wvasfaa 1. surviving social media sarah musgrave, financial aid counselor, sr. marshall university...
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SurvivingSocial MediaSARAH MUSGRAVE, FINANCIAL AID COUNSELOR, SR. MARSHALL UNIVERSITY
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Resources to Make Using Social Media ConvenientTHERE ARE SO MANY!
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FSA: Financial Aid Toolkit•Intended for counselors and trainers
•www.financialaidtoolkit.gov
•One-stop shop for finding FSA resources
•4 content areas• Learn About Financial Aid• Conduct Outreach• Get Training• Search Financial Aid Tool
and Resources
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FSA: Financial Aid ToolkitSearch FA Tools and Resources
•Search options• Browse all• Filter
•Types of content• Handouts, brochures, etc.• Social media content• YouTube videos• Infographics• And more…
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FSA: Social Media on Toolkit•Great starting place
•Conduct Outreach section• How to guides• Lists of tweets,
facebook posts
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FSA: StudentAid.gov•Intended for students
•5 content areas• Prepare for College• Types of Aid• Who Gets Aid• FAFSA: Apply for Aid• Repay Your Loans
•Handy for wordingor inspiration
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FSA: Social Media•Facebook
•YouTube
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FSA: YouTube•Informational, instructional videos
•Video categories• Types of Aid• Prepare for College• Who Gets Aid• FAFSA: Apply for Aid • Repay Your Loans
•Short and sweet• Max 3:21
•Also on toolkit, studentaid.gov
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FSA: ED Blog•Variety of articlesabout financial aid
•www.ed.gov/blog
•Can subscribeto blog
•Share blogson social media
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What you can’t dowith FSA resources•Sell it
•Change it and say it came from ED• Can edit but must “further goals of Department”
•Use ED logo or branding on your own materials
•ED is working on a better guidance because of stock photography
Information from Fall 2014 FSA conference
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Use FSA ResourcesEver Where and Any Way•FSA encourages using their resources
•Don’t need to reinvent the wheel
•Permission to “steal” content, images, wording
•Should review notices about usage
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CFWV•Facebook
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How to usethese resourcesFROM SIMPLE TO COMPLEX, BUT STILL EASY
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Share and Retweet•Share posts/retweet• Don’t have an office
page? Encourage school’s mainaccount to share.
•Pull sample facebook posts and Tweetsfrom Toolkit
•Copy and save current posts/tweets and recycle later
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Facebook Examples•Share a post from another page
•Add text to personalize the post or simply share what posted
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Facebook Examples•Recycle a previous FSA post
•Use a web address in yourpost = instant picture!
•Use an FSA infographic (or other images) toillustrateyour post
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YouTube•Share on social media• Click on site’s icon• Copy link into post• Schools main social
media account
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“Steal” photosFrom facebook
•Click photos
•Right click then “Save picture as…”
•Save in an folder earmarked for images• Make file name
associated withsubject of picture
•Organize by subject• EX: Award letter, FAFSA,
Loans, etc.
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“Steal” photosFrom YouTube (screen shot)
•Pause video
•Click CTRL + ALT + PrtScn
•Paste into programsuch as Photoshop
•Crop
•Save
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Personalize photos•Great way to communicate personal message
•How: Pieced image together twice, drew text boxes• Microsoft Publisher
•Used on facebook, university/office web site, digital signage, student portal
Original
New
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Personalize photos•Slide show in student portal seen upon student log in
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Personalize photos•Use existing image to better fit needs
•Cover part of image with text box
•How: Draw white text box over “$”• Adobe Photoshop
New
Original
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Personalize photos•How: drew 3 text boxes• Microsoft Publisher
Original
New
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Personalize photos
Original
New
•How: pieced image together twice, drew 3 text boxes• Microsoft Publisher
•How: Clone Stamp Tool, 4 text boxes• Photoshop
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Personalize photos
Original
New •How: Clone Stamp Tool, 4 text boxes• Photoshop
•Easy: Draw text box over clock
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Managing facebookIT’S NOT AS TIME CONSUMING AS IT SEEM!
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Post Ideas•Create a standard list of posts
•Where to get these post ideas?• Aid deadlines• Scholarships, state grants, SAP, etc.
• Institutional deadlines• Registration, complete withdrawal, etc.
• Financial Aid Toolkit• FAFSA Completion Campaign Facebook Posts• Loan Repayment Campaign Facebook Posts
• FSA’s social media• CFWV social media• StudentAid.gov• Browse topics and content
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Monitor Daily•Log into facebook daily• When pull up email
in morning• Before shut down
and leave
•Look at notification• Wall posts• Comments• Messages
•Multiple administrators
•Check FSA facebook page
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Day-to-Day with Outlook•5 tasks with daily themes• Monday = Awards (scholarships, FWS, TEACH, etc.) • Tuesday = Potluck (SAP deadlines, general reminders, etc. • Wednesday = Loans• Thursday = FAFSA• Friday = random
•Each task has listof posts to simplycopy and paste
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Day-to-Day with Outlook•Reminder on task
•Keep a list of posts in task body
•List name of a savedpicture/infographic
•Include video/site link
•Type in date last used post
•Change start date to next week
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Schedule in Advance•Start post. Instead of clicking post, click down arrow and schedule for future day and time
•Can work days, weeksor months in advance
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Handy tools •Pin post to top of wall
•Keeps an important postas first post viewer sees
•Can unpin anytime
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Handy tools •Isolate specific content within page• Messages, Notifications, Posts
•Insights show data
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Insights• Data for 1-week• Overview• Likes• Reach• How many likes, comments,
shares per day
• Visits• Posts• When fans are active
• Videos• People• Demographics
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Publishing Tools•Isolates various post types and data
•Great for reviewing scheduled posts
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Take home•Facebook is manageable
•Tons of resources to make social media convenient and easy• FSA and CFWV cover Federal and state aid
•You can use those resources almost anyway you can think of• No need to reinvent the wheel• Get creative, or don’t
•Lots of tools to monitor
