speakers and moderators coming

from all over the world.

Over

80 innovative governance,

business, and technology solutions for promoting smart

city development and improving city

management.

Over

50 best smart city practice

cases and projects presented. Innovative business models and

technology solutions for smart city development

presented.

6years of

5

hrough its development as an urban entity, the City of Zagreb is creating a significant contribution that goes beyond national boundaries. That is exactly what Zagreb Forum has been

representing over the years - the city potential that has the power to directly contribute to building bridges of cooperation on both national and international levels.

Frane Šesnić, Chairman, Zagreb Forum

"T"

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Concept and ObjectivesCities are essential complements to digital transformation. According to the EU Strategic Policy Forum on Digital Entrepreneurship report, the changes brought about by the digital age mean that geographic boundaries are no longer costly barriers to trade, communication and social interaction. European cities provide up to 85% of the region's GDP, which provides a high density of interactions among citizens. It creates digitally supported opportunities for education, creativity – mission of Zagreb Forum, and shared services. All together, they increase productivity, efficiency and development of a good quality of life.

Successful digital transformation of cities requires recognition of their digital transformation challenges as well as taking city context into consideration. Similar to successful implementation of quadra-helix model, urban digital transformation requires strong engagement of national/local government, academia, industry, citizens and civil society in recognition of the digital transformation challenges as well as fostering digital transformation of cities.

Diverse stakeholders across the city ecosystem build partnership, identify and develop local talent, attract skills, create new form of science-industry linkages, employ data and support the investment in infrastructure that enables digital transformation. Start-ups, SMEs, retailers, artists, craftspeople, teachers and civil servants have started to adopt digital technologies in order to bring about a smooth transition into prosperous digital future.

Critical attributes for a successful digital transformation process are grouped around four thematic areas. First – Leadership and collaboration for a smart governance of the local digital ecosystem; Second – Digital skills and entrepreneurs for acceleration of the digital transformation process; Third – Access to data and technologies for applied solutions to local challenges and Fourth – Key infrastructure and investments for digital launch pads.

objectives of the 6th Zagreb Forum are as follows

1. 2. 4.3. 5.To bring together relevant stakeholders

To present new disruptive models and good practice cases

To present business solutions for digital transformation of cities

To initiate new projects and connect people

Zagreb Forum 2018Creative Cities & EuropeDigital Transformation of Cities

To present opportunities for digital transformation of cities

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AGENDAMONDAY, 28.05.2018Venue: Technology Park Zagreb @ Zagreb Fair

8:30-9:00 Registration9:00-9:20 Welcome & Opening

Frane Šesnić, CEO, Development Agency Zagreb – TPZ Ltd., ZagrebH.E. Philippe Meunier, French Ambassador to Croatia, Ambassade de France en Croatie, ZagrebBernard Gršić, Envoy of the Prime Minister of the Republic of Croatia and State Secretary, Central Office for the Development of Digital Society, ZagrebMilan Bandić, Mayor of the City of Zagreb

9:20-9:40 Key Note SpeechVedrana Jelušić Kašić, Director and Regional Head for Croatia, Slovenia, Hungary and Slovakia, European Bank for Reconstruction and Development, Zagreb

9:40-10:40 Session I Leadership & Collaboration for Digital Transformation of CitiesModerator: Stephanie E. Trpkov, Strategic Competitiveness Consultant, World Bank Group – Croatia, Zagreb

Jérôme Richard, Special Advisor to the President of Orléans Metropole on Digital, OrléansMirka Jozić, Head of the City Office for Economy, Energetics and Environment Protection, the City of ZagrebTadej Slapnik, State Secretary, Responsible for Establishing Dialogue with the Civil Society, Coordinating Civil Initiatives and Social Entrepreneurship, Office of the Prime Minister, LjubljanaMaruška Vizek, Director, The Institute of Economics, ZagrebVedrana Jelušić Kašić, Director and Regional Head for Croatia, Slovenia, Hungary and Slovakia, European Bank for Reconstruction and Development, Zagreb

10:40-11:00 Coffee break

11:00-12:00 Session IIa Digital Skills for Digital Transformation & Access to Data Moderator: Aida Mahmutović, Curator for Global

Developments on Privacy and Data Protection and Cultural Diversity, Geneva Internet Platform - DigitalWatch Observatory and Lead, Balkan School on Internet Governance, Sarajevo

Dubravka Jurlina Alibegović, Senior Research Fellow and Head of the Department for Regional Development at the Institute of Economics, ZagrebKonstantin Bezuhanov, CEO and CFO, Evrotrust Technologies, SofiaMark Boris Andrijanič, Senior Public Policy Associate, Central and Eastern Europe, UberBlaž Golob, Director, GFS GoForeSight Institute, Ljubljana

