Creating Shared Vision and Super HashtagWorksheet
Image credit:
Flickr/JWP888
Request: Kindly consider printing only ideation pages of 3,4,5 and 7
Creating Your “Shared Vision”
• One way, an organization can get its shared vision is by
aligning its vision with that of its weakest stakeholders
• Generally, the weakest stakeholders also turn out to be
Part - I
• Generally, the weakest stakeholders also turn out to be
external stakeholders such as customers or customer’s
customers (organization/professional group/family) or
even, customer’s customer’s customers (society)
• The positive impact you want to create in the lives of the
weakest stakeholder can be your shared vision because
it will appeal to all and engage all
Your product/service or
business division or company
Words of key attributes
Step 1 of 3: Pick a product category or business division or a company, and list its key
attributes in simple words
Customer Customer’sCustomer
Customer’sCustomer’s Customer
Step 2 of 3: For a given product/service/business, who are your
Organization/Group/Family Society
Step 3 of 3: Who is your weakest stakeholder? And what is your
vision/promise/message for them?
My weakeststakeholder
What is my vision/promise/message for them:
Creating Your Super Hashtag
• Super hashtag is one/two/three words of your shared
vision.
• It may or may not your shared vision or baseline or
adage
Part - II
adage
• It should be a combination of simple words people use in
every day conversations
• It can have the name of your product, company, place,
etc
• It can not have space between words
Words of Key Attributes of
Your Products/Services
Key Words of Your
Shared Vision
Step 1 of 1: Combine and come up with your super hashtag
Your super hashtag:
Use your super hashtag in all relevant conversations with:
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