work with us - brighton compressed.pdf · 2018-01-15 · brighton & hove and is part of the...

Work with us

http://www.visitbrighton.com/

Working with VisitBrighton:Why become a Partner?

VisitBrighton is the official tourism organisation for Brighton & Hove and is part of the Tourism & Venues Unit within Brighton & Hove City Council, working with more than 525 private sector Partners in the City and across Sussex.

By becoming a Partner you can play a proactive role in driving economic growth and boosting the profile of Brighton & Hove both nationally and internationally.

2 CONTACT: 01273 292621 | [email protected] | visitbrighton.com

As a VisitBrighton Partner you can access a wide range of benefits and opportunities to help you promote your own business through our powerful marketing channels; we’ll work with you to develop new and bespoke opportunities to make sure you get the most from your Partnership and increase your share of the visitor economy.

Your support will enable us to continue to promote and position Brighton & Hove as a world-class, vibrant tourism destination through:

Targeted national and international marketing and PR

Our convention bureau attracting major conferences and events

Our visitor services team providing a vibrant City welcome

mailto:[email protected]


As a new shop in Brighton it’s really important that we let people know that we’re here. We signed up a few months ago and VisitBrighton has already proved a fabulous and cost effective way for us to do this. The people are lovely and super helpful. They take time to understand your business and represent it really well across all media and most importantly, they get great results! We’ve had lots of visitors (and locals) finding us through VisitBrighton and we won’t hesitate to sign up again next year.”

[We] value our relationship with VisitBrighton. A great group of people, a consistency of approach and a genuine desire to make Brighton and Sussex a place people want to visit.”

Churchill Square and VisitBrighton have worked together for many years. Our relationship with [them] opens doors and provides invaluable additional opportunities for promotion and partnerships within our city.”

Tara Phillips, Retail Marketing Executive, Churchill Square

VisitBrighton are always approachable and supportive. From marketing support, to driving revenue into the hotel, they are the best value for money channel we have.”

Paul Wright, General Manager The Old Ship Hotel

I’ve been a member of VisitBrighton since I opened my shop in 2014. I get lots of website visitors referred from VisitBrighton, when people are using VisitBrighton as an information tool to plan their trip to the city. It has definitely had a good impact on my business.”

Suzanne O’Leary, Little Beach Boutique

Rachel Lowe, Vinyl Revolution

Nigel Greenwood, Managing Director, SO SUSSEX

VisitBrighton is an excellent partnership organisation for Proud Country House, Stanmer Park. We receive a lot of great advice and support, they help us collaborate with other members and proactively market us through a range of responsive channels. Great value for money.”

Rob Reaks, Head of Marketing, Stanmer House

VisitBrighton have played a crucial part in our success by helping us reach a target audience outside of the city, especially with journalists and conferences visiting.”

Raz Helalat, Director, The Coal Shed & The Salt Room restaurants

I recommend VisitBrighton to anyone who is thinking of opening or taking over a business in Brighton. The annual fee is worth every penny.”

Herve Guyat, Proprietor, The New Steine Hotel, Bar & Bistro, Gulliver’s Hotel & Kemp Town Trading Post

3CONTACT: 01273 292621 | [email protected] | visitbrighton.com




What are the benefits of joining the VisitBrighton Partnership Scheme?

AS A PARTNER YOU WILL ENJOY A RAFT OF BENEFITS INCLUDING:

Monthly trade newsletter

Promotion to our 525+ businesses via dedicated e-shots

A page for your business on visitbrighton.com, with text, images and links

Invitations from other businesses to their events and launches

Potential press coverage

Reduced rates for additional advertising on visitbrighton.com

FREE Brighton Attractions Pass for you and your colleagues

Listing in our Shopping and Eating Guide (for relevant businesses)

Referrals through our contact centre

Promotion through our social media channels

Free supply of city maps and guides

Invitations to four networking events a year

Promotion and listings for your offers and events



FURTHER BENEFITS FOR ACCOMMODATION PROVIDERS:

» Room bookings via visitbrighton.com (10% commission)

» Room bookings via the VisitBrighton Contact Centre

» Room bookings via VisitBrighton’s conference delegate booking system

» Supply of the Bedroom Browser – seasonal guide to main attractions

» Link to SiteMinder and their associated property management systems

FURTHER BENEFITS FOR CONFERENCE & MEETING VENUES:

» Referrals for leads from national and international associations and businesses

» Opportunity to attend trade exhibitions to promote Brighton as a conference destination (additional cost)

» Quarterly Sales Managers meeting » Regular 1-1 engagement with the

VisitBrighton Conference Team» Co-host familiarisation visits and events

to bring national associations, organisers and press to the city





What was the impact of our work in 2017?