Session IIb (In Croatian only) Digital Transformation & Access to Data Using Satcom Systems for Civil ProtectionModerator: Tihomir Divjak, Senior Expert, GFS Institute, Ljubljana

Hinko Mance, Commander of the Unit, Fire Department of the City of Rijeka, RijekaMensur Ferhatović, Fire Station Vežica Firefighting Commander and Part-time Professor at Polytechnic of Rijeka, RijekaMiro Vidoš, Technical Director and Owner, ING Service Ltd., Zagreb

12:00-13:00 Session III Disruptive Technologies Supporting Digital Transformation – Challenges of Blockchain Technology Moderator: Albina Zanze, EU Funding Legal Consultant, PJR Consulting Ltd., Zagreb

Michael Gebert, Head of the Board German CrowdSourcing Association, Member of the European Crowdfunding Stakeholder Forum at European Commission, and Founding Partner, Crowd Mentor Network, MunichFrane Šesnić, CEO, Development Agency Zagreb – TPZ Ltd., Zagreb

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Frane ŠesnićCEO, Development Agency Zagreb – TPZ Ltd., Zagreb

Philippe MeunierFrench Ambassador to Croatia,

Ambassade de France en Croatie, Zagreb

Bernard GršićEnvoy of the Prime Minister

of the Republic of Croatia and State Secretary, Central Office for the Development of Digital

Society, Zagreb

Aida MahmutovićCurator for Global Developments on Privacy and Data Protection and Cultural Diversity, Geneva

Internet Platform - DigitalWatch Observatory and Lead, Balkan

School on Internet Governance, Sarajevo

SPEAKERS AND MODERATORS AT Zagreb Forum 2018

Josip BilaverAssistant Minister in

Directorate for EU Funds and Strategic Planning, Ministry

of Sea, Transport and Infrastructure, Zagreb

Milan BandićMayor of the City of Zagreb,

Zagreb

Tadej SlapnikState Secretary, responsible

for establishing dialogue with the civil society,

coordinating civil initiatives and social entrepreneurship, Office of the Prime Minister,

Ljubljana

Vedrana Jelušić KašićDirector, Regional Head of Croatia, Slovenia, Hungary

and Slovakia, European Bank for Reconstruction and

Development, Zagreb

Vlaho Hrdalo, Chairman of Croatian Union for Blockchain & Cryptocurrencies, Zagreb

13:00-13:45 Lunch

13:45-14:45 Session IVKey Infrastructures and Investments for Digital TransformationModerator: Mia Despotović, Senior Consultant, Sedam IT Ltd., Zagreb

Josip Bilaver, Assistant Minister in Directorate for EU Funds and Strategic Planning, Ministry of Sea, Transport and Infrastructure, Zagreb

Ana Odak, Assistant Minister of Regional Development and EU Funds, ZagrebMaja Graml, Managing Director, Graml Ltd. / Bigbelly General Distributor for Croatia and the Region, ZagrebGeorge Dimitrov, Member of the Board of Directors, Evrotrust Technologies, Sofia

14:45-15:45 Session VUrban / Local Smart SolutionsModerator: Robert Zuber, Journalist, Editor and Film Director, Guest Lecturer at VERN University, Zagreb

ZAGREB FORUM & SMARTEIZ INNOVATIVE AWARD FINALISTS

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Dubravka Jurlina Alibegović

Senior Research Fellow and Head of the Department for

Regional Development at the Institute of Economics,

Zagreb

Michael GebertHead of the Board German

CrowdSourcing Association, Member of the European

Crowdfunding Stakeholder Forum at European Commission, and

Founding Partner, Crowd Mentor Network, Munich

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Stephanie E. TrpkovStrategic Competitiveness

Consultant, World Bank Group – Croatia, Zagreb

Mark Boris AndrijaničSenior Public Policy Associate, Central and Eastern Europe,

Uber

Tihomir DivjakSenior Expert, GFS Institute,

Ljubljana

Konstantin BezuhanovCEO and CFO, Evrotrust

Technologies, Sofia

Blaž Golob Director, GFS GoForeSight

Institute, Ljubljana

Vlaho HrdaloChairman of Croatian Union for Blockchain & Cryptocurrencies,

Zagreb

Mia DespotovićSenior Consultant, Sedam IT

Ltd., Zagreb

Maruška VizekDirector, The Institute of

Economics, Zagreb

Mensur FerhatovićFire Station Vežica Firefighting

Commander and Part-time Professor at Polytechnic of

Rijeka, Rijeka

Miro VidošTechnical Director and Owner,

ING Service Ltd., Zagreb

Hinko ManceCommander of the Unit, Fire

Department of the City of Rijeka, Rijeka

Albina ZanzeEU Funding Legal Consultant,

PJR Consulting Ltd., Zagreb

Maja GramlManaging Director, Graml Ltd. / Bigbelly General Distributor for Croatia and the Region, Zagreb

