wwn presentation 2010
DESCRIPTION
World Web Network :The N°1 Premium Online Publisher NetworkTRANSCRIPT
CompanyWho are we ?
WWN in details
How we work ?
Some of the WWN clients
World Web Network, one point of contact for premium audience
Network of premium online publishers across the world
Who are we ?
COMPANY
A uniquetransparent site specific network
of world-class affluent and prestigious publishers
One-stop shopfor global agenciesand clients
Premium localeditorial contentdelivering a premiumonline audience
Seamless booking & reporting process through a dedicated & experienced international online team
WWN allows you to plan your international campaign in over 50 countries, on over 350 prestigious publishers. (Only top tier publishers in each respective countries)
A global reach with local market knowledge: a perfect fit for global corporate marketers
World Web Network, one point of contact for premium audience
Founded in 2003
6 offices around the globe
WWN in details
COMPANY
2.5 Billion impressions per monthOver 10 vertical markets
Over 250 million unique users in 50 countries around the world
High premium audience, flexi-media packages
USA
New-York
UKLondon
FRParis
DE
Frankfurt
CN
Hong-Kong
AU
Sidney
World Web Network, one point of contact for premium audience
COMPANY
WWN / How we work ?
WWN is not a Direct Responsenetwork attempting to service Brandadvertisers and agencies. We builtWWN from the ground up to satisfyBrand advertisers’ unique objectivesand requirements.
WWN only represents Brandadvertisers and agencies. We havebroad and deep buying relationshipswith publishers, but no pre-commitments. Each campaign yourun with WWN is configured to yourprecise specifications.
WWN offers a comprehensivesolution to address advertisers’need to place their Brands incontrolled, high-quality adenvironments. Through ourextensive work with leadingBrand advertisers and theiragencies, we identified this asthe number one issue holdingBrands back from making Onlinea core component of their Brandadvertising programs.
We are a100% transparent“site specific”network.
Exclusively Focusedon Branding
Advertiser andAgency Centric
Highest QualityInventory AvailableOnline
CompetitiveRates
Brand-FocusedMetrics
WWN’s proprietary platform predictsand manages the volatile “spot market”for display inventory, accessing topquality inventory. This allows us toguarantee highly competitive rates tomaximize the impact of your campaigns.
WWN provides a rich suite ofmeasurement capabilities, fromtraditional reach and frequencymeasurement to rich mediaEngagement/Brand ExposureDuration/ visibility reports/ durationmetrics and site visitation metrics.We partner with Nielsen/ComScore/Eyeblaster/ Alenty and Smart Adserver technology for 3rd party adserving.
World Web Network, one point of contact for premium audience
Some of the WWN clients
COMPANY
AssetsOur technology
Brand Exposure Duration
Creative and innovative formats
Our exclusive and unique creative technology
World Web Network, one point of contact for premium audience
Our technology
IntranetWWN Intranet is the first front-end to back-end media automation software thathelps our clients and WWN team increase efficiencies, save costs and scalemore profitably.
ASSETS
This proprietary technology will streamline the entire digital media buying process, significantly reducing time and resources expended on research, negotiation,plan and contract management, and reporting and billing.
World Web Network, one point of contact for premium audience
Our technology
ASSETS
World Web Network, one point of contact for premium audience
Brand Exposure Duration
WWN can measure your campaign effectiveness through the useof brand exposure duration technology
ASSETS
This breakthrough technology has changed the way marketers value each impression while providing an effective way to measure campaign effectiveness beyond the click.
By measuring brand exposure duration, we can enable you with the ability to precisely measure the visibility time each user spends with each impression and how many impressions are actually viewed – thus increasing the overall effectiveness of their branding campaigns.
