next generation tv - oisin lunny

*unlimited power andtotal control from the next generation of content networks

Interoute The Media Network*

Oisin LunnyProduct Manager - Media

7th May 2008, Madrid

Interoute, Europe’s biggest Next Generation Network...

Next Generation TVOisin Lunny 07.05.08www.interoute.com

...which we leverage for Global content distribution....


Professional Services

Advanced Hosting

Security/Storage

Server Hosting

MEDIASERVICES- Streaming- Security- Management

VOICESERVICES- VVN- Arena- IRT One

VPNSERVICES - Access - Security - QoS

IP SERVICES- Internet access- Internet transit

ETHERNET SERVICES- MPLS Ethernet

- Ethernet over SDH

COLOCATION SRVCS- Carrier grade

- Service Provider grade- Data Centre grade

BANDWIDTH SERVICES- Wavelengths

- SDH

INFRASTRUCTURE SERVICES- Duct

- Fibre

... and provide Next Generation Services such as Media.


Our network connects to media companies, mobile operators and ISPs. Media clients get the advantages of our connections.

Converged Network Solution

Interoute’s Next Generation Network is a uniquely converged solution.

Major global clients trust us to deliver 24/7/365 and only settle for the best quality.

Our clients include:

• Bulldog

• Akamai

• Tiscali

• Vodafone

• EMI (18TB per month)

• Universal Music Group

• Warners

• EMAP

We are trusted by over 14,000 customers including:


Interoute ExtraContent Delivery Network (CDN)No need to wwwait - live in seconds

Interoute’s CDN product family

Media ManagerOn Demand Streaming - Audio / VideoPodcasting / listen again / Pay Per View

Media Live Stream 24/7 or Single Live Event streamingGeo locking + advertising

Share Market leading security solution for musicWatermarking + marketing + tracking

Interoute Express Fast method to deliver filesReduces strain on email systems


My past in generating content


I still do it but with new technology....

The new possibilities offered by online distribution inspired me to work in technology in the first place. Next Generation TV

Oisin Lunny 07.05.08www.interoute.com

Confessions of a Musically Obsessed Geek...

So...I technologyI “content”I “IP delivery”

CV so far:Music business for 18 yearsDigital content 12 yearsNetworks 9 yearsWeb development 8 yearsContent aggregation 6 yearsInteroute over 3 years Next Generation TV


“If the music business is a corpse, lets put it in the ground and grow interesting things from it” Peter Gabriel, 2008

As one music and technology expert put it:


interesting things...


The New Content Marketplace


*(TVs Paradigm Shift - Tejpaul Bhatia)

Consumers

Devices

Operators

Advertisers

Programmers

Consumers

Devices

Operators

Advertisers

Programmers

Schedules, Linear, Limited Choice

TV, VCR

Free broadcast, Pay Cable and Satellite

TV, Print, Radio, Public Space

Broadcast Networks, Cable Networks

Time/Place Shifting On Demand, Infinite Choice, Long Tail

HDTV, DVD, STB, DVR, Slingbox, PC, XBox, iPod, iPhone, Mobile, PSP

Broadband, Cable, Satellite, Telco, IPTV, DSL, Mobile etc

TV, Print, Radio, Public Space, Online, 360 Campaigns, Branded Content etc

Broadcast and Cable Networks, Google, YouTube, MySpace, Blyk, Microsoft, Apple, Users, Operators, Carriers, Aggregators, Websites

OLD NEW

The Changing Media Climate



and this is...

...the tip of the iceberg!

users take control


Top websites Next Generation TVOisin Lunny 07.05.08www.interoute.com

Current TV•Pooling professional UGC talent

globally•Creating a 'sticky' environment

for users to return and engage

Bebo TV• Innovative format•Fully interactive programming

MySpace TVDailymotionYouTubeRevver

Video UGC / Media Sharing:

Flickr MetacafePutfileVimeo


WikipediaDiggDeliciousStumbleRedditTechnoratiConsumeristLifehackerSlashDotYahooBuzz

Wiki and Bookmarks:

* Blue Dot * BookmarkSync * CiteULike * Connotea * Diigo * Furl * GiveALink.org * Linkwad

* Ma.gnolia * My Web * Mixx * Netvouz * Newsvine * Propeller.com * Simpy * SiteBar


Facebook eHarmony.comMatch.comOkCupidPassadoYahoo! PersonalsMatchmaker.com

LinkedInPulseXing

Personals:

Corporate:


Brands are doing community, sometimes it really works!



We even have politics 2.0!

All this is great, but sometimes overwhelming!


There are a LOT of niche community sites springing up:


Ning allows you to make you own communities, easily.


What do the catch all sites offer above existing ones? Next Generation TVOisin Lunny 07.05.08www.interoute.com

Semantic Web creates a web of data that allows computers to find, extract, share, re-use information, and potentially even reason with it.

Now HERE is an interesting idea to tie it all together.


Establish niche community, then upsell...


broadcast moves online


Virgin Media TelevisionMedia Live Stream solution for high capacity live video streamingVirgin Media are premier UK multi-channel television supplier- TV over IP solution- occasional use- massive bandwidth - high demand website hosting- bespoke data capture- implemented within 5 days

Interoute Media Solutions


media convergence


Converged service delivery.

