workshop the net model of social leadership (march 2014) v1

Introduction to Social Leadership

Julian Stodd BSc (hons) MA !

2 hour workshop - March 2014 !!

www.julianstodd.wordpress.com @julianstodd

Copyright Julian Stodd 2013

A style for the Social Age

http://www.julianstodd.wordpress.com

Agenda

• We will explore the foundations of the Social Age

• Facilitated by technology, but defined by the evolving nature of working and learning, we will map the Ecosystem of the Social Age

• We will explore the nine components of the NET Model of Social Leadership


Part 1: Foundations - The Social Age

We live in constant flux: the ecosystem of the Social Age requires agility.

The Social Age of Learning


The Social Age• Where knowledge is no longer enough...

• It's about ability to create meaning...

• and do it again, tomorrow, differently.

• Agility: of thought and in action

• Facilitated by technology. Framed by an evolved social contract

• Change is constant

• Reputation subverts formal hierarchy

Social Leaders• Work within and alongside communities

• This social power compliments formal authority

• It's an addition, not an alternative

• Social Leadership is contextual. And consensual

• Reputation sits at the heart of it

• Social Leadership is facilitated by technology

Social Collaborative Technology

• Is effortlessly social

• It's agile: fluid, flexible

• Links easily and is lightweight: dinosaur systems are dying

• It's synchronous

• It's built to share: every device of consumption is a device of production

Social Technology...

The ecosystem of social• So in this ecosystem we see the technology facilitates change

• But change isn't confined to technology

• The social contract is evolving too

• Our relationship with knowledge is evolving

• What used to work, doesn't cut it anymore

• Hierarchical systems are subverted by social ones

• We have a need for social leadership

Social Organisations benefit from Social Leadership


Foundations of Social Leadership

• Social Leaders operate in two spaces: formal organisational ones and the social spaces that surround it

• In formal spaces, authority is generally hierarchical

• In social ones, it's founded upon reputation within communities

The NET Model

The NET Model of Social Leadership


The 3 Dimensions of Social Leadership

• NARRATIVE - is about taking a stance, defining your space and building upon it. It's about stories

• ENGAGEMENT - is about being effective in communities, based upon your narrative approach. It's about where your authority is based

• TECHNOLOGY - is about collaboration and co-creation within communities. It's about social capital and taking other people with you. It's about humility, not circuitry

The 9 components of Social Leadership

• Each of the 3 Dimensions has 3 components. They're the skills you need to master, the skills the organisation needs to be agile

• They follow a sequence, starting with 'Curation' and ending with 'Collaboration'

• They reflect the nature of authority in the Social Age

Narrative in Social Leadership

• Narrative consists of three components:

• Curation - taking a stance, choosing wisely

• Storytelling - magnetic and compelling tales

• Sharing - widely and wisely

Discovery, Perception, InterpretationCopyright Julian Stodd 2013

StorytellingCopyright Julian Stodd 2013

NarrativeCopyright Julian Stodd 2013

Using narrativesCopyright Julian Stodd 2013

Relevance cuts through noiseCopyright Julian Stodd 2013

A story about storiesCopyright Julian Stodd 2013

Sharing for Social LeadershipCopyright Julian Stodd 2013

Engagement in Social Leadership

• Engagement has three components:

• Community - is about forming and engaging in shared spaces. It's about building shared value

• Reputation - subverts formal hierarchy

• Authority - is your source of power. In the Social Age, it's contextual and consensual


• Location - understand where your communities are and how to engage them

• Purpose - understand what your communities are for

• Role - reflect upon your role

CommunitiesCopyright Julian Stodd 2013

How we work with communitiesCopyright Julian Stodd 2013

What we do in communitiesCopyright Julian Stodd 2013

The role of Social Leaders in communitiesCopyright Julian Stodd 2013

Engagement in Social LeadershipCopyright Julian Stodd 2013

The active reputation modelCopyright Julian Stodd 2013

Technology in Social Leadership

• Technology is the 3rd Dimension and has three components:

• Co-Creation is the process by which we create meaning within community

• Social capital is our ability to survive and thrive in these spaces

• Collaboration is the pinnacle of social leadership: the ability to collaborate successfully, building reputation further and creating meaning

STAY IN TOUCH

• @julianstodd • www.julianstodd.wordpress.com !

• www.SeaSaltLearning.com !

• All materials © Julian Stodd under a Creative Commons license

http://www.julianstodd.wordpress.com

http://www.SeaSaltLearning.com

workshop the net model of social leadership (march 2014) v1

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