wooz.in social amplification platform

7/28/2019 Wooz.in Social Amplification Platform

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Thursday, August 9, 12


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What if all theupdates can be doneby Ronald McDonald?



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Like having a Like

button on a real object



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... or having a Share button in a

Museum.Thursday, August 9, 12


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the solution.



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Wooz.in is...

Connecting the online and offline worlds.

Placing social media features (ie. Like,

Share, check-in, etc) in the real world.

Giving a real life experience with a twist of

social media amplification.



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Join & Connect

+ =



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Amplifications



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Like

Putyourpredefinedstatusanduserswillautoma3callyputLikeand

publish.



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Places



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Image to Wall



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Like for real

object



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Share the real

experience



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+

Spot 1

Spot 2

Spot 3+

Activation

Pin = Badge

Virtualachievement/

reward

Wooz.in Pin



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Wooz.in Insights

Wooz.in gives real

time insight that canbe access by Admin &Sponsor.

Real time demographic

& psychographic.



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Commercial Applications



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User Engagement at Events Events are used for user acquisition - login to

your Facebook account, authorize the app, and

get your RFID card/wristband

Use your RFID card/wristband at the auto-upload photo booth

Use your RFID card to like and share objectsto Facebook, or check-in to a venue

Gain insights on visitors: demographics, likes,interests



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Social Media Engagement

Platform for Merchants/Venues what if... the standard

membership card

program could be

built in with an

automatic share to

social media for every

activity?

what if... social media

campaigns could bebuilt-in with

accurately trackable

response rates?

what if... we can track

activities of the

members to enable

better and

customized loyalty

programs?

what if.. . we could do

a campaign through

social media andtrack response rates?

what it... we could

analyze all that data

by demographics and



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Product Sampling

Res onse Rate Use Wooz.in for people to register

for samples, and Like the brandpage

Utilize Wooz.in to createengagement

Track return customers at latersamplings

Use Wooz.in for polling (tap to voteyour favorite flavor!) and map resultsto demographics



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Our Clients



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Consumer Journey



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Enter Venue

Register: FacebookConnect, Twitter

Authorize, etc

Receive RFID Device

Tap RFID Device atWooz.in Spots

Tap RFID device at

check-in, autocheck-in

to Facebook, etc

Tap RFID device at

status update,

autoupdate status to

Facebook, Twitter, etc

Tap RFID device at

Photobooth,

autoupload photo to


Tap RFID device at

like/share button, auto

like/share to




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Data Privacy And Safety Issues



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The data still belongs to the customer.Were just along for the ride

Wooz.in uses Facebook/Twitter API toaccess user accounts, no user passwords are

stored

User data is not authorized to be given to

3rd parties (Facebook policy)

Wooz.in application authorization (and

revoking) is in the power of the user

Wooz.in will only provide insights and

demographics based on user data, not theuser data itself (other than name and email)

On Facebook, the party interfacing with the

user data is Wooz.in, not the partner. Data

safety is Wooz.ins responsibility.

Partner

Social Media

Application

User



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Recent Events



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Oreo Fun Carnival



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Microsoft Campfire



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Newyorkarto: Orang Jawa

Ngerap Di New York



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Smirnoff Ice

Nightlife Exchange Project



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Rollout Strategies - Events



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Event-Based Rollout

Create an event that customers will come to, and

make sign-up mandatory for attendance

Registration can be done on site or through

preregistration online. RFID devices are either

preloaded with registrant info, or assigned on site

Create activities (i.e. photo booth) to encourageinteraction using RFID devices



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Basic Business Package



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Wooz.in Business Spot

up to 6 Wooz.in Spots

up tp 2 Wooz.in Pins

Access to Spot Insight



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Wooz.in Spot

Wooz.in Spot:

points where a user can updatetheir status on social networksvia the Wooz.in system

location and use defined byevent organizer



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Wooz.in Pin

Wooz.in Pin:

a Wooz.in Pin is a virtual pin thatthe user gets after doingsomething at a Wooz.in Spot

Activities and achievements tied

to pin as defined by the eventorganizer



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Access to Spot Insight

Wooz.in system can recordevery activity at every Wooz.in

Spot (how many status updates,how many photos taken, etc)

System can collect data on theusers in the event

User insights also summarized ina report after event finishes.



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Wooz.in Project

Elements Wooz.in Business Spot: Software &

Systems

Dedicated Internet Connection

RFID tags (cards, wristbands, etc)

Hardware: computer & RFID

reader setup, photobooth, etc

Manpower



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Booth Examples

Photobooth Game/Like booth



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Connecting the online & offline worlds.

wooz.in social amplification platform

Documents