www.amas.ie ehs presentation 28 april 2005. presentation content introductions background to answer...
TRANSCRIPT
www.amas.ie
Presentation Content
• Introductions• Background to aNSwer
• Origins of project• AMAS contract
• aNSwer: • Guide to the site and the database• Membership, functionality
• Leveraging aNSwer • Parent bodies• Members• Stakeholders
• Promotional plan• Questions and answers
www.amas.ie
Background
• Founded in April 2001
• Service offerings – eBusiness and eGovernment
• strategy
• content
• marketing
• Leverage deep experience in creating and managing
traditional media and building national brands
• Vendor-independent, support clients to deliver
eBusiness and eGovernment projects
www.amas.ie
aNSwer origins
Background• North South Ministerial Council, forum for co-operation North and South• Sectoral meeting on environment, agreed to set up electronic database
of research• NSMC sanctioned the establishment of aNSwer
Vision
• A North South website of environmental research • Partnership between EHS and EPA• A virtual model
Mission
• To promote environmental research on the island of Ireland to benefit policy makers, researchers and students
www.amas.ie
First NSMC meeting June 2000
Development of aNSwer sanctioned October 2000
aNSwer launched April 2002
Management contract awarded May 2004
Technology upgrade completed February 2005
Promotional phase commences April 2005
aNSwer milestones
www.amas.ie
AMAS contract
AMAS is contracted to:• Manage all site activity
• Approve membership• Update database, news, links, FAQs• Answer members emails, queries
• Promote the website• Focus on environmental community• Drive awareness and usage
AMAS has also evaluated technology and project managed site upgrade
www.amas.ie
aNSwer key figures
aNSwer key figures
Users 463
Organisations 286
Projects 518
Links 124
www.amas.ie
aNSwer members
• Who are they?• Government departments• Government agencies• Environmental consultants• Third level institutions• Students
• How did they join?• EPA, EHS referrals• Occasional additional requests – currently six a month
www.amas.ie
aNSwer resources
• Environmental projects• News• Funding opportunities• Resource library• Research articles• Members area• Glossary
aNSwer subject areas
Inland waters Climate change
Nature and biodiversity Emissions to the environment
Forestry and natural woodlands
Marine and coastal waters
Landcover, landuse and landscape
Urban and built environment
Soil and geochemistry Waste
Socio- economic environment
Miscellaneous
www.amas.ie
Leveraging aNSwer
• Benefits of aNSwer to EHS • Offers access to central all-island resource for
environmental science• Important promotional channel for EHS to post projects,
new, events funding opportunities• aNSwer can help avoid duplication of research, foster
greater co-operation • Can help to fast-track research• Clients can self-serve – reduce time and effort on part of
EHS staff
www.amas.ie
Leveraging aNSwer
• EHS clients can use aNSwer to:• Find out about environmental research projects• Publicise their own research• Identify collaboratation opportunities• Contact other researchers• Find out about funding organisations• Keep up-to-date on environmental news and funding
opportunities
• Get published environmental reports
www.amas.ie
Promotional plan
• Parent bodies• Encourage them to use it and recommend it• Use their online and offline channels to promote aNSwer
• Members• Use online channels to increase usage and referrals
• Mailshot• Target organisations who should be aNSwer members
• Events• Presence at relevant conferences and exhibitions
• PR• Media release to specialist media
• Online marketing• Links, search engine marketing
www.amas.ie
EHS
We want you to:
• Use aNSwer
• Tell clients about it and what it can do for them
• Encourage them to:• Join at individual and organisational level• Use aNSwer resources• Post information
• Give us feedback!
www.amas.ie
Contact
Any queries about aNSwer, contact:
Louise ShanleyResearch and Marketing Assistant
AMAS [email protected]
00 353 1 6610499