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WordJack Media Helping your business “win on the web”

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Page 1: Word jack digital_strategy_22 slide

WordJack Media

Helping your business “win on the web”

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the way we

There has been a fundamental change in

with each other.

communicate

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Then…

T.V.

The Marketing Landscape Has Changed!

Radio

TelephoneNewspaperPhonebook

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Now!

Smartphones TabletsComputers The Internet

The Marketing Landscape Has Changed!

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Agencies are

Expensive

Don’t Have the Expertise

Don’t Have the

Time

Is it even working?

Can’t Keep Current

Obstacles to Winning…

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WordJack removes these obstacles by providing:

Expertise on how to properly build your digital architecture to maximize results while keeping up with changing trends

Efficiency to timely execute your marketing strategies and achieve your desired ROI

Resources to effectively engage your customers and maintain a quality presence on all platforms

The Solution…

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digital

WordJack Media is a

that provides acomplete digital marketing service at

aprice within reach of small

businesses.

advertising agency

Video: About WordJack Media

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What can our clients expect?

We offer a service, not a product

Your program is customized to your business

This is not a “set it and forget it” relationship

Regular contact with your designated Web Marketing Manager

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&new leads

We focus on bringing in

so that you can focus on yourbusiness and your customers.

repeat sales

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The WordJack Promise:

We enable you to

“Win on the Web!”

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Quick Facts…. the search landscape

Google and AdWords are trademarks of Google Inc. and are registered in the U.S.Yahoo! is a registered trademark of Yahoo!. © 2009 Yellow Book USA. All rights reserved. WebReachSM, Yellow BookTM and Yellow Book USATM are service marks and trademarks of Yellow Book USA, Inc.

68%

15%

12%

3%

2%

The internet is used by over 77.3% of the U.S. population.Source: http://www.internetworldstats.com/top20.htm

Americans conducted 22.7 billion searches in December of 2009.Source: http:// www.comscore.com/Press_Events/Press_Releases/2010/1/Global_Search_Market_Grows_46_Percent_in_2009

82% of local searchers follow up offline via an in-store visit, phone call, or purchase. Of these, 61% made purchases.Source: comScore, August 2007

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Sponsored PPC(SEM)

Map/Place Pages

“7-pack” (SEO)

Organic(SEO)

An

ato

my o

f a loca

l se

arc

h

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Get Found!

Search Engine Optimization (SEO)

Get Customers Get Social Get SmarterGet Ranked

Get Found – Search Engine Optimization (SEO)

When built properly, your investment in SEO will benefit your web presence for a long time from -

• Higher rankings

• More targeted visitors

• Ultimately more business.

Google Video: “How Search Works”

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Get Found!

Search Engine Optimization (SEO)

Get Customers Get Social Get SmarterGet Ranked

The first step is making sure your business can be found where people are looking -

• Keyword Analysis

• Web Rank Checks

• Web Page Optimization

• Link Building

• SEO Copywriting

• Video Optimization

Get Found! – Search Engine Optimization (SEO)

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Get Found!

To turn visitors into clients your web presence needs to be well designed and optimized for the right keywords in your industry.

We will write articles and make videos that incorporate your key words to get you found in internet searches!

Search Engine Optimization (SEO)

Get Customers Get Social Get SmarterGet Ranked

Get Found! – Search Engine Optimization (SEO)

ago base basic block butter café class cloudprofile

comments cooking crust cup cut days

dessert dictionary dish dough easy extra flavors flour

fridge fruit fun hours pastry pmmixing puffpieminlettuce

quick recipe roll salad school share sides slices strawberry

together top used vancouver vinegar

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Get Found!

Get the Best Possible Exposure

Get Customers Get Social Get SmarterGet Ranked

Get Ranked! – Get the Best Possible Exposure

WordJack helps ensure you get the best possible exposure through

• Search engine optimization

• Local search optimization

• Blog management

• Social media management

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Get Found!

Search Engine Marketing (SEM) Strategies

Get Customers Get Social Get SmarterGet Ranked

Get Customers! – Search Engine Marketing (SEM) Strategies

If done correctly, getting new customers online is easy. We know where, when and how -• Pay for Performance Marketing

• Online Promotions and Offers

• Ad Networks

• Coupon Deals

• Online Classifieds

• Email Campaigns

• Custom Landing Pages

• Mobile Marketing Campaigns

• Online Publicity & PR

We work with all clients to develop and run digital campaigns that make the most sense for their business.

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all about the

Here at WordJack, it’s

from an Opportunity

to an Action!

conversion

SEM Campaigns

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Get Found!

Social Media Optimization(SMO) Reputation Management

Get Customers Get Social Get SmarterGet Ranked

Get Social! – Social Media Optimization(SMO) Reputation Mgmt

We maximize the power of social media sites -

• Create & Manage Social Sites

• Build Loyal Followers

• Create Effective Blogs

• Manage Campaigns

• Manage Online Reputation

• Market Products & Services

• Reputation ManagementVideo: Social Media Revolution 2011

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Get Found!

Complete Reporting & Personalized Analysis

Get Customers Get Social Get SmarterGet Ranked

Get Smarter! – With Complete Reporting & Personalized Analysis

Complete Reporting - WordJack has no vested interest in any specific platform so we are able to analyze each one on its merits. It all starts with a monthly report measuring everything you do on the web.

How you will know it is working?

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Get Found!

Complete Reporting & Personalized Analysis

Get Customers Get Social Get SmarterGet Ranked

Get Smarter! – With Complete Reporting & Personalized Analysis

How you will know it is working?

Personalized Analysis

WordJack members get scheduled, monthly analysis from a dedicated web marketing expert to help turn the data into useable business intelligence.

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Your Web

Presence

KeywordAnalysis

LinkingAnalysis

ContentDevlpmnt

InformationArchitecture

SearchEngine/SiteSubmission

Analytics&

Reporting

Focus on What Works, Eliminate What Doesn’t!

Get Found Get Ranked Get SocialGet

CustomersGet Smart!