wtf is onsite seo
DESCRIPTION
Ein Einstieg in OnSite SEO. Was es zu beachten gibt und was irrelevant ist (aber auf den ersten Blick nicht so wirkt).TRANSCRIPT
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Pulpmedia intern10. Juli 2014PULPACADEMY
WTF IS ONSITE SEO?
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SEARCHENGINE OPTIMIZATION
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SUCHBEGRIFFGOOGLE
PLATZ 1
PLATZ 2
ADWORDS
NOCH MEHR ADWORDS
WHY U NO PLATZ 1?
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€€€
€€€
€€€
€€€
€€€
€€€
€€€
€€€
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KA-CHING!
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Bildquelle: AFP Photo / John Macdougall
WIE REIHT GOOGLE?
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GOTCHA!
Bildquelle: Imgur
GOOGLES MISSION: DAS BESTE
SUCH-ERGEBNIS
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ANALYSE DER SEITE EMPFEHLUNG VON ANDEREN SEITEN
ON SITE OFF SITE
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ON SITE OFF SITE
CONTENT
SEITENSTRUKTUR
BACKLINKS
BRAND METRICS
CONTEXT
DEVICE
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ON SITE SEO
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WIE SUCHT GOOGLE?
Bildquelle: http://el-sobreviviente.deviantart.com/
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Request
BROWSER SERVER
Response
HTML, BILDER, VIDEOS, …
URL
CSS, JS, …
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Request
CRAWLER SERVER
Response
HTML, BILDER, VIDEOS, …
CSS, JS, …
URL
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Bildquelle: http://commons.wikimedia.org/
ON SITE SEO = HELP THE CRAWLER
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FOCUS KEYWORDBildquelle: http://en.wikipedia.org/wiki/Crowd_surfing
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FIND ME!
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URL
HTML
<HEAD> <TITLE>
<META TAGS>
<BODY> <H1><H2><h3>…
<IMG> …
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URL
PROTOCOL
SUBDOMAIN
DOMAIN TLD PFAD FILE-EXTENSIONPAGENAME
ANKER-LINK
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PROTOCOL
SSL FÜR E-COMMERCE
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SUBDOMAIN
FOCUS KEYWORD
WIRD ALS EIGENE “WEBSITE” GESEHEN
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DOMAIN
ÄLTER IST BESSER! (DOMAINAGE)
KEYWORD-DOMAINS NICHT MEHR (SO) RELEVANT
WECHSELNDE EIGENTÜMER
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TLD
LÄNDER TLD IN ENTSPRECHENDEM LAND
LÄNDER TLDS WELTWEIT
LÄNDER TLD WEITERLEITEN AUF .COM
domain.at » domain.com/at domain.at » domain.com/de
domain.at » domain.com/AT-de
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PFAD
KATEGORIE- & UNTERKATEGORIE-KEYWORD
SEITENHIERACHIE WIEDERSPIEGELN
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PAGENAME
FOCUS KEYWORD
“-“ FÜR WORT-TRENNUNG
KEINE SONDERZEICHEN
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FILE-EXTENSION
FÜR SEO EGAL
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ANKER-LINK
SECONDARY KEYWORDS
ZUR STRUKTURIERUNG DER SEITE
INTERNE LINKS
EXTERNE LINKS
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HTTP HEADER RESPONSES
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Bildquelle: http://commons.wikimedia.org/wiki/File:Duct-tape_Moving_Van.jpg
MOVING? 301!
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NOT FOUND? 404!Bildquelle: http://commons.wikimedia.org/wiki/File:Digging_Duck.JPG
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HEY GOOGLE, THERE’S NOTHING HERE TO SEE
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HEY VISITOR, YOU’RE LOST
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URL
HTML
<HEAD> <TITLE>
<META TAGS>
<BODY> <H1><H2><h3>…
<IMG> …
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<HEAD> <TITLE>
<META TAGS>
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Online Marketing Agentur
Pulpmedia - Online Marketing Agentur, Linz
Sex, Drugs & Online-Marketing! Pulpmedia ist Ihr Ansprechpartner für kreatives und professionelles Online-Marketing – maßgeschneidert für Ihre Bedürfnisse.
