world maritime clusters.han2006

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The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006 1 Comparative Analysis on World’s Major Maritime Clusters Chul-Hwan Han* * Professor, Department of International Logistics, Division of International Relations, Dongseo University, Busan, Korea Contents I. Introduction II. Literature Review III. Review of World Maritime Cluster IV. Discussions and Conclusion I. Introduction Recently, the concept of cluster is a buzzword. This is not only domestic respect but also in global one. The trends of industrial location on global scale cause are increasing industrial clustering. These trends can be characterized by: move manufacturing to low cost/huge market locations, R&D center to high knowledge locations, and transnational corporateheadquarters to business or financial centers of the world. In domestic perspective, most of countries are introducing cluster approach to strengthen their industries competitiveness and regional development. Thus cluster concept has become the focal point of many new industrial and regional development policy initiatives around the globe. This phenomenon is not exception in world maritime industry. Several developed maritime countries, especially in European region, have already introduced the cluster concept in their maritime industry to overcome high cost environment as well as competitive pressure from overseas. In Norway, Holland and the UK within the past 10 years, the governments have realized and responded to the need for major initiatives resulting in specific, clearly articulated policies to support their national, maritime aspirations and assist the promotion of their maritime centers. Without these policies, the decline of their countries as maritime nations would have continued, adversely affecting the international appeal and quality of their maritime centers. The main purpose of this paper is to examine the world major maritime clusters to

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  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    1

    Comparative Analysis on Worlds Major Maritime Clusters

    Chul-Hwan Han*

    * Professor, Department of International Logistics, Division of International Relations,

    Dongseo University, Busan, Korea

    Contents

    I. Introduction

    II. Literature Review

    III. Review of World Maritime Cluster

    IV. Discussions and Conclusion

    I. Introduction

    Recently, the concept of cluster is a buzzword. This is not only domestic respect but

    also in global one. The trends of industrial location on global scale cause are increasing

    industrial clustering. These trends can be characterized by: move manufacturing to low

    cost/huge market locations, R&D center to high knowledge locations, and transnational

    corporate headquarters to business or financial centers of the world. In domestic

    perspective, most of countries are introducing cluster approach to strengthen their

    industries competitiveness and regional development. Thus cluster concept has become

    the focal point of many new industrial and regional development policy initiatives

    around the globe.

    This phenomenon is not exception in world maritime industry. Several developed

    maritime countries, especially in European region, have already introduced the cluster

    concept in their maritime industry to overcome high cost environment as well as

    competitive pressure from overseas. In Norway, Holland and the UK within the past 10

    years, the governments have realized and responded to the need for major initiatives

    resulting in specific, clearly articulated policies to support their national, maritime

    aspirations and assist the promotion of their maritime centers. Without these policies,

    the decline of their countries as maritime nations would have continued, adversely

    affecting the international appeal and quality of their maritime centers.

    The main purpose of this paper is to examine the world major maritime clusters to

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    2

    understand their purpose, economic significance in national economy and characteristics

    by focusing on Dutch Maritime Network, Norwegian Maritime Cluster, London

    Maritime Service Cluster, and Hong Kong Maritime Cluster and suggest some

    implication for Port of Gwangyang to establish Maritime Cluster.

    The article is organized as follow: the next section as a literature review gives a basic

    concept of cluster and the emergence backgrounds of maritime cluster approach. After

    that the previous studies on maritime cluster are also surveyed. Review of world major

    maritime clusters is conducted in section 3. In section 4, conclusions and some

    discussion issues are mentioned.

    II. Literature Review

    1. Concept of Cluster

    Clusters can be characterized as networks of strongly interdependent firms (including

    specialized suppliers), knowledge-producing agents (universities, research institutes,

    engineering companies), bridging institutions (brokers, consultants) and customers,

    linked to each other in a value-adding production chain. There is no definitive

    description of what constitutes a cluster. However, one of the leading academic

    authorities in this area, Michael Porter (1990), describes the concept as representing a

    new way of thinking about national, state, and city economies with the cluster as a

    framework for thinking about how places acquire and maintain advantages or assets that

    affect the competitive performance of the firms located there.

    Porter (1990) also describes a cluster as a geographically proximate group of

    interconnected companies and associated institutions in a particular field, linked by

    commonalities and complementarities. Porter states that the geographic scale can range

    from the urban scale to even a group of countries, and can take varying forms dependent

    on depth and sophistication. Whilst Porter does not fix the boundaries of clusters, he

    does argue that their fulcrum is geographical proximity. It is clear that clusters are

    dependent upon informal contacts which are based upon trust and reciprocity. Equally

    the transfer of ideas and a common labor pool enhances competition and reinforces the

    competitive advantage of the cluster as a whole.

    The presence of industrial clusters is increasingly seen as a key attribute of a region or

    countrys competitive position. Where businesses cluster together, a critical mass can be

    created, stimulating growth, collaboration, competition and opportunities for investment.

