The UK’s No 1 fitness industry magazineJanuary 2015 No 256 £3

Industry’s finestare honoured atbest event yet

FOUNDER of CKI School of MartialArts, Ismail Saleh won this year’sNational Fitness Awards’ LifetimeAchievement accolade, in recognitionof his long standing commitment anddedication to the industry.

Ismail voluntarily runs a clubattended by over 950 people everyweek, with many of his students hav-ing gone on to win regional, nationaland international medals, making CKIone of the most successful martialarts clubs in the country.

He picked up the trophy – spon-sored by Harlands Group – on theawards’ evening at The Athena, justdown the road from his Leicesterbased club.

Following the win, Ismail said: “Myheartfelt thanks to you all. Words can-

not describe what I want to say. It hasstill not sunk in yet. I can never repayyou all for your friendliness and kind-ness shown to me and my family.”

Ismail and his team also had a sec-ond reason to celebrate at the awards,as CKI School of Martial Arts wasawarded the trophy for CommunityInvolvement – sponsored byTechnogym – for the second time.

Judges praised it for being “aninspiring winner”, also commendingIsmail on his passion for helping oth-ers and for his friendly and approach-able attitude.� For a full round up of all the actionfrom the 2014 National FitnessAwards – plus a list of winners andrunners up – see our special featurestarting on page 45.

By Christina Eccles

AN inspirational gym founder; aLancashire independent health cluband a North East based personaltrainer were among the winners at the2014 National Fitness Awards, whichwas attended by the biggest audienceto date of almost 800 people.

The awards, organised by ScriptEvents in partnership with Workoutand with support from headline spon-sor ServiceSport are now in their fifthyear and recognise excellence andachievement from all corners of thefitness industry. This year’s event tookplace at The Athena in Leicester, host-ed by boxing legend Ricky Hatton andTV presenter Caroline Pearce.

The night’s big winners includedRibby Hall Village Health Club inPreston, which was crowned RegionalGym of the Year and Group ExerciseGym of the Year; Fitness Garage inSheffield – named Best Newcomer –and Winners 2000 Fitness in Devonwhich scooped Regional Gym of theYear South and the night’s big prize,National Gym of the Year.

A Special Recognition award wasalso posthumously awarded to ElvisMeade of Ripped Gym in Harlow,whose wife Michelle accepted the tro-

phy on the evening. The club alsowon Strength Training Gym of theYear for a record third time.

Following the awards, attendeesbilled it as the best event yet.

Judge Kim Ingleby said: “I feltincredibly proud to be a judge,although deciding who should winwas definitely tough. The level, sup-port and depth of each applicationwas impressive, a real testament tothe industry we work within.”

Sponsor Dave Wright, CEO ofCFM/MYZONE, added: “Our staffloved it, our clients loved it and theamount of suppliers still kicking onuntil the early hours indicated theyloved it too. The complete cross sec-tion of facilities acknowledged andrewarded was fantastic.”

NFA director Judith Halkerstonadded: “The calibre of entry this yearwas excellent and to come out win-ners in any of our categories is anamazing achievement. It was great tosee so many gyms at the awards andto share in the celebrations of ourwinners. We're the biggest, free-to-enter fitness awards and it's always awonderful evening when we canrecognise all that is good about ourindustry and reward excellence, inno-vation and hard work."

CKI School of Martial Arts founder Ismail Saleh with his two awards.

Lifetime Achievement awardcelebrates Ismail’s dedication

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Star gives gym owner Helenthe surprise of her lifetimeBy Christina Eccles

PIONEERING independent gymowner Helen Tite was recognised forthe important contribution shemakes to her local community whenstaff and members conspired to giveher the surprise of a lifetime.

Helen, who owns The Core Fitnessand Wellbeing Centre in Falmouth,was kept completely in the dark whenmember Ali Hunt nominated her toappear on Surprise Surprise; joiningforces with fellow clients, staff andITV to ensure Helen didn’t suspectanything in the run up to her appear-ance on the show.

Following a summer of filming,which Helen believed was to gainfootage for a programme about thepositive effects of physical activity onlong term health conditions, she wasinvited to the ITV studios for a meet-ing with show producers. Or so shethought...

On arrival, Helen was set up in afake cafe before singing sensationOlly Murs appeared to surprise her.Within seconds of his appearance,she was whisked onto the set ofSurprise Surprise to meet show hostHolly Willoughby who explained she’dbeen nominated for her efforts in

making classes at the gym inclusivefor everyone and actively helpingclients to change their lives.

Helen said: “It was really humbling.It’s a massive act of kindness thatsomeone has recognised someone inour profession. It was just wonderful.A once in a lifetime experience.”

The show featured footage and testi-monials from people who have bene-fited from Helen’s exercise rehabilita-tion classes; including one memberwho was diagnosed with cervical can-cer at the age of 30 and NationalFitness Awards’ MemberAchievement runner up Judith Greenwho has been attending Zumba ses-sions to help manage her Parkinson’sDisease.

Helen added: “Any group exerciseinstructor will say this is what we do

and we feed off it because we love ourjob.

“To be recognised and thanked forit, is completely overwhelming.”

As well as getting the chance tomeet Holly and Olly – there was alsoanother surprise in store for Helen; atrip to Miami in March where she will

get the chance to lead a Zumba classwith founder Beto Perez.

She added: “I was one of the first inthe UK to teach Zumba in 2007 andBeto was my trainer. It will be a reallylovely finish to the story with the manwho got me into Zumba back in theday.”

“Any group exerciseinstructor will say thisis what we do and wefeed off it because welove our job.”

Helen Tite, owner of The Core Fitness and Wellbeing Centre in Falmouth.

THE Gym Group has been recog-nised for the third year running asone of the fastest growing compa-nies in the UK in the Sunday TimesVirgin Fast Track 100.

The operator, founded in 2007,was ranked number 46 in the list.

Chief executive and founder JohnTreharne said: “We’re incrediblyproud to be ranked for a third suc-cessive year in this prestigious

league table and I would like tothank the team for their hard workand dedication.

“It has been an exciting year forour company and we’re very happyto add this to our awards’ cabinet.”

Having expanded its portfolioover the last 12 months, the compa-ny will have 55 gyms nationwide bythe end of 2014 and plans to open25 more in 2015.

Group recognised for third year

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Thousands of runners dressed as Santa took to the streets of Liverpool for the BTRLiverpool 5k Santa Dash. 8,500 Santas defied challenging weather conditions to take partin the event which started at the Pier Head on the city’s world famous waterfront, beforefinishing outside Liverpool Town Hall. The event also featured the biggest ever mini dash1k for youngsters aged 12 and under.

LES Mills is continuing its quest for afitter planet by asking all guestsattending its office for a meeting toparticipate in a class before or after-wards.

If people can’t commit on the day,there will be a 48-hour gentleman’sagreement to take part in a class andif anyone can’t do this, they willencouraged to make a £10 donationto the Les Mills Fund for Children.

CEO of Les Mills UK Keith Burnetsaid: “It still stuns me that so manypeople who work in health and fitness

don’t exercise or have a go at theclasses and programmes their mem-bers enjoy day in, day out.

“So in a bid to inspire and motivatepeople to experience the power ofgroup exercise, anyone who has ameeting here in our offices in Aldgate,London will be asked participate in aLes Mills class.

“We have a range of classes forbeginners to hardened fitness fans sothere’s something for everyone; andcoupled with a fantastic studio in ouroffice there’s no excuse.”

No work out, no meetingsays fitness company

Sporta and the FootballLeague Trust launchesMoving Together pilot By Christina Eccles

HUNDREDS of inactive people inDoncaster could improve theirhealth, thanks to an innovative newpartnership between two charities.

Sporta and the Football LeagueTrust have joined forces to pilot aprogramme to increase sports partic-ipation for people aged 35-55.

The Moving Together project willsee Doncaster Culture and LeisureTrust and Club DoncasterFoundation – which links DoncasterRovers FC and Doncaster RugbyLeague FC – work together toincrease participation in sport at fourvenues across the town.

Together they have been awarded£15,000 of Sport England’s LotteryFunding to pilot the project, which ifsuccessful could be rolled out nation-ally.

Led by Club Doncaster coaches, theproject will offer badminton, cricketand football, initially in an informal,fun and non-competitive environ-ment.

The 12-week sessions will becomeslightly more formal and will createmini leagues and cross site competi-tions across the four venues.

DCLT’s community sports officer

Craig Aubrey said: "DCLT are excitedto work with Sporta, The FootballLeague Trust and Club Doncaster onthis new project.

“We believe this project will helpkick start the health of many inDoncaster, using all four partners toensure the quality and sustainabilityof the initiative.

“As a charitable trust withDoncaster's health at heart, webelieve this complements many ofthe other programmes we deliver,and we look forward to it's success.”

The project is part of the Sportawider, Make Your Move programmewhich has seen over 30 charitableleisure trusts across England benefitfrom Sport England Lottery Funding.

Sporta CEO, Brian Leonard added:“This new project in Doncaster showsthe great ability and enthusiasm oflocal trusts and charities to helpmore people in their communitiesbecome more active.

“DCLT and Club Doncaster havecome forward with an imaginativeproposal, thanks to a positive rela-tionship created nationally betweenSporta and The Football LeagueTrust.”

A third round of funding will beopen early in 2015.

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By Christina Eccles

STAR of The Apprentice KatieBulmer-Cooke has revealed why shehopes taking part in the show willhelp encourage other fitness profes-sionals to think big when it comesto their businesses.

Sunderland personal trainer Katie,who made it to week 10 of the 12-week process, was among 20 candi-dates competing on the BBC Oneprogramme for the chance tobecome Lord Sugar’s business part-ner and win a £250,000 investmentto turn their business plan into real-ity.

And she told Workout, although

she didn’t win, the whole experiencesaw her learn some valuable lessonsshe can apply in her own business,as well as hopefully be inspiring toother industry professionals.

She said: “To have the chance to beLord Sugar’s business partner andlearn from him was an opportunitythat couldn’t be missed. I felt itwould really take my business to thenext level.

“I’m very glad I took part. It was afantastic experience and although Ididn’t go all the way, I hope that mebeing on the programme showedother fitness professionals that fit-ness can be a serious business.”

Katie’s business plan was to open a

healthy eating restaurant, initially inSunderland, and then potentiallyexpand around the country, and shestill feels that with the right invest-ment, it is a viable business idea.

She added: “I wanted to open arestaurant to put a healthy twist onthe foods people like to eat, withscope to make it into a chain.

“In my mind, organisations suchas Weight Watchers, SlimmingWorld and other fitness profession-als would also get involved as itwould be somewhere they couldgive their clients to go.”

After spending the last severalyears being self employed, Katiealso said she enjoyed working as

part of a team when it came todoing the tasks each week, particu-larly being on the winning side andgetting to experience one of the cel-ebratory treats laid on by LordSugar.

She added: “It was really good fun.It was very stressful and high pres-sured at times – and full of highsand lows – but a really good experi-ence.

“I’ve become a better sales personand a stronger leader and learnedloads of new skills.

“I really liked being in a team andit was a great experience workingalongside such motivated individu-als.”

Apprentice star hopes to inspire othersKatie Bulmer-Cooke faces the music in the boardroom after project managing the losing team on the premium puddings challenge.

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A GOLF course in Yorkshire has comeup with a unique new way for playersto enjoy a round in less than half thetime – and improve their fitness.

Speed Golf has been piloted atBeauchief Golf Course in Sheffield,offering players a quicker version ofthe game and the chance to work outat the same time.

The aim is to get round 18 holes asquickly as possible without running.Scoring is made up of the number ofshots each player takes combinedwith the time it took them to getround the course.

Sheffield City Trust, which operatesthe course, tested the concept with agame for 10 employees and businesspartners won by SCT’s golf managerAndy Carnall, who completed thecourse in 67 minutes.

SCT chief executive Steve Braileysaid: “We’re always looking for newand innovative ways to engage localpeople in physical activity and webelieve this is a UK-first. The feedbackwe had from the pilot was fantasticand we think Speed Golf could reallytake off.”

All players wore MYZONE physicalactivity belts which measured theeffort, calories and heart rate whenthey were tackling the course.

Participants burnt more than 14,000calories between them, earning 350MYZONE Effort Points each.

Sheffield City Trust is hoping tolaunch the new concept later this yearand will be putting on a number ofevents in January and February forplayers to provide feedback on thegame.

Golfers get up to speedwith unique new game

The team which piloted Speed Golf at Beauchief Golf Course in Sheffield.

SOUTH Suffolk Leisure is reaping thebenefits of putting staff through aneducation programme focusing oncommunity health and wellbeing.

