workshop on mango research, development and extension in pakistan and australia mango exports and...
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Workshop on Mango Research, Development and Extension in Pakistan and Australia
Mango Exports and Linkages with Agribusiness in Pakistan
Muhammad Iqbal
Chief Operating OfficerPakistan Horticulture Development & Export Board
GROW AND GLOBALIZEGROW AND GLOBALIZE
PAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARDPAKISTAN HORTICULTURE DEVELOPMENT & EXPORT BOARD
MANGOMANGO
KING OF FRUITSKING OF FRUITS
PRODUCTION & EXPORT OF FRUITS & VEGETABLES PAKISTAN 2004/5
Production• Fruits 6.0 Million Tons• Vegetables 7.0 Million Tons • Value US$ 2 Billion
Export • Fruits 0.30 Million Tons• Vegetables 0.20 Million Tons• Value US$ 140 Million
Source: Federal Bureau of Statistics Pakistan
PRODUCTION & EXPORT OF MANGOES 2004
World Production 28.0 Mil Tons World Exports (Q) 0.9 Mil Tons World Exports (V) US$ 585 Mil Pak Production (Q) 1.7 Mil Tons Pak Exports (Q) 82,000 Tons Pak Export (V) US$ 25 Mil
Source: FAO
INDUSTRY LEADERS (PRODUCTION)
India 10.8 Mil Tons China 3.7 Mil Tons Thailand 1.8 Mil Tons Pakistan 1.7 Mil Tons Mexico 1.5 Mil Tons Source: FAO : 2005
MANGO EXPORTS 2004
Pakistan 9.0%
Mexico 23.4%
India 17.2%
Brazil 12.2%
Peru 6.6%
Netherlands 5.6%
Philippine 3.9%
Others 22.1%
MANGO IMPORTS 2004
USA 33.7%
Gulf 15.5%
EU 28.4%
China 3.4%
Others 19.0%
PER UNIT PRICE
Country US$/KG
Philippines 0.86 China 0.57 Mexico 0.51 Brazil 0.49 Thailand 0.46 India 0.39 South Africa 0.38 Pakistan 0.30 World 0.51
TIME WINDOW
√√√√Guatemala
√√√√√India
√√Indonesia
√√Jamaica
√√√Kenya
√√√√Malaysia
√√Madagascar
√√√√√√√Mexico
√√√√√Philippines
√√√√√Pakistan
DecNovOctSepAugJulJunMay AprMarFebJanCountry
TIME WINDOW
√√√√USA
√√√√√√√√Thailand
√√√√St. Lucia
√√√√√Rest of Africa
√√√South Africa
√√√√Venezuela
√√√√Peru
√√√Australia
√√√Brazil
√√√Chile
√√√Egypt
COMMERCIAL VARIETIES-EXPORT
Sindhri Chaunsa Beganpali Sonehra
PAKISTAN MANGO EXPORT TREND
Year Quantity (tonnes)
Value (000 US$)
1999/00 47,602 11,576
2000/01 53,444 17,005
2001/02 47,541 14,036
2002/03 58,844 17,626
2003/04 77,468 23,426
PAKISTAN MANGO EXPORT DIRECTION
Middle East 63% Europe 16% Far East 2% Others 19%
MODE OF SHIPMENT
Air Sea
Reefer Non-Reefer
Middle East 40% 30% 30%
Far East 100% - -
Europe 100% - -
Others 75% 10% 15%
LEADING EXISTING IMPORT MARKETS-PAKISTAN
UAE SAUDI ARABIA OMAN UK FRANCE GERMANY
EMERGING MARKETS PAKISTAN
CHINA PEOPLES REPUBLIC IRAN ISLAMIC REPUBLIC EAST EUROPE SOUTH KOREA? INDIA? JAPAN? USA?
CONSUMER PREFERENCES
Golden yellow/reddish 400-600 gm No stains/contamination Well presented (packaging) Firm (texture) Less sweet Non-fibrous
IMPORTING COUNTRIES CONCERNS
Pest infestations (fruit flies spp) Bactrocera zonata Bactrocera dorsalis
Traceability Quality Management (GAP, GMP) Quality Assurance (EUREPGAP, HACCP)
INDUSTRY ISSUES
Production/Supplies Limited time window Low/in-consistent yield/quality Quick decline Pest management (fruit flies)
Harvest & Field Operations Poor harvesting practices Sap burn Field heat removal
Post-harvest Infrastructure Limitations Thermal Treatment (hot water/vapor heat) Ripening Chambers Sorting, grading & waxing
INDUSTRY ISSUES Logistics
Main reliance on air shipment for distant markets High air freight (2/3rd of export price)
Sea shipment by reefer considered highly risky Un-even ripening on arrival at import destination Un-even coloring on arrival at import destination Chilling injury
International compliances SPS GAP (EUREPGAP) GMP (HACCP)
AGRIBUSINESS LINKAGES Quality management
GAP (Increased time window-late varieties)….? Traceability GMP
Company standards Trade standards National standards (harmonization)
Post-harvest Operations Sea freighting of mangoes to distant markets TBT Issues (packaging & labeling)
International marketing National branding
THANKS