world conference on sport for all - wordpress.com file5/1/2013 · building self-esteem, offering...
TRANSCRIPT
Mr Nelson Mandela
“Sport has the power to change the
world. It has the power to inspire. It
has the power to unite people in a
way that little else can. Sport can
awaken hope where there was
previously only despair”.
Sport brings Hope to Children
In many communities in South Africa, sport
has become the intervention that offers
children a way out of a destructive cycle by
building self-esteem, offering life skills
counseling and showing them positive role
models.
Sport’s Strategic Plan Sport & Recreation South Africa
“To transform the delivery of sport and recreation by
ensuring equitable access, development and excellence at
all levels of participation and to harness the socio-
economic contributions that can create a better life for all
South Africans”.
Minister of Sport and Recreation, Mr Fikile Mbalula
SA Population is the youngest in the World
Currently out of South Africa’s 11.4 million scholars,
• 2.6 million are in KwaZulu-Natal,
• 2.0 million are in the Eastern Cape; and
• 1.7 million in Limpopo.
Ref: ‘Emerging Voices’ researched by the HSRC
Participation Patterns THE SURVEY SAMPLE
• 1000 census enumerator areas (EA’s) are geographical boundaries that were created by Statistics South Africa for the census studies.
• Four population groups selected.
• 500 of the 1000 EA’s were selected and 14 people per EA visited.
• Survey yields a representative sample of 7000 adults aged 16 & older across the country’s 9 provinces.
• When weighted represents 29 446 000 adults.
Sports Participation And Aspirations
4,476
Multichoice EIS Report
5,228 +17%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
Soccer Cricket Rugby Tennis Hockey Netball Athletics Running Gymnastics Swimming Golf Cycling
Play Support
It is evident that soccer is the sport that is played most and supported by most South Africans, followed by cricket and rugby.
Ref: Participation patterns in Sport and Recreation Activities in South Africa BMI Adult Sport
Track Report 2012
Main Sports Facilities Used By South Africans
4,476
Multichoice EIS Report
5,228 +17%
0.00%
5.00%
10.00%
15.00%
20.00%
25.00%
30.00%
35.00%
40.00%
45.00%
50.00%
School MunicipalSports Club
Private paidfacility
Privateinformalfacility
Other Workplace TertiaryInstitution
Black Coloured Asian White
Black respondents mainly use schools and municipal sports facilities while White respondents mainly use private, commercial facilities. Coloured and Asian respondents also tend to make use of municipal
sports facilities. Ref: Participation patterns in Sport and Recreation Activities in South Africa BMI Adult Sport track 2012
Distance Of Nearest Sports Facility
4,476
Multichoice EIS Report
5,228 +17%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
Less than 1km 1-5km 5-10km 10-20km 20km+
Black Coloured Asian White
In most cases the nearest sporting facilities were less than 5km from the respondents homes.
Ref: Participation patterns in Sport and Recreation Activities in South Africa BMI Adult Sport Track 2012
Availability Of Floodlighting
4,476
Multichoice EIS Report
5,228 +17%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
Yes No Uncertain
Black Coloured Asian White
In general, 56% of the nearest sporting facilities did not have floodlighting. The percentage was however higher amongst Black respondents where 65% of sporting facilities did not have lights.
Ref: Participation patterns in Sport and Recreation Activities in South Africa BMI Adult Sport Track 2012
Role Of Sport In Society
4,476
Multichoice EIS Report
5,228 +17%
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
Very important Not important Did not know
Black Coloured Asian White
Nine in ten respondents agreed sport is important in bringing people of different races together and could make a difference in society.
Ref: Participation patterns in Sport and Recreation Activities in South Africa BMI Adult Sport Track 2012
Comments to the Survey
• Sport plays as an important role in bringing people together
• The imbalance in facilities and infrastructure provision between rural and urban areas remains a challenge
• Despite vast disparities between communities and access to facilities, South Africans are generally keen to participate in sport
Sport & Recreation Infrastructure
MAIN GOALS FOR PROVISION OF SPORT AND
RECREATION FACILITIES
• To provide appropriate, sustainable sport and recreation infrastructure to enable and advance sport and physical activities
• To ensure that ALL South Africans have access to quality sport and recreation facilities
• To ensure that all communities have access to sport and recreation facilities
• To ensure that appropriate sport and recreation facilities are planned and constructed
• To maximize utilization by improving the quality of playing fields and facilities through effective facilities management and maintenance
Ref: National Sport and Recreation Infrastructure Framework Plan - 2011
Some of the Challenges
• In poorer communities there are no facilities or poor quality facilities
• In some areas they are not properly maintained and managed
• In some areas there is over utilization of facilities leading to complete degeneration.
• In some areas there is under utilization of facilities leading to neglect, dilapidation and vandalism.
• Lack of project management skills to ensure proper implementation of projects.
• Use of sub-standard construction material resulting in poor quality and therefore high maintenance costs.
• Lack of properly skilled personnel to manage and maintain sport and recreation facilities.
• Facilities that are not disability friendly.
The Current Situation • There are approximately 3 000 sport and recreation facilities
• The highest concentration of these facilities in urban areas
• Facilities in rural areas are of a poorer quality.
• 44% of facilities are poorly maintained.
