wordcamp dayton2016 localseo - march 5th 2016 · on-page seo how do you optimize your website? how...
TRANSCRIPT
![Page 2: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/2.jpg)
WHAT IS LOCAL SEO?
![Page 3: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/3.jpg)
![Page 4: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/4.jpg)
WHY IS LOCAL SEO IMPORTANT?
![Page 5: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/5.jpg)
1 | http://bit.ly/YP_Research2 | http://bit.ly/BrightLocal2014Research3 | http://bit.ly/GoogleThink2014
36%ofthesearchesstarted atageneralsearchengine.YellowPages – 2015 Local Search Research*
![Page 6: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/6.jpg)
88%OfConsumersTrustOnlineReviewsAsMuchAsPersonalRecommendations.
1 | http://bit.ly/YP_Research2 | http://bit.ly/BrightLocal2014Research3 | http://bit.ly/GoogleThink2014
BrightLocal – 2014 Research*
36%ofthesearchesstarted atageneralsearchengine.YellowPages – 2015 Local Search Research*
![Page 7: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/7.jpg)
SearchesLead50%OfMobileVisitorsToVisitStoresWithinOneDay.
88%OfConsumersTrustOnlineReviewsAsMuchAsPersonalRecommendations.
1 | http://bit.ly/YP_Research2 | http://bit.ly/BrightLocal2014Research3 | http://bit.ly/GoogleThink2014
BrightLocal – 2014 Research*
Google – 2014 Local Search Research*
36%ofthesearchesstarted atageneralsearchengine.YellowPages – 2015 Local Search Research*
![Page 8: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/8.jpg)
WE SEARCH LOCALLY ALL THE TIME WITH THE INTENTION OF
MAKING AN QUICK PURCHASE.
![Page 9: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/9.jpg)
THINK ABOUT IT…
![Page 10: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/10.jpg)
WHEN IS THE LAST TIME YOU…
![Page 11: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/11.jpg)
WHEN IS THE LAST TIME YOU…
Orderedtake-outwhiletraveling?
![Page 12: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/12.jpg)
WHEN IS THE LAST TIME YOU…
Orderedtake-outwhiletraveling?
Needednewcarpetorplumbingservices?
![Page 13: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/13.jpg)
WHEN IS THE LAST TIME YOU…
Orderedtake-outwhiletraveling?
Needednewcarpetorplumbingservices?
Insearchofanewdentist?
![Page 14: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/14.jpg)
OKAY, SO IT’S IMPORTANT…
![Page 15: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/15.jpg)
SO HOW DO I RANK FOR LOCAL-BASED SEARCHES??
![Page 16: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/16.jpg)
LOCAL SEO RANKING FACTORSAccordingtoMoz(2015)
![Page 17: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/17.jpg)
A publication of
InstructionalTemplate
1
2
3
ON-PAGESIGNALS
LINKMETRICS
CITATIONS(VOLUME/ACCURACY)
moz.com/local-search-ranking-factors
Reviewsignals,socialsignals,userbehavior&personalizationwerealsofactorslisted.
Top Local Ranking Factors
![Page 18: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/18.jpg)
ENOUGH TALK, LET’S DIG IN.
![Page 19: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/19.jpg)
ON-PAGE SEOHOW DO YOU OPTIMIZE YOUR WEBSITE?
![Page 20: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/20.jpg)
HOW TO OPTIMIZE YOUR WEBSITE!
KeywordresearchUseGoogle’sKeywordPlanner(Free)andSEMRush(Freemium)
![Page 21: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/21.jpg)
HOW TO OPTIMIZE YOUR WEBSITE!
KeywordresearchUseGoogle’sKeywordPlanner(Free)andSEMRush(Freemium)
TitleTags,H1’s,AltTextsImplementtargetedkeywords…INCLUDEtargettedcity+state(i.e.ChiropractorinDayton,OH)
![Page 22: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/22.jpg)
HOW TO OPTIMIZE YOUR WEBSITE!
KeywordresearchUseGoogle’sKeywordPlanner(Free)andSEMRush(Freemium)
TitleTags,H1’s,AltTextsImplementtargetedkeywords…INCLUDEtargettedcity+state(i.e.ChiropractorinDayton,OH)
Sitespeed+MobileFriendlyYourloadtimeshouldbeunder2.5secondsandyourwebsiteMUSTbemobilefriendly.
![Page 23: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/23.jpg)
HOW TO OPTIMIZE YOUR WEBSITE!
KeywordresearchUseGoogle’sKeywordPlanner(Free)andSEMRush(Freemium)
TitleTags,H1’s,AltTextsImplementtargetedkeywords…INCLUDEtargettedcity+state(i.e.ChiropractorinDayton,OH)
Sitespeed+MobileFriendlyYourloadtimeshouldbeunder2.5secondsandyourwebsiteMUSTbemobilefriendly.
