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www.amas.ie EHS presentation 28 April 2005

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www.amas.ie

EHS presentation

28 April 2005

www.amas.ie

Presentation Content

• Introductions• Background to aNSwer

• Origins of project• AMAS contract

• aNSwer: • Guide to the site and the database• Membership, functionality

• Leveraging aNSwer • Parent bodies• Members• Stakeholders

• Promotional plan• Questions and answers

www.amas.ie

Background

• Founded in April 2001

• Service offerings – eBusiness and eGovernment

• strategy

• content

• marketing

• Leverage deep experience in creating and managing

traditional media and building national brands

• Vendor-independent, support clients to deliver

eBusiness and eGovernment projects

www.amas.ie

aNSwer origins

Background• North South Ministerial Council, forum for co-operation North and South• Sectoral meeting on environment, agreed to set up electronic database

of research• NSMC sanctioned the establishment of aNSwer

Vision

• A North South website of environmental research • Partnership between EHS and EPA• A virtual model

Mission

• To promote environmental research on the island of Ireland to benefit policy makers, researchers and students

www.amas.ie

First NSMC meeting June 2000

Development of aNSwer sanctioned October 2000

aNSwer launched April 2002

Management contract awarded May 2004

Technology upgrade completed February 2005

Promotional phase commences April 2005

aNSwer milestones

www.amas.ie

AMAS contract

AMAS is contracted to:• Manage all site activity

• Approve membership• Update database, news, links, FAQs• Answer members emails, queries

• Promote the website• Focus on environmental community• Drive awareness and usage

AMAS has also evaluated technology and project managed site upgrade

www.amas.ie

aNSwer key figures

aNSwer key figures

Users 463

Organisations 286

Projects 518

Links 124

www.amas.ie

aNSwer members

• Who are they?• Government departments• Government agencies• Environmental consultants• Third level institutions• Students

• How did they join?• EPA, EHS referrals• Occasional additional requests – currently six a month

www.amas.ie

Member organisations

www.amas.ie

aNSwer resources

• Environmental projects• News• Funding opportunities• Resource library• Research articles• Members area• Glossary

aNSwer subject areas

Inland waters Climate change

Nature and biodiversity Emissions to the environment

Forestry and natural woodlands

Marine and coastal waters

Landcover, landuse and landscape

Urban and built environment

Soil and geochemistry Waste

Socio- economic environment

Miscellaneous

www.amas.ie

www.answeronline.org

www.amas.ie

Home page

www.amas.ie

Projects

www.amas.ie

News and Opportunities

www.amas.ie

aNSwer Research Article

www.amas.ie

Members Section

www.amas.ie

Member Login

www.amas.ie

Funding Opportunities

www.amas.ie

Events

www.amas.ie

Leveraging aNSwer

• Benefits of aNSwer to EHS • Offers access to central all-island resource for

environmental science• Important promotional channel for EHS to post projects,

new, events funding opportunities• aNSwer can help avoid duplication of research, foster

greater co-operation • Can help to fast-track research• Clients can self-serve – reduce time and effort on part of

EHS staff

www.amas.ie

Leveraging aNSwer

• EHS clients can use aNSwer to:• Find out about environmental research projects• Publicise their own research• Identify collaboratation opportunities• Contact other researchers• Find out about funding organisations• Keep up-to-date on environmental news and funding

opportunities

• Get published environmental reports

www.amas.ie

Promotional plan

• Parent bodies• Encourage them to use it and recommend it• Use their online and offline channels to promote aNSwer

• Members• Use online channels to increase usage and referrals

• Mailshot• Target organisations who should be aNSwer members

• Events• Presence at relevant conferences and exhibitions

• PR• Media release to specialist media

• Online marketing• Links, search engine marketing

www.amas.ie

EHS

We want you to:

• Use aNSwer

• Tell clients about it and what it can do for them

• Encourage them to:• Join at individual and organisational level• Use aNSwer resources• Post information

• Give us feedback!

www.amas.ie

Contact

Any queries about aNSwer, contact:

Louise ShanleyResearch and Marketing Assistant

AMAS [email protected]

00 353 1 6610499

www.amas.ie

EHS presentation

28 April 2005