Diane Kink

www.TheKinkTeam.com

BUILDERSSTRATEGIC RELATIONSHIPS

Owner, The Kink Team – The Woodlands, Texas

Crew MembersWhat is your goal and who do you need to get there?

"Alliances have become an integral part of contemporary strategic thinking."

Fortune Magazine

NOT JUST ANOTHER CLIENT· Creating The Right Relationships for Your Business ·

Diane KinkOwner, The Kink Team – The Woodlands, Texas

“Having a motivation is critical. What the motivation is doesn’t matter.”

What do you have to offer to the builder?

FIND THE FIT THAT WORKS · How we identify who to partner with ·

Diane KinkOwner, The Kink Team – The Woodlands, Texas

YOUR ALLIANCE STRATEGY MUST

SUPPORT THE THREE PILLARS OF A SUCCESSFUL ALLIANCE:

COMMITMENT, CAPABILITIES &

VALUES

Commitment Capabilities

Values

JUST BECAUSE IT ZIPS…DOESN’T MEAN IT FITS

what about builders that do not support our three pillars of a successful alliance?

BUILDER AVery style specific product offeringVery limited budget for marketingLow commission structureHigh risk locationLoss of 1 year time & $50 - $60k

BUILDER B“No marketing required” mindsetLow commission structure (1%)No specific location for build outs – scattered spec houses

BUILDER CLarge custom estate homes – poor qualityOverextended financiallyCultural differences made communication challengingLoss of $60 - $80k plus time

** names have been removed to protect the innocent

1.Be visible

2.Be available

3.Be persistent

4.Be accurate

AND RESEARCH

• The Kink Team called upon to participate in focus groups for new communities, luxury product (East Shore & Carlton Woods)

• Continuous participation with builders through private consultations with clients

• New custom builder product overviews provided to entire team

• Building a reputation to become one of the go-to agents for discussions on pricing, amenities, price per square foot

• Leads to additional clients and/or listing leads

• Get involved in local builder associations (GHBA)

BUILDING OUR ALLIANCES · Woodforest Development & The Kink Team·

Diane KinkOwner, The Kink Team – The Woodlands, Texas

2011 The Kink Team selected to represent the custom home sales for

Johnson Development in Woodforest Development

2012 – 2013 custom home lots almost sold out

SOLD SOLD

SOLDThe Kink Team sells all available custom

showcase homes

“Talent wins games but teamwork and intelligence wins championships”

Michael Jordan

• Everyone had to buy-in at

a 100% level

• The success of one was a

success for all

• Top level agents only

• Staff members also

participated

• Leads distributed on a pre-determined schedule

• Agent on duty would be located on site• Direct phone line set up• Kink Team co-branded with Woodforest• Kink Team responsible for weekly reporting

on lead generation efforts

Kink Team

Agent 1

Agent 2

Agent 3

Agent 4

2012 & 2013 The Kink Team forms a strategic alliance with Jeff Paul Custom Homes for Custom Home Sales in Woodforest

SOLD

Don’t limit yourself.

Many people limit themselves to what they think they can do.

You can go as far as your mind lets you.

What you believe, remember, you can achieve.

what’s your number?

North Houston Luxury Specialists · Keller Williams International # 1 Luxury Agent

www.TheKinkTeam.com

281. 364. 4828

Diane Kink, Owner

World Class Real Estate Service