George DimitrovMember of the Board of Directors, Evrotrust

Technologies, Sofia

Ana OdakAssistant Minister of Regional Development and EU Funds,

Zagreb

Robert Zuber Journalist, Editor and Film

Director. Guest Lecturer at VERN University, Zagreb

Mirka JozićHead of the City Office for Economy,

Energetics and Environment Protection, the City of Zagreb

Jérôme RichardDeputy Mayor and Special Advisor for Digital Policy,

Orléans

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Zagreb Forum 2017Creative Cities & EuropeMEGATRENDS for CITIES Jobs & Skills in Innovative Urban Ecosystems

It is well recognized that various political-economic-sociological megatrends influence urban development throughout the world. For large cities in Central Eastern & South Eastern European countries the most important megatrends include increased importance of data economies on a city level, development of infrastructure that is relevant to the use of technology in the near future, future of jobs and citizen participation. On one hand, these megatrends influence the increase of citizen inequality as well as social insecurity mainly as a result of emergence of contract jobs. On the other hand, however, new challenges create opportunities for a new type of innovative entrepreneurship as well as new types of cooperation among stakeholders in urban areas.

New urban strategies require emergence of new forms of collaboration among various stakeholders: local governments, research institutes, universities, citizens and businesses as well as fostering viable innovation ecosystems based on citizen involvement and co-creating various applications and services. It is very important that new urban strategies are synchronized with EU Urban agenda objectives since this opens up the space for financial instruments needed for their implementation to enter. Zagreb Forum 2017 is a call for action for practicing multi-stakeholder inclusion with an aim of promoting innovation ecosystem within an urban area. This approach may facilitate development of city projects that include various stakeholders and realization of financing opportunities.

Concept

To present new concepts, visions and strategies for cities

To bring together relevant stakeholders

To present industry solutions for cities

To present good practices for strategies and financial instruments

To initiate new projects and business cases

1.2.3.4.5.

Objectives

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MONDAY, 20.11.2017Venue: Technology Park Zagreb @ Zagreb Fair

9:00-9:20 Welcome Speech

Frane Šesnić, CEO, Development Agency Zagreb-TPZ Ltd., Zagreb

Douglas D. Jones, Deputy Chief of Mission U.S. Embassy Zagreb

Davorin Štetner, Envoy of the President of the Republic of Croatia, the president of Croatian Business Angels Network - CRANE and member of the Council for Economic Affairs of the President of the Republic of Croatia

Nera Pavić, Envoy of the Mayor of the City of Zagreb and Assistant Head of Office, City Office for Economy, Labour and Entrepreneurship, The City of Zagreb

Mario Antonić, Envoy of the Prime Minister of the Republic of Croatia and State Secretary, Ministry of Economy, Entrepreneurship and Crafts

Marko Pavić, Minister, Ministry of Labour and Pension System

9:30-9:50 Key Note Speech

Bror Salmelin, Adviser for Innovation Systems, European Commission, Brussels

9:50-10:50 Session I. ROUND TABLE i INNOVATIVE URBAN ECOSYSTEMS Moderator: Ružica Jajčević, Strategic

Competitiveness Consultant, World Bank Group - Croatia, Zagreb

Bror Salmelin, Adviser for Innovation Systems, European Commission, Brussels

Milan Bandić, Mayor of the City of Zagreb, Zagreb

Darko Nekić, State Secretary, Ministry of Public Administration, Zagreb

Saša Begović, Architect and Founding Partner, Studio 3LHD, Zagreb

11:15-12:15 Session II. MEGATRENDS i VISION AND STRATEGIES FOR URBAN DEVELOPMENT Moderator: Albina Zanze, EU Funding

Legal Consultant, PJR Consulting Ltd., Zagreb

Steve Wells, Chief Operating Officer, Fast Future Limited, London

Zoran Aralica, Senior Research Associate, The Institute of Economics Zagreb, Zagreb

Andrea Sbandati, Director of Confservizi Cispel Toscana, Florence

Ray Pinto, Policy and Member Relations Director, DIGITALEUROPE, Brussels

12:15-13:15 Session III. INNOVATIVE ECOSYSTEMS SUPPORTING ENTREPRENEURSHIP IN CITIES Moderator: Ana Veir, MBA, EU Funds

Solution Sales Representative, Global Business Services, IBM Croatia Ltd., Zagreb

Frane Šesnić, CEO, Development Agency Zagreb-TPZ Ltd., Zagreb

AGENDA

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Stephanie E. Trpkov, MBA, Strategic Competitiveness Consultant, World Bank Group – Croatia, Zagreb