    The idea that cluster-based policies can be beneficial to economic development has

    arisen from practical observation of inter-firm networking and institutional support in

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    3

    Proximity to

    -suppliers

    -customers

    -competitors

    relationships

    -Reduced transaction

    costs and specialization

    -Utilization of

    complementarities

    -Utilization of local rivalry

    -Learning

    -Skilled labor

    -Leader firm

    -Coordinating institutions

    Innovation and

    international

    competitiveness

    Business

    -profitability

    -Growth in size

    -internationali

    -zation

    Public policy

    regions such as Silicon Valley and Hollywood (USA), and the industrial districts of

    Central and North Italy. A large body of international literature (see for example Porter,

    1999 and Rosenfeld, 1997) now highlights the importance of clusters as an engine for

    economic value, added over and above simple collections of firms.

    The benefits of cluster development arise from the positive externalities which

    companies gain from the presence and operations of a cluster. These externalities

    include, for example, access to specialized human resources and suppliers, knowledge

    spillover, pressure for higher performance in head-to-head competition, and learning

    from the close interaction with specialized customers and suppliers(Ketels, 2003). The

    discussion on cluster effect and relationships is summarized in the following model

    (Figure 1).

    Figure 1 Cluster and its Effect

    Source: Wijnolst, Jenssen, and Sodal(2003)

    Originally Porter (1984) focused on national industrial cluster, i.e. firms and industries

    linked through vertical(buyer/supplier) or horizontal(customers, technology, etc)

    relationships, and with the main players located on a single nation or state. In 1990,

    however, Porter emphasized that geographic concentration of rivals, customers and

    suppliers in a region will promote innovation and competitiveness in a cluster even

    more. On the other hand, Porter (1998) employ a wider meaning in that he also includes

    institutions as part of regional clusters. Thus the term regional cluster has emerged and

    most of developed countries use regional clusters as the best environment for

    stimulating innovation and competitiveness of firms in knowledge-based economy.

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    4

    2. Emergence of Maritime Cluster Approach

    The main reasons of emergence of maritime cluster are as follows; First, in industrial

    perspective, today European maritime industry seems to face the challenge from new

    maritime powers, namely Asian countries. The prominence of European maritime

    industry has been hurt especially in shipbuilding, shipping and port sectors.

    Shipbuilding output has decreased and very survival of European shipbuilding industry

    today is at stake. As shown in Figure 2, the market share of European shipbuilding

    industrys orderbook has dwindled from 24% in 1980 to 10% in 2004 during the past 25

    years.

    Figure 2 World Shipbuilding Orderbook1 (GT)

    1980

    Korea

    9%

    Japan

    52%

    CESA

    24%

    Other

    15%

    2004

    Korea

    32%

    Japan

    39%

    China

    14%

    CESA

    10%

    Other

    5%

    Source: Lloyds World Shipbuilding Statistics.

    This is the same situation in shipbuilding completion. The share of European

    shipbuilding completion in world shipbuilding industry has decreased from 23% in

    1980 to 11% in 2004. The fall of European shipbuilding industry may bring down the

    foundation of European maritime industry including marine equipment supply sector.

    1 AWES, Association of European Shipbuliders and Shiprepairers, and CESA(Committee of EU Shipbuilders Associations) decided on May 2004 to operate as one joint organization under the name of Community of European

    Shipyards Association-CESA.

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    5

    Figure 3 World Shipbuilding Completions (GT)

    1980

    Korea

    4%

    Japan

    46%CESA

    23%

    Other

    27%

    2004

    Korea

    37%

    Japan

    37%

    China

    12%

    CESA

    11%

    Other

    3%

    Source: Lloyds World Shipbuilding Statistics.

    In shipping sector, when we see the distribution of world tonnage by group of countries

    of registration, the share of developed market economy countries, consists of EU, Japan,

    USA, Canada and Australia, New Zealand, has decreased steadily during the past 25

    years due to the flagging out of ship in open registry countries which offered low cost

    and flexibility. However, the tonnage of developed market economy countries grew

    slightly in recent years. This could reflect the steps taken in some EU countries to apply

    tonnage taxes instead of standard tax rules to vessels registered in the country, as well as

    the guidelines for state aid approved by the European Union in October 2003.

    Table 1 Distribution of world tonnage by group of countries of registration

    Flag of registration Tonnage and Percentage shares in million of dwt

    1980 1990 2003 2004 2005

    World total 682.8(100.0) 658.4(100.0) 844.2(100.0) 857.0(100.0) 895.8(100.0)

    DMEC 350.1(51.3) 219.0(33.3) 217.1(25.7) 230.4(26.9) 241.7(27.0)

    Open Registry 212.6(31.3) 224.6(34.1) 398.5(47.2) 399.5(46.6) 404.0(45.1)

    CEE(incl. FSU) 37.8(5.5) 44.3(6.7) 15.9(1.9) 15.7(1.8) 14.5(1.6)

    Socialist countries in Asia 10.9(1.6) 22.1(3.4) 28.3(3.4) 29.9(3.5) 33.4(3.7)

    Developing Countries 68.4(10.0) 139.7(21.2) 171.3(20.3) 181.4(21.2) 202.3(22.6)

    Other 3.0(0.4) 8.7(1.3) 13.1(1.6) 0.0(0.0) 0.0(0.0)

    Source: UNCTAD, Review of Maritime Transport, 2005.