Partnering with Active IQ, 25 staffmembers at SSL have completed thePromoting Community Health andWellbeing Level two qualification.

Staff, from apprentices to gyminstructors, customer service advisorsto business development managers,enrolled on the Active IQ course inNovember 2013.

The three-day course delivered byPremier Training, comprised a rangeof topics including nutrition, healthyeating, alcohol and smoking aware-ness and collecting, managing andpersonal data reporting.

The overarching aim of the course isto encourage, support and enableclients to make sustainable changesto their lifestyles.

Twelve months on and with 25health and wellbeing practitionersnow supporting the community, thecharity is seeing positive results.

South Suffolk Leisure CEO TraceyLoynds said: “Since introducing thecourse we’ve seen an increase in com-munity engagement and activity, ourfitness memberships are up 12 percent.

“Our staff are much more healthconscious and confident in theirmeaningful delivery of health andwellbeing advice to a wider propor-tion of our community. In turn, theyare now delivering a much higherstandard of customer service to ourmembers.

“The course has provided the per-fect foundation for our staff to contin-ue building their health and wellbeingknowledge and the additional unitscovering dementia and mental healthhave driven us to create innovativebehavioural management interven-tion programmes, with 30 per cent ofparticipants signing up for furthermembership after the 12-week pro-gramme.

“We’ve also been asked to chair anumber of Dementia Action AllianceGroups, which aims to create adementia friendly community withlocal business signing up to supportand encourage staff to becomedementia friends.”

Jenny Patrickson, commercial direc-tor at Active IQ, added: “The successthat South Suffolk Leisure has seen inthe past year is testament to the valueof the course and the passion of thestaff to deliver the best advice andservice to their community.”

Health and wellbeingtop of the agenda atSouth Suffolk Leisure

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A NEW £300,000 spa has opened at aNorthumberland hotel, gaining theseal of approval from one of theregion’s rising rugby stars, Tom Penny.

The Aqua Vitae Spa is the latestdevelopment in a programme ofinvestment at Matfen Hall Hotel, andfacilities include a thermal suite; icebucket shower and ice fountains anda multi-headed monsoon shower,offering a choice of temperatures andwater patterns.

In addition, hotel residents, dayguests and spa members can enjoy

full use of the 16m swimming pooland spa pool along with a range oftreatments.

The installation of the thermal suitefollows the opening of a new fitnesssuite at the hotel earlier this year.

General manager BernardBloodworth said: “People come toMatfen Hall for many reasons andrelaxation is one of the main ones,which is why we are delighted to beable to provide some of the mostsuperb facilities the region has tooffer.”

Spa gets Tom’s seal of approvalTom Penny at the opening of the Aqua Vitae Spa at Matfen Hall Hotel.

Flexible packagesto be a top trend,claims expert By Christina Eccles

NO contract memberships will be atop trend this year, according to anindustry expert, as gymgoers lookfor more flexible packages to meettheir needs.

Co-founder of PayasUgym JamieWard told Workout that over thecoming months, customers will belooking for more than just anannual membership offer; insteadshopping around online to find thebest deals for them.

He explained: “An even greaternumber of gyms will be experi-menting with no-contract member-ships, with the exception of per-haps one or two high end opera-tors.

“Whilst the traditional annualgym membership remains a coreservice for many, it is clear thatcustomers are increasingly lookingto be provided with a better 'menu'of services so that they can choosethe right package for them.

“No-contract memberships arehere to stay and the industry willneed to work harder than ever oncustomer service and standards inorder to earn loyalty rather than

contractually enforce it.”Jamie added that operators who

want to thrive in 2015 shouldensure they are easily visible online– and well represented by positivecustomer feedback – to ensure theyare able to capitalise on this trend,something which PayasUgym canhelp with.

He added: “We believePayasUgym is well placed toaddress these developing trends interms of our online presence andthe platform we provide to gyms tooffer flexible membership packagesto attract new customers.

“Working with more than 2,200gyms and health clubs gives us asignificant advantage in terms ofthe online marketing power we canprovide to our partners.

“PayasUgym captures huge vol-umes of online customer trafficwhich we can turn into paying cus-tomers at the clubs listed on oursite.

“With record numbers of cus-tomer shopping online for gymservices, PayasUgym is now thedestination of choice for any cus-tomer considering all types of gymmembership.”

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12

Welcome to WorkOut Weigh In – it’s your chance to have your say and share your views on industryissues. You can email us at ce@scriptmedia.co.uk or you can message us on Facebook or Twitter.

WELCOME to the January issue ofWorkout – and the start of anotherbusy year for the industry!

We’re now looking ahead at what thecoming months will bring for opera-tors, but before welcoming in 2015,we finished 2014 with a bang at thefifth National Fitness Awards, whichsaw us return to The Athena inLeicester; one of our most popularvenues to date.

We welcomed almost 800 peoplethere for the awards ceremony a fewweeks ago – superbly hosted by RickyHatton and Caroline Pearce – and itwas great to see so many of our read-ers on the night and celebrate yoursuccesses.

A big well done to all our winnersand runners up and a huge thank youto our sponsors who continue to sup-port the event year on year.

We’re already thinking about the2015 NFAs, so if you have any com-ments, views or suggestions as to how

you would like to see the awardsdevelop, we’d love to hear from you.

For those of you who want to reliveall the action from the night or whocouldn’t make it to the event, we’veincluded a round up this issue, com-plete with a full list of winners andsecond place clubs, as well as picturesand comments from our judges as towhy they decided on the worthy win-ners. Turn to page 45 to take a look.

Also this month, we did our bit forcharity by swapping our work clothesfor some festive fashion to take partin Christmas Jumper Day, in aid ofSave the Children. If you did the sameor held any other events over theChristmas season, we’d love to knowhow they went. Send us some picturesand we’ll use the best next issue.

I also enjoyed meeting popular TheApprentice candidate Katie Bulmer-Cooke, when she came to Barnsley forthe recent LFX conference at TheMetrodome. On page six, you can

read why she pushed herself out ofher comfort zone to take part in theshow and the lessons she learnedfrom the process.

Enjoy the issue and best wishes for2015 from the Workout team. We lookforward to working with you over thecoming year.

Editor’s Comment

Follow us on Twitter @WorkOutUK or contact us onFacebook at www.facebook.com/workoutmagazine

This month’stop Tweets...

This month’s hot topic:

Outdoor fitness is becoming big business; with races, charity challenges and the latest wearable technology

all encouraging fitness fans to take their workouts outside.

How do you think operators can tap into this trend?

Send your answers to ce@scriptmedia.co.uk or contact us via Twitter or Facebook. We’ll print the best responses next issue.

Workout team gets festive

Christina Eccles

www.nationalfitnessawards.co.uk

@FSIGYM: We would like to thank @FitnessAwards for a superb night,thank you to everyone involved!

@J_Thorpe1: @FitnessAwards Thisyear’s was the best of the lot, con-gratulations to all the winners.

@TorqKing: Huge congrats to @fit-nessgarageuk for winningNewcomer of the Year award@FitnessAwards. Great work guys!

@energisedcoach: Amazing train-ers and gyms @FitnessAwards. Ourhead coach @kimingleby is hon-oured to be a judge tonight#empower

@cmetchells: Had a great night@FitnessAwards with@HattonAcademy and@HitmanHatton! Thank you!!#nationalfitnessawards

@CarolinePearce: Ready to rollwith my co-host for the eve@HitmanHatton at @FitnessAwards#NationalFitnessAwards@WorkOutUK

@_ActionPR: Massive congratula-tions to Bailey from @eaStAlbansfor winning the MemberAchievement Award at theNational Fitness Awards@WorkOutUK!

@asvabdn: Delighted to defendour Scottish Gym of the Year titleat the @FitnessAwards tonight!

@marklaws2011: Great night atNational Fitness Awards with@HitmanHatton @WorkOutUK@jordanfitnessuk @bgepictraining@AFNatalie

@clubbercise: Forget #blackfriday#neonfriday is much more fun! ;-)@REPsUK @SkillsActiveQTP@WorkOutUK @PTMagazine@RachelHolmes

Sky TV boxing presenter and former world champion Johnny Nelson dropped into anaward winning gym in Sheffield recently. Jonny visited Fitness Garage, where he is pic-tured with the club’s National Fitness Award for Newcomer of the Year, which the teampicked up at the 2014 awards ceremony in Leicester.

Picture of the month

Over on Facebook, we were reallyimpressed at the efforts many gyms wentto to mark Christmas Jumper Day and inthe Workout office, we joined in the funwith some festive fashion of our own.Here’s some of the team and theirChristmas jumpers.

On Twitter we recently teamed up with hotdance workout Clubbercise to offer onelucky follower the chance to win a freeplace on a Clubbercise instructor day inLondon. The prize winner was JemmaRichards, who is pictured here enjoying theday with her fellow course participants.

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By Christina Eccles

PHYSICAL activity is the ‘simplest andcheapest’ route to good health,according to shadow secretary of statefor health Andy Burnham, who at arecent conference set out Labour’splans for a national ambition to makethe country more active.

Speaking at the annual ukactiveSummit in London – a day whichfocused on solving inactivity – the MPcalled for a move to a more preventa-tive NHS model, which has physicalactivity at its core, as well as a greatercommitment to increased levels ofschool sport to get children engagedwith leading healthy lifestyles from ayoung age.

He said: “This government had thebest inheritance in terms of sport –and they have squandered it.

“This should be the moment whenthis country makes a big change onlevels of physical activity and I do notsee that happening.

“Sport builds strong people and astrong country. Physical activity is thesimplest and cheapest route to goodhealth.”

At the event, he set out Labour’sambition to tackle the inactivity epi-demic, claiming physical activity will

be at the centre of the party’s electionpolicy and a priority for investment.

He added: “I will make no apologyfor a government acting as a nannystate for children – they are not ableto make their own decisions. There ismuch more we could do as a societyto give children a healthier and betterstart than we are today.

“When every child leaves primaryschool, they should be able to swimand ride a bike safely.

“With adults, we should be empow-ering people to make their owninformed choices.

“The move from inactivity to activityis the easiest lifestyle change to makeand it is a catalystic change.”

Physical activity is the‘simplest and cheapest’route to good health

Andy Burnham

DUNFERMLINE club Gym 64 is mark-ing the new year with a new look afterrevamping its class studio.

Following the work, the gym cannow accommodate up to 60 peopleper class and is running a range ofpopular sessions such as Les Mills’BodyPump, BodyCombat andBodyAttack.

Gym owner Scott Wallace explained:“The studio is fully mirrored, air con-ditioned with spring flooring andboasts Les Mills’ hand painted art-work graffiti on the walls. This is per-haps the most striking and unique

part of the studio as it really gives it itsown identity.

“We've got it looking absolutely fan-tastic. There were 60 people at thelaunch night and it went down reallyreally well.”

The club is also gearing up for thestart of its latest charity challenge,where members will be encouraged toburn calories while raising money forthe Mary Leishman Foundation.

Prizes will be rewarded to the win-ners of the challenge and also forthose who have raised the mostmoney for their efforts.

The new look class studio at Gym 64.

Gym’s studio gets a revamp

ukactive campaign wins awardUKACTIVE triumphed at the PublicAffairs Awards 2014 where theorganisation won the Trade BodyCampaign of the Year award forTurning the Tide of Inactivity.

The campaign was up againstcompetition from the AirportOperators Association and R3Association of Business RecoveryProfessionals.

CEO David Stalker said: “Wecouldn’t be more delighted with this

award. This is an emphaticresponse to a report that hasalready garnered a huge amount ofsupport from across government,sector, brands and private enter-prise.

“Aside from that, the endorsementof decision makers who recogniseexcellence in advocacy communi-cations and public affairs it greatrecognition of the hard work putinto this robust report.”

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Ambitious twins tocompete at NABBABy Olivia Taylor

A PAIR of ambitious twins are set tocompete together in body buildingcompetition NABBA later this year.

Jennifer and Lucy West lead very dif-ferent working lives; Lucy has anoffice job in recruitment, whereasJennifer is a committed personaltrainer at Total Fitness in Wigan.

But they both have a shared love offitness – and are looking forward totaking to the stage.

Jennifer said: “I can’t wait for my sis-ter to do the competition. Becausewe’re twins what works for me worksfor her.”

The pair have changed their dietand lifestyle in order to succeed in thecompetition, sticking to clean foods

and training hard. She added: “It’s been a learning

curve, I’ve sacrificed a lot of things.but it all becomes worth it when youget on that stage.”

