wtr (what the ruckus) on snapchat
TRANSCRIPT
WTR? what the
THE (short) STORY ON
SNAPCHAT FOR BRANDS
WTR ? 2
Snapchat’s big draw? Messages and pictures that disappear within seconds of being viewed. In direct contrast with sites like Facebook, Instagram and Pinterest that hold content in perpetuity, Snapchat is focused on the here and now - ephemera. Originally called Pictaboo (hence the ghost in the app icon) Snapchat exploded onto the scene in 2012 and was quickly adopted by high school kids as the “go to” for picture messaging amongst their friends. Within a year the service was generating 60 million “snaps” a day. Because of the nature of the app (images the disappear) Snapchat has been painted as a glorified sexting tool, however more and more brands are flocking to it as a way to reach the challenging millennial audience. It also made big news earlier this year by rebuffing Facebook’s purchase offer of $3 Billion!!
SNAPCHAT IN 5 MINUTES The story on …. Snapchat
Features
Users
Top Brands
• Quick, easy photo and video sharing (one to one)
• Video and text chat • Our Story feature allows users to
share videos and images with a select audience
• Ad platform just announced
• Millennials: watch this video to see why (http://bit.ly/1t1IcR4)
• Skews mostly female (13-25)
• Taco Bell • Ben and Jerry's • McDonald’s • Heineken
WTR ? 3
PROS • Currently has the eyeballs of a
lot of millennials • Quick and easy to create and
share content • Ad platform gives brands the
option to monetize the channel
CONS
ruckus rating
• No analytics to speak of - tracking effectiveness of content is impossible
• Limited content options • Very targeted audience
• If you’re looking for fun consumer engagements – go for it.
• Analytics nuts beware
SNAPCHAT IN 5 MINUTES Key Plot Points
Snapchat Founder Evan Spiegel
WTR ? 4
SNAPCHAT IN 5 MINUTES The story Continues
Roadmap / New Features
Snapchat’s future is regretting turning down Facebook’s $3 billion – just kidding (maybe). With their ad platform soft launching, expect the platform to roll out a more robust and marketing-friendly back-end. Snapchat seems to have learned from other social platforms on how to monetize their app, however it’s yet to be seen if the ads will alienate the much-sought after millennial audience they cater too.
Summary
Snapchat’s growth can’t be ignored and they’ve done better than a lot of social networks to capitalize on their popularity and monetize the platform. The absence of measurement and analytics still make it a bit of a flier for most marketers but the trade off is exposure to the coveted millennial audience. Bleeding-edge type brands should jump all over it – everyone else take your time.
WTR ? 5
SNAPCHAT IN 5 MINUTES Wanna make a Ruckus
About Us Connect Team
Gary Edgar Managing Director
Linda Andross Managing Partner
Katie Boland Sr. Social Strategist
We built ruckus to work with brands to find and tell their story through rich, compelling and relevant social content. Find out how we can help you make a ruckus.
@ruckusdigital
+ruckus digital
416 934 2119
www.ruckusdigital.ca