    Although European port industry is a solid performer than other maritime sectors, the

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    6

    central axis of global port industry has already shifted to Asian region. For example,

    world top 5 ports (Singapore, Hong Kong, Shanghai, Busan, Kaoshiung) are all located

    in Asian region and their market share in global port industry is growing constantly.

    Figure 4 World Container Port Throughput by Region

    1990

    East

    As ia

    38%

    America

    s

    25%

    Europe/

    Med

    27%

    Others

    10%

    2004

    East

    As ia

    47%

    Americas

    19%

    Europe/M

    ed

    23%

    Others

    11%

    Source: OSC, World Containerport Outlook to 2015, 2003.

    The knock-on effect of a decline in one sector onto other sectors, and consequent loss of

    value creation, is the main reasons for the introduction of European maritime cluster

    policy. This has implications for business strategy and public policy. For the business

    strategy, competition based on cost-leadership will be more and more difficult and the

    necessity of an innovative differentiation strategy is growing. On the public policy level,

    considering the importance of maritime industry in each country, a number of European

    countries have adopted a cluster approach to organize parts of their maritime policy.

    Second, in policy perspective, European policy makers in particular have turned to

    cluster policy because of a shift in priorities from macro to microeconomic issues.

    Monetary and fiscal policies are increasingly well understood, and many European

    countries have made impressive progress in these areas. But their macroeconomic

    progress turned out to be only necessary, not sufficient to higher prosperity. Very

    targeted microeconomic efforts-often in a new partnership with the private sector,

    universities, and other institutions-are required to translate into the macroeconomic

    achievements into real productive improvements in companies. Cluster turned out to be

    a very useful way to organize these efforts and launch effective action initiatives (Ketels,

    2004).

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    7

    3. Previous Literatures on Maritime Clusters

    With regard to the literature specifically dealing with maritime clusters there are three of

    particular significance. First, Jakobsen et al (2002) examine the relative competitiveness

    of five European maritime nations - Germany, The Netherlands, the UK, Denmark and

    Norway whose 103 maritime industries between them account for annual value creation

    of around $30bn. They examine relative national strengths in terms of country

    attractiveness (price and quality of resources, satisfaction with domestic location, and

    foreign attractiveness) and company competitiveness (internalization, R&D and

    innovation, and competence and human resource strategy) using the parameters of

    cluster dynamics (innovation pressure, knowledge diffusion, and complementarity), and

    public policy. They consider each national cluster as a whole, even though each has

    significant differences in the weights of the constituent sectors of each cluster. However,

    while identifying some of the linkages between these, they frame their conclusions in

    national terms rather than, say, sector terms and so cloud the larger picture of the

    interrelatedness of the activities of these clusters. This analysis on the basis of regions

    follows the initial Norwegian cluster analysis that focused on geographical rather than

    functional clusters as the prime means of differentiation of activities. It is nonetheless an

    important contribution to the analysis of the European maritime industries.

    Second, Wijnolst et al (2003) develop a theoretical framework for maritime clusters

    based on previous research for the Norwegian and Dutch clusters and an assessment of

    their performance under cluster lead organizations. They provide a description of the

    European Cluster Study (ECS) undertaken for the European Commission (2001)2, in

    particular comparing its theoretical framework to that of the original Dutch study, which

    divided the cluster into eleven functional sectors whereas the ECS used sixteen sectors.3

    They evaluated that the ECS is a useful in using the most established clusters as

    examples, as they were based on different approaches, the Dutch cluster using industry

    sectors, the Norwegian cluster using regional centers. Wijnolst et al (2003) provide

    useful research on maritime cluster indicators, identifying the relationship between

    cluster strength and the type and number of constituent sectors, ranking the important 2 The purpose of European Cluster Study was to present basic economic data for a wide range of maritime industries in all 15 countries of European Union and Norway. The data presented in the report were primarily based on existing

    aggregated sources. Thus no data were available for a number of sectors in member countries. 3 EC distinguished between 16 sectors for maritime cluster; shipping, shipbuilding, repair & conversion, naval shipbuilding, scrapping, offshore supply, inland shipping, dredging & maritime works, cable & submarine telecom,

    ports & related services, fishing & aquaculture, recreational vessel, classification societies, R&D and education,

    support services and equipment manufacturing. Dutch cluster study (1999) distinguished maritime cluster 11 sectors;

    shipping, shipbuilding, marine equipment, offshore, inland shipping, dredging & marine works, ports & related

    services, navy, maritime service, yachting, and fishing.

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    8

    economic indicators for cluster performance, and assessing critical mass and the role of

    public policy to prevent distortions in competition. They also define seven enablers for

    the development of an effective maritime cluster strategy and the action and support

    required to maintain and develop the cluster.4 This study thus provides both an analysis

    framework and concrete recommendations for a maritime cluster-based policy.