Jennifer has always been interestedin keeping fit and healthy but her pas-sion for body building and weight lift-ing sparked after she got involved in aLes Mills Body Pump class.

And her clients have spurred her onever since she entered her first event.

She added: “Les Mills Body Pumpgot me into the weights. I was liftingthe same weights as the lads.

“They’re all really grateful and hardworking, they like the fact that I’malways available for them, it’s so goodto get clients telling me I’ve changedtheir life.”

Jennifer and Lucy West

Mobile phones the mostcommon way to monitorcalories, research claimsBy Christina Eccles

HALF of Brits would now considerusing wearable fitness technology or ahealth and fitness app in their ownhome or park, as opposed to going tothe gym, research has claimed.

According to research by O2, appli-cations and the internet now accountfor how 75 per cent of the UK gathersinformation on health and fitness.

Calories proved the most popularthing to monitor with 60 per cent ofBrits utilising their mobile tech tocount calories.

The traditional pedometer wasshown to be dying as steps andmiles/kilometers proved to be thenext most popular areas to monitor,with 36 per cent and 35 per cent ofBrits monitoring them via theirmobile device respectively.

Northern Ireland proved to be thearea where wearable tech and healthand fitness applications have becomean especially important part of day-to-day lifestyle, with almost 70 percent of respondents feeling that theuse of health and fitness applicationshad helped them to build a healthierlifestyle.

Scotland and the North East of

England were equally focused with 67per cent and 65 per cent respectivelybelieving mobile tech had helpedthem.

In comparison, well under half ofthose who responded in Wales andthe East Midlands felt that health andfitness applications would help themlead a healthier lifestyle.

General manager devices for O2 inthe UK Magnus McDonald said:“Being able to support and track ourlifestyles through our mobile devicesis fast becoming an essential part ofour day-to-day lives.

“The fact that nearly half of Britshave used a health and fitness appli-cation or wearable tech in the lastweek proves that this is a trend that ishere to stay.

“It’s especially beneficial at this timeof year when there’s more to temptpeople, be it mince pies or glasses ofchampagne.”� What do you think? Is technology athreat to gyms? Or can operators useit as an opportunity to capitalise onan increased public interest in healthand fitness? Send your comments toour editorial team at ce@script-media.co.uk or contact us onFacebook or Twitter.

TRENDS and challenges in thesector will be explored at a semi-nar in London, taking place laterthis month.

The FIBO Innovation Tour willstop off in the capital on January29, bringing together trade fairexhibitors operators, partners andassociations, with similar eventsplanned in Paris, Madrid andCopenhagen in February.

The focus will be on the questionof how gym operators can improvetheir positioning in the marketand how even more people can bemotivated to exercise long-term.

Speakers will include retentionguru Dr Paul Bedford, as well as akeynote speech taking a closerlook at the Deloitte – EuropeActive European Market Report2014.

FIBO Innovation Tour dates

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National Aquatic Centrerevamps in-house gym

Over 50 pieces of Cybex strength and cardio equipment have been introduced as part ofthe renovation at ToneZone.

THE ToneZone gym at the NationalAquatic Centre has undergone amajor refurbishment, in partnershipwith fitness equipment supplierCybex, in order to improve its facili-ties for the site’s broad range ofclients.

The major renovation has includedthe installation of 790T Treadmills,the Bravo Functional Training Systemand Big Iron Combo Rack.

In addition, the venue, which servedas a pre-Olympic training camp for 13countries in 2012, is now home to the770 series Total Body and Lower BodyArc Trainers and a multi-stationJungle Gym.

Gym manager Chris Melia said: “Wedecided it was time for the gym tomove with industry trends, whilemaintaining the right balance andfacilities for our current clients; con-

sequently Cybex was chosen followinga stringent tender process where wedecided that the premium quality anddesign of Cybex equipment was thebest fit for us.

“The site is used by a variety of indi-viduals of all abilities, from everydaygymgoers all the way up to interna-tional athletes, so it was necessary toinstall a wide range of equipment toserve our clients’ needs.

“The feedback has already beengreater than we anticipated; we nowhave the equipment to match thequality of service we provide, whichhas created a real buzz with bothmembers and staff.”

NAC is the latest addition to Cybex’sgrowing portfolio of gyms in Ireland,which includes University CollegeDublin, West Wood Health Clubs andthe University of Limerick.

OPERATOR GLL got behindInternational Day of People withDisability with the introduction of ahalf price, first month Better Inclusivemembership offer during December.

The membership was launched in2012 and offers significantly discount-ed fees along with an extensive rangeof benefits including carers of dis-abled customers given free access tocentres, no joining fee and no mini-mum contract.

To be eligible for a Better Inclusivecard, customers must be over 16 yearsold and meet one of the following cri-teria: severe disablement allowance;mobility allowance; disability livingallowance; personal independencepayments; industrial injuries disable-ment benefit; disablement benefit;attendance allowance; employmentand support allowance.

The monthly membership will cost£19.95 per month thereafter.

Operator supports disability day

Trainer Colin puts onnaked fitness classesFITNESS classes with a differencehave become a talking point at a stu-dio in South Yorkshire where teacherColin Dobson doesn't expect hisclients to wear expensive gym wear...

In fact, he doesn’t expect them towear anything at all. Colin, you see,teaches fitness classes for naturistsand he does it naked.

Colin said: “I coach more than 25clients from all walks of life, in theirown homes, outdoors, or at my gymand private studio in Barnsley.

“I also teach a thriving online natur-ist community via Skype and Yahoo.”

But isn’t exercising naked danger-ous? The answer is a resounding no.

“I don’t ask ladies to run naked on amachine and chaps don’t do it either –it’s not a good idea for obvious rea-sons. Most of my classes consist ofmat work and stretching, Pilates andyoga.”

But why would anyone want to exer-cise in the buff?

Colin added: “I’ve spent many yearsdoing clothes-free activities. I particu-larly enjoy the outdoors, rambling,hiking and cycling.

“I’ve been teaching naturist groupsfor four years now and the classes arepopular.

“Some people come along to seewhat it’s like. Some love it, othersdon’t. But most of the people who tryit come back time and again.

“I don’t have to advertise. Peoplecome to my classes after being rec-ommended by a friend.”

His clients consist of men andwomen aged from 19 to well into their

70s. But Colin only started teachingfitness classes to naked people byaccident.

He added: “It was in December 2010when someone dared me to go outand clear heavy snow without wear-ing any clothes for a charity stunt. Ihave been a naturist since my lateteens, so I did it.

“The stunt was put on the internetand went viral raising £12,000 for thecharity.

“The TV people picked it up anddescribed me in a news bulletin as anaked fitness trainer.

“Someone saw it, put two and twotogether, and asked if I taught fitnessclasses in the nude. And I thoughtwell why not?”

Colin Dobson

NEW sports clubs will be set up inthe Salford area to encourage moreyoungsters to take up a sport andenjoy free coaching.

Salford City Council, SalfordCommunity Leisure and StreetGameshave announced the creation of 10new Doorstep Sport Clubs, offeringsports that have been adapted fromthe traditional to have appeal to ayounger age group.

These include instant ping pong,rush hockey, smash up badminton,cardio tennis and street dance.

City mayor Ian Stewart said: “Theidea of creating Doorstep SportClubs is to ensure that exciting sport-ing facilities are available just aroundthe corner for every youngster inSalford.

“Our clubs will be part of 700 to beopened around the country throughStreetGames thanks to £6m awardedby Sport England and £3.38m award-ed by National Lottery with the aimof transforming the sporting andsocial landscape in hundreds of com-munities.”

Sports clubs to be set up

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UK FITNESS SCENE20

By Christina Eccles

A FLEDGLING independent club inMiddlesborough has got off to a flyingstart; attracting some of the industry’stop names through its doors andbeing crowned the country’s secondbest new gym.

The team at MAS Body Gym is cele-brating after scooping the runner upprize in the Newcomer of the Year cat-egory at The National Fitness Awards;beating off strong competition fromfive other finalists to claim the secondplace spot.

The achievement follows a success-ful year for the club, which is also atraining ground for the likes of fitnessmodels and competitors Ryan Terry,Luke Sandoe and Carly Thornton,who the gym sponsors with its MASBody Development clothing range.

Gym owner Mike Hind said: “When Iwent on holiday, I used to visit gymsin different countries. I learned a lotfrom looking at what other countriesare doing; it gives you a better insightinto the fitness industry as a whole.

“When I went to America, mybiggest inspiration was Gold’s Gym.Everything from the moment youwalk through the door, blew me away.I want to be the UK’s version of Gold’sGym.”

When the club opened, a special

offer of £150 for a year’s membershipwas snapped up by 100 people; gen-erating £15,000 which Mike used tobuy kit to get the business up andrunning.

Now every month, he adds to that,using money generated by member-ships and secondary spend to expandhis offering.

He added: “Every time we get newmembers, the money gets put into apot. We ask members what theywould like to see.”

Mike told Workout his biggest rea-son for setting up the gym was to helppeople get fitter and healthier, ratherthan to make a profit, but that theclub’s NFA shortlisting meant a lotbecause it showed the industry isrecognising the hard work that isgoing into his business.

He added: “I work 22 hours a daybut I wouldn’t change it. When we gotshortlisted, I thought, this makes it allworthwhile to get that recognitionfrom the industry.”

Club gets off to a flyerand attracts top names

Mike and the team at MAS Body Gym.Sandra Dodd is to be appointed CEO ofPlaces for People Leisure Management, fol-lowing the announcement Steve Philpottwill be retiring after 11 years in the role.Sandra has 20 years’ experience in the com-pany, including 12 years as finance director.Places for People Group CEO David Cowanssaid: “Following a competitive recruitmentprocess we are delighted to have appoint-ed Sandra Dodd, who has an impressivetrack record and in depth knowledge of thebusiness. Sandra, a chartered managementaccountant, is passionate about the busi-ness and the positive impact it has to thecommunities we serve by creating activeplaces and healthy people.”

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UK FITNESS SCENE22According to Leisure-net Solutions’ latest Health and Fitness Omnibus Survey (HAFOS), cost remains one of themost significant barriers to activity. Workout reveals what this means for operators, as well as taking a look atother findings from the survey.

OVER a third (37 per cent) of UKconsumers stated a low-costmembership of £10-£15 wouldentice them to join a gym, resultsshowed, and lower cost was alsothe strongest encouragementfactor at 60 per cent.

Reducing fees would also per-suade 60 per cent of respondentsto try out their local leisure cen-tre. As has been the case in pre-vious years, the percentage ofpeople understanding theimportance of physical activityremains high, with 86 per cent ofrespondents stating regular exer-cise is important.

But this is the lowest level seenin any previous HAFOS surveys –falling from 92 per cent in 2012.The number of people seeingexercise as ‘very important’ hasalso fallen considerably, from 69per cent in 2010 to 48 per centthis year.

Leisure-net Solutions directorMike Hill said: “The opportunityfor our sector is clearly there; yetparticipation levels have againfailed to increase significantlyand, this year, the public’s per-ception of the importance ofactivity has dropped, too.

“The stagnation in participa-tion could be because many donot understand the ‘new offer-ings’ available – having not usedour facilities for many years, theyaren’t convinced what we’reoffering is good value.

“While lower cost is always themost quoted encouragementfactor, and this year is no differ-ent, our detailed analysis contin-uously shows lowering pricingwill not in itself make a differ-ence. Price is closely related tovalue for money and a gymmembership only becomes‘expensive’ if it’s not being usedregularly.

“That tipping point whenmembers feel they’re not gettingvalue for money is lower forbudget gyms, so while peopledon’t see cost as a barrier tobeing more active – the mainbarriers remain work-relatedtime pressures – a large percent-age do say lower costs wouldencourage them to joingyms/leisure centres.

“Much more important foroperators to focus on are thepsychological barriers like per-ceived lack of time and low moti-vation. Gyms and leisure centresneed to continue to build short“mini” workouts into their offer,as this will help us break downthe alleged time deficit barrierrelated to work pressures.Operators need to focus on moretargeted messages and calls toaction when marketing to thegeneral population.”

This year’s research also askedconsumers about niche/microgyms for the first time, andrevealed 57 per cent of womenand 50 per cent of men would beencouraged to join a class/activi-ty, if it was offered in amicro/niche gym context.

Mike added: “The niche/microgym approach may be anotherway to turn the tide of inactivity.

“Gyms which take one or twospecialisms and concentratepurely on that in an extremelyfocused way seem to appeal toboth men and women, and to allage groups in a way the low-costmodel doesn’t.” � The HAFOS has been runningfor more than a decade and isthe leisure industry’s onlynational survey reporting thepublic’s attitudes and percep-tions towards physical activity,including current behavioursand usage.