*Source: Tandberg Next Generation TVOisin Lunny 07.05.08www.interoute.com

Combined TV 1.0 & TV 2.0

*Source: Tandberg Next Generation TVOisin Lunny 07.05.08www.interoute.com

Now the ultimate converged content device, the iPhone

Apple is “likely to sell 45 million iPhones by 2009”.


The iPhone is driving innovation in mobile content:"Music has been the first 'killer app' for the operators to drive the consumption of premium content on the handset." (MMI, March 08)“Freemium” access to iTunes music library, like Nokia’s Comes With Music but with lower cuts for record labels (FT, March 08)Superior UI drives consumer uptake of advanced content appsM:Metrics on the iPhone:

50% accessed social networking site (average 4%)30% iPhone users watch mobile TV / Video (average 4.6%)30.4% YouTube (average 1%)74% listen to mobile music (flat rate data charges a driver)

However... Olista research states that (across all devices): 85% of mobile TV users give up the service after 1st viewing Next Generation TV


Future iPhone / laptop hybrids?09.07 Apple applied to WIPO to patent a track pad that is translucent, touch sensitive on both sides and can be used as a displayeg: two-part, fold-up mobile phone:

•Open, one section would act as a track pad device with optional numeric keypad display.

•Closed, the input device would act as a translucent touch screen, displaying information from the screen underneath.

•A user could, for example, select an entry from phone's address book before opening the phone, which would initiate the call.

•The technology could turn a closed laptop into a Tablet PC-style device with a touch-sensitive screen.

•When the laptop is opened, the touch screen could function as a normal keyboard. Next Generation TV


The SDK was well received by the developer community!

Over 100,000 downloads in the first 4 days


Dailymotion mobile uploader


DailymotioniPhoneportal


MobileScrobbler

•Last.fm client for Apple iPhone and iPod Touch

•Requirements

•A “jailbroken” iPhone or iPod Touch

•Firmware 1.1.1 or newer

•A last.fm account


The iPhone announcement from “Steve Jobs secret diary”


Next Generation TV


Digital means .... “more is more”

More People Doing More

Connecting More Searching More Sharing More

Researching More Buying More

Empower, Demonstrate, Involve**Source: Jaffe LLC Life After the 30-S


What is Next Generation TV?

Building a global entertainment system that adopts the philosophies of the Internet as well as its technology.

Those principles are:•openness•freedom•neutrality•accessibility•global availability

The revolutionary change with IPTV is that every viewer has a personal relationship with a broadcaster through a transactional request/response mechanism, rather than just picking up a broadcast sent to anyone and everyone.

*Source: Alexander CameronIPTV VoD - The Open 4th Platform (2008)


Todays three screen reality

•Broadcast is “broken”•Interruptive marketing a thing of the past•Consumers are now creating - they are content companies new critics and evangelists•Effect on advertising revenues, they’re moving online•There are over 3 billion IPTV-capable devices available in the world•Can IPTV replicate the Web 2.0 experience, and stimulate advertising revenues?

According to the EU, advertising revenueswill be mostly digital in two years:

“From an estimated €849m revenues in 2005, we expect newspaper and magazine publishers revenues to amount to €2bn in 2010,

almost exclusively from online and mobile advertising.”

*Source: From Gorillas to Guerillas - IPTV changes everything Yankee Group 2008


*Source: Alexander CameronIPTV VOD the open fourth platform

The IPTV revolution

•Although it will not appear overnight, IP and transactional delivery will be the dominant method of broadcasting in 10 years. •The eventual goal of IPTV is to distribute live, stutter-free high-definition television (HD) over the backbone of the Internet rather than satellite, cable and terrestrial networks. •The promise of IPTV is that every piece of audio and/or visual content ever created in human history will be available in digital form anywhere in the world, on any device, whenever anyone wants it. •Digital media and our preferences for it will follow us wherever we go in the world, so rights will need to be allocated to an individual rather than a country and a platform. •All systems will feature centralised viewer database information and decentralised/local delivery equipment.


The Metadata Value Chain


Federated Rich Media Model

Metadata Objects - Metadata includes Objective,Subjective,Rights,ID/Location

Object Repository-C

Distributed Objects

Metadata Layer

(A) (P)

Cus

tom

izab

le

Met

adat

a Fr

amew

ork

Object Repository-B Object Repository-A

Web-based registration, QA, access and launch of media on personal computers, mobile computing device, media players

Encrypted and non-encrypted Assets (A) and Content Packages (P),assembled and delivered on-demand

Content Users

Content Originators

Content Infomediary

TV-Anytime, MPEG-7, MPEG-21Proprietary Metadata XML TranslationSeparates Description from Location


