HOSPITALITY ONLINE BUSINESS DEVELOPMENT

Anna Cuzon

Juliette Poupée

Julie Fournaux

MBA 2B

SESSION 4-

Wearables Sites

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Concept - i Beacon

WOW Site

WOW SITE EXAMPLE

Quiksilver website:

http://www.quiksilver.fr/

WHY IT IS A WOW SITE ?

The Quiksilver website is wow because of all the possibilities it brings for the users

It is an online shop, a blog, an event following platform

A good deal sharing pace

More generally there are 2 world SNOW and SURF: On each one you can follow the

athletes and egeries actualities, see competitions results

HOW DID WE FIND IT ?

We search what mean wearable website

We saw a wearable website example: GoPro

We already know the brand

We find it (Quiksilver website) on internet

In Class Exercise - Concept - i Beacon

• BEACON TECHNOLOGY DEFINITION

Is the name for Apple’s technology standard

Indoors positioning and communication

Connection to share messages to a smartphone or tablet

• HOW DOES IT WORK WITH MOBILE DEVICES?

Allows Mobile Apps to get signals

Allows Mobile Apps to understand the position on a micro-local scale

It works on Bluetooth low energy

Used by a low frequency chip which communicate with multiple Beacon devices to form a network

PERSONALIZED SERVICE FOR AN INDEPENDENT HOTEL Can help to increase the service by being more reactive to the customer’s needs

Can allowed to send and propose to the guest, individual and personalize services/ recommendations/ specific information's:

Recommend restaurant with specific cooking according his tastes

Recommend personalized spa treatment according information's we already knows

Recommend tourist visit according the reasons of his trip (cultural, sport, wine testing, professional reasons…)

WHAT DO HOTELIERS HAVE TO UNDERSTAND TO USE BEACON TECH WITHOUT CYBERSTALKING?

It is a crime illegal practice

Hoteliers have to protect the guests private life

(by asking them the permission/ keep customers’ data confidential…)

Hoteliers have to respect the customers’ rights

WHAT IS THE MANAGEMENT BENEFIT OF DATA COLLECTED USING MOBILE INTERACTIONS - BOTH GUESTS AND STAFF.  

HOW WOULD YOU USE THESE ANALYTICS TO CREATE INNOVATIVE SERVICES

 

• Guests:

Provide information's on services require

Service ask quickly

Receipt personalize service

• Staff:

Helpful to anticipate and provide guest’s wants

Controlling costs

Anticipate customers’ needs

Personalize the service

Guide and help the guest during his stay

Follow the guests wants (be more present)

HOW COULD THE SEPHORA APPROACH BE USED EFFECTIVELY BY HOTELS?

Sephora:

Loyalty program

Purchase products by categories

Watch tutorials and beauty bar

Hotels:

Provide to the guests information's about external activities

See menu (restaurant) in advance

Purchase hotel’s product according guest’s wants and by categories

Giving restaurant/ spa information's when they approaching restaurant and spa