www.grubb-ellis.com prepared by: char fortune, mcr managing director corporate services group grubb...
TRANSCRIPT
www.grubb-ellis.com
Prepared by:
Char Fortune, MCR
Managing Director
Corporate Services Group
GRUBB & ELLIS3424 Peachtree Road, NE
Suite 800
Atlanta, GA 30330
770.552.2436
Generational Differences
Work Styles of the Generations
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Intergenerational Workforce
Generation Birth Years Age
Veteran Before 1946 66+
Boomer 1946 - 1964 47 - 65
Gen X 1965 - 1980 31 - 46
Gen Y 1981 & After 18 - 30
Source: Sloan Center on Aging and Work
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Veterans
“The Greatest Generation”
• 40 million +/-• Honorable and patriotic• Dedication and sacrifice• Frugal, delayed rewards• Duty before pleasure• Adherence to rules• Respect for authority• Committed to marriage• Created United States as we
know it
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Veterans at Work
• History is their teacher
• Inept with ambiguity, change and conflict
• Take-charge decision makers
• Conservative spenders
• Disciplined and hard working
• Dressed for success
• Technologically challenged
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Boomers
“The Me Generation”
• 70 million +/-• Personal gratification• Political and social awareness
- Sexual revolution - Women’s rights - Civil rights
• Vietnam• 50% divorce rate • Health and wellness• Self centered
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• Work is their life
• At the office for long hours
• Work ethic is field of battle
• Huge sacrifices to succeed
• Material things are their rewards
• Personal satisfaction is paramount
Boomers at Work
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Generation X
“Latchkey Kids”
• 40 Million +/- (smallest generation)
• Unhappiest generation• Fallen heroes• Attention deprived• Skeptics, self reliant• Seeking sense of family• Casual approach to authority• Techno literate
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Generation X at Work
• Work to live
• Get the job done and go home
• Distrust authority
• Unconcerned about people skills
• Scorn material wealth and status
• Fewer working moms
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Generation Y
“The Entitled”
• 70 million +/-• Internet generation• Digital junkies• Social and optimistic• Diverse• Impatient to succeed• Commitment phobic• Moral• Civic minded
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Generation Y at Work
• Work is a means to support social life
• Mobile – can work anywhere
• Time is their currency
• Co-opted into every family decision
• Afraid for their safety
• Loyal to people, not to companies
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Demands of the Workforce
VETERANS BOOMERS GEN X GEN Y
Outlook Practical Optimistic Skeptical Hopeful
Work Ethic Dedicated Driven Balanced Determined
View of Authority Respectful Love/Hate Unimpressed Doubtful
Leadership by… Hierarchy Consensus Competence Mentor
Relationships Personal Sacrifice
Personal Gratification
Reluctant to Commit
Inclusive
Turnoffs Vulgarity Political Incorrectness
Cliché, Hype Homogeneity
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What it Means for the Future of Work
VETERANS BOOMERS GEN X GEN Y
Technology Attitudes
Necessary Entertaining Supportive Transparent
Process Tangible Standards
Endless Choices
Employee Input
Elected Representatives
Place Rewarding Workplace
Fulfilling Workplace
Unique Workplace
Learning Workplace
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Psychology of the Workforce
TRADITIONAL PSYCHOLOGY 21sT CENTURY PSYCHOLOGY
Command and control Active leadership
Individually focused work Collaborative project work
Influence through organization Influence through communities
Managed flow of inform Unstructured flow of information
Managers as experts Knowledge workers as experts
Job security Employability
Work = Income Work = enrichment and income
Employer-defined career planning Individual-designed experience portfolio
Clear boundaries No boundaries
Discretion Blogging
Inward-looking perspective Outward-looking perspective
Relationships by proximity Relationship by networks
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FOCUS COLLABORATE LEARN SOCIALIZE
The Workplace Has Changed
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Baby Boomers Generation X Generation Y
E-mail One more thing to do, another thing to learn
The best way to stay in touch
Not nearly as good as instant messaging and blogging
Instant Messaging
Another distraction popping up on my screen
A good, quick way to get things done
Like breathing – I can carry on 7 conversations at once
Text Messages
For techie kids Good for short messages
What I do all day long
Mobil Video Messaging
No idea A novelty Common place
PowerPoint Effective and professional
My right arm Pretty boring in a speech & hard to make interesting
Face-to-face Meetings
Vital Key. I need to know people to understand what’s important
Uncomfortable, confrontational and overly formal
Search Engines
Useful but not trustworthy
How did we survive without Google and Wikipedia
My super-tool. My home page and lot’s more
Conference Calls
The next best thing to a meeting
The way we work these days
An opportunity to multi-task while “listening”
A Change in Communication
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Industry Trends
Traditional Ways of Working: Emerging Ways of Working
• Focus on work• Focus on place
• Performance based on results• Performance based on “time in”
• Mentoring and coaching • Supervision
• Virtual teams, mobile individuals
• Team members co-located
• Space design based on functions and tasks, provided “just in time”
• Space designed based on hierarchy and held “just in case”
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Traditional New Age Flexible
Metric Characteristics
250 RSF per work setting
188 RSF per person
50% Utilization
200 RSF per work setting
100 RSF per person
67% Utilization
120-150 RSF /work setting
65 RSF per person
85% Utilization
Per person
Per person
Per person
Changing Metrics
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The Generations at Work
Employers who understand and embrace the different work styles of each generation will be more
successful in recruiting and retaining talent.