Leisure-net reveals resultsof its HAFOS 2014 survey

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UK FITNESS SCENE 25Rachel Hobbs is celebrating success after reaching the final of Life Fitness’ globalPersonal Trainer to Watch competition – and for her this is just the beginning. Shespoke to Workout about her career so far, plans for the future and what theexperience meant to her.

How did you get into the fitness industry? “I have always had a passion forsport, health and fitness but it wasafter I had my son and struggled withpostpartum depression and disor-dered eating that training became mytherapy.

“I ran a marathon for charity fivemonths after his birth and realisedthe amazing benefits that exercisetraining has on the body and mind.

“It was then I decided to pursue acareer that combined my love for fit-ness with supporting individuals gainthe monumental physical, psycholog-ical and emotional benefits that regu-lar exercise has on health and wellbe-ing. I trained as a personal trainerwhilst working at a fitness facilitybefore moving on to set up my ownbusiness and gain a degree inDietetics and Nutrition.”

How did you get involved in the LifeFitness competition?“It was the gym manager at SurreySports Park, where I base my busi-ness, that discussed the competitionwith me. I thought it would be a greatway to meet other professionals in theindustry, to share training and fitnessideas, to encourage not only individu-als to get involved with fitness butalso show what a rewarding career itis.”

Can you tell us more about the experienceof being involved?“Meeting nine other dedicated fitnessprofessionals alongside the LifeFitness judges was a great experience,

hearing other success stories just con-firmed that exercise training reallydoes have the potential to changedlives.

“Using SYNRGY360 at the finals wasa fantastic way of exploring differenttraining styles to use for both individ-ual clients and small group trainingfor all abilities and ages.”

How did it feel to make the finals – whatwas that experience like?“I felt very humbled to make thefinals. I am incredibly lucky to be in acareer that I am so passionate aboutand to be able to discuss my passionwith like-minded trainers at the finalswas a great experience.

“We all want to support individualsto become healthier and happier andworking with Life Fitness we canensure that happens to more andmore individuals.”

How are you going to make the most ofbeing shortlisted to boost your businessand profile?“I am so grateful for the award. It feelsincredibly fulfilling to be recognisedby some of Life Fitness' leadingexperts as a top trainer and definitelyconfirms even more that my strate-gies to guide and support individualsto reach their health, fitness and well-being goals are the right ones so Ishall continue to use and developthese.”

Any plans for next year you can tell usabout?“I have been commissioned by a lead-

ing publishing company to write abook entitled ‘Nutrition for Healthand Fitness Professionals’ aimed atpersonal trainers to increase theirknowledge of diet, nutrition andbehaviour change in clients.

“I am also obtaining my Mastersdegree in sports nutrition with theInternational Olympic Committee toensure continual professional devel-opment, as well as of course continu-ing to enjoy personal training! I willalso be competing at the EuropeanPower lifting Championships to keepmy title of European Power liftingChampion, I really do believe in walk-ing the talk.”

Global final is just thebeginning for Rachel

Personal trainer Rachel Hobbs.

Fusion rated‘excellent’by QuestFUSION Lifestyle’s sports andcommunity development team inthe City of London has achievedan ‘excellent’ rating in an assess-ment by Sport England’s nationalquality scheme, Quest.

In order to achieve Quest Plus,the City of London team wentthrough a tough two-day process.

Head of sports and communitydevelopment for Fusion Lifestyle,Dan Reynolds, said: “This is afantastic result for our sports andcommunity development serviceand demonstrates the commit-ment and hard work from theteam and our partners.

“Fusion has implemented anumber of new processes anddeveloped strong partnershipsacross the whole of our business,ensuring the continuousimprovement of our sports devel-opment offer in the communitieswe deliver to.”

OPERATOR Places for PeopleLeisure has been awarded a 25-year contract to design, build,operate and maintain a newleisure centre on behalf of WyreForest District Council.

The development follows a £2maward of National Lottery fund-ing from Sport England towardsthe construction of a new leisurecentre for the district.

The centre is to be located onthe former British Sugar site atSilverwoods, and work is due tobegin in spring 2015, in prepara-tion for a summer 2016 opening.

Operator givencentre contract

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UK FITNESS SCENE26

A football fan enjoyed a VIP trip to watch England v Slovenia after winning a nationalcompetition he entered when joining his local gym. Jamie McDonald watched England’s2016 Euro qualifying match at Wembley after joining Bannatyne’s Health Club in CoulbyNewham and being entered in to a prize draw for new members. Along with Bannatyne’sHealth Clubs across the country, the club entered all new, referred members into the draw,giving them a chance to win tickets to the match. General manager Matthew Emery said:“The prize draw is a great idea and it is a great way to welcome new faces in the healthclub. We were delighted that Jamie could enjoy an England victory at Wembley and welook forward to seeing him in the health club in the future.”

By Olivia Taylor

AN independent gym in Scotland isembracing new technology and get-ting into the festive spirit by offeringmembers the opportunity to win theirChristmas dinner.

Think Fitness 4 Less in Hawick hasjumped on board with the MYZONEconcept, giving members 51 days toclock up as many points as possibleusing the MYZONE belts to monitorand record their activity; gaining oneentry into the grand ChristmasHoliday Huff and Puff draw for every1,000 MEPs they earn.

Thanks to a partnership with localbutcher, Denholm Meat Supplies, onelucky winner will walk away with thetop prize of a 10lb turkey, 3lb gam-mon joint, 2lb worth of chipolatasausages, 1lb chestnut stuffing, 1lbpork, apple and cranberry stuffingand a Christmas cake, with personaltraining sessions on offer for runnersup.

Gym owner Greg Dalgleish said: “Webasically wanted to get membersengaged early because they’re usuallynot as challenged in December, com-ing up to Christmas, and the dinner isa good relative thing to give as a prizerather than something for the sake ofit.”

With 70 members taking part andpeople already clocking up as manyas 7,500 MEPs, the challenge really ison at the club, which as Workout wentto print, was urging other members toget on board for the last stretch of theChristmas challenge

Greg added: “MYZONE allows us tohave a platform that allows us toengage with members and see whatthey’ve been up to with the click of a

button, it’s a good motivational tool.“The good thing is someone with

1,000 MEPs is still in with a chance,even if they start now, the MEPs arebackdated so everything they’ve donefrom the start of the competition inNovember will count.”

The gym has always been proactivewhen it comes to technology andcompetitiveness, making the most ofMYZONE with monthly challengesand also gearing up for a TurkeyBurner competition in the New Yearwhere members will be able to burnoff their Christmas calories.� Look out for the next issue ofWorkout where we’ll be finding outhow the challenge went – and reveal-ing which lucky member walked awaywith a free Christmas dinner.

Gym gets into festivespirit with Christmasdinner first prize

Think Fitness 4 Less Co-owners GregDalgleish and Stuart Oliver with DrewLauder from Denholm Meat Supplies.

Fitness trainer and model Olly Foster brought a London street to a standstill as part of apromotional campaign for the Be An Athlete sportswear range. Olly pulled a 3,000lbLamborghini Gallardo through one of London's busiest Mayfair streets – Mount Street –while wearing the latest pieces from the collection. He was soon challenged by his col-league, Barry Pitts, who also turned up in Be An Athlete sportswear dragging a PorscheGT3 behind him.

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UK FITNESS SCENE28

By Christina Eccles

THE introduction of two-way radiosacross sport and leisure facilities inSalford is helping revolutionise cus-tomer service – and potentially savelives.

Salford Community Leisure hasinvested in Motorola XT420 radiosand six-way chargers, along withwaterproof bags for sites with swim-ming pools.

To introduce the radios, the organi-sation teamed-up with comms supplyspecialist Rocom, who conducted var-ious site surveys before makingequipment and technical recommen-dations.

Head of sport and leisure GarryBateman said: “We initially discussedthe concept in a team meeting; pri-marily it was about customer serviceas well as health and safety.

“Better communication was the key.It could be as simple as someoneturning up at reception to be shownaround the facility.

“That member of staff can’t leavetheir post but they can now just radioa colleague. It’s instant, more respon-sive communication.

“Speeding up communication andmaximising resource are vital intoday’s world where every pennycounts. Staff numbers have been cutto the bare minimum in recent years.

Budgets are so precious and we aredown to essential spends. We simplycannot afford to waste any moneywhatsoever. The radios have onlyrecently gone live across all sites andthe feedback has been very very posi-tive.”

According to Garry, communicationis so much better since the introduc-tion of the radios and they are alsoproving invaluable when it comes todealing with emergencies.

He added: “It could be an awkwardcustomer, a broken leg from a footballmatch or someone collapsing on atreadmill.

“We find the radios are much moreflexible and practical than an in-builtalarm system and more discreet thanusing a tannoy. There are emergencyalarms in the pools though.

“Communication is the essence. Youcan’t be dealing with a life and deathsituation on your own. If you areresuscitating someone it’s better to bedoing it in tandem with someoneelse.

“In the last six months we have hada number of incidents including heartattacks where a radio would havehelped to summon assistance from afellow member of staff. We havedefibrillators and fully trained staffwho can deal with this.

“We would strongly recommend allsites have radios on the grounds of

customer service alone but the factthey can play a vital part in emer-gency incidents makes them lifesavers.”

Two-way radios are a lifesaverfor Salford sports centres ...

Garry Bateman

LONDON based investment firmEncore Capital has acquired pre-mium health club operator TheThird Space.

Encore already owns the ReebokSports Club in London, Europe’slargest luxury health club, occu-pying 100,000 sqft in the heart ofCanary Wharf.

The acquisition supportsEncore’s ambitious growth agen-da; to own and operate iconicpremium health clubs in key loca-tions across the capital.

Partner at Encore, ShirinGandhi, said: “As part of our strat-egy to establish a London centricleading luxury health club group,we are thrilled to have acquiredThe Third Space – a fantasticbrand with clubs in highly desir-able locations.

“This acquisition allows us toaugment a growing propositionwe are extremely proud of – offer-ing our members a holistic, tailor-made approach to health andwell-being, using state-of-the-arttraining facilities and utilising thelatest trends and techniques, alldelivered in luxurious surround-ings.”

Health clubpurchasedby EncoreCapital

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UK FITNESS SCENE32

American College of Sports Medicine’stop 10 fitness trends for 2015 ...By Dave Wright

ACSM has released its predictions forthe Top 10 fitness trends in 2015.

With New Year upon us, it might bea great time to take some of these intoconsideration as you evaluate pro-grams and offerings for 2015.

Top 10 trends courtesy of ACSM:1. Body Weight Training:Body weight training uses minimalequipment making it more affordable.Not limited to just push-ups and pull-ups, this trend allows people to get“back to the basics” with fitness.

2. High-Intensity Interval Training (HIIT):HIIT involves short bursts of activityfollowed by a short period of rest orrecovery. These exercise programmesare usually performed in less than 30minutes.

3. Educated and Experienced FitnessProfessionals:Given the large number of organisa-tions offering health and fitness certi-fications, it’s important that con-sumers choose professionals certifiedthrough programs that are accreditedby the National Commission forCertifying Agencies (NCCA), such asthose offered by ACSM.

ACSM is one of the largest and mostprestigious fitness-certification

organisations in the world.

4. Strength Training:Strength training remains a centralemphasis for many health clubs.Incorporating strength training is anessential part of a complete exerciseprogramme for all physical activitylevels and genders. The other essen-tial components are aerobic exerciseand flexibility.

5. Personal Training:More and more students are majoringin kinesiology, which indicates thatthey are preparing themselves forcareers in allied health fields such aspersonal training. Education, trainingand proper credentialing for personaltrainers have become increasinglyimportant to the health and fitnessfacilities that employ them.

6. Exercise and Weight Loss:In addition to nutrition, exercise is akey component of a proper weightloss programme. Health and fitnessprofessionals who provide weight lossprogrammes are increasingly incor-porating regular exercise and caloricrestriction for better weight control intheir clients.

7. Yoga:Based on ancient tradition, yoga

utilises a series of specific bodily pos-tures practiced for health and relax-ation. This includes Power Yoga,Yogalates, Bikram, Ashtanga, Vinyasa,Kripalu, Anurara, Kundalini,Sivananda and others.

8. Fitness Programs for Older Adults:As the baby boom generation agesinto retirement, some of these people

have more discretionary money thantheir younger counterparts.Therefore, many health and fitnessprofessionals are taking the time tocreate age-appropriate fitness pro-grammes to keep older adults healthyand active.

