Wrigley's Corporation A restructure of Wrigley's

online presence.

Who is Wrigley?

• Wrigley – A division of Mars• Brands like Starburst, Skittles, Five Gum,

Big Red, etc. • Multiple products of candies

The Problem

• All of Wrigley’s products are recognized by their individual name with no association with the name Wrigley.

• This problem is seen throughout all of the facets of online media that Wrigley’s supports

1 + 1 = 3 ?

The Solution

• Take all of the products under the Wrigley’s umbrella and make them unified as one company, but still maintain individual uniqueness throughout.

Who?

• Targeting children between the ages 8-18.

• Parents who hold purchasing power.

• Those who fit in with the above and also hold social media accounts.

How?

• Revamp the website to make it a hub for online traffic, make it appealing.

• Route online traffic towards the Wrigley’s name, not so much a single product.

• Make all social media cohesive.

Utilize Everything!

Website• When viewing the

website, make sure the name is synonymous with products.

• Make the website appeal to children who consistently surf the web.

• Make the website new from the corporate site.

Social Media

• Adopt an account with the same name, across all platforms.

• Drive content to be user-generated.

• Plethora of info from one account.

• Avoid brand separation.

When?

• ASAP! • Get the bloggers started• Jam the direct mail lists with messages • Don’t become over bearing.

Use This

Evaluate

• Monitor social contact with Wrigley over time to see if people are recognizing the brand or still the individual products.