www.readyartwork.com intro to online advertising
TRANSCRIPT
www.readyartwork.com
Intro to
Online Advertising
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Have you been solicited by Yelp?
How does their program work?
Two Questions
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• Yelp ads make sense if your conversion rate is high
• Check and analyze your yelp data before considering ads
• Things to check: amount of traffic, how many conversions, how many people are calling, looking for directions, clicking, etc.
What to Consider
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• Impressions program: Guarantees a minimum set of eyes that will see your ad
• Something to think about: Out of the impressions, how many click into your profile?
Types of Programs
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• Generally will cost a few dollars per click
• Something to think about: if users are already clicking to your website without ads, it might make sense to go with this model.
Pay Per Click Program
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Work organically before you start spending money on ads
Key Takeaway
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Consider your type of business.
• Also consider if not many people are searching for your business, you may not get the benefits from the ads or get quality traffic
Types of Businesses
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Use simple calculations to determine if it's worth it for your business:
• Average Sales Transaction Profit: $100• Out of 1,000 visitors (Impression), 100 will
contact your business (Leads). This is your Impression Conversion
• Out of the 100 leads, 10 will become buying customers (Conversion). This is your Sales Conversion. 10x$100= $1,000.
Therefore: • 1 impression or visit is worth $1. • 1 lead is worth $10. • 1 conversion is worth $100.
Example
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Different Types of Ads:
1. Boosted Posts2. Like Ads (Page Promotion)3. Increase conversions on your website4. Raise attendance at your event5. Get people to claim your offer
Facebook Advertising
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Ways to Target Your Audience:
1. Location2. Behavior3. Interests4. Age/Gender5. Education/Financial/Life Events6. People who have visited your website7. Custom Audience
Facebook Advertising
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Ready Artwork Client: Wedding Photographer
• Targeting:The local areaEngaged couples
• The Ad:Displays engaged couplesConnects to a landing page
Example
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Facebook Advertising
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Advertise on Facebook
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Target Audience
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Spending
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Layout
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Preview
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Yelp• Work organically first• Calculate your cost per click
and impression• Determine if it makes sense to
purchase ads
Facebook• Determine your business goal• Target correctly to avoid
wasting money
Summary
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Contact Us
Phone: (626) 400-4511 Fax: (866) 606-7844
Address: 403 S Mission Dr San Gabriel, CA 91776 Email: [email protected]