writer's block? 6 tips for creating fresh content
DESCRIPTION
It's easy to get stuck when you're responsible for creating content for your organization. To break through writer's block, here are 6 tips for creating fresh content.TRANSCRIPT
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6 Tips for Creating Fresh Content:
Breaking Through Writer’s Block Jennifer Moire
PR & Media Consultant, Storyteller, Blogger
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“Welcome to the New Age” — Imagine Dragons
Fact: We are the media. Everyone is a journalist.
Content Creation + Curation + Distribution = New PR Model
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6 Tips for Creating Fresh Content
1. Interview an Expert
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6 Tips for Creating Fresh Content
2. Maintain a Nose for News
Read, Scan, Watch, Listen to Trends and News…
Be Opportunistic
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6 Tips for Creating Fresh Content
3. Remember the 3 R’s—Rehash, Retool, Repurpose
It’s OK to re-vist a topic or a previous blog post
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6 Tips for Creating Fresh Content
4. Embrace Multiple Platforms
—Add a video to your blog post or home page
—Use photos, audio
—Newsrooms have studios to make uplinks easier
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6 Tips for Creating Fresh Content
5. More Content May Not Be Better
Focus on Effectivness
If a Blog Post a Week Doesn’t Work, Consider Twice a
Month
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6 Tips for Creating Fresh Content
6. Plan, Plan, Plan
Use an Editorial Calendar to Plan Posts, Look for Hooks
(Lots of Free Templates Around the Web)
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Stay In Touch
• jennifer AT jennifermoire.com
• Twitter: @jenmoirepr
• LinkedIn: www.jennifermoire.com/in/jennifermoire
• www.jennifermoire.com