£886mECONOMIC BENEFIT

VISITORS BROUGHT IN

9,000Instagram followers

21,500TOURISM SUPPORTED OVER

JOBS IN BRIGHTON & HOVE

11.2mWE WELCOMED OVER

VISITORS TO THE CITY

OVER 2 MILLION UNIQUE VISITORS TO VISITBRIGHTON.COM

OVER 5 MILLION PAGE VIEWS...

What’s on 1.2 millionThings to do 1.1 millionAccommodation 465,000Homepage 456,000Shopping 437,000Food & drink 258,000Conferences 15,728Language schools 11,000

80,000VisitBrighton app downloads

23,000Facebook likes

57,000Twitter followers


5,143 VIEWS ON AVERAGE

PER BUSINESS PAGE

(in 2016)

(in 2016)

(in 2016)




£7mWORTH OF PR

WE GENERATED

£20mECONOMIC IMPACT OF CONFERENCES

BRIGHTON & HOVE SHOPPING, EATING & DRINKING GUIDES CREATED

45 CONFERENCES

BOOKED100JOURNALISTS

HOSTED OVER

15 COU

NT

RIE

S

& HOSTED MEDIA FROM100,000

WE WELCOMED

CONFERENCE DELEGATES

300k

8,00015

50,000

35k

CITY MAPS

PHONE CALL & EMAIL ENQUIRIES ANSWERED

VISITOR INFORMATION

POINTS

printed & distributed

DELEGATES DEAL CARDS PRODUCED

Figures correct as of January 2018.


9,851 BEDS BOOKED

GENERATED FOR PARTNERSOF VENUE HIRE REVENUE

&

£1 MILLIONOV

ER

525PARTNER BUSINESSES



VisitBrighton Partnership Fees 2018-19

April 1st 2018 to March 31st 2019

All prices EXCLUDE VAT.

(Annual Visitors)

CONFERENCE SERVICES

BUSINESS DIRECTORY

RESTAURANTS

TOUR GUIDES £175

£1,030

£300

£300

£390

£360

£310

£250

SHOPS £260

PLACES OF WORSHIP £200

CAMPSITES £260

ACCOMMODATIONHotels, Guest Houses, Self-Catering, Hostels & Campus

*plus £13 per room/property

1-25 ROOMS/PROPERTIES £595*

26-100 ROOMS/PROPERTIES £665*

101+ ROOMS/PROPERTIES £720*

UP TO 20,000 VISITORS £34020,001-200,000 VISITORS £1,13020,000+ VISITORS £1,950

UP TO 500 SEATS £515501-1,000 SEATS £9251,001+ SEATS £1,440

SHOPPING CENTRES/AREAS

SPORTS & ACTIVITIES

LANGUAGE SCHOOLS

CAFES, BARS, PUBS & CLUBS

ATTRACTIONS ENTERTAINMENT VENUES




PARTNERSHIP DISCOUNTS FOR MEMBERS OF:» BID (Brighton Improvement District) » Brighton & Hove Hotels Association» North Laine Traders » Hove Business Association » Brighton Marina » Churchill Square

9

CONFERENCE PARTNERSHIP:

If you own a conference or meeting venue and would be interested in working with VisitBrighton on a commission basis please contact our Partnership team.

OTHER DISCOUNTS AVAILABLE:» for registered charities» if your business is less than

12 months old» if your business operates

outside of Brighton & Hove» if you register more than

one business

CONTACT: 01273 292621 | [email protected] | visitbrighton.com



Advertising with VisitBrighton

HERO BANNERS

WE RECOMMEND BANNERS

CONSUMER E-NEWSLETTER*

EVENT MARKETING PACKAGE:


You can advertise with us across our website and print collateral and we’re happy to work with you to create a bespoke package to meet your own marketing plans.

ONLINE ADVERTISING:

visitbrighton.com is on page ONE of Google for many Brighton searches

Our website receives over

2 million visits a year

These are the largest images at top of all the main pages of the site. The hero images are on automatic rotation.

Promote your city event through all our marketing channels with this package.

These are the banners that appear in the blue box when you hover over a category section.