    Third, De Langen (2003) analyses three seaport clusters. While his study has a narrower

    field of study, it does have the advantage of going into greater depth in its analysis of

    maritime cluster dynamics and their drivers. In addition to identifying further factors

    which support the effective working of the clusters studied, it also quantifies them to

    give relative weighs to their importance. It is considered that this work can be equally

    applied to broader maritime clusters.

    These three studies address maritime industries at country, cluster and sector levels

    respectively, and each provides a more detailed analysis as their subject matter narrows.

    Taken together they provide a comprehensive analysis of the current knowledge of

    maritime clusters.

    Individual maritime cluster studies have been conducted for the Dutch, Norwegian,

    Swedish, German and Italian maritime industries. The latest country study is The

    Finnish Maritime Cluster (Viitanen et al, 2003) which in addition to analyzing the

    Finnish cluster also reviews all other European studies to date, paying particular

    attention to the shortcomings of the Swedish studies. While it provides a comprehensive

    description and quantification of the Finnish maritime industry and its financial and

    employment contribution to that country, it falls short in making any recommendations

    as to how cluster dynamics can be enhanced. Its major contribution is, therefore, as a

    critique of other work done on national clusters.

    III. Review of World Maritime Cluster

    1. The Dutch Maritime Cluster

    In the middle of 1990s, Dutch maritime industry, like other European countries, suffered

    from flagging out of national vessel to open registry countries, reduction of Dutch crews.

    And this led to a steep reduction in newbuilding orders for Dutch shipyards. Under the

    4 Seven maritime cluster enablers are as follows; i) define cluster, establish its significance and promote visibility, ii)

    define an industrial policy, iii) strengthen demand pull sectors, iv) monitor and maintain a level playing field, v)

    promote exports and internationalization, vi) strengthen innovation, R&D and leader firms, vii) strengthen education

    and labor market.

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    9

    crisis of entire Dutch maritime industry, Dutch shipowners association convinced the

    government to look into the fundamental problems of the industry and to device a

    daring new shipping policy. For this purpose, several studies was conducted and led to a

    change in policy focus from supporting the flag to creating a level playing field for

    Dutch shipowners. The latter objective was realized through a number of policy

    measures, such as the introduction of tonnage tax, the cancellation of detailed manning

    regulations and a financial contribution to the shipowner as a compensation for a part of

    the social charges. According to the success of policy introduction more than expected,

    the government to initiate a second recommendation of the shipping study to reinforce

    the network around shipping and to create more value added from the entire maritime

    cluster. The private sector took initiative to found the Dutch Maritime Network in June

    1997 with an independent board of maritime industry leaders and financial support from

    the trade organizations and Dutch government. The objective of Dutch Maritime

    Network is to promote and strengthen the Dutch Maritime Cluster. It is a generally

    privately funded body that provides research information and a forum for discussion to

    the Dutch maritime industry. Its activities focus on for themes: communication and

    promotion, manpower and education, export, and innovation. The Dutch Maritime

    Network also represents the industry to the Dutch Government on matters such as

    competition policy in order to ensure that the Dutch maritime industries are not at a

    competitive disadvantage either domestically or internationally. The Dutch Maritime

    Network is considered to be the most successful of the initiatives supporting maritime

    clusters, and its methodology and industry basis have been extensively used in other

    maritime cluster analyses. The Dutch maritime cluster included 11 sectors and 11,850

    companies (see Figure 5). It is probably one of the most complete maritime clusters in

    the world.

    Figure 5 Dutch Maritime Cluster

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    10

    The total value added in 2002 of the Dutch maritime cluster was EUR 12.6 billion and

    its share of Dutch GNP amounted 2.9 %. And its turnover amounted to EUR 21.4 billion,

    among them export reached to EUR 12.6 billion, The export of Dutch maritime cluster

    accounted for 5.4% of total export in Netherlands. And the number of employment in

    the Dutch maritime cluster reached about 190,000 persons.

    Table 2 Economic Indicators of Dutch Maritime Cluster (EUR billion, current price)

    1997 2002

    Turnover

    Of which Export

    17.8

    9.9

    21.4

    12.6

    Production Value 15.3 18.5

    Total Added Value

    Direct

    Indirect

    10.9

    8.0

    2.9

    12.6

    9.5

    3.1

    Total Employment

    Direct

    Indirect

    -

    190,000

    135,000

    55,000

    Source: Wijnolst. N, Jenssen. J, and Sodal. S., (2003)

    The largest maritime sectors in terms of production are the port sector (20%), the

    shipping sector (15%) and the offshore sector (14%). Together they account for about

    half of the total output of the maritime cluster. Judging by the value added, the port

    sector overtakes all other sectors with a result that is 30% of the value added generated

    by all the sectors included in the maritime cluster. Part of the total value added flows

    back to the government as taxes and social security payments. The backflow is worth

    about EUR 3.9 billion. The largest employers are the port sector (19%), the shipping

    sector (14%), the offshore sector (13%) and the inland navigation sector (10%).

