google says we do what? #localseo for non-profits
TRANSCRIPT
Google & You
• Google is where people look for information on your non-profit – the wrong information with Google means the wrong information with clients and volunteers
• Google displays a “Knowledge Graph” on the right hand side of the search results, which pulls information from the map listing, website, and data you upload, for searches
Google & You
How to tell if it’s your map listing?
• If you can get directions or leave a review, it’s your map listing and should be the one you claim.
• Any other page is only found on the Google Plus environment, and not worth going after.
Claiming Your Listing
• Visit http://www.google.com/business and select “Get on Google”
• When picking Business Type, select “Store Front”
Claiming Your Listing
Type in your Business Name and select the one that represents (or closest to) your listing
Claiming Your Listing
When you pin number arrives, sign back into http://www.google.com/business and enter the pin
Claiming Your Listing
Use the “About Us” Section to tell your story – with links to different
parts of your website
Issues and Problems
Postcard never comes
Visit the Google My Business support https://support.google.com/business/?hl=en#topic=4539639 and click “Contact Us” in the right hand corner to get a representative from Google to call you
Page shows as verified (and not by you)
https://support.google.com/business/?hl=en#topic=4539639 Contact Google, telling the support specialist that answers
Duplicate Pages
https://support.google.com/business/?hl=en#topic=4539639 Have the URL and ID number (the 21 digit number in the URL of a listing) for each duplicate and ask for them to be merged
Google & YouHow to find duplicate listings
http://www.michaelcottam.com/google-business-page-finder/
Search by phone number/name/building address
Photos
Studies have show up to a 30% increase in click throughs with photos
How to Add Photos
Log into : http://www.google.com/business and head to the dashboard
Click Manage Photos
Photos
The top 3 photo here are for your profile/logo and cover
Clicking on the 3 grey dots will allow you to select which photo you want Google to show in the
search results
Clicking on the
Photos
Photo Categories
✔ Identity photos –
3 Sub-categories: Profile | Logo | Cover Interior photos✔
Exterior photos✔
Product photos✔
Team photos✔
Additional photos✔
Google will add exterior/interior photos of your space to the Knowledge Graph!
Google+ Badge
The Google+ Badge connects your website with the Knowledge Graph
https://developers.google.com/+/web/badge/
Google Insights
The Google Insights allows you to see the
clicks, views and phone calls from
your Google listing
Google Analytics
http://www.google.com/analytics
To install Google Analytics select a “New Account” with universal analytics selected
Enter in the account name
Click “Get Tracking ID” and install that code on the header of every page you want
Use Wordpress – 3 options?Google Analytics for WordPressGoogle AnalyticatorGoogle Analytics Plugin
Google Analytics
Google Analytics and Social Traffic
Google Analytics Acquisition Traffic can give you a breakdown of traffic from
social channels
Network Referrals – shows what traffic comes in from what place
Google Analytics
Google Analytics and Social Traffic
Add the “Mobile Traffic” Session to see what is coming in from mobile devices
Citations on the Web
Still Have Listing Issues?
https://moz.com/localEnter in the information, and they tools will give you duplicates/wrong listings plus
places not listedAlso gives you links to change/update FOR FREE
Citations on the Web
Unlinked Mentions
https://www.google.com/alerts
Set up for your organization name
Mention in an article/news alert/press release/website without a link to your site? E-mail and ask for the link to be
added