NAP+SchemaMarkupMakesureyouhaveyourcorrectaddress,hoursandemaillisted.Also,utilizeSchemamarkup.
![Page 24: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/24.jpg)
HOW TO OPTIMIZE YOUR WEBSITE!
KeywordresearchUseGoogle’sKeywordPlanner(Free)andSEMRush(Freemium)
TitleTags,H1’s,AltTextsImplementtargetedkeywords…INCLUDEtargettedcity+state(i.e.ChiropractorinDayton,OH)
Sitespeed+MobileFriendlyYourloadtimeshouldbeunder2.5secondsandyourwebsiteMUSTbemobilefriendly.
NAP+SchemaMarkupMakesureyouhaveyourcorrectaddress,hoursandemaillisted.Also,utilizeSchemamarkup.
BuildGoodContentBuildquality(notquantity)industry-related/localcontent.
![Page 25: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/25.jpg)
ON-PAGE EXAMPLE
![Page 26: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/26.jpg)
LOCAL LINKSBUILDING YOUR WEBSITE’S AUTHORITY WITH LINKS
![Page 27: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/27.jpg)
LINK BUILDING DOESN’T HAVE TO BE EVIL…
![Page 28: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/28.jpg)
CREATIVITY IS HUGE FORLINK BUILDING…
BUT DON’T UNDERESTIMATE COMMUNITY INVOLVEMENT
![Page 29: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/29.jpg)
COMMUNITY SPONSORSHIPS
LOCAL INTERVIEWS
MEET-UPS
GUEST BLOGGING
LOCAL GUIDES
![Page 30: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/30.jpg)
CITATIONSCONSISTENTLY AND ACCURATELY DISPLAYING YOUR BUSINESS INFO
![Page 31: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/31.jpg)
HOW DO YOU BUILD CITATIONS?
![Page 32: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/32.jpg)
START BY CLAIMING MAJOR DIRECTORY LISTINGS AND INDUSTRY SPECIFIC LISTINGS.
GoogleMyBusiness
FacebookBingLocal
LinkedInYelp
Manta
CitySearchFactual
YahooLocalSuperPages
![Page 33: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/33.jpg)
MAKE SURE YOU NAP IS CONSISTENT AND ACCURATE!
123OakdaleDrive123N.OakdaleDrive123N.OakdaleDr.123OakdaleDr.123OakdaleDr
![Page 34: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/34.jpg)
MAKE SURE YOU NAP IS CONSISTENT AND ACCURATE!
123OakdaleDrive123N.OakdaleDrive123N.OakdaleDr.123OakdaleDr.123OakdaleDr
Eventheslightestvariationcancausemajorissues.
![Page 35: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/35.jpg)
QUIZ TIME!!
![Page 36: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/36.jpg)
HOW’D THEY DO WITH THEIR CITATIONS?
![Page 37: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/37.jpg)
TOOLSMAKE LOCAL SEO MORE MANAGEABLE
![Page 38: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/38.jpg)
GET A GREAT CITATION SNAPSHOT VIA YEXT.
Yextdoesagreatjobofidentifyingexistingcitations
(free).Idon’trecommendtheirannualservicehowever.
![Page 39: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/39.jpg)
MOZ LOCAL IS ALSO A GREAT RESOURCE
EARLY ON.
MozLocalisanotherservicethatisgreatatidentifyingerrors.Theannualserviceisdecent,butnotmyfavorite.
![Page 40: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/40.jpg)
BRIGHTLOCAL IS MY FAVORITE PAID TOOL FOR
LOCAL SEO.- CitationTracking- CitationBuilding- ReviewTracking- GoogleMyBusinessAnalysis- LocalKeywordRankChecking
HonorablementiongoestoWhiteSpark.
![Page 41: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/41.jpg)
LOCAL SEO RECAP
Optimizeyourwebsitewithkeywords+city+state.
Buildqualitylinksatalocallevel.
BuildqualitycitationswithNAPconsistentlydisplayed
BONUS!Turbo-chargelistingsbybuildingareviewstrategy.
![Page 42: WordCamp Dayton2016 LocalSEO - March 5th 2016 · ON-PAGE SEO HOW DO YOU OPTIMIZE YOUR WEBSITE? HOW TO OPTIMIZE YOUR WEBSITE! Keyword research Use Google’s Keyword Planner (Free)](https://reader035.vdocuments.us/reader035/viewer/2022070801/5f028f107e708231d404dd17/html5/thumbnails/42.jpg)
QUESTIONS?