2010 presentation
DESCRIPTION
OKI PRESENTATION 2010TRANSCRIPT
© 2009 OKI Data Americas, Inc All rights reserved.© 2009 OKI Data Americas, Inc All rights reserved.
WELCOME
STAPLES ADVANTAGE
© 2009 OKI Data Americas, Inc All rights reserved.
Agenda
• Introduction – President & National Sales Director
• Differentiating OKI Recap
• Differentiating Training & Involvement for 2010
• Differentiating Marketing for 2010
• Differentiating Incentives for 2010
• Questions & Answers
© 2009 OKI Data Americas, Inc All rights reserved.
Introduction
Asahi Takabumi President & Chief Executive Officer Americas
Mario Pallotta National Sales Director Canada
Daniel Wehlauer Regional Sales Manager Western Canada
4© 2009 OKI Data Americas, Inc All rights reserved.© 2008 OKI Data Americas, Inc All rights reserved.
A Tier One OEM Equipment Manufacturer
With a Worldwide Reputation
OKI is 2nd Largest Colour Printer Manufacturer In the World!
Who Are We?
5© 2009 OKI Data Americas, Inc All rights reserved.© 2008 OKI Data Americas, Inc All rights reserved.
Recognized By
6© 2009 OKI Data Americas, Inc All rights reserved.
Working With.
7© 2009 OKI Data Americas, Inc All rights reserved.© 2008 OKI Data Americas, Inc All rights reserved.
Tank-Tough® Impact Printhead• Optical SENSOR closed-
loop feedback system• Tungsten carbide
printhead pins• Samarium cobalt
magnets• OKISMART
paper handling
Digital LEDTechnology• 17 years of LED
experience• Light-Emitting
Diode array• No moving parts• Consistent dot
placement registration• Industry’s only
5-year warranty
Single Pass Color®
Digital Technology• Worldwide leader• 7th generation technology• Four digital LED arrays• Four in-line print stations• Straight paper path• From postcards to
banners
Differentiating - Technology Leadership
8© 2009 OKI Data Americas, Inc All rights reserved.
1-800-OKI-DATA(1-800-654-3282)
Differentiating - Customer Service and Support
• 1-800-OKIDATA – Toll-free– 24/7, 365 days a year– Live agents in North America
Four support websites
okiprintingsolutions.com/us
bpx.okidata.com
Hewlett Packard 5.3 mins
Brother 6.5 mins
Lexmark 8.1 mins
Comparable:
9© 2009 OKI Data Americas, Inc All rights reserved.
Differentiating – Standing Behind Our Products
Standard Overnight ExchangeExchange orders placed by 3:00 PM (ET) Monday-Friday will arrive the
next business morning by 10:00 AM (local)*. Advanced Overnight ExchangeWith this option, orders placed by 11:00 PM (ET) Monday-Friday will
arrive the next business morning by 10:00 AM (local)*.
Onsite ExchangeTechnician onsite to assist with the exchange which includes the de-
installation, packaging and installation of the replacement exchange unit.
Standard Onsite ServiceOnsite requests received by 1:00 PM (ET) Monday-Friday will be
scheduled for the next business day.* Same Day and Rapid ResponseWe can customize service options to suit your needs should you require
same day response to an onsite request. bpx.okidata.com
10© 2009 OKI Data Americas, Inc All rights reserved.
Differentiating Staples & OKI in:
11© 2009 OKI Data Americas, Inc All rights reserved.
DIF
TRAINING & INVOLVEMENT FOR 2010
Differentiating
12© 2009 OKI Data Americas, Inc All rights reserved.
Differentiating Training & Involvement for 2010
•Training−Sales Training Sessions
› Bi-Monthly −New Product Launches−Cross Training / Specialty Training
› Vertical Markets› Technology
•Involvement−Staples/OKI DAY
› Monthly ( Every 2nd Friday)■ Buddy Calls – Appointment with Key End Users■ OKI Focus Days – Incentives & Promotions for One Day
13© 2009 OKI Data Americas, Inc All rights reserved.
DIF
MARKETING & PROMOTIONS FOR
2010
Differentiating
14© 2009 OKI Data Americas, Inc All rights reserved.
Differentiating Marketing for 2010
•Advertisement−Press Releases
› Key Account Relationships−Business In Vancouver
› Banner Specials−Direct Marketing Coordination
› Vertical Market Solutions−Salesforce.com Blitz
•End User Engagement−Key Account Appreciation
› Dinners & Packages−Shows & Open House
› Catalogue Launch (3rd February)› End User Open House
15© 2009 OKI Data Americas, Inc All rights reserved.
Differentiating Marketing for 2010 Quarterly (Promos December 2009)
16© 2009 OKI Data Americas, Inc All rights reserved.
Differentiating 2010 CALENDAR
January February March April
15th STAPLES/OKI DAY 12th STAPLES/OKI DAY 12th STAPLES/OKI DAY 9th STAPLES/OKI DAY
20th TRAINING 3rd CAT LAUNCH 22nd TRAINING
NEW PROMO NEW PROMO
$2010% KICK OFF - Catalogue Launch - End User Open House - Business Vancouver
- Business Vancouver
May June July August
14th STAPLES/OKI DAY 11th STAPLES/OKI DAY 9th STAPLES/OKI DAY 13th STAPLES/OKI DAY
20th TRAINING 20th TRAINING
NEW PROMO
- Key User Appreciation - End User Open House - Business Vancouver
- Business Vancouver
- Salesforce.com Blitz
September October November December
10th STAPLES/OKI DAY 8th STAPLES/OKI DAY 12th STAPLES/OKI DAY 10th STAPLES/OKI DAY
20th TRAINING 22nd TRAINING 7th OKI AWARDS
NEW PROMO
- End User Open House - Business Vancouver - Key User Appreciation - End User Open House
- Salesforce.com Blitz - Business Vancouver
17© 2009 OKI Data Americas, Inc All rights reserved.
DIF
INCENTIVES‘I AM OKI $2010%’
Differentiating
18© 2009 OKI Data Americas, Inc All rights reserved.
Differentiating Incentives for 2010
Sell Over $2,000pm of OKI Hardware and Receive a 10% Rebate Rep Spiff
$2,000.00 Hardware = $200.00 to Sales Rep
$5,000.00 Hardware = $500.00 to Sales Rep
$10,000.00 Hardware = $1,000.00 to Sales Rep
$20,000.00 Hardware = $2,000.00 to Sales Rep
$100,000.00 Hardware = $10,000 to Sales Rep
- This Program does not effect any current bonuses structures set in place
- Programs are Calculated on a Monthly Basis
- No Limit to Program Bonus Potential
- Staples BC must maintain a minimum hardware sales of $120,000 pa
Thank You
Q & A