Anton Kovačev, Head of Office in Zagreb, European Investment Bank, Zagreb

15:15-16:15 Session V.Projects & Business cases Moderator: Ana Plišić, Editorial

Director, Hanza Media, Zagreb

SMART CITY AWARD recipient companies

Zsuzsanna Bodi, Association Manager, European Network of LivingLabs – EnoLL, Brussels

Danica Ramljak, PhD, Senior Management Advisor, Interim Director of WISE, Ministry of Science and Education, Zagreb

Alain Heureux, Co-founder of Brussels Creative and the Creative Ring, Brussels

14:15-15:15 Session IV. Strategies & Financing instruments

Moderator: Blaž Golob, Director, GFS GoForeSight Institute, Ljubljana

Gorana Stanojević, Project Manager, Development Agency Zagreb, Zagreb

Jakša Krišto, PhD, Assistant Professor, University of Zagreb, Faculty of Economics and Business, Zagreb

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Zagreb Forum 2016Creative Cities & EuropeUrban futures – challenges for cities & entrepreneurship

What are the challenges for cities & entrepreneurship?

Entrepreneurship in various aspects such as digital, implementing new economic paradigms and involving city administration in modernisation process is another challenge. Smart Specialisation strategy and Urban Agglomeration strategy can be considered as appropriate policy process for the Urban Development only if these strategies recognise their challenges in terms of their implementation.

For the Urban Development it seems that the main challenge is how to involve interested stakeholders such as civil society, financial intermediators, universities and business sector in future socio economic development.

Understanding of social constraints and practising multistakeholders inclusion with shared risk provides promotion of alternative development models, development of creative city projects and realisation of financing opportunities.

Concept

Key messages

Within this year's Zagreb Forum topic "Urban Futures - Challenges for Cities & Entrepreneurship" we are attempting to answer the question of optimum institutional arrangement that can be applied in the wider area of the City of Zagreb and that will enable smooth planning and implementation of various development programs and activities. The arrangement that we are talking

about has to be based on an intensive use of knowledge and technologies.

Frane Šesnić, Chairman Zagreb Forum, Zagreb

The big issue is what we do with data. We need to take all this raw data and transform it into something that is useful for the mayor and for the city

managers to make decisions.

Lorenzo Madrid, Senior Director - ICT & Smart Cities, Astros Systems Inc., Bethesda, USA

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For the success of any project related to smart cities we have to have a full cooperation with local administration, strong cooperation with companies and research and academic institutions. Smart cities are developing a new mentality, a new approach to dealing with local and

urban issues.

H.E. Eduardo Aznar, Ambassador of the Kingdom of Spain in the Republic of Croatia

MONDAY, 23.05.2016Venue: Museum of Contemporary Art

9:00-9:10 Welcome Speech


H.E. Eduardo Aznar, Ambassador of the Kingdom of Spain in the Republic of Croatia

Davorin Štetner, Envoy of the President of the Republic of Croatia, the president of Croatian Business Angels Network (CRANE) and member of the Economic Council of the President of the Republic of Croatia

Vesna Kusin, Envoy of the Major of the City of Zagreb, Mayor's Deputy

9:10-9:30 Key Note Speech


9:30-10:30 Smart Urban Development

Moderator: Blaž Golob, Director, GoForeSight Institute (GFS), Ljubljana

Mario Cortés Carballo, Vice Mayor of the City of Málaga and Councilor of Innovation and New Technologies, Málaga

Mario Antonić, Assistant Minister, Ministry of entrepreneurship and crafts of the Republic of Croatia, Zagreb

Irena Matković, Director, Croatian Institute for Spatial Development, Zagreb

Mirjana Zubak, Assistant Head, Mayor's Office, City of Zagreb, Zagreb

Dubravko Muzur, Head of Department for preparation and implementation of projects in the field of strengthening the economy and competitiveness, Ministry of Regional Development and EU Funds of the Republic of Croatia


10:50-11:50 Urban challenges i Strategies & projects for smart development

Moderator: Frane Šesnić, CEO, Development Agency Zagreb, Zagreb

Jordi Hereu Boher, Major of Barcelona (2006-2011), President of IdenCity, transforming cities, Barcelona

Maxime Desmond, Innovation Manager and Business Developer, Carlo Ratti Associati, Torino

Helena Paver Njirić, Architect, hpnj+ Ltd., Zagreb

AGENDA

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Željko Kulić, Cap Head of Investment Department, City Council of Sant Boi de Llobregat, Barcelona

11:50-12:50 Industry solutions for cities

Moderator: Ružica Jajčević, Executive Director, British Business Centre (BBCC), Zagreb