• The lack of finance and skilled human resources are primary reasons cited for poor maintenance.
• 75% of the facilities are reported to be poorly utilized.
• Poor location of the facility in relation to the community and lack of sports promotion programmes were cited as reasons for non utilization.
• In line with the poor utilization, 62% of facilities were reported to be poorly managed.
Ref: National Sport and Recreation Infrastructure Framework plan - 2011
Facilities In Rural Communities
Schools are meant to be heavens of peace, learning and recreation for children. But many townships and rural schools have no playgrounds or sport fields. Is not surprising that teens resort to risky behavior.
Stadiums Legacy Boosting South Africa
South Africa is the home of world -class sporting facilities capable of
accommodating tens of thousands of spectators in comfort.
This is the first time in our history that there are purpose-built stadiums across the country and world class homes for football.
How Stadia Can Be Socially Inclusive, Accessible, Sustainable
National Stadium hosts International Rugby, music concerts and home venue to local football team.
STADIUM CAPACITY 94 736
Moses Mabhida Stadium – Durban
Moses Mabhida Stadium – hosts international cricket matches, home venue to local football team, attracts visitors to its majestic arch. STADIUM CAPACITY 54 000
Cape Town Stadium STADIUM CAPACITY 64 100
Another multi-purpose venue home to local football team, football derbies and music concerts.
Who we are and what we are proud of • SuperSport produces and broadcasts local and international sport
• Having begun operations in 1987, SuperSport broadcasts to 53 countries in Sub-Saharan Africa, including adjacent islands
• Broadcasts 30 channels throughout South African and Africa simultaneously
• Produces 4 HD channels
Who we are and what we are proud of
• SuperSport is in 5 million subscriber homes across Africa, plus many public viewing areas
• At least 20 million potential viewers daily
• On average receives 125 live broadcasts from around the world each week
• SuperSport shows more than 7,500 live hours of sport per month – football, cricket, rugby, golf, boxing, motorsport
2013/04/27 SuperSport
• 53 Countries
• Partnerships with 7 National football leagues
• Nigerian and Angolan basketball
• More than 70% of sports federations income
from broadcast deals
• Training of Africa’s sports administrators
• Serve on Sport for All Commission in South
Africa.
• Proud broadcaster for SASCOC and Sport for
All activities in Africa
Countries
SuperSport in Africa
Next:
1. World Cup stadium facilities (to answer the topic of How stadia and sport facilities can be socially inclusive
2. SuperSport intro
3. Let’s Play – use HSRC document to intro Let’s Play
Why Was Let’s Play Developed
• Statistics reveal that South African children, in line with global trends, are becoming alarmingly inactive.
• 17% of our children are overweight.
• Children have forgotten (or have not been taught) how to play
• Children are growing up without the benefits that regular activity offers.
Let’s Play
aims to elevate awareness of this social crisis and to introduce and encourage play, activity and sport in schools and in
communities.
Adding exercise to your lifestyle sparks your brain function to improve learning on three levels: First, it optimizes your mind-set to improve alertness, attention, mood, and motivation; Second, it prepares and encourages nerve cells to bind to one another, which is the cellular basis for logging in new information; and Third, it spurs the development of new nerve cells from stem cells.
Let’s Play contributes improvement in pass rates in
OFS from 32.3% in 2009 to 87.8% in 2010
Spark your Brain!!!!
Our Objectives
• Positioning SuperSport as a catalyst for real and meaningful change in sport
• Influencing sporting participation and excellence
• Encouraging & supporting children to be physically active in safe environments
• Promoting a positive path to well-being
• UNICEF South Africa
• Departments of Sport & Recreation/ Basic Education
• Sport bodies
• Winner of the Mail & Guardian award for ‘Best CSI Initiative’ 2008 & 2012
• Winner Sports Industry Awards 2011 – ‘Best Social Responsibility Initiative in Sport’.
Endorsements
The Strategy
5 Key focus areas
Target age 6-12 years
• Giving sports equipment to children that don’t have.
• Increasing sports participation as a means of healthy living and crime prevention.
• Capacity building in the communities where Let’s Play is involved.
• Transforming places where children play.
• Alignment to key areas of Department of Sport and Recreation Framework Plan.
• Create low-cost low-maintenance solutions to field building, especially in areas where water & electricity is a scarce and unaffordable resource.
• Transform places where children play.
• Improve sporting infrastructure in South African schools and rural communities.
• Send a message to the community that they are being cared for.
• Endorsed by Department of Basic Education
Creating Playing Fields
Before After
Let’s Play
Addressing The Environment
KRIKI FOR SHORE, BEACH CRICKET THAT CLEANS BEACHES,
HITS JUNK FOR 6! • Kriki for Shore encourages local communities to “play clean” with beach
cricket sets that help clean up beaches, while educating South African families on the importance of reducing, reusing and recycling waste.
• Each Kriki for Shore beach cricket set is created using waste material including plastic and bottle-tops collected from South African beaches, creating work opportunities for coastal community crafters and waste collectors.
The Let’s Play Legacy
• What value (not necessarily financial) has Let's Play added to the SuperSport brand?
• What contribution is Let's Play making to the psyche of the country and in promoting social cohesion?
• What has Let’s Play achieved?