Worldwide update

After 2 years of change, we are building on our strengths.

A quick reminder – the main changes

•  Hybrid structure - launch of the network

•  Focus on member quality – Technical and customer service – Audit independence checking

•  New and stronger brands

•  Better communication with and among members

Our strengths

Seven decades working together

Quality culture

Member engagement

Brand commitment

The importance of our history

Nearly a third of our members have been with us for over 20 years

Halfofthoseforover30years

So, why is that important?

Longtermrela4onships

FriendshipProfessionalexperiencetogether

Reputa4oninthemarket

Trust

MoreandbeBerbusiness

Quality culture

Qualityculture

Annual QA Self-assessment

Audit independence

checking

QA online training & documentation

Improved member selection

Member discipline

On site reviews

Brand commitment

The visual brand more modern, more consistent, more powerful

Brand value values associated with the brand

personal: entrepreneurial: global:

OurStrategy

Our strategic goals

•  Network quality assurance

•  Member recruitment

•  Adding value for our members

•  More member engagement

The heart of our strategy

Webinars

Joint marketing

Communicate with center

Communicate with Areas

Commit to quality

Engaging members

Our strategy depends on your engagement

MGI support

Member action

What is member engagement?

andwhydoesitmaBer?

Engaged firms Go to meetings Get involved in the organization Contribute news and expertise Create or join practice groups Go to meet other members Find new members

Engaged firms Have stronger reputations worldwide Are seen to be experts Are more visible in MGI marketing Get more value from MGI Do more international business Add value to MGI and all other members

Action in the Areas

Area actions - AFRICA

New membership drive

Area actions - ASIA

New members

Area actions - AUSTRALASIA

New survey New websites

Area actions - EUROPE

Interactive Area meetings One day talent meeting

Area actions – LATIN AMERICA

Our AGM host

Active quality commitment

Area actions - MENA

New Area Coordinator New members

Area actions – NORTH AMERICA

Recruitment challenges. Managing Partner meeting in January.

Area actions – UK & Ireland

New practice groups - Forensic Accounting - M&A

Member needs. Where did our strategy come from?

Membership survey 2012 2012 Strategy Hybrid structure

2014

Developing our strategy

QA system implemented

2015

Membership survey 2016

Objectives of the survey

•  To understand members’ needs.

•  To enhance the benefits of membership

Satisfaction with membership

Satisfied Very Satisfied

Dissatisfied or very dissatisfied

64%

29%

7%

Worldwide

Members’ top 6 needs

57

44

42

35

33

24

Max possible = 100 if all members put in 1st place

How well do we meet the top 6 needs?

-100 Never, at all

+100 Always, perfectly

0

53

4

28

35

51

The future

increase visual consistency strengthen associated values

The future: Strengthening the brand

Greater visual consistency

•  Corporate Identity Manuals

•  MGI prefixed firms must use the correct new logo design

•  All firms –  At least one web page about MGI Worldwide –  A member of…logo on the home page at least

personal: entrepreneurial: global:

Strengthen associated values

The future: Increasing business exchange

•  Member-led practice groups identify opportunities

•  Mergers and acquisitions forum •  Increased member engagement •  Member service and industry search

The future: Sharing expertise

•  Practice groups •  Member webinars •  White papers •  Meetings more active and less passive •  More member engagement •  Member service and industry search •  Promotion of expertise on website

Thank you

Any questions?