www.pulpmedia.at/ ▾
Web
Ungefähr 1.710.000 Ergebnisse (0,35 Sekunden)
Maps News Bilder Videos Mehr ▾
PAGETITLE
URL
META-DESCRIPTION
AUTHOR SNIPPET
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Pulpmedia - Online Marketing Agentur, Linz
Sex, Drugs & Online-Marketing! Pulpmedia ist Ihr Ansprechpartner für kreatives und professionelles Online-Marketing – maßgeschneidert für Ihre Bedürfnisse.
www.pulpmedia.at/ ▾
PAGETITLE
FOCUS KEYWORD
LÄNGE 55 - 65 ZEICHEN
UNIQUE
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Pulpmedia - Online Marketing Agentur, Linz
Sex, Drugs & Online-Marketing! Pulpmedia ist Ihr Ansprechpartner für kreatives und professionelles Online-Marketing – maßgeschneidert für Ihre Bedürfnisse.
www.pulpmedia.at/ ▾
META-DESCRIPTION
FOCUS KEYWORD
LÄNGE 100-140 ZEICHEN
UNIQUE
KORREKTE GRAMMATIK
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Pulpmedia - Online Marketing Agentur, Linz
Sex, Drugs & Online-Marketing! Pulpmedia ist Ihr Ansprechpartner für kreatives und professionelles Online-Marketing – maßgeschneidert für Ihre Bedürfnisse.
www.pulpmedia.at/ ▾AUTHOR SNIPPET
<link rel="author" href="https://plus.google.com/102572860378338430074"/>
LINK ZUM GOOGLE+ PROFIL
MUSS IM GOOGLE+ PROFIL GEGENBESTÄTIGT WERDEN! NEU: OHNE BILD :(
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WHAT ELSE ISIN THE HEAD(ER)?
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<meta name="keywords" content="Keywords come here, comma-separated" />
ALL THE KEYWORDS!
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NOT RELEVANT ANYMORE!
<meta name="keywords" content="Keywords come here, comma-separated" />
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OKAY
<meta name="keywords" content="Keywords come here, comma-separated" />
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Bildquelle: http://www.deviantart.com
VORBEREITUNG FÜR PINNING, POSTING, SHARING
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<!-- Update your html tag to include the itemscope and itemtype attributes. -->!<html itemscope itemtype="http://schema.org/Article">!!<!-- Schema.org markup for Google+ -->!<meta itemprop="name" content="The Name or Title Here">!<meta itemprop="description" content="This is the page description">!<meta itemprop="image" content=" http://www.example.com/image.jpg">!!<!-- Twitter Card data -->!<meta name="twitter:card" content="summary_large_image">!<meta name="twitter:site" content="@publisher_handle">!<meta name="twitter:title" content="Page Title">!<meta name="twitter:description" content="Page description less than 200 characters">!<meta name="twitter:creator" content="@author_handle">!<!-- Twitter summary card with large image must be at least 280x150px -->!<meta name="twitter:image:src" content=" http://www.example.com/image.html">!!<!-- Open Graph data -->!<meta property="og:title" content="Title Here" />!<meta property="og:type" content="article" />!<meta property="og:url" content=" http://www.example.com/" />!<meta property="og:image" content=" http://example.com/image.jpg" />!<meta property="og:description" content="Description Here" />!<meta property="og:site_name" content="Site Name, i.e. Moz" />!<meta property="article:published_time" content="2013-09-17T05:59:00+01:00" />!<meta property="article:modified_time" content="2013-09-16T19:08:47+01:00" />!<meta property="article:section" content="Article Section" />!<meta property="article:tag" content="Article Tag" />!<meta property="fb:admins" content="Facebook numberic ID" />
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http://moz.com/blog/meta-data-templates-123 ZUSAMMENFASSUNG FÜR SOCIAL SHARING META-DATA
SEHR EMPFEHLENSWERTER BLOG ZUM THEMA!