IPTV will...•forever change what the telcos are. The phone company of the past, the 800-pound gorilla, is dead. Long live the new phone company!•transform telcos from the market dominating gorillas they once were, to street fighting guerrillas, whether its cause or effect.•change the way applications are developed for television•force cable companies to evolve into more dynamic and responsive organisations•give rise to a new generation of video provider, on that is decentralised and flexible •open one of the last vestiges of the closed, legacy telco and cable service environment•create micro-markets of intense local competition in the US•achieve 9.6% of US IPTV market by 2011



It’s the IP in IPTV that’s important•IPTV content needs to be TV focussed, not a PC -> TV clone. IPTV currently has little to significantly differentiate it from cable and satellite.•This is due to the technology ecosystem being relatively new•IPTV requires new technology in:

•access networks•compression•middleware•customer premises equipment (CPE)•and... it all has to work together

•As these technologies mature, IPTV operators will be able to take advantage of the inherent opportunities presented by an IP based infrastructure•Key factors:

•bandwidth delivered to each user•ability of middleware to act as an application development environment




Recommendations for IPTV providers

•Keep changing marketing tactics•Plan ahead and raise prices gradually

•IPTV should not suddenly charge more for the same content - need to add value with applications that can be deployed quickly due to the IP based infrastructure •Middleware and bandwidth will differentiate IPTV from cable, the better the connection, the more advanced the applications can be

•Build out advanced services such as DVRs and VoD, and promote their use

•Focus on HD VoD content•Teach consumers how to use advanced services•Leverage the flexibility of IP to extend services to mobile platforms•Stop relying on third-party broadband portals



Recommendations for Cable Operators

•Decentralise the control structure and move marketing power to the edge•Accelerate network upgrades - FTTH providers defining Internet Access and HD content as the early weapon of choice•Embrace open environments as an asset, not a threat•Treat the entire home as your domain•Improve customer service•Augment user interaction eg: UGC•Bundle equipment with contracts and promote its use•Invest in cross platform applications e.g. on TV caller display - increases stickiness for the end users


*Source: Broadband TV News Next Generation TVOisin Lunny 07.05.08www.interoute.com

Wi Max?

Sprint Nextel & Clearwire announce $12bn Wimax joint venture in US

Intel: $1 billionGoogle: $500 million (gives them influence over a wireless network)Time Warner cable: $550 millionComcast: $1.05 billionBrighthouse: $100 million

Total investment fund $12 billion

Can offer TV, Internet, phone and internet access on the go, and potentially a wireless phone service - hello Google Android?

Could this support content roaming e.g. access anytime anywhere?Next Generation TV


Interoute Technology


End to end solution in action

Media Manager in action for Native Instruments, Berlin. Next Generation TVOisin Lunny 07.05.08www.interoute.com

Content control - API

In addition to the web-based console, clients can use the Media Manager “Workflow Gateway” API for FTP file ingestion and platform control. Our Workflow Gateway is a tool for bulk uploading of content to the Interoute Extra and Media Manager plat forms for g lobal distribution. We supply a set of delivery instructions which can be i n c o r p o r a t e d i n t o o u r clients digital workflows exactly how they want them to be by using an openly published XML schema.


Interface connection - SOAP

All of the features of the Media Manager content platform are a v a i l a b l e t h r o u g h a S O A P webservice. The SOAP webservice enables our clients to control every aspect and platform feature directly from their own applications.

The concept is simple, we supply our clients with a number of developer friendly SOAP operations with request and response code snippets. They can copy and paste these into their own webpages and workf lows, adding their own account specific details.

With this SOAP webservice code in place, their platform can be the sole end-user interface, in whatever layout and language they choose, but the delivery infrastructure will be provided by Interoute.

Two way control with SOAP webservices


Content control - transcoding

Our clients can use our Workflow Gateway API to directly access the upload, content ingest ion and transcoding capabilities of Interoute’s platform.

There are two Direct Linking URL structures; one for Flash S t reaming , and one fo r everything else. By using the Workflow Gateway API, clients can set the ContentID in advance, enabling them to predict the URL by using our Direct Linking URL structure.

Transcoding is accessed at the same time by invoking the appropr ia te t ranscoding profiles through the Workflow Gateway API. There are a n u m b e r o f p r e - d e f i n e d template profiles available, or we can create them to suit our client’s requirements.

Media Manager transcoding, accessed through our API


•Content will always be king. •Effective content delivery networks are key.•Video quality is crucial.•Converged service delivery is crucial.•SOA (service oriented architectures) important for networks.•DRM Keys - a centrally held identity will manage the relationship between individuals and content.•Content will originate and be distributed “from the centre” but can live “on the edge” of networks using P2P for the “last mile”.•Routing the user to the content will be the opportunity.•Relationships between domain identities will be managed by Web 2.0 companies, while laptops / iPods / slingboxes can hold local identity caches.

Final thoughts:


www.interoute.es

Thank you

[email protected]

Recommended reading:

"IPTV, VoD, the open fourth platform" Alexander Cameron 2008http://www.azcameron.co.uk/2008/04/11/iptvvod-the-open-4th-platform/

"From Gorillas to Guerillas - IPTV changes everything" Yankee Group 2008www.yankeegroup.com

All logos, application and website content, and designs featured in the applications and websites in this presentation remain copyright of the original authors
