working better with clients - digital pond - feb 2014

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HELLO. I’m Matt @duckymatt

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A talk about how we as designers can take more responsibility for our design process and manage our relationships with clients better.

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Page 1: Working better with clients - Digital Pond - Feb 2014

HELLO.I’m Matt @duckymatt

Page 2: Working better with clients - Digital Pond - Feb 2014

CLIENTS

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CLIENTSWORKING WITH

BETTER

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UX?SO, HOW DOES THAT RELATE TO

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Spent days putting this awesome design together and just got client feedback. Looks like I'll be spending the next few days ruining it!!

Gah. Working w/ a client who doesn't get this. Making my head explode. They don't care about UX.

When you push forward a client design request that you both know is a terrible idea.

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http://www.sharpsuits.net/

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http://www.sharpsuits.net/

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BE RESPONSIBLE FOR YOURSELF AND YOUR WORK

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I CLIENT WORK

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The design process is weird and complicated because it involves people… !

…who are weird and complicated.

MARK BOULTON

Photo credit: Anton Peck: http://www.flickr.com/photos/26545827@N00/5691825327/ http://bradfrostweb.com/blog/post/where-theres-muck-theres-brass-mark-boulton-at-smashing-conference/

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CLIENT WORK IS ALL ABOUT RELATIONSHIPS

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THREE KEY FACETS

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EMPATHY

TRUST

COMMUNICATION

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EMPATHY

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PUT YOURSELF IN YOUR CLIENT’S SHOES THEY HIRED YOU TO SOLVE A PROBLEM THAT THEY CANNOT ALONE

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CLIENTS WANT TO BE GUIDEDCLEARLY DEFINE THE ROLES OF

THE CLIENT RELATIONSHIP.

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ONE ON ONE INTERVIEWShttp://goodkickoffmeetings.com/2010/04/stakeholder-frontloading/

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The turning point in many interviews is when the interviewee gets up and closes the office door and lowers their voice.

PAUL BOAG

Photo credit: Andreas Øverland: http://www.flickr.com/photos/andreasoverland/4954194732/ http://boagworld.com/business-strategy/how-to-improve-your-site-using-stakeholder-interviews/

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AGREE ON PROJECT GOALS

http://dilbert.com/strips/comic/2000-11-05/

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TRUST

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INTEGRITY

RELIABILITY

TRANSPARENCY

RESPECT

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HONESTYDON’T OVER-PROMISEAND UNDER-DELIVER

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GIVE UPDATESEVEN IF THERE ISN’T MUCH TO REPORT

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BE RELIABLEDELIVER WHEN YOU SAY YOU WILL

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This is the extraordinary thing about creativity: If you just keep your mind resting against the subject in a friendly but persistent way, sooner or later you will get a reward from your unconscious… !

…If you've put in the pondering time in first.

JOHN CLEESE

John Cleese on Creativity - Watch every second of it, you won’t regret it, I guarantee it: http://www.youtube.com/watch?v=AU5x1Ea7NjQ

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TRANSPARENCYINVOLVE YOUR CLIENT

THROUGHOUT THE DESIGN PROCESS

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TAKE THE CLIENT ON THE JOURNEY WITH YOU

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SURPRISES SUCK

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WORKSHOPS ARE A DESIGNER’S BEST FRIEND

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EXPOSE YOUR CLIENTSTO RESEARCH DIRECTLY

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There is a direct correlation between this exposure and the improvements we see in the designs that team produces.

JARED SPOOL

Photo credit: Jeffrey Zeldman: http://www.flickr.com/photos/zeldman/8614173005/

http://www.uie.com/articles/user_exposure_hours/

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TOO MUCH RESPECT

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BEING THE NO GUY, DAVE

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FIND BALANCEBE PATIENT AND TALK TO

YOUR CLIENT AS AN EQUAL

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Your ego is a bad designer

CHRISTOPHER BUTLER

http://www.newfangled.com/your_ego_is_a_bad_designer

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UNCOVER THE UNDERLYING PROBLEMGET THE CLIENT TO FOCUS ON PROBLEMS RATHER THAN SOLUTIONS.

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STAY POSITIVE MEANS YOU CAN SAY NO WITHOUT BEING THE ‘NO’ PERSON

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COMMUNICATION

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FORK HANDLES OR FOUR CANDLES?ACTIVELY AVOID MISINTERPRETATION

http://www.youtube.com/watch?v=Cz2-ukrd2VQ

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When you're struggling to write a sensitive email, stop trying. Pick up the phone and call instead.

CARL SMITH

http://devianthippie.com/

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PRESENT DESIGNS, DON’T JUST EMAIL THEM

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RWD

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“WHAT DO YOU THINK?” IS THE ENEMY OF CONSTRUCTIVE FEEDBACK

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DESIGN FEEDBACK CHINESE WHISPERS

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KEEP DESIGN CRITIQUES GOAL ORIENTED

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SKETCH

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PROTOTYPE

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PROTOTYPEPATTERN LIBRARIEShttp://styletil.es/

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TEST

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BE PREPARED TO BACK UP YOUR ARGUMENTS

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EMPATHY

TRUST

COMMUNICATION

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SO NEXT TIME

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THINK: WHAT COULD YOU HAVE DONE DIFFERENTLY?

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COULD YOU HAVE DEFINED THE ROLES BETTER?

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DID YOU SET AND MANAGE THEIR EXPECTATIONS?

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DID YOU COLLABORATE AND INVOLVE THEM AS AN EQUAL?

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DID YOU STRUCTURE FEEDBACK APPROPRIATELY?

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SOMETIMES…

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No matter how much you try, you can’t stop people from

sticking beans up their nose.

JARED SPOOL

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MORE OFTEN…

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LEARN

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AND DO BETTER

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THANK YOU@duckymatt #UXPOND