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URL
HTML
<HEAD> <TITLE>
<META TAGS>
<BODY> <H1><H2><h3>…
<IMG> …
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<BODY> <H1><H2><h3>…
<IMG> …
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Bildquelle: http://commons.wikimedia.org
MINDESTENS 300 WÖRTER1.500 - 2.500 WÖRTER
FOCUS KEYWORD MINDESTENS 2X 1X IM ERSTEN ABSATZ
ÜBERSCHRIFTFOCUS KEYWORDUNTERÜBERSCHRIFT
FOCUS KEYWORDS (PRIMARY & SECONDARY)
CONTENT-BILDERMULTIMEDIA CONTENT
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Bildquelle: http://commons.wikimedia.org
KEYWORD DENSITY1-3%
KEYWORD-PHRASE IST HÄUFIGSTE PHRASE IM CONTENT
KEYWORD STUFFING
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Bildquelle: http://flickr.com
BILDERFOCUS KEYWORD IM DATEINAME
FOCUS KEYWORD IM ALT-TEXT
FOCUS KEYWORD IN BILDUNTERSCHRIFT
KLEINER ALS 70 KB
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<div>!! <img src="images/willie-wonka-social-media.jpg" !! ! alt="You're doing Social Media without a strategy? Tell me how great that's ! !! ! going ..." height="619" width=“923">!! <p>Die Social-Media-Strategie von Unternehmen besteht nach wie vor oft darin, „auf !! ! Facebook zu sein“</p>!</div>
FOCUS KEYWORD IM DATEINAMENFOCUS KEYWORD IM ALT-TEXT
FOCUS KEYWORD IN DER BILDUNTERSCHRIFT
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Bildquelle: http://commons.wikimedia.org
LINKSINTERNE LINKS MIT FOCUS KEYWORD ZIELSEITE
RELEVANTE EXTERNE LINKS
INTERNE LINKS MIT SECONDARY KEYWORDS ZU ANKER-LINKS
SOCIAL SHARING BUTTONS
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Bildquelle: es.wikipedia.org
http://music.com/rocknroll/elvis-presley
http://music.com/pop/elvis-presley
http://music.com/artists/elvis-presley
<link rel="canonical" href="http://music.com/artists/elvis-presley" />
http://music.com/rockabilly/elvis-presley
http://music.com/country/elvis-presley
http://music.com/blues/elvis-presley
http://music.com/50s/elvis-presley
http://music.com/60s/elvis-presley
http://music.com/70s/elvis-presley
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DEVELOPERS LISTEN!
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LOADING SPEED
Bildquelle: commons.wikimedia.org
UNTER 5 SEK.
UNTER 3 SEK.
DOC COMPLETE VS. FULL RENDER TIME
TIME TO FIRST BYTE (TTFB)
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INHALT SICHTBAR MACHEN
Bildquelle: en.wikipedia.org
OHNE CSS
OHNE FLASH
OHNE JAVASCRIPT
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XML SITEMAP
Bildquelle: commons.wikimedia.org
4 KLICK-REGEL
IN GOOGLE WEBMASTER TOOLS EINTRAGEN
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RSS FEED
Bildquelle: commons.wikimedia.org
WENN SINNVOLL (Z.B. BLOG)
ALTERNATE LINK IN HEADER
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ROBOTS.TXT
Bildquelle: commons.wikimedia.org
CRAWLER GEZIELT AUSSCHLIESSEN
STAGING SERVER (DUPLICATE CONTENT)
ADMIN BACKEND (SECURITY)
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WEBMASTER TOOLS
Bildquelle: commons.wikimedia.org
REPORTS ÜBER SICHTBARKEIT IN GOOGLE
CRAWL STATUS, BROKEN LINKS, STATISTIKEN
SITEMAP, ROBOTS.TXT, …
BENACHRICHTIGUNG ÜBER PENALTIES
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RICH SNIPPETSHERAUSSTECHENDE SUCHERGEBNISSE
STRUCTURED DATA
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REVIEWS
PEOPLE
PRODUCTS
https://support.google.com/webmasters/answer/99170 GOOGLES GUIDE TO RICH SNIPPETS
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GOOGLE RANKING FACTORS?
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http://backlinko.com/google-ranking-factors GOOGLE’S 200 RANKING FACTORS: THE COMPLETE LIST
LAST UPDATED JUN. 30, 2014
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@pulpmedia facebook.com/pulpmedia pulpmedia.at