*for 3 months

*for 3 months

Up to 500,000 views

£200*

500,001-1 million views

£400*

Over 1 million views

£600*

WEB SECTION BANNERS

These are the banners at the bottom of all the main pages of the site. *per month

*sent to 50,000 names

Headline article

£500Banner on newsletter

£300

Under 1 million views

Over 1 million views

£100*

£200*

Dedicated e-newsletter

£995

£495£500*

Featured event status on

visitbrighton.com

Advertising banner for 3

months in the run up to your event

Advertising banner on our consumer

newsletter (50,000 names)

Listing on the VisitBrighton app (80,000 downloads)

Promotion through

Facebook and Twitter

Dedicated e-shot to over

525 businesses



PRINT ADVERTISING:

CITY MAP 2018 SHOPPING, EATING & DRINKING GUIDE 2018

TO BOOK YOUR ADVERTISING:

300,000 print run: distributed around the city, regionally, to conference delegates and used in our press packs. 50,000 print run: distributed

around the city, regionally, to conference delegates and used in our press packs.

Contact Richard Pearson: [email protected] 01273 292621

Or Katie Evans: [email protected] 01273 292615

CONTACT: 01273 292621 | [email protected] | visitbrighton.com 11

(printed April 2018)

(printed April 2018)

All prices EXCLUDE VAT.

Top Right on Map

£5,000NEW

OPPORTUNITY

£5,000Back Cover (DL)

£700Internal Full Page (DL)Front Cover (DL)

£6,000Inside Front Cover (DL)

£1,200

Full DL Advert

£2,000Back Cover (DL)

£1,800Half DL Advert

£1,200Inside Back Cover (DL)

£1,200

mailto:richard.pearson%40visitbrighton.com?subject=

mailto:katie.evans%40visitbrighton.com%20?subject=



Plan your year with VisitBrighton: 2018 marketing calendar with key dates

JAN FEB MAR APR MAY JUN

2018

JANUARY

» Send your Valentine’s Day and February half term events and offers

» Confirm your Partnership with VisitBrighton from April 1st

» Calling all retailers – send in your offers

MARCH

» Send your Easter holidays events and offers

» English Tourism Week

MAY

» Send your Father’s Day events/offers

» Return your data forms for your VisitBrighton Partner pages

» Family Friendly Summer Campaign – send in your events/offers

» VisitBrighton Partner Event

FEBRUARY

» Send your Mother’s Day events and offers


APRIL

» Send your May half term/Festivals events and offers

» Beautiful South Awards – Submit your entries

» Check your page(s) on visitbrighton.com

JUNE

» Send your summer holidays events and offers

» Calling all retailers – send in your offers





JULY SEPTEMBER NOVEMBER

OCTOBER DECEMBERAUGUST

JUL AUG SEP OCT NOV DEC

» Send your Autumn news, events and offers

» Send your January news, events and offers

» Send your Valentine’s Day news, events and offers

13

» Plan your advertising on visitbrighton.com for the next year

» Send your October half term events and offers


» Send your Christmas & New Year’s Eve events and offers

» Book your advertising on the 2019 City Map

» Book your advertising in the 2019 Shopping, Eating & Drinking Guide

» Send your Halloween & bonfire night events and offers

» Send your 2019 news, events and offers

» VisitBrighton Christmas drinks

CONTACT: 01273 292621 | [email protected] | visitbrighton.com




» Keep us updated with all your events: [email protected]

» Send us your news and press releases: [email protected]

» Request images from the VisitBrighton photo library: [email protected]

» Send us your special offers and updating your Partner Pages: [email protected]

» Contact our conference team: [email protected]

Contact usPARTNERSHIP & VISITOR SERVICES:

Partnership & Advertising Sales

Richard Pearson

[email protected] +44(0)1273 292621

Partnership & Events

Katie Evans


Visitor Services & Distribution

Luzia Norman


CONTACT OUR PARTNERSHIP TEAM TO JOIN VISITBRIGHTON:

Email: [email protected]


Head of Tourism & Venues

Howard Barden

[email protected]+44(0)1273 292646

Or speak to...

Richard Pearson: 01273 292621 Katie Evans: 01273 292615












mailto:howard.barden%40brighton-hove.gov.uk%20?subject=

mailto:howard.barden%40brighton-hove.gov.uk?subject=

MARKETING & PR: CONFERENCES:

Website, Marketing & Social Media

Charlotte Barrow


Head of Sales

Julia Gallagher


Conference Sales

Darren Johnson


Marketing & Press

Katie Weeks

Conference Delegate Accommodation Bookings

Nicola Collins

[email protected]+44(0)1273 292603


Conference Sales & Ambassador Programme

Lynn Trapano

Conference Sales

Emma Thurlow

Conference Sales

Caroline Mason








mailto:katie.weeks%40visitbrighton.com?subject=







Image credits:Adam Bronkhorst, Jim Carey Photography, Simon Anderson, Royal Pavilion, Visit Britain, Brighton Festival


work with us - brighton compressed.pdf · 2018-01-15 · brighton & hove and is part of the...

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