women’s fashion retailer grows online traffic by 250% with rio seo local
DESCRIPTION
Learn how Women’s Fashion Retailer Charming Charlie increased Online Traffic by 250% with Rio SEO Local and saved money at the same time! With over 300 retail stores, and more on the way, Charming Charlie’s, is an award-winning fashion accessories retailer. Known for a one-of-a-kind source of style they’ve been helping women find their fabulous fashion accessories since 2004.TRANSCRIPT
SEO AUTOMATION SOFTWARE
WEBINAR SERIES #localsearch
@Rio_SEO
Rand Schulman
Digital Pioneer – Web Analytics – Co founder WAA
Founder of Web-Analytics company, Keylime Software, later acquired by Yahoo
Lead marketing and products at Webtrends & WebSideStory
Published Academic & Strategic Advisor
Speaker Intro
Search: The Rules Have ChangedLocalized Search, Social Influence, Competition
Geo Tracking Technology
Keyword SaturationLocalized Search Results
Organic, Local, Social
Social Influence in Local Results
Localized Sharing Impact
Manipulation of SERPS with Social Graphs from Facebook, Google+, etc
Online To Offline Influenced by Social MediaSocial Media Factors Impact On Search Relevance
Store Locators Provide REAL Value for RetailersLocal Success For Large National Retailers
30
Increase in AverageOrder Value after Launch
%
charming charlie Success Off The Charts!Amazing Results from Local Search Across Entire Network
1st Page Search Results for “Fashion Accessories” across Major Search Engines
Bill Connard
VP, Local Search Solutions, Rio SEO
Founder & CEO – Top Local Search, Acquired by Rio SEO
Local Search Expertise Since 1999
Speaker intro
Rio Local Search CMS Makes It EASY!
Centralized Local Business Information Management
Complete Multi-Location CMS
System
Manage & Update All Local Data
Multi-Location Update In One Click
Promotion System Built-In
Local SEO Automatically Applied
Export, Distribute, Claim
5 Steps To Maximize Local & Mobile SearchThe Perfect Recipe for Local Search Success
3
4
Build Local Landing Pages
Build Mobile Landing Pages
Best Practice Local SEO
Claim & Optimize Map Listings
Validate & Verify NAP on Information Services & Directories
Optimized & Enhanced Local Presence
Distribution of Local Information for Data Fidelity
Claim Listings on Google+ Local, Bing Maps & Yahoo Local
Optimized Bulk Feeds for ALL Local Business Information
Hundreds of Relevant Local Back-Links from IYP Directories
Custom Bulk Feed Management
Get Found on Map Apps
Kim LaFleur
Vice President of eCommerce, charming charlie
Proven executive manager with a strong technical background
Speaker intro
Charming Charlie, the award-winning fashion accessories retailer, is the one-of-a-kind source of style that’s been helping women find their fabulous since 2004. And while our accessories have women turning heads around town, we’ve been turning a few ourselves around the industry. Winner of several awards over the past few years, Charming Charlie has been recognized for leading a retail revolution.
Highly Optimized For Organic & Local ResultsNon-branded search “fashion accessories + city”
Organic
Maps
Non-Branded Local Search
Multiple 1st Page Positions
Top Organic Result
charming charlie Map Listings
Direct Link to Local Store Page
Nationwide charming charlie SERP Success1st Page Positions Across Organic & Local Search
Growth in 1st Page Positions in 90 Days
5X
Local is Mobile! Thinking Mobile First...
Haven’t Gone Mobile? Think Again...
355 Traffic from
MOBILE & Tablets
%
Of Mobile traffic Are New Visitors
/4
Flexible & Optimized Local Landing PagesLocal Data Management & Location Specific Analytics
Customizable Local Headlines & Copy
Update Local Business Data per
Location
Locally Targeted Promotions & Coupons
Ability to Insert Local Store Images
Localized Sharing on All Pages
Publish Changes Near Real Time!
Before & After....Locally OptimizedDesigned to Grow with Your Business