    However, the impact of the maritime sector extends further than the production, value

    added and employment within the cluster itself. Complex relationships of the maritime

    cluster with other clusters make it very important for the Dutch economy. The indirect

    impacts of the cluster extend to other areas of society as well.

    In addition to important economic relationships, other relationships also exist between

    maritime cluster sectors. These are an object of political interest. Examples of such

    relationships are strong technological interdependencies, the movement of labor from

    one cluster sector to another and the physical flow of traffic between inland water routes

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    11

    and ports. Information collected from companies concerning cost structure, estimates on

    the value of production, value added, and employment together with the results of the

    cost analysis make it possible to predict the impact of different policy choices on the

    maritime cluster. One of the main suggestions of the Dutch maritime cluster study is

    that the cluster policy is more effective and productive than the current general policy of

    the government. In policy perspective, Dutch Maritime Network suggested some policy

    recommendations which would lead to a lasting and dynamic growth of the maritime

    cluster. Not through direct interference with the market forces, but by creating the

    conditions with which the private sector could function best. Also it reinforces its

    innovative capacities and its capacity to create sustainable value added and employment

    for the Dutch economy. The policy framework for the future of Dutch maritime cluster

    was based on a paradigm in which entrepreneurial spirit and responsibility were the

    central pillars. This spirit can be reinforced by having highly qualified human capital,

    and innovation driven R&D and innovation diffusion network and sufficient capital.

    The recommendations were focused on 10 topics; innovation, export, home market,

    infrastructure and spatial planning, modal shift, level playing field, capital market,

    network and image building, labor market and education, partnership between

    government and private sector. Based on various literatures, SWOT analysis on Dutch

    maritime cluster is shown in Table 3.

    Table 3 SWOT Analysis on Dutch Maritime Cluster

    Strengths

    Favorable location in Europe

    Most complete maritime cluster structure

    Various education and training system

    Advanced shipping policy scheme

    Weaknesses

    Lack of large maritime service sectors

    Lack of large financial sector

    Relatively small tonnage controlled within the

    cluster

    Opportunities

    Growing world shipping market

    Increase in short sea shipping

    Threats

    Competition from oversea cluster

    Shift of maritime gravity to North

    2. The Norwegian Maritime Cluster

    During the years after the 1973 oil crisis the Norwegian shipping industry has gone

    through a period of major transition. Like other European maritime countries,

    aggressive competition from low-cost countries has put a lot of pressure on the

    Norwegian fleet. Norwegian ships flagged out and crews were replaced by cheaper

    foreign seamen. Under these circumstances, Norwegian government introduced two

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    12

    distinguished maritime policy; Norwegian International Ship Register (1987) and

    tonnage tax reform (1996). However, increasing competition in global shipping industry

    has forced advanced maritime countries to emphasize innovation even more.

    Benito et al (2003) classified Norwegian maritime cluster into seven main categories;

    shipping, ship brokers, ship consultants, ship building and repairs, ship equipment, other

    shipping services, and others in ship industry.5 Almost 4,053 companies are included in

    Norwegian maritime cluster and shipping companies formed 62% of the total number of

    companies. And about 80,000 persons are employed in the maritime cluster.

    Furthermore, Norwegian maritime cluster has several world class actors: (1) shipping

    company like Oslo-based Bergesen d.y. ASA and Leif Hegh & Co ASA, (2)

    classification society like Det Norske Veritas (DNV), with more than 5500 employees in

    100 countries, classifying 15% of world fleet (and 80% of the Norwegian fleet), (3) ship

    finance institutions such as Det Norske Bank and Nordea, (4) marine insurance

    companies such as Gard and Skuld (P&I Club), Vesta and Storebrand (hull insurance).

    Figure 6 Norwegian Maritime Cluster

    Source: The Norwegian maritime cluster-synergy breeds excellence (www.nortrade.com)

    The Maritime Forum of Norway, founded in 1990 is the only network organization and

    its three main tasks are as follows; to positively influence the conditions of Norways

    industrial policies, to strengthen cooperation between the different sectors within the

    maritime industry, to forward, the best interests of Norways maritime industry on an

    international basis. The Maritime Forum has several hundred members, comprising both

    5 Benito et al (2003) divided the Norwegian maritime industry into two main parts. On the one hand, shipping which basically consists of service suppliers, and on the other hand, the ship industry that includes the suppliers of goods.

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    13

    employers and employees of maritime organizations. While Dutch Maritime Network

    has divided the network based on sectors of industry, the Maritime Forum has

    established relatively independent departments within the most important regional

    maritime clusters in Norway. Although Norwegian researchers often states that

    Norwegian maritime cluster is complete (Reve & Jakobsen, 2001, Benito et al, 2003),

    several maritime sectors are small. Compared to the Netherlands, sectors such as

    dredging and inland shipping are minor sectors. And yachting, ports and navy are not

    included in most analyses of the maritime sector in Norway.

