above the cloud

WONDER is a cloud platform based on Oracle WebCenter Sites developed by the digitalagency CRUEL.

WONDER is an exceptional tool for executing Digital Marketing initiatives successfully.

The synergetic use of ad-hoc customized web tools allows

efficient, 360 degree management of your online business.

featurescontent personalizationcontent managementmultidevice publicationsocial networks interactione-commerceanalyticsmultilingual sites

what does wonder for me

multilingualWONDER is inherently multilingual in various ways. You can create one unique site on which the same content is translated in different languages or you can create a specific site for each language. It is your choice.You can set the locale of texts, images, video and whatever information stored on WONDER.

multideviceExtend your Web presence

on different types of devices (pc, smartphone, tablet, totem)

and create a multi-channel digital marketing strategy.

You can manage the same content for all devices

or create specific content for each device.

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content personalizationSignificantly improve user loyalty and conversion

by displaying specific content for specific segments of users with targeted recommendations and promotions. The targeting feature for content

allows the marketer to create and manage targeted campaigns for users by way of

a simple, unified and intuitive interface.

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social networksWONDER allows you to publish content on Facebook, Google+ and LinkedIn simultaneously with one click. You can choose the format of your post (text only,image and text, video), make a previewand publish the content on your social channelsfrom a single platform.In addition, with the WONDER Dashboard you can control comments and “likes” that your posts have received. Finally, the analytics of WebTrendes, integrated with your social channels, will help you know howyour users behave in your channels.

analyticsYou have access to analytics data in real-time with the information you need to create even

more relevant digital experiences for your clients in order to increase the number and

the duration of visits. You have instant access to real-time analytics data and

you can decide to act when it makes most sense: at the same moment in which your clients are interacting

with your channels: social, mobile and web.

content managmentWith WONDER you can manage and

insert content with tools specifically designed for business-savvy users.

No IT skills are required. The editors can manage all content directly on the webpages of the site by means of

drag&drop, change the layout of pages by choosing from a variety of options,

edit texts &imagesand use various other tools designed for content managers.

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e-commerceWONDER allows you to manage and sell your products with the shopping-cart feature that is integrated with PayPal’s payment system. Moreover you can create physical and digital coupons to manage discounts and promotions.Both features are integrated with the WONDER Content Personalization feature so you can display the right products to the right user. WONDER E-commerce is integrated with various systems for inventory management, billing and ERP (eg SAP).

what doeswonder offer me

servicesdigital marketing

creativitycontent start-up

translation managementrestyling

restylingEvery 2 years, at the renewal of

your WONDER contract, included in the monthly fee, CRUEL

implements a new look&feel for your website. In this way,

your site is guaranteed to have its content and design in sync

with the latest trends.

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creativityWith WONDER you have access to a digital agency, right when you need it and what for you need it. An agency that is in sync with your needs, that creates and optimizes your communication strategy for all your digital channels. It is not a luxury, it is WONDER.The Creativity service includes: graphic design, conversion of the design in responsive HTML and the implementation on the WONDER platform.

content start-upDo you need to insert massive quantities of

content on WONDER? A dedicated team of content managers and copywriters

inserts and edits the content for you in various languages.

Do you want to have your site online as soon as possible?

The WONDER service, Content Start-Up, is designed for this: the migration of

your content from an older site or even an archive to WONDER;

creation, editing and publication of new content.

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translation managementDo you need to translate the content

you publish on your digital channels in real-time? WONDER integrates with

the editorial workflow the possibility to dispatch the content to a translation service and to receive the translations

directly on the platform.

digital marketingWONDER guarantees constant updates of content on all your digital channels and 4 digital marketingcampaigns / year. How does it work?After the brief, after the analysis of your needs, CRUEL makes a creative campaign-proposal to be executed on all your digital channels.

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who is behind wonder

ceomobile +39 331 638 7336email lcrudele@crueldesign.itskype luigi_crudele

CHIEF OF DESIGNmobile +39 349 075 1912email rcrudele@crueldesign.itskype raffacrudele

madridmilancagliari

The Chaos Theory affirms that the flapping of the wings of a butterfly can create a hurricane in a remote part of the world.

A gesture so delicate having such a violent consequence. CRUEL is a company based in Sardinia, an island faraway from chaos and everything else. But although a small company, right at the other side of the world, someone has judged us BIG: Oracle, one of the world’s most impor-tant companies in ICT.

Granting CRUEL the development and commercialization of WONDER, Oracle has recognized the value and the quality of the flapping of our wings. Like small bits that together give shape to complex digital systems, able to solve problems and meet needs, we have put one foot after the other to make simple and accessible what for many is overly complicated.

Also this is WONDER.

The quest for the highest quality in every detail is a constant in our work, because real value is often hidden in small things.

services wonder

features wonder

restyling

content start-up

creativity

digital marketing

translation management

content personalization

content management

multidevice

social networks

e - commerce

analytics

multilingual

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