Workshop Implications Web 2.0 for IT

Samuel Driessen

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Goal Workshop

Reflect on Web 2.0 Define Implications of Web 2.0 for IT

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Agenda

Knowledge Worker 2.0 Assignment Enterprise 2.0 Assignment

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Shift Happens

Video: Shift Happens, Did you know 4.0 Video: Social Media Revolution

What did you see? What does this say? Which media do you use? And why?

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The name of the revolution in media

Web 2.0Or: Social Media, Social Web, Social Computing

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Web 2.0 defined

internet as platform harness network effects (collective intelligence)

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Consequences for our employees

Were you ever taught to be a knowledge

worker?

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Were you ever officially educated to

Use e-mail effectively? Find information through a feed reader? Post information in relevant peer groups? Share and store your information so others can

retrieve it? Use social bookmarking? Use a wiki? Write a blogpost? Use Slideshare?

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What is a blog?

Blogs are like a keynote speech with questions and comments from the audience. It’s a digital journal managed by one person or a team.

Examples: Blogger, WordPress, MoveableType

Examples of Corp. Blogs: Google, Dell, HP, Xerox, etc.

Internal example: CorpComm blog

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What is a microblog?

A microblog is a very short blog posts (max. 140 characters) informing your connections what you are doing at the moment and ask questions.

Example: Twitter Internal example: Océ Yammer

Used during Press conferences, testing, a.o.

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What is a social network?

Social Networks are like topic tables at a conference luncheon. People that know each other (or want to meet each other) will connect by a variety of common interests.

Examples: Facebook, Myspace, LinkedIn, Xing Internal example: [none]

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What is social bookmarking?

Your favorite website bookmarks (with comments) shared with the world. Usually clustered using tags.

Examples: del.icio.us, diigo, digg Internal example: Océ bookmarks (R&D)

Use to promote news, track buzz

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What is a wiki?

Wiki’s are the collaborative white boards or libraries.

Examples: Confluence, Mediawiki (wikipedia platform), Pikiwiki

Internal example: Océ wiki

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What is RSS?

RSS = Really Simple Syndication. RSS enabled sites allow you to aggregate all changes to that site in a feed reader. (Core web technology)

Example: an RSS enabled webpage can be recognized by this button:

Example of feed readers: Newsgator, Attensa, Google Reader, Bloglines, Fa.vor.it

Internal example: NewInfo, RSSPopper, Greatnews

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Was our explanation unclear…?

Go to the Common Craft website for insightful short video on all ‘social media’ tools! RSS in Plain English Social Bookmarking in plain English Social Networking in Plain English Blogs in Plain English Wikis in Plain English Twitter in Plain English SlideShare

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Assignment part 1

Apply the above-mentioned concepts and tools to your daily work. Which part of your work fits with the concepts and

tools? Which type of information fits? Which can/will you use? Define a daily routine!

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Part 2: Enterprise 2.0

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Shift Happens in Business too

YouTube - The Break Up Online Communities Change the World

What did you see? What does this say? How is Océ responding?

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The name of the revolution in business

Enterprise 2.0

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Enterprise 2.0 defined

Simply stated: Apply Web 2.0 concepts to enterprises

Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers.

Social software enables people to rendezvous, connect or collaborate through computer-mediated communication and to form online communities.

Platforms are digital environments in which contributions and interactions are globally visible and persistent over time.

Emergent means that the software is freeform, and that it contains mechanisms to let the patterns and structure inherent in people’s interactions become visible over time.

Freeform means that the software is most or all of the following: Optional Free of up-front workflow Egalitarian, or indifferent to formal organizational identities Accepting of many types of data

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Three slides from our GOP group

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Paradigm change

Industrial ageInformation is powerOne-to-many in mass mediaProtect and be closedManagers are heroes

Network ageInformation and connection is powerMany-to-many in networks Share and be open Opinion leaders are heroes

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The name of the game

Everyone becomes a producer Share experiences Trust strangers Trust your network Distrust any official statement Imperfection is fine Click to fast info, forget about long texts Visual information, not text Advertising is dead It’s free It’s equal Why would I limit myself to one employer?

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Trend or Hype?

The tools (Second Life, MSN?, blogs? LinkedIn?) come and go, but the concepts stay

Connect and share is here to stay

The peer-to-peer consumer is here to stay

Inbound marketing is here to stay

Web 2.0 is here to stay (and it’s developing!) future (Web2): devices, real-time, semantic, augmented

Some hypes reach close to 100% saturation within two years: this is a fast world, act fast

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Web Squared

Mobile web (web on mobile devices) Real-time web (life streaming, etc.) Augmented web (layers on top of the web, sensors,

location) Semantic web (meaning, context, filtering)

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Mobile Web

Slide via RWW

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Trends in IT

Openness, transparency, authenticity, trust Security/Privacy Social(ization) > people, information is social, context Consumerization

Mainframe > PC Web 1.0 > Web 2.0

Globalization Internet, cloud > computing, data crunching

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“IT is going to either have to get more strategic to the business or get out of the way.Businesses too must grow a Web DNA.”- Dion Hinchcliffe

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Assignment

What are the implications for IT? Write down ideas (on sticky notes)

also think security Cluster them

Organizational/Employee implications IT department (role, organization) Information (info sharing and management) Disciplines …

Rank them

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