9. Functional Fitness:This is a trend toward using strengthtraining to improve balance and easeof daily living. Functional fitness andspecial fitness programmes for olderadults are closely related.

10. Group Personal Training:In challenging economic times, manypersonal trainers are offering moregroup training options. Training twoor three people at a time makes eco-nomic sense for the trainer and theclients.� Dave Wright is the CEO of CFM, aglobal company with offices in theUK, Australia and North America thathas served the international fitnesscommunity for over 24 years; focus-ing on either getting new membersand/or keeping existing ones. Dave isalso the owner of 11 health clubsacross two continents, a board direc-tor of UK Active, founder of IOU(Independent Operators Unite) andthe creator of MYZONE®. He may becontacted on Dave.Wright@cfm.net

Dave Wright

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UK FITNESS SCENE 33

The contract start up ceremony of the new Hinckley Leisure Centre, has taken place;attended by representatives from Hinckley and Bosworth Borough Council, Places forPeople Leisure, Pellikaan Construction and Roberts Limbrick architects, who were joined bypupils from the nearby St. Mary’s Primary School. The centre, which will be designed, builtand managed by Places for People Leisure, will include a 25m swimming pool and learnerpool, an eight court sports hall, enhanced gym and café. At the event, the children alsoburied a time capsule on the grounds of the new site, which is due to open in spring 2016.

FREEDOM Leisure has been appoint-ed to manage four leisure facilities inWorcestershire, in partnership withMalvern Hills District Council andTenbury Community Pool Limited.

Starting on February 1, Freedom willoperate Tenbury Swimming Pool inpartnership with Tenbury CommunityPool Limited.

MHDC will provide financial sup-port for the facility for the first fiveyears of the 10 year agreement, withthe operator investing £360,000 tomake the facility more environmen-

tally friendly and improve the qualityof leisure services for the local com-munity.

The second agreement will seeFreedom Leisure manage three facili-ties – Malvern Splash LeisureComplex, Sport Dyson Perrins LeisureCentre and Sport Martley LeisureCentre – in direct partnership withMHDC from April 1.

Freedom Leisure will operate thesesites for the next 15 years and all threefacilities will benefit from upgradework worth a total of £900k.

Trust to manage four facilities

Indie gym launcheswith results drivenrewards scheme By Christina Eccles

MEMBERS at a new gym in Leeds willbe financially rewarded the more theywork out, thanks to the owner’sresults driven approach to keeping fit.

At Primal Gym, headed up by fitnessexpert Philip Wright, the more mem-bers exercise, the less they pay,

As the gym’s reward scheme givesthem up to £10 off each month whenthey achieve their fitness targets via aclear goal-setting points system.

And as part of its opening celebra-tions, Primal Gym offered its first 500members a special lifetime discountof £10 off per month.

Philip said: “For too long, gyms havepromised results and not delivered –our aim is to change this.

“My team and I have spent a lot oftime researching all the commonfrustrations gym users have and we’vefound that the main trouble withgyms today is that too often peopleget bored of going, they lose motiva-tion and they don’t end up getting theresults that they wanted.

“Everything about Primal Gym hasbeen designed with this in mind,knowing that when people enjoy thegym, they go more often and in turnsee better results.

“To demonstrate our commitment

to this philosophy, we’re delighted tobe the first gym in the UK to rewardits members for doing more exerciseand we’re looking forward to helpingLeeds’ residents with our new andexciting approach to health and fit-ness.”

With over 20 resident fitness experts,Primal will also aim to offer some-thing different to other gyms with a‘house team’ concept that will dividemembers in to colour-coded teams,encouraging new interactive types oftraining, creating and encouragecommunity and fostering a competi-tive spirit.

Fitness education provider and sis-ter brand Primal Academy will alsorun training courses for professionalsat the gym.

Primal Gym owner Philip Wright.

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FUNCTIONAL TRAINING34

By Christina Eccles

CRAIGLOCKHART Leisure and TennisCentre has successfully expanded itsfunctional training offering afterintroducing the Power PlateIntegrated Fitness concept.

The concept incorporates PowerPlate with existing or additional train-ing options such as ViPR, kettlebellsand suspension training.

The club, operated by EdinburghLeisure which won the package at the2014 FLAME Awards, is using it toenhance circuit training sessions andprovide new challenges to smallgroup exercise classes.

As part of the package, instructorsalso received on-site training from aPower Plate Master Trainer to enablethem to launch the new workouts andconfidently instruct their members.

Gym supervisor Michael Mclaughlinsaid: “We were delighted to have wonthe Integrated Fitness Package at theFLAME Awards.

“It has definitely brought new lifeinto the Power Plate and has encour-aged people to look at Power Plate ina fresh, new way.

“Power Plate is a great piece ofequipment, but we do find somemembers settle into doing the sameexercise routines.

“Power Plate Integrated Fitness hasgiven us the tools we need to showmembers the versatility of the equip-ment and has encouraged more peo-ple to try Power Plate for the firsttime.”

The centre uses Power Plate as partof its express classes and cross trainerclasses, as well as integrating it withgym programmes and using it withmembers who have physical disabili-ties to help improve blood circulation.

Michael added: “Our functionaltraining area has been transformedsince offering these new options andclasses.

“The functional mat means we canhave one person on the Power Platewhile another performs exercises onthe mat during a class. So much morecan be done now with these tools.Around-the-clock supervision is notrequired as people can successfullyfollow the workouts on the banners intheir own time, without needingassistance.”

Concept introductionhelps centre increaseits functional offering

LIFE Fitness SYNRGY360 training sys-tem brings together exercisers of alllevels through an innovativeapproach to fitness.

The dynamic training hub combinesa variety of exercises and trainingtools in one efficient space.

From customisable, multi-purposeequipment, built-in storage, acces-sories and flooring, to trainingresources, SYNRGY360 provides limit-less functional training opportunities.

Ideal for individual or group work-outs, the full-service training systemcan be tailored to service a broadrange of exercise goals includingendurance, flexibility, power andspeed. To achieve these goals, the sys-tem combines several popular exer-cise trends including core training,body-weight training, reaction train-ing and sport-specific activities.

To accommodate gyms of all sizes,SYNRGY360 can be configured to sup-port a range of training needs. New

smaller configurations include theSYNRGY360XM which gives gyms abold option including six availabletraining spaces that can accommo-date multiple users per space. TheSYNRGY360SX features four distincttraining spaces and the SYNRGY360Tconfiguration is the smallest andallows for placement against a wall.

The configurations offer storage foraccessories and support training vari-ety with space options that include abattle rope attachment, cable station,suspension chin bar, heavy bag,rebounder, adjustable height dip han-dles and step platform.

All the SYNRGY360 models can beconnected to each other with a cablecross-over boom, giving gyms newflexibility in equipment layout andcreates additional training optionsbetween units with an overhead barthat supports suspension training.

For more information visit www.lifefitness.co.uk

The complete workout solution

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FUNCTIONAL TRAINING 35

Queenax has appointed Gymkit UK as the exclusive distributor of its multi functional train-ing rigs. Launched at Leisure Industry Week 2014, the products are seen in clubs includingEquinox and Virgin Active. Following the partnership, Steven Sykes has joined theGymkitUK team as Queenax UK business development manager. Managing director ofGymKit UK, Howard Braband, said: “We are extremely excited to be working with theQueenax team. We look forward to launching a number of new products into the UK overthe coming months including the Queenax Cross, and the fantastic new PT unit the One.”

THE Les Mills SMARTBAR representsone of the biggest innovations in bar-bell technology helping users get theresults they want – faster.

The SMARTBAR has been designedto reduce transition time using ahighly advanced 'gator' fasteningmechanism so plates slide straight onwith no need for clips.

Developed after years of userinsight, the new innovative barbellhas been cleverly engineered to sig-nificantly reduce strain to the wristand hands – the rotation improvesform and aids muscle isolation.

Users can now work targeted musclegroups with the assistance of theergonomically designed SMARTBARplates that fit comfortably in the palmof your hand and double up as platesto maximise workouts and get quickerresults. The Les Mills SMARTBAR iscomplemented by the new SMART-STEP – an advanced version of theclassic step designed to deliver themost efficient workout of its kind andaddress the key needs of gym owners.

The cutting-edge design combatsstability and safety by its unique riser‘lock-in’ system to help reduce slide

on the floor, allowing users to leap ontheir SMARTSTEP with confidenceand get the most out of each move.

Visual guides on the SMARTSTEPsurface aid foot strike and the durableproduct has been tested to withstandat least 2.4m step ups, which can seedecreased spending in the long term.

Compared to other bulky systems,the smart contoured sides of theproduct allow for easy portability andstack-ability, saving up to 20 per centon storage.

All equipment can be bought atwww.lesmillstech.com

SMARTBAR helpsusers get resultsthey want faster

STRENGTH and conditioning equip-ment specialist, AbsolutePerformance has worked with profes-sionals across all sporting disciplines.

As an independent company AP canoffer products for a variety of budgetsranging from premium IWF accredit-ed Werksan to their own APFunctional Training Series.

Absolute Performance managingdirector Tony Buchanan said: “Our APFunctional Training Series of equip-ment has proved extremely popular,especially the training rigs becausethey are custom designed for eachfacility.

“The rigs are versatile, can haveequipment add-ons and if wallmounted save valuable trainingspace. When used with elite APHeavyweight flooring the trainingarea has a highly durable surface

enabling a wide range of trainingexercises and options.

“The ability to also brand trainingequipment with facility colours andlogos definitely helps to create thattruly motivational training facility forgym members, students, professionalsporting teams and rising sportingstars alike.”

For more information go to www.aperformance.co.uk

or call 029 2036 2664.

Functional training solutions

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FUNCTIONAL TRAINING36

For whom thebell tolls ...By Mark laws, Jordan Fitness

THE Kettlebell is an old-schoolstrength tool that has made a resur-gence in recent years. So much so,there is no getting away from them...and for good reason.

You can do standard weight trainingexercises with a Kettlebell, but to real-ly take your training to another levelthen you should look to introducemore traditional ballistic exercisessuch as Swings, Cleans, Snatches andJerks. Not only will you target eachmajor muscle group, but you will alsowork so many different parts of yourbody in such a short space of timethat your fat burning potential will bedrastically increased.

Kettlebell users can expect to devel-op a strong and lithe physique that isrobust and as injury-proof as possi-ble... so what are you waiting for?

Well the first hurdle is decidingwhich kettlebell is most suitable foryou. I am a kettlebell enthusiast, andin some ways I am a kettlebell tradi-tionalist – I received my training frommultiple time World Champion ValeryFedorenko in Cincinnati, however Iam fully aware that many people useKettlebells for a wide range of purpos-es. So which type of Kettlebell shouldyou use?

Cast Iron: These 'no frills' Kettlebellsare made from solid cast iron and areinevitably the cheapest you will find.They do the same job as any other,however they are really well suited tooutdoor boot camps, Kettlebell tradi-tionalists or anyone who is happywith a low-cost yet effective product.

Neoprene: Also made from solid castiron except these Kettlebells areuniquely colour coded with a neo-prene covering for easy weight identi-fication. Not only will the neoprenecasing protect the floor in your facili-ty, but it will not scratch, tear or scufflike similar plastic covered Kettlebells.Ideal for mainstream gym chains witha large membership base.

Chrome handled: Moving awayfrom a solid iron handle, these

Kettlebells are covered in rubber witha smooth chrome handle, makingthem a lot more user friendly. Maybenot ideal for your hardcore Kettlebelllifters, but the Chrome handledKettlebells are perfect for boutiquestudios, premium health clubs or any-one that finds the cast iron Kettlebellsuncomfortable on their hand and/orwrist.

Competition: These Kettlebells aresuitable for even the most profession-al of lifters. They are made from steelwith a hollow core and all weights areexactly the same size to meet strictcompetition standards. They have asmooth, comfortable handle and arecolour coded for easy weight identifi-cation. Perfect for anyone preparingfor Kettlebell Sport competitions.

I must make it clear – any style ofKettlebell can be used by any personat any type of facility... but somestyles may be more suitable than oth-ers.

Kettlebells have a long and colourfulpast, we have established that thereare many different styles of Kettlebellwhich have evolved in recent years,but what does the future hold for themodest Kettlebell?

I struggle to shake off my tradition-alist roots, so I would say..."if it ain'tbroke – don't fix it". Fads and trendswill always come and go, but theKettlebell has survived hundreds ofyears so far and I don't see any reasonfor that to change. It is great to havethe different styles mentioned aboveas that allows anyone with any level ofexperience to benefit from this tool.The principles of the Kettlebellremain consistent, the different stylesjust allow for a wider audience to takepart – same horse, different jockey.

