writing to inspire: bring audiences to act
TRANSCRIPT
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WRITING TO INSPIREBring audience to action….
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FOR EVERY 100 FOLLOWERS YOU HAVE, ONLY 6 OF THEM ARE GOING TO SEE YOUR CONTENT.
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EDGERANK
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WANT MORE ENGAGEMENT
Boosts Join the conversation on twitter Find where you audience hangs-out online Reddit
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BRINGING CLARITY TO YOUR TOPIC
Create a voice Be the thought-leader Be the how-stuff-works for complex topics Listacles
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WRITING FUN, ENGAGING EMAILS
Constant contact, MailMunch, CakeMail. Add a ‘subscribe’ to your blog Upload to Facebook for a look-a-like audience Use non-subject, subject lines
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POSTING TO SOCIAL MEDIA IN WAYS THAT CREATE LASTING CONNECTIONS
Use graphics Have fun with your page Always be ON…
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COMMUNICATING YOUR VALUE IN UNDER 30 SECONDS ON THE WEB
What is your connection? Tell me 3 things In only 3 sentences
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START WITH YOU AUDIENCE
Who is your audience? What do they want to know about? Learn from their engagement
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YOUR STORY
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DON’T SHINE THE UNDERSIDE OF THE BANISTER
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AUTHENTIC
IMAGES
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BLOG
Connect with your audience with humor that relates to the top Offer a simple (first person) voice Be a person in a conversation
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BLOG ~ CONTENT ~ SHARING
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EXAMPLES
Ride the News Wave Be slightly controversial Connect with your audience
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SELF PUBLISH ON AMAZON
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THANK YOU!
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MERRY CHRISTMAS
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QUESTIONS?