world usability day singapore 2008
DESCRIPTION
Why should Usability be hard? Check this presentation and find out the two main principles used to build every Usability method. (This sideshow was presented at the World Usability Day 2008 at Singapore Polytechnic). More info at http://alenquer.mobiTRANSCRIPT
making life easy!
Daniel Alenquer Lead User Experience Designer
ASUS Design Singapore
About this presentationThis is a short version of a presentation shared with 2nd year Diploma in Experience and Product Design students at the Singapore Polytechnic Design School during the World Usability Day 2008 Singapore.
I hope the slides are a good reference for the students to go back to when they need to review what was presented and discussed during the lecture.
AcknowledgementsI would like to thank the students at SP for their thoughtful and enthusiastic participation on the World Usability Day lecture and workshop. I would also like to thank Venkatesh Rajamanickam, Thierry Do and Edwin Low - from Experience and Product Design program for collaborating with us to get this year’s WUD up and running. Many thanks to my colleagues at ASUS Design Singapore Ng Wan Lynn, Lionel Wong, and Cindy Liew for everything.
Copyright InfoThe copyright of this work belongs to Daniel Alenquer, who is solely responsible for the content. Please direct content feedback or permissions to [email protected]. This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivs License.
To view a copy of this license, visit http://creativecommons.org/licenses/bync- nd/2.0 or send a letter to Creative Commons, 559 Nathan Abbott Way, Stanford, California 94305, USA.
You may not extract or re-use any of the images in this document, but feel free to share its contents, information – and make sure you credit where it came from.
asus
2069awards won in 2008
4thyear
40countries 225
events
why should products and services be easy?
what is easy?
how can we make things easy?
1
2
3
what is easy?
what is easy?1
simple objective
simple objective
now what?
call AT&T wireless
why should products and services be easy? 2
observe
learn why
ask around
45” + 50” + USD 35 + missed game + retype 140 contacts = AT&T is awful
A
B
how can we make things easy? 3
how can we make things easy?
learnability efficiency memorability errors satisfaction
useful easy to find accessible trustworthy easy to use
JakobNielsen
otherpeople
how can we make things easy?
recommendsolutions
stakeholders
provideevidence
communicate
identify
analyze problem
problem
problem
problem
UsabilityDaniel Alenquer, 2008
ok, but how?
observe and find out why
recommendsolutions
stakeholders
provideevidence
communicate
identify
analyze problem
problem
problem
problem
grass anthropology coco ball semantics
observe and find out why
A
B
A
B
B
C
B
C
B
C
observe
find out why
observe
find out why
fake jokegrass anthropology coco ball semantics
observe and find out why build your test
methods and practices (ways of observing and finding out)
plan requirement design prototype test benchmark
Wizardof Oz
stakeholdermeeting
styleguidesfocus groups
heuristicreview
NASA TLX
contentanalysis
wireframing
survey
in-depthinterviews
critical incidencetechnique
card sorting
ISO 13407
storyboardparalleldesign
subjectiveevaluation
SWATobservation
context analysisuse cases
task analysis
requirementsmeeting
afinity diagram
digitalethnography
how NASA finds out
NASA Task Load Index
SWENSEN’S vs. NASA
the secret ingredient
go out and do it
repeat what went right
change what went wrong
do it again
find out
if you want to learn more…Usability EngineeringJakob Nielsen
The Usability Engineering LifecycleDeborah Mayhew
Handbook of Usability TestingJeff Rubin
Observing the User ExperienceMike Kuniavsky
if you want to get involved…
Usability Professionals Associationwww.upassoc.com
World Usability Daywww.worldusabilityday.org
if you want to get in touch with me…
Daniel [email protected]