womma.org/ReturnOnWOM*Research Source:

Return on Word of Mouth Study (WOMMA, 2014)

Find all the info

HERE!

C O N S U M E R

OfWORDWORDwe like tocall it‘WOM’

MOUTHMOUTHIncludes

MEDIASOCIAL

AND MUCH MORE FORHIGHER- CONSIDERATION CATEGORIES.(as much as 100 times more)

XXXWOM IMPRESSIONoffline

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BUY

13%13%Consumer

Sales

DrIvEsWorD of mOUTH

OF

(WoM)

iS responsible for

WOM

$6TrIlLiOn( $6,000,000,000,000 ) 15%15%15%

THE EFFECTOF PAID MEDIA

AmPlIfIeSAmPlIfIeSby

WORD of MOUTH

/2 3/2 3

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