Robert Markuš, CEO - SmartIS Ltd., Zagreb

Stjepan Lukšić, Data Warehousing and BI Solution Specialist, CROZ Ltd., Zagreb

Damir Medved, Manager New Area Sales - Engagement Practice for Operators Segment, Ericsson Nikola Tesla d.d., Zagreb

Damir Zec, Country Leader, IBM Croatia Ltd., Zagreb

13:50-14:50 Strategies & Financing instruments

Moderator: Stephanie E. Trpkov, Executive Director, 10Zed International Ltd., Rijeka

Jadranka Veselić Bruvo, Acting Principal, City Office for the Strategic Planning and Development of the City, City of Zagreb, Zagreb

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Zoran Aralica, Senior Research Associate, The Institute of Economics Zagreb, Zagreb

Frane Šesnić, CEO, Development Agency Zagreb, Zagreb

Davor Inđić, Associate Director & Senior Banker, EBRD MEI, Zagreb

Alberto Bernal García, Director, Global Smart Cities Practice – Indra, Madrid

14:50-15:50 Projects & Business cases

Moderator: Milica Projić, Project Manager, Development Agency Zagreb, Zagreb

Dragan Čišić, Professor of Logistics & E-business, University of Rijeka, Faculty of Maritime Studies, Rijeka

Davor Komerički, Board Member, NGO prof. Balthazar, Zagreb

Estibaliz Hernández Eleno, Researcher, Mondragon University, San Sebastián

Anita Bušić, CEO, Live Good Ltd., Zagreb

Marko Matenda, CEO, Visiobike Ltd., Zagreb

15:50 Closing remarks

Zagreb Forum 2015Creative Cities & EuropeCreative Cities & Europe - SMART CITY with 5CCo- Creation of Creative City by Citizens

Being an active part of the European Union has to be a unique opportunity to enhance cooperation between cities. Sharing knowledge and good practices cases of city development enables new prosperity for cities. The EU 2020 Agenda provides a framework for creation of concrete projects with inclusion of citizens and city stakeholders.

The forum debate will be an opportunity to exchange experience in managing cities in the light of EU 2020 Agenda with the emphasis on inclusion principle of good governance and citizens participation. Zagreb Forum will connect and enable co-operation between key stakeholders and present financial and business models for Smart City developments.

Zagreb Forum participants will share their views on future of Europe and the role of cities with emphasis on participation and inclusion. The Zagreb Forum aims to presentgovernance models, smart city concepts and financial instruments for developing creative cities of the future. This will enable further prosperity of European Union and the region of South East Europe.

To present Global & European & City challenges

To present EU 2020 Agenda / Inclusion & Good practice cases

To connect and enable co-operation between key stakeholders

To present financial & business models for Smart City development

To empower existing and initiate new project

1.2.3.4.

5.

Concept

Objectives

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Key messages

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In order to create innovative business environment we need to have a holistic approach, which includes: city authorities addressing the challenges, building

an information hub regarding innovation procurement and ensuring provision of solution from innovative SMEs.


The urban environment is fundamentally different than it ever has been before, but we are still trying to physically define it in the same way. It is time to begin thinking about our cities in a completely new way. We need to come up with new dreams for the city and for its spatial translation that offer a

long-term, cohesive, seductive, and strong perspective for future societies.

Erica Bol, Changemaker, Teach the future, Breda

We can define Smart city as a developed urban area that creates a sustainable economic development and a high quality of life during which leading to significant improvements in several key areas: the economy, mobility, environment, people, life and government. This significant improvements

occur through the implementation of a strong human potential, social potential and / or ICT infrastructure.

Zlatan Car, Vice Rector for ICT at University of Rijeka, Rijeka

TUESDAY, 24.11.2015Venue: Concert Hall Vatroslav Lisinski

09:00 Welcome & Opening


Miljenko Šimpraga, Vice Rector, Centre for Research, Development and Technology Transfer, University of Zagreb, Zagreb


09:20 Key Note Speech

Erica Bol, Changemaker, Teach the Future, Breda

09:40 Smart City Concepts & Development Trends

Moderator: Frane Šesnić, CEO, De-velopment Agency Zagreb, Zagreb

Rajbeer Singh, Professor of In-novation, Strategy and Foresight, Amsterdam

Andrea Novaković, CEO, Dubrovnik Development Agency DURA, Dubrovnik

Alexander Prosser, Professor, Vienna University of Economy and Business, Vienna

10:40 City Assets for Smart Development

Moderator: Cornelia Daheim, Principal, Future Impacts Consult-ing, Cologne

Ibon Zugasti, Industry & Logistics Market Development Manager, MONDRAGON Engineering and Business Solutions, Mondragon

