leadership-canberra future net
DESCRIPTION
http://www.stepchangemarketing.com/ In this Slideshare presentation: 1. Future Net - Leverage to grow 2. Motivation and Leadership 3. Agenda 4. Familiarity exercise 5. Spinning test 6. Neurologist Donald Galne 7. Personal brand 8. Stuart Young 9. Brands 10. Minds 11. Jeremy Bullmore 12. Personal Brand 13. The Beatles 14. Where branding goes wrong 15. Bad names 16. Things you can't control 17. Distrust 18. Trust 19. Beer Goggles 20. Why do you want one? 21. Bad news 22. Brands in your world 23. Brands in your world 24. Advertising and brands 25. Obscurity 26. Noticing whats different 27. Good news 28. Industrial vs Information age 29. How do you fins yours 30. Two big questions 31. Action 32. Looking for an idea 33. Relativity 34. Brand connections 35. Golden Circle 36. How do you grow yours? 37. What & How 38. What 39. Grow your brand 40. 41. How 42. Mistakes 43. What you are being 44. What makes up communication 45. Knowledge and caring 46. Talk straight 47. Nothing happens without 48. You can't do it alone 49. Managing ups and downs 50. Recap 51. ThanksTRANSCRIPT
Future NetMotivation and Leadership11 April 2012
Motivation and Leadership How can you grow your personal brand
within your company and peers?
AGENDA
What’s a personal brand?
Why do you need or want one?
How do you find yours?
How do you grow yours?
Link to me on LinkedIn (Ashton Bishop) and you can download this presentation
Paris in the
the Spring xx
Bird in the
the Hand xxx
Familiarity Exercise
Which way is she spinning?
The essential difference between emotion and
reason is that reason leads to conclusions while emotion
leads to actionneurologist Donald Galne
What’s a personal brand?
1
“A brand is a set of differentiating promises that link a product to its customers.”
- Stuart Agres, Young & Rubicam
Brands as a clothes hook
…most minds are more like this
“The way people build brands is in their heads. We build an image as birds build nests - from scraps
and straw we chance upon”.
- Jeremy Bullmore, Non-Executive Director of WPP
Your personal brand is exactly the same
The reason The Beatles were wildly successful is because “they never did the same thing ONCE”
Where branding goes wrong
A bad name doesn’t help things
Things might happen to your brand you can’t control
If a brand looks like a duck and swims like a dog, people will distrust it.
TRUST
Why do you want or need one?
2
So, the bad news is...
What are some brands in your world?
What are some brands in your world?
WHAT ARE SOME BRANDS IN YOUR WORLD?
The average person is exposed to:
$6.72 billion advertising spend in Aus*
Over 1,000,000 branded messages a year
3,000 branded message each day
Only notice 80
React to 10
57% are remembered negatively*BrianWave Connection, UK, 2004
*Neilsen data 2006
Obscurity is now your biggest riskBe bigger than your job title
We’re hardwired to notice only what’s different
How about thegood news...
Information AgeIndustrial Age
Innovative
Strategic
Creative
Routine
Tactical
Predictable
How do you find yours?
3
Two big questions
What do you want... Really?
What are you prepared to do to get it?
You’re looking for an idea
Einstein described his Theory of Relativity in the following way:
“that the laws of nature are the same for all observers in unaccelerated motion and that the speed of light is independent of the motion of its
source, so that the time interval between two events was longer for an observer in whose frame of reference the events occur in different places
than for the observer for who they occur at the same place”
He also described relativity in another way:
“If you talk to a beautiful woman for an hour, it will seem like a minute but if you had to sit on a hot
stove for a minute, it will seem like an hour.” That, said Einstein, “is the theory of relativity!”
You
CompetitorsAudience
BrandU
The golden circles of success
WHAT HOW
WHY
How do you grow yours?
4
There are two things that matter
1. WHAT you do
2. HOW you do it
WHAT
Grow your brand
BoardsProfessional Connections
Recommendations
Skills
Memberships
Smartcast
Network
Speak
build one at a time (click)
HOW
We all make mistakes
Who you are being is more important than what you say
*Mehrabian, 1971
Non-verbal 55%Vocal 38%Words 7%
What makes up communication?
People don’t care how much you know until they know how much you care
TALK STRAIGHT
Nothing happens withoutDesire | Permission
You can’t do it alone
You need to be able to manage ‘up’ as well as ‘down’
• The three most important things are
• 1 - find an idea that captures the essence of your brand
• 2 - true to you, value to your audience, different from your competitors
• 3 - It’s as much about ‘HOW’ you do as ‘WHAT’ you do
RECAP
THANKS
stepchangemarketing.com