www.ireachinsights.com

2015

For more information, contact Oisin Byrne, Managing Director

Phone: 01-214-3741 Email: oisin.byrne@ireach.ie

Visit: http://ireachhq.com/

iReach InsightsBringing you closer to the

ConsumerQual | Quant | Social

www.ireachinsights.com

To support continued growth in newer innovative research techniques we structure our wide range of methods across 5 key practices as follows…

We stimulate knowledge through research and market intelligence to help decision makers connect the many pieces of every marketing, brand, PR, communication and product puzzle.

iReach has supported the creation, launch and management of Branded Communities including Ireland’s largest Consumer Research Community. We have worked across many industry sectors using our Community Research Platform.

iReach was one of the first agencies in Ireland to promote the benefits of online research methods, and our newest practice is focused on delivering key insights from digital campaigns and related media activities using new tools and techniques.

We look for insights from available sources as well as identify the gaps to maximize value from new research data. We can also deliver exciting new ways of analysing Social Conversations across the internet to provide true 360 degree insights for clients.

iReach Conversations is our Online Research Community with over 39,000 members in iReach Panels across Consumer and Business Cohorts in Ireland. iReach has developed a software based platform to manage our community, and for our members to engage in research using a mix of structured and unstructured research methods.

www.ireachinsights.com

Qualitative Research• Focus Groups

• Video Streaming• Video Portals

• In-depth Interviews• Vox Pops

• Video@Home• iReach Conversations

• Diary and Forums• Online Communities

• Mixed Usability Labs• Recruitment & Moderation

Social Insights• ForSight by iReach• Sentiment Analysis• Blend Social with Qual and

Quant• Social Media Analytics and

Insights• Human trained algorithm• SoV, Topic Waves,

Sentiment and Opinion• Online Reach and KLOUT• Pre and post Campaign

testing

Quantitative Research• Monthly Consumer

Omnibus• Ad and Concept Testing• Media & Brand Trackers• Heartbeat Trackers• Deep Dive

Segmentation• Offers and Promotion

Testing• ITP, Funnels, Sentiment• Sponsorship and Events• Eye Tracking• Custom Projects

Research Services

Voice of CustomerWith our platform your company will straighten the connection and engagement with your customer.

Sponsorship and PR

Get your brands and services noticed.

Customer ExperiencePositive experience leads to increased sales and revenues.

Pricing and Demand ModelsWe enable you to have a deep understanding of your customer’s needs and predict what will happen in the market at different price points.

Social InsightsYour brand will be able to blend social media with market research to better understand your audience and create actionable business insights.

iReach Solutions for your Company

SegmentationHelp your brand to create a clear strategy and build a more suitable approach to your customers improving your commercial strategy and ROI.

Satisfaction and Advocacy Companies make better decisions for creating optimal products and services leading to increased customer satisfaction and advocacy.

NPD and Package TestingAll of these tools we offer will help to guide you on how refine your NPD process.

Ad and Concept TestingYour company can optimise the message and call to action, adapt the sales and marketing strategy.

iReach Solutions for your Company

iReach Insights

Positioning and Ethos

iReach proprietary Research Panels

Consumer and Business Research

Panels in Ireland

Excellence of PeopleResearch AnalystsProject ConsultantsTechnical and Video specialists

Best PracticesMethodologies, Data ValidationQA, Analysis and ReportingESOMAR 26 Questions on Research Panels

Leading TechnologySupport for all Research MethodsRange of Reporting OptionsiReach build platforms

InnovationMarket leaders in ‘own’ Research PanelsPhone, Online, F2F and Mobile ResearchCommunities and Social Market Leaders

iReach Ethos – Inspiring Knowledge

Memberships:1 of 2 Irish and 1 of 200 Global Corporate Members of ESOMAR

Also member of AMA, Association of Qualitative Research and MII

iReach Service Excellence

Awards and Recognition:

Marketing Society Awards Dec 2009 & 2012All Island Marketing (AIM) Awards May 2010

2011 & 2012 Media Awards – Winner2013 European Communications Awards – Finalist

iReach Service Excellence

iReach Insights

Bringing you closer to the Consumer

QUAL | QUANT | SOCIAL

Online, F2F, CATIVideo@HomeiPick by iReach

Consumer DecisionsBusiness Decisions38,500+ Members

iReach ConversationsSocial Insights

Powered by iReach

Point in Time Heartbeat All the Time

iReach Research Methods and Techniques Evolving

Monthly Omnibus• 1,000 responses for Adults in Ireland on a Nationally

Representative Basis (Age, Region, Social Class and Gender)

• Mainly used for Trackers and Ad Hoc Projects

• Runs 3rd Thursday of each month

• Costs include survey design, fieldwork, full data analysis and reporting in PowerPoint with recommendations made by iReach Analysts

Custom Projects using iReach Research Panels• Any samples and quotas

• Robust and Cost Effective

Recruitment for Qualitative Research• Focus Groups and IDI’s

• Mystery Shopping

• Customer Closeness Workshops

iReach Consumer Decisions Research Panels

Mums & Infants• Qual and Quant Research

• Product and Packaging Testing

• Online, F2F and Video

Marketing2Women• Female Purchasing Power

• Tracker since 2012

• Media and Advertising

Urban Access Panel• Reach of 1.3m Radio Listeners

• 8 Urban Centres Nationwide

iReach Specialist Panels

www.ireachinsights.com

iPick Mobile Research

In Pub Research Panel Live ‘venue based’ research 500+ Venues Nationwide Panel Recruitment

