1

Me and My Web Shadow: How to Manage Your Reputation Online

WOMMA Webinar – 15 September 2010

1

2

been thinking about this for a while

2

3

http://bit.ly/8h04u

web scale

3

4

an expanding sphere

4

Image: Bestario http://goo.gl/SWZq

5

Image (cc) dominik99

disrupt / absorb

5

6

it’s reached our relationships

6

7

how we think

7

Image: (cc) gingiber http://goo.gl/2MM8

8

Image: Bestario.org

how we organize ourselves

8

my PR advice started applying to my friends and family

9

1010

so, 60,000 words later...

11

12

three things

12

http://goo.gl/oR8L

13

i what’s at stake? ii business view of social web. iii 8 rules.

13

http://goo.gl/oR8L

1414

i what’s at stake?

http://goo.gl/oR8L

15

individuals.

15

http://goo.gl/oR8L

16

individuals. business.

16

http://goo.gl/oR8L

17

individuals. business. society.

17

http://goo.gl/oR8L

18

What you know or

don't know about

how networks work

can influence how

much freedom,

wealth and

participation you and

your children will

have in the rest of

this century.@hrheingold

18

1919

ii business view of social web.

Image: http://fr.linkfluence.net/

20

hard-nosed business version

20

21

http://goo.gl/J2eqhttp://goo.gl/J2eq

“...this is just the beginning of an exciting new era of global interconnectedness that will spread ideas and innovations around the world faster than ever before.”

21

22

STOP

22

23

Strategic Tactical

Organizational Personal

23

24

StrategicHow will the social web affect how we think and plan at a strategic business level? Will they change our commercial, political, social & cultural environment? What will our response be?

Tactical

Organizational Personal

24

25

Strategic TacticalHow will the tactics of our brand

marketing change? What will happen to the structure of campaigns, the mix of

media, our relationships with media and agency partners?

Organizational Personal

25

26

Strategic Tactical

OrganizationalOur organization, including our employees and suppliers, has evolved to meet the demands of a media and marketing environment that is changing rapidly. Will the divisions and structures we have now need to change? How will communications, governance and collaboration alter? Personal

26

27

Strategic Tactical

Organizational

PersonalWhat will this mean for us at a personal level? What skills and ways of working will need to be considered? Will the nature of our peoples’ work, of work itself, be altered?

27

28

Source: http://tweetstats.com

literacy

29

social web

literacy = social

superpowers

29

serendipity

30

3131

iii 8 rules.

1. Check your web shadow.

32

2. Be the best / first source of information

about you.

33

3. Understand your networks.

34

4. Be present.

35

5. Be useful.

36

6. Public/ private.

37

7. You are always on the record.

38

8. Get a thicker skin

39

40

STOP

40

41

shiny things

41

42

iCrossing: Say What?

42

www.icrossing.com/research43

4444

45

meandmywebshadow.com

45

46

Email: antony.mayfield@icrossing.co.uk

Sites: www.icrossing.co.uk / www.icrossing.com

Blogs: connect.icrossing.co.uk / www.antonymayfield.com / greatfinds.icrossing.com

Twitter: @amayfield / @icrossing_uk / @icrossing

Thank you

46