wsi making a difference€¦ · campaign results (after 1 year) ... , facebook & houzz x30!9...
TRANSCRIPT
WSIMakingADifference
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WSI eStrategies, Ottawa, Canada
ClientCaseStudy
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StoneSense is a supplier of natural stone countertops in Ottawa, Canada.
InitialChallenges:!3
Prior“DigitalMarketingAgency”chargedthemalotandproducednoresults
Poorlydesignedwebsiteandnowebtraffic(approx.200visitspermonth)
Poorreputationandbadreviewswereimpactingsales
Wastiredofseeingtheircompetitorsparkinglotsfullwhiletheystruggledtokeepthelightson
© 2018 WSI. All rights reserved.
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Pre-CampaignMetrics
Aug1st2016:WSIRECORDEDthefollowingbaseline:
• NorankinSearchEnginesformainkeywordsthatincluded:• GraniteCountertopsOttawa• MarbleCountertopsOttawa• QuartzCountertopsOttawa• TilesOttawa• TilesStoresOttawa
• Webtrafficatanall-timelowatabout350visitspermonth.Mostofthiswasinternaltraffic
• Appliedfiltersforspam&internaland#droppedmuchlower
• NoleadshadevercomeinfromtheInternet• Novisibilityinlocalmap• Companywasinfinancialtrouble
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InandaroundOttawa
TargetSegment
Homeowners BusinessesE.g.Tiffanies
Contractors (flipsorremodels)
CommercialOfficeBuildings
HeavycompetitionincludingBigBox
StoresPAINPOINT
© 2018 WSI. All rights reserved.
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OurObjectives
ClientsGoals:Increaseleadsandsalesandgetpositivereviewsfortheirbusiness.OurObjectives:1. Increasewebtraffictogenerateinquiriesandfoot
traffic2. Implementapositivereviewstrategy
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OurSolution-Aug2016StartSEO
FocusonlocalSEO
On-pageoptimization
Strategiclinkbuilding
NewWebsite
• Responsive• Freshdesign• Winnerof2017WMAWebAward
ContentMarketing
• Articles• PressReleases
• BlogPosts• Webpagestotargetnicheproducts
SocialMedia
• Socialbookmarking
• Facebook&Instagram
• Videocreation&optimization
• Optimizationofsocialmediaprofiles
ReviewStrategy
• Targetedapproachtoincreasepositivereviewsfromcustomers
Monthlyreportstotrackcampaignperformance
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CampaignResults (After1Year)
2017Trafficwasupby238%over2016(2018istrendingevenhigher)
69%ofalltrafficnowcomesfromsearch
Increasedfoottrafficintotheshowroom
Increaseinphonecallsintothestore
Top3positionforallhighvaluekeywords
VisibilityintheLocalMapPack(top3forallkeywords)
IncreasedpositivereviewsonG-business,Facebook&HouzzX30
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HowDidWSIMakeaDifference?
TookalocalcompanyinOttawawithoutabrandorwebpresenceandturnedthemintoaDigitalMarketingsuccessstory.
TurnedthemfromZerotoHeroinGoogle
Helpeddriveaconstantflowofwebandfoottrafficintotheirshowroominlessthan18months.
Connectedthemwiththeircustomers
ClientwasalsoabletoincreasesalesincertainnicheareassuchasexotichardwoodsandNeolithtiles.
Expandedtheirproductnichecatelogue
Theclientisnowbeatingtheirbiggercompetitorswithmuchlargerbudgetsandallthebigboxstores!
Turnedthemintoacompetitor
Helpedtheclientaddanadditional5000SQ/FTtotheirshowroomandhire2newsalesstaff.
Expandedtheirshowroomandstaff
Helpedthemwin2Awards:2017WMAWebAwardsandthe2018WSIPeople’sChoiceAward
MadethemaMulti-AwardWinner
© 2018 WSI. All rights reserved.
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WinnerofMultipleIndustryAwards!
WSIPeople’sChoiceAwardWinnerin2018
WMAWebAwardWinnersin2017HomeBuildingStandardofExcellence
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Testimonial
ClientTestimonialIhiredWSItoworkonouronlinemarketingstrategyanditdoesworkreallywell!Ihavetosay,IamgladIhaveMark&Kimonourteam.Theyhelpusalot,theylistentowhatweneed,andtheyanswermyquestionsrightaway.OurGooglerankhasincreasedbigtimeinayear.Professionalteam,nicestaff,highlyrecommendthemfore-strategies!
BettyLi,CO/Owner,StoneSense,Ottawa