• iPick SMS Research Platform

Live ‘in venue’ Research

Sampling and Purchase Intent

Brand Ad, Product Awareness

Brand Awareness at Events

iFocus by iReach – Qualitative Research• Using Consumer and Business Research Panels

• Exact Screening and Targeting using our Panels

• Groups, IDIs and Mystery ShoppingiFocus Approach to Qual• Cost Effective and Impactful

• Free Video Streaming and Project Portal

• Free Recruitment

• Integrated Quant and Qual Research

• Groups Nationwide (no extra cost)Focus Groups, Innovation Workshops, Closeness Sessions, Video@Home

Introduction to iFocus

Eye Tracking Research

Visualisations and Heat Maps

Fixed and Mobile

• Individual In-depths

• Family Based Research

• In home Ethnographic

- Packaging and Usability

- ‘Over the Shoulder’ Research

- Media and Smart Device Usage

- Video Narrative

• Websites and Content

- Access and Usability

- TV and Media Consumption

Video@Home by iReach

iReach Conversations

Extending our expertise to you

iReach has built a Community Research Platform which provide a wide range of qual, quant and social tools

iReach support full Community Recruitment and on-going Panel Management to ensure the community is robust and insights are valid

iReach provide Community Management Services to drive engagement and generate on-going insights

Mixed Social, Qual and Quant techniques to study ‘stated’ activities against actual online activities

Discussion ForumParticipants share opinions, comment on rich media, tag images and even test websites

Idea VotingVoting allows for members to add ideas and earn votes to hit the top of the winning ideas list

Website UsabilityParticipants share opinions, comment on rich media, tag images and even test websites

Rewards and PrizesVoting allows for members to add ideas and earn votes to hit the top of the winning ideas list

Video GroupsVideo Discussion Groups and Instant Chat features are available for in-depth research

Surveys and PollsQuick Polls and Structured Surveys are fully supported as is Usability and User Testing

Co-CreationVideo Discussion Groups and Instant Chat features are available for in-depth research

Product TestingMembers sign-up to take part in at home product tests or sampling projects

Sample Features

iReach Communities Research Platform

Extending our expertise to Brands

iReach can deploy platform for internal use across Brands and Agencies to generate Ideas and share Knowledge

Repository for all Insights and Market Intelligence across Teams

Extend to Stakeholders (Internal and External) as well become a platform for Idea generation, Invention and knowledge sharing of different teams and specialists

Same research software platform if used for Consumer Communities on supporting internal Teams

Social Insights - ForSight by iReach- How social can enhance Qual and Quant insights

www.ireachinsights.com

Social Insights to support Planning and Sponsorship – Aldi Case Study

Social Insights

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Shopper Sentiment – Aldi since January 2015

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Aldi January Voucher Campaign generated high volume of Conversations

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Audi Social Conversations – The flow of Conversations relate to Models

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Tap into the language of online Conversations to support planning

www.ireachinsights.com

Use Social Insights to target key influencers for Audi

Case Studies

Sky Broadband and

UTV Radio Solutions

www.ireachinsights.com

Sky Broadband launch in Ireland

Concept Development Phase Nationwide Focus Groups

Shape Above the Line advertising including TV, Radio, OOH and Newsprint

Quantitative survey’s to test Terms & Conditions, Below the Line collateral in tone, messaging and call to action

Ad Concept Testing Phase Nationwide Focus Groups

Test 3 ATL Ad Concepts using Animatic Stimuli Test Launch Messaging, OOH Look and Feel Celebrity Face of Sky Broadband in Ireland

Robust Quantitative Consumers Surveys Test Price Points, Price Elasticity and Purchase Consideration. Switching models built by iReach

Customer Closeness Sessions

www.ireachinsights.com

UTV Radio Solutions – Urban Access Panel and Tracker Research

• Bi-annual Tracker since 2010• Blending local insights with National Trends• Deep Dive on media usage, news sources and trust• Pen Profile listener Lifestyles (i.e. Weekend Sports Families)• Radio Promotions to drive traffic to Station Website

• Powered by iReach• Urban Access Panel • Proximity to Urban Centres and Stations• Jointly promote research findings and launch events

• Blend Social with Quant Insights• Identify UA Listeners and their Brand Affinities• Use Social Analytics to build narrative of UA and Station

Conversations• Using Social Affinities to compare with Media Central Listeners

iReach Reporting Excellence

www.ireachinsights.com

Switch bank accounts to get a better rate

Switch telecoms providers for better

ratesSwitch to a cheaper

utility provider

Do DIYUse price comparison

websites

Ride bike or walk whenever possible Shop more online

Cut back on non-essential spending

Buy generic Product

Cook at home more often

Use sales and promotional discounts

Cut down on nights out and takeaways

Take fewer holidays Ok for the moment but I won't give up on it

key long term strategies

Less common choices but will

remain

Do not touch this at all

% Use of the strategies

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Analysis Tools

• Qualtrics Reporting

• MarketSight and SPSS

• Wide range of Tests and Analysis Tools

3 Levels of findings

• Summary

• Conclusions

• Recommendations

Deliver actionable insights in a wide range of formats

Data Analysis and Reporting

Detailed Analysis

• Robust and Valid Data

• Detailed Analysis

• High Quality Reporting

• Insights Focused

www.ireachinsights.com

Questions and Discussion

ireach.insights

ireachinsights

Oisin ByrneManaging Director,

iReach oisin.byrne@ireach.iePhone: 01-214-3741http://ireachhq.com/

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