word press seo demystified reno wordcamp kathy alice brown
DESCRIPTION
TRANSCRIPT
WordPress SEO Demystified
Kathy Alice Brown
webenso.com
Intro – Kathy Alice Brown
Who am I ?
SEO Consultant and WordPress BloggerI blog about WordPress, SEO and Online
marketing at http://webenso.comDeveloping an video tutorial on getting
more traffic to your WordPress site.
The only two things that matter
1. GETTING TRAFFIC
2. CONVERTING THAT TRAFFIC
How much of your traffic is from organic search?
Types of Traffic
DIRECT measure of branding
SEO focuses on increasing Organic Traffic
REFERRAL links from other sites, social media
ORGANIC traffic from Search Engines
PAID SEARCH
What SEO has traditionally been
ON PAGE OPTIMIZATION title tag, meta tags, keywords
That was so two years ago….
OFF PAGE OPTIMIZATION LINKBUILDING
What Matters Today
SITE DESIGN AND CRAWLABILITY
SNIPPET DESIGN AND CTR
USER ENGAGEMENT
INBOUND MARKETING
SEO is dead (sort of ..)
Is linkbuilding dead?Panda and Penguin caused seismic shifts
in the SEO industry
”It segments you into a mindset, and people get focused on the wrong things. It leads them to think about links as the end goal. It’s important to think about producing something excellent first.”
Matt Cutts on the concept of linkbuilding
http://www.stonetemple.com/matt-cutts-and-eric-talk-about-what-makes-a-quality-site/
Google likes fresh, unique content◦Consistent content generation is key to visibility
on the web◦Create really useful content that people will link
toEmbrace your inner Marketer
◦Social Media◦Guest Posting◦Contests◦Link Bait
INBOUND MARKETING
Do your keyword / market researchEach page/post should be optimized for a
different keyword.You want awesome snippets for high
clickthroughs.Become the Hotel California for all
vehicles (desktop & mobile)Pay attention to the technical stuff
SEO STRATEGY
If you don’t know your market how can you pick the right keywords?
What’s the competitive landscape?
OPTIMIZATION
MARKET & KEYWORD RESEARCHCONTENT STRATEGY
The right keywords can make a huge difference and market research is essential.
Build Awesome Snippets
THE BASICS◦PAGE TITLE – written for humans◦URL
Set your permalink to /%postname%/ Edit/Shorten your permalink before publishing
◦META DESCRIPTION
WordPress by default sets the title tag with your post (page) title
You need a way to customize the title tag and your meta description.
OPTIMIZATION
WordPress SEO by Yoast
All in One SEO Pack
Premium Themes
Yoast in Post
Use keywords naturally and don’t stuff◦ title tag, url meta description◦post (page title)◦Sub headers (h2, h3)◦Bold and Italics
Break it up (think white space …)Mix it up with your primary keywords and related
keywordsMake sure your images have alt tags and SEO
friendly filenames.
OPTIMIZATION
SEO Friendly Images
Rich Author Snippet
Rich Author Snippets are created with a Google+ profile and the rel=“author” HTML tag
.. May increase clickthrough up to 30% !!
Link Your Blog with Google+
Two Way Linking
WEBENSO.COM
https://plus.google.com/999999999/?rel=author
Kathy Alice Brown
Link Your Blog with Google+
Three Way Linking
ABOUT KATHY …
rel=“me”
About
WEBENSO.COM
rel=
“aut
hor
”
Link Your Blog with Google+
Using XFN tag
About
WEBENSO.COM
Adds rel=“author” tag to your “About” menu item link
Link Your Blog with Google+
Multi Author Linking
AUTHOR ARCHIVE PAGE
WEBENSO.COM
AuthorSure
Structured Data Testing Tool
Schema.org Rich Snippets
Schema Creator ?
Cater to your mobile audience◦Use a “responsive” theme OR◦Install WP Touch
USER ENGAGEMENT
WP Touch
“responsive” means your site adjusts for different screen sizes (mobile, iPad, Desktop)
The search engines notice if a user stays on your site.
Write awesome contentHave a reasonable looking siteOffer them more to read (or watch ..)
USER ENGAGEMENT
Yet Another Related Posts Plugin
Social Media is a channel for content syndication … shares can get links
Lots of plugins to choose from, here are a few:
USER ENGAGEMENT
ShareThis
Sexy Bookmarks
Shareaholic
THE PROBLEM: DUPLICATE OR THIN CONTENT
Noindex, follow archive pages
What about category pages?
Give Google a roadmap to your site◦Register with Google Webmasters Tools and
Bing Webmaster Tool
SEARCH ENGINE FRIENDLINESS
Google XML Sitemaps (and Yoast)
Implement SEO friendly navigationPerformance is importantBreadcrumbs are great for sites with
multi-level categories
SEARCH ENGINE FRIENDLINESS
WP-PageNavi
WP Super Cache W3 Total Cache
Breadcrumb NavXT
Monitor and MeasureSecurity
STRATEGY & MANAGEMENT
Google Analytics by YoastGoogle Analyticator
WP Monitor
Thank You
Kathy Alice [email protected]
webenso.comGet FREE REPORTFive ways to get traffic to your site
twitter.com/kathyalicefacebook.com/webenso