Graphics: LOGO

BrandingTo create an identity for a clientColors, typefaces, use of images, mood and toneAn identity include: name, logo, tagline, voice, and sounds.

Be unique to the brand.Be memorable.Be sizable (scale up or down and have it readable).Be reproducible in a variety of mediums.Say something.A Logo Should:

Types of LogosLogotypeLettermarkSymbolCharacter Icon CombinationEmblem

LogotypeUsing unique lettering and typography to spell out the name.

LettermarkUsing the initials of the name.

Symbol A visual that is abstract, pictorial or nonrepresentational

Character Icon Personality of the brand into a character

Combination Mark Uses both image and type

EmblemCombination of image and type that are always together.

What is Branding?Name two types of logos?What should logos do?

Identify what type is our schools logo?How would you redesign our logo?