Tonći Peović, Airport Manager, Brač Airport, Brač

Gorjan Agačević, CEO, Amodo ltd., Zagreb


12:00 Industry solution for Smart City development

Moderator: Zoran Aralica, Senior research associate, The Institute of Economics, Zagreb

Renato Totić, Corporate account manager, Hrvatski Telekom, Dubrovnik

Damir Medved, Manager New Area Sales - Engagement Practice for Operators Segment, Ericsson Nikola Tesla d.d., Zagreb

Matija Puškar, Director, Bite Lab Grupa ltd., Zagreb

Blaž Golob, CEO, SmartIScity, Ljubljana

AGENDA

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13:45 Inclusion of citizens & new development models

Moderator: Stephanie E. Trpkov, Strategic Communications Manager, MIREKS consulting ltd., Rijeka

Zlatan Car, Vice Rector for ICT, University of Rijeka, Rijeka

Igor Grozdanić, Programe Director and Manager of Green Economy, ACT Grupa, Zagreb

Yannis Charalabidis, Director, Innovation and Entrepreneurship Unit, University of the Aegean, Samos

Hiroko Kudo, Professor, Chuo University, Tokyo

14:45 Concrete project initiatives

Moderator: Marko Helfrih, Head of the Development Projects Centre, Development Agency Zagreb, Zagreb

Hrvoje Nikola Vučemilo, CEO, Membrain projektiranje ltd., Zagreb

Zoran Aralica, Senior research as-sociate, The Institute of Econom-ics, Zagreb

Željko Holik, Director, Medis Investments ltd., Split

Robert Berloznik, Research Co-ordinator Technology and Society / VITO, Flemish Institute for Technological Research, Mol

Ivan Božić, Managing Director, Humana Nova, Čakovec

15:30 Closing remarks

Zagreb Forum 2014Creative Cities & EuropeFostering City Development through Smart Decision, E-governance and Energy Sustainability

Objectives

To discuss global challenges and effective governance models for European sustainable development model

To enable and encourage energy efficiency good practice cases and sustainable cooperation among different stakeholders, who will influence and develop various projects

To present energy efficiency industry solutions & new business models

To promote positive climate attracting different investments and exchanging know-how

To connect, foster new initiatives and move forward

1.

2.

3.4.

5.

ResultThe participants will take back home ideas, information, knowledge, motivation and contacts to embrace sustainability and address social and environmental challenges as well as economic viability and profitability.

Long term impactInclude sustainable policy learning, best practice transfer in target countries and fostering of innovation capacity in the energy within the EU Member States. The project thus needs to develop a sustainable collaboration platform which will facilitate further policy learning and SME innovation capacity building.

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Key messages

According to many characteristics such as mobility, planning and cleanliness, the City of Zagreb is at the European top and we

are proud of it.


One needs to focus on the measures that will contribute to dynamics of the labour market, enable better and faster integration of young into the labour market, increase employment, which will thereby contribute to the increase of Croatia’s competitiveness on

the market of more than 500 million people.

Andrej Plenković, Croatian member of the European Parliament, Zagreb, Croatia

I am pleased to conclude that Zagreb Forum has become a unique event in Croatia, which actively tries to find sustainable models of urban development.

This conference is our opportunity to present successful projects initiated with the support of the Development Agency Zagreb and to plan the future ones. It opens up the space for creation and

connection of the best industrial solutions, financial supports and business models.


AGENDA

MONDAY 13. 10.2014Venue: Museum of Contemporary Art

09:00 Welcome Speech


Boris Cota, Special Advisor to the President of the Republic of Croatia for Economy, Zagreb


09:15 Key Note Speech

David Ferrer Canosa, General Coordi-nator of Projects, Directorate General of Telecommunications and Informa-tion Society, Government of Catalonia, Barcelona

09:45 Strategy of Europe 2020 & Models for Sustainable Development

Moderator: Blaž Golob, Director, GFS GoForeSight Institute, Ljubljana

Tomislav Vračić, Infrastructure Sector, e-Croatia Directorate, Ministry of Public Administration

Andrej Plenković, Croatian member of the European Parliament, Zagreb

F. Xavier Flores Garcia, Director-general, Terrestrial Mobility Infrastruc-tures, Territory and Sustainability Department, Government of Catalo-nia, Barcelona, Spain

11:00 Energy Efficiency of Cities & Regions — “Thinking Out of the Box” — City Good Practice Cases

Moderator: Mia Dragović, EE expert in National Energy Efficiency Authority, CEI-Center for Monitoring Business Activities in the Energy Sector and Investments, Zagreb

Barbara Haering, Director, eConcept Inc. Zurich

Željko Kulić, Head of Investment Department, City Council of Sant Boi de Llobregat, Barcelona