Live Demo
Live Demo available : Press release about our new solution :
Mediapost.com Msnbc.msn.com
World Web Network, one point of contact for premium audience
Brand Exposure Duration
ASSETS
World Web Network, one point of contact for premium audience
Brand Exposure Duration
ASSETS
Campaign’s summary*We consider an impression being viewed when at least a 1x1 has been viewed on the page.Cost and Cost for thousand minutes are based on non contractual data
Each ads has been seen on average 25.2 seconds (reaching TV advertising standards) which is still excellent compared to average internet industry standards (around 10sec).
For this campaign, more than20.8 million impressions weredelivered and only 17.7 millionsimpressions have been seen byusers or a 84,9% visibility rate,which is still excellent compared toonline industry standards reachingon average a 60% visibility rate.
In total users have been exposed to 8.7 million minutes of advertising (Brand Exposure Duration) with a budget of …k €,or a cost per thousand minutes…€.
Each contact has been exposed to the ads during an average of 89.9 seconds (Overall exposure duration per exposed contact).
World Web Network, one point of contact for premium audience
Brand Exposure Duration
ASSETS
Summary per site*Cost and Cost for thousand minutes are based on non contractual data
World Web Network, one point of contact for premium audience
ASSETS
World Web Network, one point of contact for premium audience
Our exclusive and unique creative technology
ASSETS
Full Screen Expandable
World Web Network, one point of contact for premium audience
Our exclusive and unique creative technology
Live DemoSphère
ASSETS
User name : atdiPassword : atdi5
World Web Network, one point of contact for premium audience
Our exclusive and unique creative technology
Live Demo User name : atdiPassword : atdi5 Cube
ASSETS
World Web Network, one point of contact for premium audience
ASSETS
Our exclusive and unique creative technology
Live Demo User name : atdiPassword : atdi5
AUTO HD PLAYER
World Web Network, one point of contact for premium audienceLive Demo
User name : atdiPassword : atdi5
Our exclusive and unique creative technology
ASSETS
World Web Network, one point of contact for premium audience
Our exclusive and unique creative technology
ASSETS
Live DemoBMW
World Web Network, one point of contact for premium audienceLive Demo
Our exclusive and unique creative technology
ASSETS
World Web Network, one point of contact for premium audience
Our exclusive and unique creative technology
ASSETS
Live Demo
Our Global PortfolioWestern Europe
Eastern Europe
Middle East
Asia
Oceania
North America
South America
BE
IE
PT
FR
GLOBAL PORTFOLIO
PL
IT
WESTERN EUROPE
GLOBAL PORTFOLIO
UKNL
DE
ES
CH
WESTERN EUROPE
GLOBAL PORTFOLIOGLOBAL PORTFOLIO
NO
DK
DKSE
HUSK
AT
NORTHERN EUROPE
CZ
GLOBAL PORTFOLIO
LT
EE
UA
RO
SIGR
BG
EASTERN EUROPE
GLOBAL PORTFOLIO
IL
AE
MIDDLE EAST
GLOBAL PORTFOLIO
OCEANIA
AU
NZ
GLOBAL PORTFOLIOGLOBAL PORTFOLIO
MX
USA
CA
GLOBAL PORTFOLIO
CO
VE
BR
PE
CL
AR
Appendix
World Web Network, one point of contact for premium audience
Testimonials
“WWN has substantially increased our international online advertising revenues bringing key
traditional clients online but also help our brand to reach new pure players advertisers. Our strong
cooperation enables us to establish a fruitful relationship with digital agencies and their clients.“
Stephane Pere
Economist.com Sales director CEMEA
“WWN portfolio clearly delivers the all important audience of decision makers, opinion formers and
leaders that advertisers are seeking to reach and influence worldwide. WWN portfolio is generating
healthy clickthrough rates for our clients but also helps them to build their brand and learn more from
their audience.“
Arnaud Faure
Group Account Director at Havas Digital
APPENDIX
World Web Network, one point of contact for premium audience
More info about WWN
APPENDIX
SOCIAL MEDIA RELEASE
ONLINE
Should you need any further assistance,please do not hesitate to contact
*
Deborah [email protected]
‘Connecting the right people at the right time’
www.worldwebnetwork.com