Creating Shared Vision and Super HashtagWorksheet

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Flickr/JWP888

Request: Kindly consider printing only ideation pages of 3,4,5 and 7

Creating Your “Shared Vision”

• One way, an organization can get its shared vision is by

aligning its vision with that of its weakest stakeholders

• Generally, the weakest stakeholders also turn out to be

Part - I

• Generally, the weakest stakeholders also turn out to be

external stakeholders such as customers or customer’s

customers (organization/professional group/family) or

even, customer’s customer’s customers (society)

• The positive impact you want to create in the lives of the

weakest stakeholder can be your shared vision because

it will appeal to all and engage all

Your product/service or

business division or company

Words of key attributes

Step 1 of 3: Pick a product category or business division or a company, and list its key

attributes in simple words

Customer Customer’sCustomer

Customer’sCustomer’s Customer

Step 2 of 3: For a given product/service/business, who are your

Organization/Group/Family Society

Step 3 of 3: Who is your weakest stakeholder? And what is your

vision/promise/message for them?

My weakeststakeholder

What is my vision/promise/message for them:

Creating Your Super Hashtag

• Super hashtag is one/two/three words of your shared

vision.

• It may or may not your shared vision or baseline or

adage

Part - II

adage

• It should be a combination of simple words people use in

every day conversations

• It can have the name of your product, company, place,

etc

• It can not have space between words

Words of Key Attributes of

Your Products/Services

Key Words of Your

Shared Vision

Step 1 of 1: Combine and come up with your super hashtag

Your super hashtag:

Use your super hashtag in all relevant conversations with:

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