Anya Margaret Ogorkiewicz, Manag-ing Director, The Keryx Group Poland, Warsaw

12:00 Smart City Development — Sustainable Digital Infrastructure

Moderator: Željko Kulić, Head of Investment Department, City Council of Sant Boi de Llobregat, Barcelona

Ibon Zugasti, President, European Regional Foresight College/European Milennium Project Nodes Initiative (ERFC-EUMPI), San Sebastian

Dubravka Jurlina Alibegović, Director, The Institute of Economics, Zagreb; Zagreb

Marko Praprotnik, Co-founder and Managing Partner, SmartIS, Ljubljana-Zagreb

Joan M. Bigas, Technical Director of Transport and Mobility, The Barcelona Metropolitan Area, Barcelona

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14:00 Industry Responses towards New Challenges

Moderator: Mihaela Grubišić Šeba, Research Associate, The Institute of Economics, Zagreb, Croatia

Vladan Desnica, Director, Pozitron Ltd., Zagreb

Siniša Gavrilov, Director of Sales, Omega Software Ltd., Zagreb

Matija Kovačec, CEO, Conversus Ltd., Zagreb

Marko Šimić, Director, Mola Mola Ltd., Zagreb

15:15 Building Partnership Between Industries, NGO and City Authorities

Moderator: Ariana Vela, EU Funding Consultant, EU Projects, Zagreb

Filippo Addarii, Director of Interna-tional Strategy, The Young Founda-tion, London

Teo Petričević, President, ACT Group, Čakovec

Jelena Mališa, Youth Counselor, Pragma Association, Zagreb

Mirka Jozić, Principal, City Office for Economy, Labour and Enterprises, The City of Zagreb, Zagreb

TUESDAY 14. 10.2014Venue: Museum of Contemporary Art

09:00 Policy Translation, Digital Skills for the Future Role of the Cities

Moderator: Stephanie E. Trpkov, cor.com, Marketing and Public Relations Manager, Zagreb

David Ferrer Canosa, General Coordi-nator of Projects, Directorate General of Telecommunications and Informa-tion Society, Government of Catalonia, Barcelona

Blaž Golob, Director, GFS GoForeSight Institute, Ljubljana

Sandra Švaljek, Mayor’s Deputy, The City of Zagreb, Zagreb

Jadranka Veselić Bruvo, Principal, City Office for the Strategic Planning and Development of the City, The City of Zagreb, Zagreb

10:15 Looking for Smart Funding Access to Finance + Energy Internationalization = Sustainable Development and Wealth Creation

Moderator: Zoran Aralica, Senior Research Associate, The Institute of Economics Zagreb, Zagreb, Croatia

Goran Becker, Member of the Manag-ing Board, Croatian Agency for SMEs, Innovations and Investments, Zagreb

Lidija Zadro, Ecofunding Project Man-ager, Development Agency Zagreb, Zagreb

Goran Jeras, Coordination and Strategic Planning Consultant, eBank, Zagreb

Tamara Perko, Director of Specialized Financing, Zagrebačka banka (ZABA), Zagreb

11:15 Reindustrialization and New Development City Zones

Moderator: Frane Šesnić, CEO, Devel-opment Agency Zagreb, Zagreb

Jesús De La Quintana Perez, Head of Emerging Initiatives Urban Solutions, Tecnalia R&I, Bilbao

Kolarek Ljubomir, Mayor of Town Prelog, Prelog

Zoran Aralica, Senior Research As-sociate, The Institute of Economics Zagreb, Zagreb

Efka Heder, Director, South East European Centre for Entrepreneurial Learning (SEECEL), Zagreb

12:15 Concluding Remarks & Moving Forward

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Zagreb Forum 2013Creative Cities & Europe

Objectives

Discuss global challenges and effective governance models for development of European and Croatian creative industries

Enable and encourage good practice cases and sustainable cooperation among different stakeholders, who will influence and develop various projects

Promote entrepreneurial skills and competitiveness of creative industries, creating positive climate attracting different investments and exchanging know-how

1.

2.

3.

People from different sectors will take part in the conference and discuss how we can use creativity, entrepreneurship and innovation to tackle future challenges in society.

Key messages

Innovations are perceived as the basis for transition to a knowledge-based society and in the EU, innovation policy has become the central strategic tool to achieve industrial competitiveness and, as a result, to maintain and stimulate economic growth. In the

circumstances of the EU enlargement, Croatia has to establish and develop a modern national innovation system.

Zoran Aralica, Institute of Economics, Zagreb

In these challenging time of economic, social and environmental crisis, the mission of Zagreb Forum is to provide space for promotion of new innovative ideas and solutions for the future and to answer the question of how to find partners to Croatian creative

thinkers in the creation of innovative model development.


