workplace conservation awareness - redbird communications & bc hydro

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Workplace Conservation Awareness presentation for BC Hydro - showcasing behaviour change in the advanced education sector.

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Page 1: Workplace Conservation Awareness - Redbird Communications & BC Hydro
Page 2: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Overview of the WCA Program

Page 3: Workplace Conservation Awareness - Redbird Communications & BC Hydro

BC Hydro

Residential Commercial

Power Smart

Continuous Energy Improvement (Continuous Optimization)

Workplace Conservation Awareness (WCA) (Behaviour Change)

BC Hydro - Power Smart Organization:

Advanced EducationK-12 RetailHealth Property Managers

CAP U BCIT UVIC SFU VIU UBC UFV TRU

Workplace Conservation Awareness Program

Page 4: Workplace Conservation Awareness - Redbird Communications & BC Hydro

The Workshop

Identify benefits and barriers, strategies to raise awareness, tactics to change behaviour.

The Proposal

Campaign tactics, timeline, and budget.MOU signed by both parties.

Workplace Conservation Awareness Program

Page 5: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Four behaviour categories

Lighting Heating & coolingComputer & plug loadOffice & lab equipment

Workplace Conservation Awareness Program

Page 6: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Touchpoints6 touchpoints in year one, per behaviour category.3 in year two. Mandatories Optionals

10-year plan

Reporting

Quarterly reporting year oneSemi-annually year two

Financial incentive

Workplace Conservation Awareness Program

Page 7: Workplace Conservation Awareness - Redbird Communications & BC Hydro

How Redbird helps

Workshop facilitationMid-term planning sessionsIdeas & brainstorming Messaging Graphic designResearch & writingStrategic planning & direction

Workplace Conservation Awareness Program

Page 8: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Behaviour change tactics

PledgesPromptsNormsCompetitionIncentivesFeedbackFun

Workplace Conservation Awareness Program

Page 9: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Welcome back BBQWCA Campaign Strategies

The lighting auditTurn off the lightsLight switch outWinter sweater weekDress for summer weekMonitoring MonitorsPower BarsConservation photo challenge Shut the sashAcoustic concert/awareness seriesCoffee Talks!

Page 10: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Students

Student organizations

Faculty

Staff

Administration

Strategies Target audiences

Page 11: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Advanced EducationWCA Campaign

Highlights

Page 12: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Review of best / unique practices Success story: British Columbia Institute of Technology (BCIT) (2010-11)

• Used a photo exhibit to showcase energy saving initiatives at BCIT.

• ‘Light savers’ campaign, website, & building contest

• Awareness campaigns

Energy savings: 448,000 kWh

Page 13: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Success story: Capilano University (2010-12) • Great Light Switchout• Get ur fleece on• Building energy challenges• Pulse energy dashboard• Awareness campaigns

Review of best / unique practices

Energy savings: 348,000 kWh

TIPS

ALTERNATIVES

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Page 14: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Informational Kiosk

Incentives

Energy savings: 348,000 kWh

Page 15: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Success story: Simon Fraser University (2010-11) • Green Labs (team & guide)• Energy reduction competitions• Phantom load measurement tool

Review of best / unique practices

Page 16: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Success story: Thompson Rivers University • Home/Work Challenge (chance to win an electric bike)• Smart office powerbars (1000)• Coffee Talks!• Pulse energy dashboard

Review of best / unique practices

Page 17: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Success story: UBC • Shut the Sash competition

Review of best / unique practices

Energy savings: 347,000 kWh

Page 18: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Success story: University of the Fraser Valley (2010-11) • ‘Turn it off ’• ‘Do it in the dark’• Awareness campaigns • Green pledges• Welcome back BBQ• Upcoming: Showcase video

Review of best / unique practices

Get Caught Green HandedĨŽƌ�dƵƌŶ�ŝƚ�Kī�tĞĞŬ

March 26 - 30

Find out how: www.ufv.ca/energy_management

TURN IT OFF

Page 19: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Success story: University of Victoria (2010-11) • Sustainability action teams• WCA building challenge • Pulse energy dashboard• Sustainability awards program

Energy savings: 404,000 kWh

Review of best / unique practices

Page 20: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Success story: Vancouver Island University • Green Giants• Power Down• Sweater Competition• Upcoming: Guest speaker

Review of best / unique practices

On the highway to extinction

Thursday, Sept. 27th

Light refreshments served & cash bar Parking in lot ‘E’

900 Fifth Street Nanaimo, BCThe malaspina theatre B310Doors at 4:30pm

Talk AT 5:00pm

Talk is free and open to the public

shows us the exit ramps

MICHAEL LEWIS

© C

anad

ian

Cen

ter f

or C

omm

unity

Ren

ewal

Reject the old economy.

Thursday, Sept. 27th

Light refreshments served & cash bar Parking in lot ‘E’

900 Fifth Street Nanaimo, BCThe malaspina theatre B310Doors at 4:30pm

Talk AT 5:00pm

tells us how

MICHAEL LEWIS

Talk is free and open to the public

Build a new one.

... lays out a blueprint fordeparting from our biocidal path

— David Suzuki”

“... puts !esh on the Occupy Movement’s call for an economic alternative. — Robin Murray ”

Page 23: Workplace Conservation Awareness - Redbird Communications & BC Hydro

User Groups

Page 24: Workplace Conservation Awareness - Redbird Communications & BC Hydro

User Groups: SFU

Page 25: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Share files

Photos, video, or documents

Page 26: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Share files

Energy EfficiencyBest Practice GuideLighting

GREEN TEAM GUIDEGREEN TEAM GUIDE

[email protected]!"#-$%#-&"#&

SUSTAINABILITYAT

HOMEA toolkitDecision-making help for your everyday choices

Page 27: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Document Lockbox

Page 28: Workplace Conservation Awareness - Redbird Communications & BC Hydro

Touchpoint checklists

Page 30: Workplace Conservation Awareness - Redbird Communications & BC Hydro