    Norwegian maritime industry is dominated by shipping sector. Around 50 percent of

    value creation in maritime industry is within shipping companies. The rest of the cluster

    is almost equally split between services, equipment and ship building (Jakobsen et al

    2003). Another important characteristic of Norwegian maritime cluster is that it is not

    based on one region of the country. It consists of seven regional clusters along the whole

    coastline, but the largest actors are all located on the West Coast and along the South

    Coast up to the capital city Oslo. The three main geographic locations are: (1) the

    county of M re and Romsdal in the north-west part of the country, where shipyards and

    equipment dominate, (2) the western city of Bergen, which is important for both

    shipping and ship industry, and (3) the city of Oslo, which is mainly shipping oriented.

    This implies that Norwegian maritime cluster has regional specialization.

    Reve et al (2001) have shown that the Norwegian maritime industries have a high status

    in international competition that is based on solid know-how in the domestic market and

    on the strength of the companies that actively seek profit. Technical know-how gives the

    Norwegian shipping companies the advantage of being able to use and develop the

    Norwegian vessel classification system. However, one of the most important success

    factors is the cooperation and synergy that Norwegian shipping companies have with

    one another across the cluster. This efficient co-operation between Norwegian shipping

    companies and the rest of the maritime sector helps to create innovations and

    commercial competitiveness. As the Norwegian shipping companies mostly compete on

    the international market, it is important for them to be able to offer services to the

    shipping companies at a competitive price. This would not be possible without

    cooperation between shipyards and research institutes that have in turn developed and

    offered new solutions for the market. And cooperation helps in developing high level

    technical know-how, which benefits all the parties involved. Furthermore cooperation

    between shipping companies and experts of marketing, finance, insurance and law is

    another prerequisite to success. This is the basis for the Norwegian maritime cluster.

    Concerning the economic performance of Norwegian maritime cluster, the total value

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    14

    creation of Norwegian maritime cluster is estimated at EUR 4 billion in 2001 and its

    share of the GDP is estimated at almost 3% (Jakobsen et al, 2003). In policy perspective,

    the Norwegian government has not intervened heavily in the development of the

    maritime cluster. The overall policy seems to be that the governmental policies should

    be sector neutral. Norwegian maritime clusters strengths, weaknesses, opportunities

    and threats are shown in Table 4.

    Table 4 SWOT Analysis on Norwegian Maritime Cluster

    Strengths

    High cooperation and synergy within the cluster

    Solid know-how in maritime industry

    World class maritime services(shipping finance,

    insurance, and stock exchange)

    Specialization in oil transportation

    Weaknesses

    Relatively small cluster size against competitors

    Divergence on clusters in 7 region

    Remoteness from main European market

    Less investment in education compared to other

    European maritime nations

    Opportunities

    Development of Information and communication

    technology

    Development of multimodal transport

    Threats

    Competition from European maritime cluster

    Challenge form low cost countries

    3. London Maritime Service Cluster

    Like other European developed maritime countries, UK confronted with same situation

    during the 1980-1990s. In an increasingly competitive environment, Maritime London

    was set up in 2000 to address this very problem as an industry led initiative. Maritime

    Londons key objectives are: (1) to maintain and enhance Londons position as the

    worlds premier maritime center, (2) to promote the maritime service sector, and (3) to

    attract new maritime related business to London and the UK. These include shipbrokers,

    shipowners, lawyers, insurers, bankers and class societies (IFSL, 2003).

    Recently, Corporation of London, the body which provides local government service for

    the City of London, published a new report, The Future of Londons Maritime Service

    Cluster: A Call for Action (2004), to maintain the competitiveness of the London

    maritime service industry. According to the report, maritime service cluster consists of

    five sectors: shipping, intermediate services, maritime governance and regulation,

    support services, and industry associations (see Figure 7).

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    15

    Figure 7 Londons Maritime Service Cluster

    Source: Corporation of London, The Future of Londons Maritime Service Cluster, Aug 2004.

    The importance of maritime service cluster in London and the UK can be explained by

    the IFSL report Maritime Services (2003). According to the report, net overseas

    earnings of maritime services in London and the UK rose by 16% to 1,092m between

    1999 and 2002, and maritime services form a key segment within Londons status as an

    international financial centre. The major contributors in 2002 were the Baltic Exchange

    (322m), legal services (190m), insurance brokers (170m), banks (150m), and

    Lloyds Register of Shipping (100m), with P & I Clubs and publishing also making an

    important contribution. Adding 1.1bn overseas earnings from UK shipping, the

    combined net overseas earnings of maritime services and UK shipping totalled 2.2bn

    in 2002. IFSL estimates that 14,200 people are employed in maritime services. Of this

    total, 4,200 work in ship-broking; 3,150 in insurance-related business; 2,500 in legal

    services; 1,850 in ship classification; and around 500 each in banking, accounting,

    publishing and international organizations.

    Corporation of London (2004) undertook a cluster mapping exercise to identify the size

    of the maritime service cluster in London by bottom up approach. It identified some

    1,382 companies have a registered office in London, and another 375 have a trading

    office in London, thus over 1,750 companies or organizations is located in London.