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WEDNESDAY 13.03.2013Venue: Museum of Contemporary Art

09:00 Welcome speech

Milan Bandić, Mayor of the City of Zagreb

09:00 Europe Moving Forward towards Innovative & Creative future

Moderator: Frane Šesnić, Development Agency Zagreb, Zagreb

Prof. Diana Šimić, Ph.D., Faculty of Orga-nization and Informatics, Zagreb

Ibon Zugasti, M.S., European Regional Foresight College, San Sebastian

Marko Dabrović, 3LHD architectural studio, Zagreb

10:00 Cities enabling prosperity of Europe

Moderator: Ariana Vela, EU Projects, Zagreb

Frane Šesnić, Development Agency Zagreb, Zagreb

Prof. Alexander Prosser, Vienna Univer-sity of Economy and Business, Vienna

Boštjan Cotič, Urban Planning Institute of the Republic of Slovenia, Ljubljana

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15:00 How to do it? Moving forward

Moderator: Zoran Aralica, Ph.D., Institute of Economics, Zagreb

Dr. Julia Glidden, 21C Consultancy, London

Milan Medić, M.A., LAG Vallis Colapis, Zagreb

16:00 Concluding remark & Moving forward

Chairman: Frane Šesnić, Development Agency Zagreb, Zagreb

11:30 EU governance & business models responding to Citizens, Companies, Universities

Moderator: Miro Polzer, International Association for the Advancement of Innovative Approaches to Global Chal-lenges, Vienna

Mirela Holy, Ph.D., Croatian Parlament, Zagreb

Blaž Golob, GoForeSight Institute, Ljubljana

Prof. Robert Müller – Török, Ph.D., University of Public Administration and Finance, Ludwigsburg

Zoran Aralica, Ph.D., Institute of Eco-nomics, Zagreb

14:00 Creative European industries for creative World

Moderator: Blaž Golob, GoForeSight Institute, Ljubljana

Dr. Nenad Filipović, IEDC Bled School of Managment, Bled

Koraljka Vlajo, Croatian Designers Soci-ety, Zagreb

Denis Mujadžić, Denyken, Zagreb

Tomislav Bronzin, CITUS and Croatian Chamber of Economy IT Association, Zagreb

Mislav Kašner, B.Sc., Infolution, Kutina

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ChairmanFrane Šesnić, CEO, Development Agency Zagreb

Co-ChairmanBlaž Golob, Director, GFS GoForeSight Institute, LjubljanaZoran Aralica, Senior Research Associate, The Institute of Economics, Zagreb

Organizing CommitteeMilica Projić, Project Coordinator, Development Agency ZagrebŽeljana Barišić, Project Manager, Development Agency ZagrebKristian Ravić, Expert Consultant, Development Agency ZagrebIvana Rajković Pavlić, Project Manager, Development Agency ZagrebAna Vlahov, Senior Expert Associate, Development Agency Zagreb

Organizing TeamKarlo Matić, Vini Vrsalovic, Mateja Gudelj, Ivana Mišetić, Valentino Vraneković, Nikolina Koren, Lidija Zadro, Valentina Nedeljko, Dina Dujmov, Petra Čačko, Luka Borić

Special thanks to the Mayor of the City of Zagreb, Milan Bandić and to the authorities of the City of Zagreb for their support and resources.

Board of Organizers

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Organizer

CO-ORGANIZERS

PATRONS

partner Country

AMBASSADEDE FRANCEEN CROATIE

PARTNER MEDIA PARTNER

City of Zagreb

CHAMBER OF TRADES AND CRAFTS IN ZAGREB

Croatian Chamber of Trades and Crafts

Under the auspices of the Croatian President Kolinda Grabar-Kitarović

Ministry of Regional Development and Funds

Ministry of Economy, Entrepreneurship and Crafts

Creative& Europe

cities

www.zagrebforum.eu

Top reasons to attend Zagreb Forum

HEARabout the e�ective governance models as well as recommendations for further development of Zagreb as a new EU city

Shareexperiences and knowledge on furthering the deployment of new technologies in Zagreb and beyondLe

arn

more about the Future of Europe and role of

cities with an emphasis on Zagreb as an innovation and

creativity hub Meetthe experts, government representatives, peers and business prospects from around the globe

Transfer of knowledge and technology on a

global level

Smart, sustainable

and inclusive growth

Linking of important

stakeholders

Principle of good

governance and citizen inclusion

Connecting the City of Zagreb with

innovative partners from the European Union

Initiating and supporting

creativeindustries

Creative and innovative

potential of cities development

6th Zagreb Forum 2018

Digital Transformation of Cities

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