As fitness professionals we have aduty to enhance the ability of ourclients to cope with the rigours oftheir daily lives.

After 10 years I am yet to find any-one who would not find life a little biteasier after the introduction ofKettlebell training to their trainingroutine.

Escape Fitness has introduced the first Competition Pro Kettlebell range to its portfolio ofstrength based products. The Competition Pro Kettlebell matches competition grade stan-dards and is weighted at the bottom, ensuring it moves quickly around the hand, wrist andarm. The bells range from 8kg to 32kg in 4kg increments, meaning there are weightoptions suitable for most users.

36 19/12/14 14:50 Page 1

37 Absolute performance 17/12/14 15:52 Page 1

FUNCTIONAL TRAINING38

Burn It Fitness choose PhysicalCompany for indoor basecampA NEW studio specialising in func-tional training has opened inBlackheath, following the success ofthe owner’s outdoor fitness camps.

Burn It Fitness consists of a func-tional training area with a targetwall, a weights stand and cardiomachines complete with a compre-hensive range of functional and stu-dio equipment supplied by PhysicalCompany.

All of the equipment will be usedas part of personal training sessions,

group classes and body transforma-tion programmes.

Sales and marketing director atPhysical Company John Halls said:“We were delighted to work withBurn It Fitness on their new venture.

“Burn It Fitness have chosen awide range of functional equipmentthat will benefit both members andpersonal trainers.

“The equipment will keep mem-bers engaged and will give them thechance to try something new.”

The new Burn It Fitness studio in Blackheath.

DECEMBER saw Indigo Fitnesscomplete its third Training Shedgym design and build, this time inStratford-upon-Avon,Warwickshire.

The importance of being fit forfunction really underpins theTraining Shed philosophy.

This approach, combined withthe creation of a unique and funtraining environment were themain drivers behind the design ofthe gym and equipment selection.

4,500sqft has been dedicated tofunctional training, with Training

Shed SUA boasting a large Olympiclifting and free-weights area under-pinned by DuraFLEX premium fit-ness flooring.

The lifting area leads onto a 20mindoor sprint track, flanked by alarge area of multi-use artificialgrass, and the inclusion of theSpider Rig offers a massive amountof flexibility as the space under-neath is still usable.

The new gym and its focus onfunctional training has been amassive hit with staff and newmembers.

It’s all functional atthe Training Shed ...

The Training Shed in Stratford-upon-Avon, Warwickshire.

38 Leisure Lines 19/12/14 10:33 Page 1

FUNCTIONAL TRAINING 39

THE RMT Club is a fun and challeng-ing new multi-functional training tooloffering endless exercise options forpersonal training sessions and smalland large group training.

Distributed exclusively in the UK byPhysical Company these weightedclubs use the principles of RotationalMovement Training to improve power,range of movement, strength, coordi-nation, balance and athletic move-ment.

As well as being rotated, the clubcan be swung and slammed againsthard surfaces – without causing anydamage.

The soft flexible head has an inter-

nal shifting weight made up of steelshot that provides dynamic resistanceas well as ‘audible feedback’.

The ability to hear the shifting steelis particularly beneficial when com-paring movements on each side of thebody and identifying weaknesses.

The sound element also adds adimension to controlled exerciseswhich rely on the user keeping thesound as quiet as possible.

Similarly, exercises relying on powerrequire the user to make the soundexplosive. Clubs range in weight from1kg to 3.6kg.

For more information visit www.physicalcompany.co.uk

Multi-functional tool offersendless exercise options

Get exclusivity when youqualify as a KETTFusioninstructor during 2015THE first instructor training course of2015 takes place later this month atMellor Parish Centre, Mellor, nearStockport.

And now when you become a fullyqualified KETTFusion instructor,you’ll get exclusivity rights to ensureyou’re the only KETTFusion instructorin your area.

As a brand new class concept that’salready taking the North West ofEngland by storm, KETTFusion is insuch high demand in Hatton Healthand Fitness and Life LeisureStockport Sports Village that extraclasses were added during 2014.

This 60-minute dynamic fitnessclass fuses martial arts moves withkettlebell exercises to give membersan awesome full body workout.

Focusing on using lightweightsand high repetitions, KETTFusionwill sculpt and tone the body fromhead-to-toe, burning fat and calo-ries, fast.

Instructor training courses will berunning throughout 2015, so why notbecome one of the first facilities toadd it to your timetable and blow thecompetition into the water.

Additional training courses will takeplace at the IFS in Blackpool onThursday May 19 and also at SFNExpo in Glasgow in August.

Each course is one day long andcosts £250, although early bird dis-counts will apply.

As an additional incentive, we havejoined forces with Concept Fitness tooffer KETTFusion instructors a specialdiscount on all kettlebell orders.

So why not add this new uniqueexercise concept to your classtimetable and see how new memberswill be coming in their droves want-ing to join up.

For more information visit www.kettfusion.com

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INTERACTIVE MEMBERSHIP SOLUTIONS40

THE introduction of a smart phoneapp is helping Edinburgh Leisurekeep up with competitors and offermembers more flexibility when itcomes to booking their sessions.

The operator has become an earlyadopter of the MobilePro app fromGladstone, giving customers theoption to gain website access andbook fitness classes using theirmobile phones.

Edinburgh Leisure’s ICT managerStuart Fairbairn said: “Our customershave been asking us for a while now ifthey can access our website and bookfitness classes on their smart phones,and we knew that if we wanted to staycompetitive, it was vital for us to offerthis kind of flexibility.

“In January and February, we soft-launched MobilePro in 15 out of our30 sites, and started to actively pro-mote it on March 3 via our websiteand Facebook page. The results have

been incredible. During the soft-launch period we had 1,000 down-loads; just over two weeks after theofficial launch those numbers hadalready topped 3,500, and they’re nowat nearly 12,000.

“To date, 85 per cent of moduledownloads have been for bookingclasses, with just over a quarter of allfitness class bookings being made viathe app.

“Feedback from customers has beenterrific. They love being able to bookand cancel classes on the go, evenwhen the sites are closed, and theyalso like how easy it is to access infor-mation about how many spaces areleft in a class or where they are on awaiting list.”

Edinburgh Leisure is now looking athow to incorporate bookings foractivities outside the gym or fitnessstudio – such as golf, tennis, bad-minton and squash – into the app.

App helps operatoroffer its membersbooking flexibility

Edinburgh Leisure was an early adopter of the MobilePro app from Gladstone.

PULSE has launched a web basedplatform which connects members’personal fitness data inside and out-side the gym environment.

Accessed via a web browser onsmart phone, tablet or desktop; mem-bers can gain a personalised trainingexperience at their fingertips.

Utilising the familiar SmartCardwhen in the gym, members now havethe added benefit to view, access,track and update their fitness every-where by logging into an online por-tal.

There they can view a full picture oftheir fitness progress, plus features

such as workout plans, personalisedtraining information and the ability torecord activity completed outside ofthe gym.

Director of operations at PulseMichael Rice said: “We live in a con-nected world and the introduction ofa web based solution seemed the nextgeneration for our popular gym man-agement software – SmartCentre.

“Sharing key personal fitness infor-mation that is accessible 24/7 willmotivate members to stay active andreach their goals, consequentlyimproving member loyalty and ulti-mately retention.”

Portal connects members’ data

KIRKLEES Active Leisure hasstreamlined its membership man-agement by adopting Gladstone’seyeQ business intelligence tool.

As a Gladstone customer since1997, the trust was already using awide range of the company’s prod-ucts across its 14 sites, includingPlus2 for member management,the Gladstone ManagementConsole ), Contact Manager, self-service kiosks, Connect for onlinebooking, Join@Home for onlinememberships and Learn2 forcourse management.

Business improvement officerAshleigh Grailey explained: “Whatappealed to us most about eyeQwas the opportunity it offered tocreate custom reports to fit theunique needs of our business, aswell as the option to pull real-timeinformation when required, there-by removing the delay in providingfigures that could affect a business

decision.”For the operator, one of the most

useful features of the product is theQuery Builder, which allows themto select the fields they need andbuild reports that exactly reflectinformation requirements.

Ashleigh added: “The biggest ben-efit so far has been the ability toclosely monitor income using cus-tom reports, saving on staff time.

“In the past, when site managerscame to submit their weeklyincome reports, they had to workthrough a list of information andpull it into a report format. Now,they simply have to open a spread-sheet and eyeQ will populate itwith the information exactly asthey require it.

“The workbook option alsoenables us to dig deeper into thisdata and find specific customerrecords that we need to investi-gate.”

Trust adopts eyeQ product

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43 Club Manager 15/12/14 12:00 Page 1

INTERACTIVE MEMBERSHIP SOLUTIONS42

New online bookingtool helps industrymaximise driveINDEPENDENT clubs and trainershave been given a helping hand tomaximise their customers’ healthyNew Year’s resolutions, thanks to thelaunch of a new online tool.

Click Hello has been designed tohelp small businesses in the healthand fitness sector by allowing book-ings to be taken instantly online, atany time.

Users can embed an easy to managewidget onto their website andFacebook page to provide even widerreach and businesses can also incen-tivise customers when they book byoffering them something at the onlinecheckout in return for sharing withtheir friends. This means one bookingat a time can potentially create manymore.

Founder Calum Brannan said: “NewYear’s resolutions tend to be impul-sive at the start and fuelled by anoverindulgent Christmas or one toomany drinks at that party.

“When it comes to health and fit-ness resolutions, we recognised that ifsmaller businesses could captureinterest and bookings during thisimpulsive moment, they were farmore likely to generate sales and cus-tom as a result. Click Hello helps

smaller operations in the health andfitness industry to offer immediateand 24/7 access to their services, totake bookings and receive paymentswhenever the customer wants.

“We’ve designed Click Hello to deliv-er a flexible and cost effective solutionfor any small business that wants tomaximise its bookings and make themost of the influence that socialmedia sharing can play in boostingbusiness. It’s an ideal solution as weenter a peak period for the health andfitness sector.”

Calum Brannan

TECHNOLOGY specialist Polar hasteamed up with Technogym to inte-grate the supplier’s platforms into itsproducts.

Thanks to the TechnogymEcosystem and the new mywellnesscloud open platform, Technogymmywellness app users can now expe-rience connectivity betweenTechnogym equipment and a full

range of Polar products. This includes every Polar device

that stores data on the Polar Flowweb service or the Polar PersonalTrainer.

All data captured with the Polar H7heart rate sensor and the newest sys-tem for group classes, called PolarFlow for Club, also benefits from thesame connectivity.

Polar integrates Technogym in products

By Christina Eccles

REFER-all, which specialises in soft-ware solutions to enhance the effi-ciency of exercise referrals from GPsto leisure providers, has won a sec-ond tender with WandsworthCouncil.

In 2012, Footsteps for Health inWandsworth tasked Refer-all withcreating a software hub to assistwith the running of their service.

This umbrella service commis-sions lifestyle services for patientsvia GPs using a single form to refertheir patients to a central hub.

The aim was to improve the serv-ices for everyone involved and,looking to the future, the councilwas keen to move away from paperreferral towards electronic referral.

Now with the Exercise on Referraland specialist activity servicesunder the jurisdiction of

Wandsworth Council, the authoritymade the decision to phase outpaper based exercise referrals forthese services, with Refer-all againwinning the tender.

Health living project officer –Footsteps Matt Robinson said:“Refer-all helps with the manage-ment of referrals, with tracking andalso strategically, as we can see howthe different services fit into thewhole scheme, the whole patientintervention.

“It is also really helpful for thelifestyle services to see how thepatients use a wide range of servic-es. When I am asked to report onreferral ‘traffic’, I can see the targetsfor each service and have the capa-bility to track these.

“This creates a targeted approachin terms of intervention and gooddemographic information that wecan act on.”

Refer-all wins secondWandsworth tender

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INTERACTIVE MEMBERSHIP SOLUTIONS44

By Christina Eccles

FITNESS First Middle East has incor-porated MYZONE technology intoevery new membership in the groupas part of its retention strategy.

A franchise owned and operatedunder licence by Landmark Group,Fitness First Middle East has morethan 60,000 members in 38 clubsacross the UAE, Bahrain, Qatar, SaudiArabia, Jordan and Kuwait.

It was the first health and fitnesschain to introduce MYZONE to theMiddle East in early 2013. And sincethen, the technology has becomefirmly embedded in the organisationwith more than 13,990 members nowusing it.

Chief operating officer of FitnessFirst Middle East and North AfricaGeorge Flooks said: “MYZONE hasadded a whole new dimension to ourbusiness.