    Corporation of London (2004) also conducted interviews to find out the main

    advantages and disadvantages of London maritime service cluster. The main advantages

    are close to market leading customers, availability of market information, strong skilled

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    16

    labor supply, close to firms supplying specialist services, near to professional bodies (eg

    International Maritime Organization), knowledge transfer in the wider cluster mix, and

    proximity to an exchange or market place. On the other side, the disadvantages of

    London are cost pressure (high wage and housing cost), poor transport infrastructure,

    unfavorable UK tax system, and insufficiency of government support. Based on various

    literatures, SWOT analysis on Dutch maritime cluster is shown in Table 5.

    Table 5 SWOT Analysis on London Maritime Service Cluster

    Strengths

    Brand power

    World-class maritime-related service

    Highly skills and expertise

    Presence of International Institutions

    English law, Courts and Admiralty Solicitor

    Weaknesses

    Lack of collective work among cluster members

    Lack of public and private relationship

    Insufficiency of government support

    Limited tonnage controlled within the cluster

    High labor and housing cost

    Opportunities

    Synergy with London financial service cluster

    Development of e-commerce

    Engagement with maritime cities in UK

    Threats

    Competition from oversea cluster

    Inferior transport infrastructure

    Shift of global maritime balance to Asia

    Difficulty in recruitment for young people

    4. Hong Kongs Maritime Cluster

    Hong Kong is regarded by many in the maritime industries both in and, more so, outside

    Hong Kong as the premier maritime centre in the Asia-Pacific area. Yet, oversea

    competitors such as Singapore and Shanghai are trying to catch up Hong Kongs

    position aggressively. Thus there is much to be done both to preserve Hong Kongs

    present status and to develop it further. And Hong Kong government is regarded by

    members of the cluster as having limited awareness of either its international status as a

    maritime centre or of the significant benefit Hong Kong derives from this situation. This

    view is based for the most part on the perception that the government lacks awareness

    of the importance of the cluster to Hong Kong economy. Consequently, the government

    does not see the need to accord high profile policy status to the cluster leading to and

    caused by the lack of a comprehensive set of consistently applied policy initiatives. The

    situation is compounded both by the significant attention given variously to the port and

    logistics and by the extensive, varied nature of the industries comprising the cluster.

    Members of the cluster feel that their industries are viewed by the Government as a poor

  • The Journal of Maritime Business, No.81, pp. 89-114 Dec 2006

    17

    relation of less importance than the port, evidenced by there being only a Shipping

    Committee of the Hong Kong Port and Maritime Board and that not formed until 1998.

    Although the port plays an important but single role in the logistics chain while the

    maritime industries, as a cluster, form one of the main bridges between the port and the

    logistics chain. Yet Hong Kongs reputation as an international maritime centre has

    developed principally from the activities of the cluster rather than the port. The port is

    significantly dependent on activities within the cluster for its success yet much of the

    cluster could continue to function effectively if there were no port. Thus Hong Kong

    maritime industries feel it is time for the Government to give their activities recognition

    and attention at least equal to that enjoyed by the port and the logistics industries. In

    2003 the Government established the Hong Kong Maritime Industry Council (MIC) to

    develop the maritime industry and conducted maritime cluster study to take appropriate

    measures to ensure Hong Kong continues to develop as the preeminent International

    Maritime Center in Asia. According to the study (2003), Hong Kong Maritime Cluster

    covering both as traditional and intellectual maritime activities and all supporting

    services including, but not limited to, services such as communications, supply of

    professional manpower, maritime training facilities, the taxation and legal framework

    (see Figure 8).

    Figure 8 Hong Kong Maritime Cluster

    Source: Hong Kong Port and Maritime Board, Study to Strengthen Hong Kong Role as an International

    Maritime Center, 2003.

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    18

    The cluster comprises the following 11 sectors: Ship ownership, operation and

    management, ship agents, classification societies and surveyors, marine equipment and

    supplies including shipyards and ship repairs, marine insurance, ship finance, ship

    brokers, maritime law and arbitration, technical and miscellaneous services (including

    R&D), and ship register. Among them, the most important sector in terms of revenue

    generation and economic value in Hong Kong are ship ownership and ship management.

    They are the core which sustain and develop the other industries in the cluster. But

    Hong Kong maritime cluster does not include dredging equipment, yachts and fishing

    unlike Dutch maritime network.

    As an economic benefit of the international maritime centre of Hong Kong, business

    receipts and other income of maritime cluster total HK$ 103 billion in 2000. The value

    added was estimated HK$ 31 billion and its share in Hong Kongs GDP was 2.44%. The

    contribution to export of service in Balance of Payment (BOP) account reached HK$ 70

    billion, and 21.8% share in Hong Kongs export of service in BOP in 2000. The number

    of employee engaged in maritime cluster reached 54,928 persons, 1.7% share in total

    employment.

