writers summit 09 - web2.0 for grownups, dan woods
TRANSCRIPT
Evolved Technologist Copyright 2009
Web 2.0 for Grownups by Dan Woods, CTO and Editor, www.EvolvedTechnologist.com,
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What is Evolved Media? What is Evolved Technologist?
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Books Authored by Evolved Technologist
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Collaboration for Grownups means
Collaboration for Grownups (CFG) is the idea that
to be successful, we must do things differently when we are working than when we are collaborating as individuals and consumers. I refer to the latter form as Collaboration for Individuals (CFI)
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What is the Problem
The broad domain of collaboration that includes Email, Web 2.0 (Blogs, Wikis, Social Networking, Internet-enabled Communities), and Search is most frequently imagined using consumer usage models. “I’m shocked people are not spontaneously creating
content on our wiki!”
Even concepts like Enterprise 2.0 do not change the consumer paradigms, but apply them directly to the enterprise. See SLATES and FLATNESSES on next slide
The use of the modern collaboration mechanisms for companies, governments, and other large organizations is more effectively executed using different usage models.
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Differences
Collaboration for Grownups differs from Collaboration for Individuals in the following ways: Community Formation Motivation Access Control Information Integration Reputation Management and Curation
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Community Formation
CFI is oriented toward creating communities and discovering new connections. CFI communities rarely meet outside of cyberspace
CFG works better when the goal is to enable existing communities who are already organized around common goals. CFG communities meet outside of cyberspace
CFG does need to add outsiders to existing internal communities.
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Motivation
CFI is motivated by: Avocation, Joy, Friendship, Fun, Obsession
CFG is motivated by: Goals, processes, competition, money, success
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Access Control
CFI generally works on simple access models Everyone with the same access
CFG must have fine grained access control Domains for collaboration must be defined Domains must be populated with needed assets Access to the domains must be controlled
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Information Integration
CFI usually is focused on a small amount of information on the site in question
CFI may reference information across the web CFG takes place in the context of a lot of existing
information in structured and unstructured form • Enterprise application data • Documents • Email
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Reputation
CFI reputation mechanisms may be informal or explicit but are not linked to KPIs.
CFG reputation mechanisms are designed to encourage and reward the desired behavior. A simple hierarchy of valueless points is often
enough. Interesting point: Money seems to be a poor motivator
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Management and Curation
CFI Management and Curation processes Emerge Or they are non-existent
CFG usually requires some for of management At least for Access Control Sometimes for curation and refactoring For governance of what may be made public For establishment and enforcement of a code of
conduct See code of conduct in Mesh Collaboration
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Does this work both ways?
Some times CFI efforts fail because they are actually CFG efforts Is a Tom Sawyer Wiki is the expectation a corporate
paradigm will work in the consumer space?
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How to Codify What CFG Means?
There is a large and undefined overlap between the individual actions of CFI and CFG. But there are two worlds and most of us recognize when we are in the CFI space and when we are in CFG.
What are the rules needed to support CFG?
What are the mechanisms?
What is a reasonable lifecycle for creating a CFG dialtone?
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