“We are focused on innovation andsaw MYZONE as a great opportunityto once again be the market leader inoffering our members the latest inno-vation to transform their progress,

and most importantly, results.“We have incorporated MYZONE

into every new membership as we seeMYZONE as an integral part of ourmembers’ journey and the significantrole MYZONE plays in our retentionstrategy.”

The belt has also become part of theFitness First uniform with staffexpected to use it at least eight timesa month.

All staff are issued belts at cost price,or receive one for free if they sell sixbelts.

Freelance instructors are given a freebelt and must wear it while they areteaching.

George added: “As a business, it hasgiven us the added benefit that wecan monitor and encourage all of ourstaff to train using the belts and alldata is captured and stored onlinethrough the website and the staffchallenges we run.

“It’s imperative that you set theexample from the top. Personally, Ihave achieved more than 30,000MEPs in 2014 so far, averaging 17workouts a month.”

Fitness First MiddleEast incorporatesMYZONE system

Fitness First Middle East has more than 60,000 members in 38 clubs.

Have you got everythingyou need in one place?THERE is never enough time it seemsto get everything done in one day.

Well, that’s how it felt in my gymyears ago which is what lead me tocreate ClubManager.

Each day seemed to start with a cou-ple of items that did not get donefrom the previous day’s to do list,meaning I had a longer list every day.

I then worked out that much of thereason for my never ending list oftasks was due to fact that each job onthe list took ages to get done.

Why was that?The reason was worryingly simple. Allthe jobs I needed to do were in differ-ent places, which took up more time.

Then of course I would createanother spreadsheet to solve theprocess that did not work with theprevious spreadsheet and every time Idid this things just got more compli-cated.

It was this frustration that led me tocreate ClubManager. I needed a toolwhere all my solutions were accessi-ble in one place, things like:� Automated direct debit reconcilia-tion so I knew who had not paid.� Member attendance records.� Retention tools so I can keep cus-tomers paying for longer.� Key Performance indicators view-able at a glance every day.� Online Class bookings.� Epos.

� Daily accounts and managementreports.

The list goes on.ClubManager has given the time

back to gym owners around the worldto grow their business, and their dailytask list is a breeze now.

ClubManager can answer all ofthese questions and a whole lot morefor you in 2015 and we are lookingforward to having a chat with yousoon.

To find out more contact Wayne atClubManager on 01245 807 360, visit

www.clubmanagercentral.com or emailwayne@clubmanagercentral.com

Club Manager founder Wayne Heath.

44 Club Manager 19/12/14 12:03 Page 1

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NATIONAL FITNESS AWARD WINNERS46

Judge’s Comments:“The Laboratory's member newsletter isparticularly impressive and no doubt a sig-nificant contributor to their admirableretention figures as it will lead to increasedmember engagement.“Whilst the winner benefits from a lovely

location and plentiful car parking, thesealone will not guarantee success, morenotable is the fact that after winning thisaward in 2012 the owners then investedhalf a million pounds in the wet facilities.“I detect core values that are on point andwill assure longevity.”

Health Club of the Year:The Laboratory Spa and Health Club, Muswell Hill

Judge’s Comments:“Commitment to investment for continuedupgrading of the facilities and brand pro-motion is very impressive with a detailedplan of how this will be managed.“The facilities are super and the integrationwith the hotel, rather than simply being an

add-on after-thought to generate revenuefrom some spare space, is admirable.“From the resources and answers submit-ted you detect a feeling of passion and pro-fessionalism, a marriage that no doubtexplains their good performance as a busi-ness.”

Best Hotel Facility:Rookery Hall Hotel Health Club and Spa

Judge’s Comments:“This fitness centre is at the higher end of abudget gym price but with all facilitiesoffered it could be comparable to a higherend leisure centre.

“It caters for every individual and goal withhigh tech CV equipment, 53 different class-es, great facilities for keen cross fitters andeven a sauna and a cafe for members whoare eager to relax after a workout.”

Budget Gym of the Year:Lifestyle Fitness Barnsley Judge’s Comments:

“Pink Ladies have developed a really strongbusiness offering; quality fitness training,combined with complimentary services forladies to come train hard and then relax.“The GP referral links they have established,combined with weekly health medicalchecks offer an essential, life changing serv-

ice which stood out in the applications.“Owner Cathy's attention to detail and sup-port for her members is clearly exceptional,with three members choosing her to beGodmother to their newborns. A thriving,knowledgeable, growing business provid-ing a safe, effective and happy place forladies to train.”

Ladies Only Gym of the Year: Pink Ladies Health and Fitness

Judge’s Comments:“Exceptional combat facilities that cater forall types of combat sports.“They support all fighters with in depthnutritional support and guidance to makesure all members are fully ready for their

upcoming fights.“The club oozes passion and dedicationalong with offering members a wide rangeof healthy foods to purchase.With theextensive facilities they offer, their entrystood out from the very tough competi-tion.”

Combat Zone Gym of the Year:Fight Factory @ Bodymatters gymJudge’s Comments:

“Westway has taken client care to anotherlevel. I was particularly impressed with thefeedback system they operate such asweekly phone calls which allows the clientto confide in their instructor far easier thanin an open environment.“The fact the centre is disabled friendly isvery important and especially in the realm

of rehabilitation.The fact they also offerbraille for the blind shows they have notleft a stone unturned.“Westway is extremely well organised andnot content to just exist.They constantlyevaluate their service and how they canimprove it. Staff appear genuinely interest-ed in what they do which can result only inone thing… success!”

Best Rehabilitation Facility:Westway Trust Sports and Fitness

46 16/12/14 10:42 Page 1

NATIONAL FITNESS AWARD WINNERS 47

Judge’s Comments:“The equipment is top notch with a fantas-tic maintenance/cleaning program thatensures no equipment down time, whichcan be so annoying to clients.“There is a wealth of experience on handwithin their staff and most of them have avery high standing in the strength training

and bodybuilding world.The standard ofclientele they attract also speaks volumes.“This gym is going from strength tostrength and able to expand in the currentfinancial climate and that is down to itsreputation. I personally feel it’s the obviousnumber one option of venue to train at outof the candidates I was given.”

Strength Training Gym of the Year: Ripped Gym Harlow

Judge’s Comments:“The facilities at FSI make this a stand outfor Functional Training Gym of the Year,with their high end variety of equipmentthey attract a vast amount of professionalathletes.

“They offer an outstanding list of equip-ment including prowlers, 11 tyres, Olympiclifting platforms, 100kg chains, sledge ham-mers, battle rope, sled dogs, 2,000 sqft artifi-cial turf.This list goes on. It’s one phenome-nal gym!”

Functional Training Gym of the Year:FSI Gym

Judge’s Comments:“Commitment to regularly freshening thetimetable by visiting industry events to stayabreast of new trends in the sector are vitaland these guys recognise that.“Member of the month/year shows a com-

mitment to engaging with the customersand driving results, both critical compo-nents of good service.“Clearly they have a strong instructor teamand a sense of pride permeates from thesubmission.”

Group Exercise Gym of the Year:Ribby Hall Village Health Club

Judge’s Comments:“A really competitive category with someoutstanding applications in terms of qualityand range of services, products and cloth-ing, depth of knowledge, expertise, supportfor vulnerable people, team spirit andfundraising.

“Fitness Garage showed all this, combinedwith such a strong branding, online identi-ty, community involvement and progres-sive, robust business plans.“Fitness Garage and all the finalists showanything is possible, with customer careand quality of service.”

Newcomer of the Year: Fitness Garage

Judge’s Comments:“The winner stood out from the rest in thefact it is a totally different enterprise thanthe others; run on a purely non-profit basisand exists solely as an asset to the commu-nity.“The owner is a very special man, very

friendly and approachable and gives histime freely to everyone.“I think the clearest reason I can give for mydecision is not just the fact you can see thehard work that not only the owner puts in,but the passion his instructors show forwhat they do, as many are volunteers.Youmust love the game to do it for free!”

Community Involvement:CKI School of Martial Arts

Judge’s Comments:“Such a strong category where anyone ofthe finalists could have won, yet Baileyshowed a depth of courage on a level withthe adult nominations.“Overcoming any serious illness once,requires true strength, yet to overcome a

complicated cancer twice, before he hasleft school shows real determination.“Bailey and his trainer Tom, have clearlyworked together to increase his confi-dence, strength and well being, allowinghim to progress in life, cancer free. I amquite sure he will go on to do great things.”

Member Achievement:Bailey Sarwa, Westminster Lodge Leisure Centre

47 16/12/14 10:43 Page 1

NATIONAL FITNESS AWARD WINNERS48

Judge’s Comments:“St Peter’s has a high quality fitness suitewith top of the range equipment, but thereal magic of the centre quite clearlycomes from the staff.“You get that feeling that every member of

staff really loves the job they do, and that’swhy they do it with a smile on their faces.“The team are the biggest asset to StPeter’s, and it is only right that they shouldreceive this award in recognition of whatthey do.”

Gym Team of the Year:St Peter’s Leisure Centre

Judge’s Comments:“The variety of services offered are phe-nomenal.“They cater for every age and have a highlevel of members who have been attendingfor over 20 to 30 years, which highlights the

exceptional service they offer.“All feedback from members was extremelypositive and the club have put a lot ofthought into finer details that they offer toeach member including a personalprogress pack.”

Customer Service Award:Club Kingswood

Judge’s Comments:“Michael's comprehensive depth of knowl-edge, combined with his results basedclient stories and recommendations wereoutstanding.“He clearly understands the growth andfuture trends within the fitness industry,offering qualified nutrition and mental

training. Combined with his credits as atrainer, he has established his own gym,TVchannel and regularly contributes to maga-zines.“In a tough category, filled with a depth oftalented, experienced, professional trainers,we felt Michael just edged ahead, anddeserved to win.”

Gym Based Personal Trainer of the Year:Michael Warren, FSI Gym

Judge’s Comments:“I was particularly impressed by the win-ner’s commitment to new members, theirdetailed induction journey driving staff-member interaction and so helping to cre-ate relationships and increase the likeli-hood of members achieving their results.

“The introduction of a separate Gentle Gymmembership including motorised equip-ment displays an understanding of andcommitment to satisfy the needs of thecommunity, which is a must in a LocalAuthority facility, yet sometimes overlookedas venues simply try to keep up with theprivate sector.”

Local Authority/Leisure Trust Gym of the Year:Active Life

Judge’s Comments:“Ribby Hall seems to embrace wide andvaried facilities, which is matched with thewide and varied members.“This entry has a future feel about it – fami-ly, variety and accommodating.The book-

ing system for classes and mixing memberswith people on holiday also reflects goodmanagement and organisational skills.“The family type business exudes warmthand the staff retention figures support astrong philosophy.”

Regional Gym of the Year North:Ribby Hall Village Health Club

Judge’s Comments:“What impressed me most aboutAberdeen Sports Village is how they havegrown and maintained their standards.“There is a very powerful message here

with this site that says we can developcommunities: communities that draw fromall the diversities of the outside world.“Aberdeen Sports Village acts as a beaconfor everyone who wants to be active.”

Regional Gym of the Year Scotland:Aberdeen Sports Village

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NATIONAL FITNESS AWARD WINNERS 49

Judge’s Comments:“This entry oozed warmth and a genuinefeeling for all its members.The off the wallapproach is not just innovative, but colour-ful, bold, brave and universal; what a bril-liant and exciting product.“But, it’s not just the innovation – it is allabout the members.Warehouse has found

a niche – a niche to satisfy a segment ofthe public and provide an alternative tothe status quo.“This is a winner because it dares to be dif-ferent. Entries like The Warehouse give us akick up the backside which says get outmore and look for something different –let’s be amazing – The Warehouse is.”

Regional Gym of the Year Midlands and Wales:The Warehouse Gym

Judge’s Comments:“The submission is once again first class.“My reason for selecting Winners 2000 isthe attention to detail.There is a greatemphasis on both customer care and the

part staff play in making this happen.“The organisational structure reflects astrong leadership with clear guidelines,which to me is the secret of Winners 2000success. ”

Regional Gym of the Year South:Winners 2000 Fitness

Judge’s Comments:“Winners 2000 demonstrates that a smallbusiness can organise like a big businesson the structural side, and deliver the phi-losophy like the small business.“It is also an example of how we should be

running our gyms – professional – efficientand businesslike – not forgetting that peo-ple want both structure and care.“Big club attitude on organisation – littleclub attitude on culture – this is a formulafor success. Big clubs take note.”