    Unlike European maritime cluster, Hong Kong maritime cluster has no one overall body

    representing all members. Instead, each element of the cluster has its own body and

    organizational arrangements. One body in the private sector, the Hong Kong Ship

    Owners Association (HKSOA), is the largest and perhaps the most influential of the

    industry representative bodies in Hong Kong. It would be relatively straightforward for

    the HKSOA to become the overall private sector representative body but its members do

    not wish to take on this role as they fear that in doing so they would lose their original

    purpose. The absence of this overall body makes it more difficult for the private sector

    to: develop and articulate a comprehensive strategy for the cluster to preserve and

    develop Hong Kongs standing; make the Government aware of the support the

    industries need it to provide for them; raise public awareness of both Hong Kongs

    reputation and the contribution to GDP made by the cluster; attract the appropriate

    ability of people into the industries to ensure their further development; ensure its

    members adopt and contribute to the development of international best practice in their

    structures, management and operations. Thus Hong Kong maritime community ask to

    create a compact, high level body (the Maritime Industries Board) dedicated solely to

    the maritime industries and composed of private sector and government representatives.

    Because existing Hong Kong Port and Maritime Board has principally focus on the port

    and logistics. Hong Kong maritime clusters strengths, weaknesses, opportunities and

    threats are shown in Table 6.

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    19

    Table 6 SWOT Analysis on Hong Kong Maritime Cluster

    Strengths

    Premier shipping industry

    World-class transportation and communication

    infrastructure

    Excellent business environment

    Strategic location in Southern China

    Weaknesses

    Lack of clear strategy for maritime cluster

    Absence of effective institutional structure to lead

    and safeguard the cluster

    Growing shortage of competent manpower

    Diminishing cost competitiveness

    Opportunities

    Positive outlook for the maritime cluster

    worldwide

    Focus of international shipping shift to Asia

    Rapid growth of China economy

    Threats

    Competition from oversea Singapore, especially

    in arbitration center

    Competition from Mainland China (Shanghai and

    Shenzhen)

    IV. Conclusion

    Industrial competitiveness is more and more a function of attractive industrial locations.

    Nation and regions compete aggressively to attract international companies and

    industries. Firms benefit from being located in cluster where competition is keen and

    opportunity of innovation are plentiful.

    The industrial clustering is particularly pronounced in the maritime industry where

    markets are global and resources are mobile. The common characteristics of European

    maritime cluster approach are as follows: private sector takes initiative to develop the

    maritime cluster, macro approach for the prosperity of whole sectors in maritime cluster,

    and cluster mapping by various quantitative studies such as input-out analysis and

    survey method.

    Table 7 Summary of World Major Maritime Clusters

    Data Netherlands Norway UK Hong Kong

    Maritime operating revenue

    (year 2000, US$ bn)

    15.4 - 38 -

    Value of Maritime Value Added

    (year 2001, US$ bn)

    4 4.8 10.3 4.04

    Maritime Value Added as % of GDP 1 2.9 0.7 2.44

    Total employment 66,000 70,000 18,6000 54,928

    % of total value creation in maritime industry

    The findings of this study suggest that the success of maritime cluster depends on

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    20

    following aspects: first of all, as a prerequisite, study for getting basic statistics of

    maritime cluster in each country should be conducted. Policies can best be developed

    when the cluster and the Government know the size, nature and contribution of the

    cluster to the country. The lack of availability of discrete and comprehensive statistics

    for the maritime cluster hinders the development of reliable profiles of each industry

    comprising the cluster and their individual as well as collective needs. Second, strong

    and developed maritime ancillary services sectors strengthen the maritime value chain

    and potential to service the maritime community in more cost efficient manner. For this

    aim, it is important to build up local expertise and knowledge base by strengthening

    education and R&D capacity. Identification the area of specialization for global and

    regional leadership is also important task. Because each maritime cluster has its unique

    characteristics, based on its own set of strengths, which is difficult to replicate by

    overseas competitors. Third, enhancement of operating environment to attract foreign

    advanced maritime companies is needed. To reduce business cost and enhancing

    efficiency coordination between diverse government agencies, streamlining bureaucracy

    and regulatory requirement, and more flexible regulations including tax schemes are

    required. Fourth, strengthening intra-cluster linkages is essential for successful cluster.

    Because strengthening ties between various private associations can be helpful for the

    network and partnership between cluster numbers and this enhance the knowledge

    spillover within the cluster. Fifth, international competition and cooperation is another

    critical factor for successful cluster. It is important to monitor competitors and identify

    potential partners for collaboration internationally in order to focus management

    attention on achieving global competitive benchmark, sharpen alertness to actions of

    competitors, and prioritize strategic partnership with selected target partners to

    maximize synergies based on factor such as historical ties, strategic complementarities.

    Last but not least, especially in developing countries, the role of public sector as a

    cluster facilitator and regulator is indispensable to start-up the cluster and ensure fair

    level playing field within the cluster. Thus, following policy initiatives are

    recommended: proactive public sector involvement, close collaboration between the

    public and the private sectors, and recognition of the importance of involving the entire

    maritime community, rather than compartmentalization along traditional individual

    industry lines.

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    21

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