National Gym of the Year:Winners 2000 Fitness

Judge’s Comments:“An extremely popular industry figure, Elvisdedicated his life to helping others.“From the age of 20 when he worked at hislocal youth centre in the gym in Hackneythrough to building and owning one of themost successful bodybuilding gyms in theUK – Ripped Gym – with wife Michelle, Elviswas someone others looked up to andgreatly admired.“We welcomed him, Michelle and their gym

team to the NFAs last December and itcame as a great shock to everyone when hesadly passed away in January after a shortillness. Following the news, tributes pouredin – a true testament to the many lives hetouched.“Described by Michelle as her life, bestfriend and soulmate, Elvis’ legacy lives on inthe club they built together, as well as inthe new Ripped Gym in Basildon whichopened in March in his memory.”

Special Recognition Award:Posthumously awarded to Elvis Meade, Ripped Gym

The standard of finalists was so highthis year that for the first time, we alsoawarded certificates to our secondplace runners up.Congratulations to the following clubs:� Health Club of the Year: The Spa atArmathwaite Hall.� Best Hotel Facility: The Club and Spaat DoubleTree by Hilton Cadbury House.� Budget Gym of the Year: Xercise4LessLeeds.� Ladies Only Gym of the Year:Gymophobics Redditch.� Best Rehabilitation Facility of theYear: Active Life Renaissance – TheGentle Gym.� Combat Zone Gym of the Year:Chokdee Academy.� Strength Training Gym of the Year:Physique Warehouse.� Functional Training Gym of the Year:Infinity Fitness.� Group Exercise Gym of the Year:

Wrexham Waterworld.� Newcomer of the Year: MAS BodyGym.� Member Achievement: Judith Green,The Core Fitness and Wellbeing Centre.� Community Involvement:Gymophobics Redditch.� Gym Team of the Year: Ripped GymHarlow.� Customer Service Award: RocketsHealth and Fitness Club.� Gym Based Personal Trainer of theYear: Andy Peacock, Warehouse Gym.� Local Authority/Leisure Trust Gym ofthe Year: Westminster Lodge LeisureCentre.� Regional Gym of the Year Scotland:Banks O'Dee Sports Club.� Regional Gym of the Year North:Bolton Arena.� Regional Gym of the Year Midlandsand Wales: Rigs Fitness.� Regional Gym of the Year South:

Judge’s Comments:“The recipient of this award runs a clubattended by over 950 people every weekand for well over two decades has provid-ed a place for the local community to takepart in a variety of combat focused fitnessclasses.“Many of his students have gone on to win

regional, national and international medals,making them one of the most successfulmartial arts clubs in the country.“Over the years, it has picked up manyaccolades for community involvement andthe credit for much of its long standingsuccess has to go to Ismail, who has put hisheart and soul into making the club hefounded the inspirational place it is today.”

Lifetime Achievement Award:Ismail Saleh, founder of CKI School of Martial Arts

Congratulations toour runners up ...

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AWARD winning budget gym chain,Xercise4Less has launched a newbook, complete with healthy recipesdesigned to help busy members leadhealthier lifestyles.

Fit.Fresh.Focused has been devisedby the company’s resident trainingguru The Colonel, who has co-writtenit alongside Xercise4Less personaltrainer Sarah Philip.

As well as the recipes, the book fea-tures easy to follow training pro-grammes for different body types andlifestyles, step by step run throughs ofhow to perform key exercises, positivethinking and psychological exercisesand top tips.

Xercise4Less CEO Jon Wright said:“Our aim is to be ‘The People’s’ Gymand a part of that is fully understand-ing the different lifestyles and mental-ities of our members.

“This helps us to provide the bestpossible educational tools thatencourage, support and drive peopleto achieve a healthy lifestyle.

“Of course this all fits within our lowbudget concept which is going fromstrength-to-strength because we’vemade getting fit and healthy accessi-

ble to all. We’re constantly looking atways to add value without breakingthe bank.”

SUPPLEMENTATION AND NUTRITION52

Budget chain launches newbook for its busy members

Fit.Fresh.Focused has been devised by theXercise4Less’ resident training guru TheColonel.

THE team behind boutique Londonfitness studio Barry’s Bootcamp hasrevealed why they encourage mem-bers to eat a protein rich diet.

The club includes a dedicated FuelBar, offering over 20 protein filledshakes including YogiBerry, PeanutButter and Jelly and Mocha, which aregoing down well with fitness fans. Thebar also offers a social setting for

members to interact post workout.Barry's Bootcamp co-founder and

celebrity trainer, Sandy Macaskillsaid: “We have been advocates of pro-tein at Barry's Bootcamp since thebeginning. When you're taking part inHigh Intensity Interval training, likewe do here, it is extremely importantto support the body and help itrebuild lean, strong muscles.”

Changing protein perceptions

THE British Dietetic Association hasunveiled its annual list of celebritydiets to avoid in the new year, with theUrine Therapy Diet taking the top slot.

Urine Therapy, or urotherapy,involves the drinking of urine for cos-metic or medical/wellbeing purposes.

It is followed on the list by the PaleoDiet at number two, the Sugar FreeDiet at number three, the VB6 (veganbefore 6pm) Diet at number four andthe Clay Cleanse Diet in fifth place.

BDA spokesman and consultant die-titian Sian Porter said: “Every year inthe BDA press office, we get call aftercall about all sorts of diets, from theweird and faddy right through to thedownright dangerous, such as the

Breatharian Diet that calls on peopleto live on fresh air and sunlight alone.2014 has been no exception.

“It seems that as a nation we areconstantly on the search for thatmagic bullet approach to losingweight, wanting a quick fix to give usthe bodies we so often see on TV, inglossy magazines and adorning bill-boards up and down the UK.

“When wanting to lose some weight,don’t think about ‘going on a diet’ orjust what changes you need to makeover a month or two to lose theweight, think about what changes youneed to make forever to lose thatweight and, as importantly, keep itoff.”

Diets to avoid revealed

Lucozade Ribena Suntory has won a vending contract with Bannatyne Health and Fitnessand will be rolling out its interactive machines across 61 of the operator’s clubs. Offeringtouchscreen technology, a shopping cart functionality allowing members to purchase mul-tiple products and a cashless payment option, the Lucozade vending machines holdbetween 220 to 340 bottles. Customer business executive at Lucozade Ribena SuntoryCharlie Ottewill said: “The machines offer a great sales opportunity with the interactivetouchscreens allowing members to purchase multiple products in one transaction quicklyand conveniently through the additional option of cashless payment. The touchscreen alsooffers members the chance to read nutritional information about the products, helpingthem to choose the correct drink for their needs.”

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PRODUCT NEWS54

AS the demand for personal trainingincreases, an exciting, innovative per-sonal training studio is now availablefor potential franchisees.

BodyPower Personal Training Studiois the latest in a long line of innova-tive new developments for theBodyPower company portfolio, whichencompasses Europe’s biggest con-sumer fitness event; India’s premierfitness trade exhibition and a numberof significant projects that are shapingthe industry both domestically andinternationally.

The BodyPower brand, based inHoniley, is internationally renownedfor its contribution to fitness, wellnessand health, with a global reach of over35m people across various communi-cation channels.

BodyPower PTS is an exciting, inno-vative training studio offering clientsa comprehensive range of tailoredprogrammes for fat loss, strength,toning and nutrition. Given the find-

ings of a recent report published inthe Lancet medical journal, showingBritain as Western Europe’s fattestnation, BodyPower is staying true toits ‘inspiration for a nation’ tagline,providing support and motivation forpeople to transform their lives.

BodyPower CEO Nick Orton said:“BodyPower is dedicated to inspiringpeople to get fitter and healthier, andwe’re immensely proud to offer thisopportunity for people to challengethemselves to change.

“BodyPower PTS is an excellentdecision both as a business modeland as a solution to your personaltraining needs. The studio will offerpersonal results from professionaltrainers and our extremely high brandstandards mean we will only employelite trainers in a results driven envi-ronment.”

Interested parties should contact Andrewon a.tsui@bodypower.tv to discuss

franchise opportunities.

BodyPower to launch personaltraining studio for franchisees

TOTAL Warrior – the pinnacle ofobstacle racing – is adding a thirdevent to its schedule this year as itheads to Scotland for the first time tomeet rising demand for its gruellingchallenges.

Total Warrior events are a fantasticway to engage gym members in ateam challenge that promises gasps,grimaces, and laughs in equal meas-ure.

Total Warrior is at the forefront ofthe UK’s Obstacle Course Racingmovement, thought to be the fastestgrowing sport in the world by partici-pant numbers. Total Warrior has 30punishing obstacles crammed into its10km – 10-mile courses, which are setin the finest venues the UK has tooffer. Warriors accepting the chal-lenge should prepare to be tested,soaked, and muddied to theirabsolute limits.

TW’s existing events in Leeds andthe Lake District last year attractedmore than 12,500 entrants – includinghundreds of gym owners, instructors

and PTs – seeking the ultimate test ofstamina, strength and determination.And this year you and your clients canexperience a Total Warrior eventthrough an exclusive offer forWorkOut readers (see reverse of TWposter inserted in this edition ofWorkOut).

Ben Jones, a director and PT at B-Smart Fitness in Keswick, said: “TotalWarrior is a fixture in our gym calen-dar now – preparing for and partici-pating in their events are a fantasticway to keep members motivated overseveral months of training for a chal-lenge that we can all then enjoy andendure together.

“Everyone gets a real buzz from thewhole event experience and it hasdefinitely helped create long-lastingbonds between me and my cus-tomers.”

Sign up, recruit your gym membersand get training!

For more information, please seewww.totalwarrior.co.uk, join us onFacebook or follow us on Twitter.

Total Warrior – engageyour members andchallenge your clients

Tropicana Wholesale launchesMutant – All in ‘ONE’ productTHE all-in-one category has alwaysbeen a strong performer in the UK.

Hardcore lifters who have beenaround the block a few times knowonly too well which ingredients are“must haves” for maximum perform-ance, recovery and lean muscle gainsand they know that if they can get allof the most effective ingredients, atthe optimum dosages, in one product,they can cover all of their supplement“bases” by just drinking one or twoshakes most days of the week.

One company who always createamong the most effective formula-tions and always respond to cus-tomers’ needs is Mutant and thismonth sees the introduction of theirall-new, All-in-One product calledOne.

This product is designed to deliverevery key nutrient and supplementingredient that hard-training body-builders and athletes need forMutant-sized, freakish gains in leanmuscle tissue.

With Tropicana Wholesale being the

official distributor for Mutant, they’llbe the first to lay their hands on thisexciting new product.

Throughout January and February,Tropicana Wholesale will be offering20 per cent off the normal price ofMutant ONE.

If you don’t already have a trade accountwith Tropicana Wholesale, call 0121 313

6738 to speak one of the team.

NUTRITIONALLY balanced and tak-ing just four minutes in themicrowave, the newest additions tothe Gold Standard Nutrition range areconvenient, packed with nutrientsand will make spending time prep-ping your veg a thing of the past.

Containing wholesome, real food,our Pots o Mash contain healthysweet potato and come in three dif-ferent flavours, each with a nutritiousand healthy selection of vitamin-packed veg inside.

Coming in Beetroot and Kale, Carrotand Cabbage and Carrot and Kaleflavours, our Pots o Mash are packedwith super foods and take just fourminutes in the microwave, giving youmore time for the stuff that matters.

Frozen to keep all the goodnessinside, our Pots o Mash come in amicrowaveable friendly plastic tray to

make sure your mash is ready anytime of the day.

With natural carbs and a selection offinely chopped super foods such askale and cabbage, our Pots o mash areconvenient, nutritious and are theperfect accompaniment to ourSteamed Cooked Chicken Fillets orOstrich meat products.To stock these incredibly tasty and conven-ient Pots o Gold and to make an order, visit

www.goldstandardnutrition.co.uk, emailinfo@goldstandardnutrition or call the GSN

Wholesale team on 01757 211 740.

New additions to rangecome in three flavours

World champion boxer Carl Froch made a star appearance at a charity event, organised byNRGFUEL Sports Nutrition, who have sponsored him during his professional career.Director Valerie Brown said: “I could feel the excitement and anticipation as I arrived atmy NRGFUEL Sports Nutrition HQ in Arnold, Nottingham. The reason being Nottingham'sown four times World Champion Super Middleweight boxer Carl 'The Cobra' Froch was onhis way. He was more than happy to help raise money for the Nottingham City HospitalChildren's Ward by signing t-shirts, boxing gloves etc. There was a fantastic turn out. Gymowners from across the country and locals turned up to meet their boxing idol, he certain-ly has the total package. We raised over £1,000 on the day, plus £2,500 from a previousevent. Hopefully this will be of great use to the ward.”

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